Chapter 767

Wang Xiaoqi briefly talked about her situation!

She is now working at the headquarters, to be precise, the planning department.

The work of this department covers everything!

What's even more amazing is that the latest job of this department is to put up a sign!

What does that mean?

It is an authorized brand!

This is a big topic, Ding Zhaotian did not ask in detail.

But I probably know that the products of some private enterprises are to be affixed with a big brand authorized by their company. This big brand can be the Tianhu commercial brand or other sub-brands!

It will be all right.

It depends on how the negotiation works.

In general, their brand is worth 2.3 billion!

This is an estimate from within them!

Of course it doesn't mean that someone will spend 2.3 billion to buy a brand, that's not the case!

Instead, for example, a brand of triangle money is sold to a brand of toilet paper.

The toilet paper produced by this toilet paper company can be sold in supermarkets under the brand of Tianhu toilet paper if it passes the test!

In general, that's it!

This Wang Xiaoqi also told the truth and explained the basic principles behind it.

And this passage was broadcast live!

Ding Zhaotian felt apologetic and said, "I'm sorry, my classmate Gu Dali forgot to turn off the sound of the live broadcast. People all over the world know about your OEM skills."

As a result, Ding Zhaotian was greatly surprised!

Wang Xiaoqi said, "Well, I'm glad you can spread the word!"

Ding Zhaotian almost spit out water!

Wang Xiaoqi knew that Ding Zhaotian was puzzled.

Said: "Let me explain, if you are like this, it is equivalent to invisibly advertising for our Tianhu brand. How wonderful! You must have at least 30 to 40 million people watching. Everyone spreads the word ten times, knowing God Tiger is an OEM, how nice it is!"

Ding Zhaotian said: "Then, then?"

Wang Xiaoqi said: "I may not have made it clear that Tianhu's OEM is authorized by my subordinates, which is legal!"

Ding Zhaotian said: "Then, is it specifically a brand of triangular money?"

Wang Xiaoqi said: "Of course not. Toilet paper is basically three cents. You can price it at 20 yuan a piece of toilet paper. You only need to give us three cents. This three cents is the authorization fee! Other things, such as underwear, Qiuyi and long johns can be OEM."

After a pause, he said: "This is compliant, there is no problem! You help us promote it, and we are so happy! There is no need to buy advertising space!"

Ding Zhaotian couldn't laugh or cry!

Before ending the conversation, Ding Zhaotian watched the live broadcast!

The live audience's barrage exploded and swiped the screen!

"My God, this is the first time I've seen such a company, operating under an OEM?"

"No, I didn't understand. Doesn't their Tianhu company have their own factory?"

"Listen to me, my brother-in-law is an OEM company. He spent 20 million. Last year, he spent 20 million on the brand alone, which is the licensing fee! This is legal!"

"No, legal?"

"The few upstairs are all ignorant! Brand authorization in textiles and clothing is a very reasonable and legal method!"

"I want to ask, is the cost of this OEM too low?"

"Low cost? What do you mean?"

"Upstairs, you misunderstood. The licensing fee of 20 million is expensive, but the profit is higher!"

"Upstairs, let me ask how much your brother-in-law made. How much did you earn after spending 20 million? Is there 20 million?"

"You fools, the 20 million OEM fee is only the authorization fee, so the annual income must be over 100 million?"

"Answer you guys, my brother-in-law's annual income is less than 100 million, maybe 70 million!"

"It can be regarded as a big businessman, a business tycoon!"

"Old Ding, let me ask you a question. You can ask Ms. Wang Xiaoqi, if Tianhu Group does not have its own factory, is it equivalent to a business with no capital? Can it be done indefinitely?"

Everyone is talking!

Ding Zhaotian looked at the last barrage and said, "I don't know, I hung up the phone and didn't ask further questions!"

At this time, Li Dongyi, another person who understood, said, "Let me tell you!"

Everyone barraged and said, "Mr. Li Dongyi understands?"

"Isn't Li Dongyi the vice captain? Does he understand this?"

Li Dongyi smiled and said: "I have never worked in related industries, but I know that if you do OEM, it is equivalent to saying that there is no physical factory anymore, and all of them are sold, and you only make a living by licensing!"

After a pause, he said: "The survival of enterprises is diverse!"

After making a gesture, Li Dongyi said: "Let me give you an example. For example, Tianhu Group sells the big brand Tianhu. Of course, Tianhu has companies, factories and production workshops, but not all There are all kinds of products. As far as I know, there are very few products produced in Tianhu’s factory. Most of them are OEM. I can conclude that there are many operating models of the company. There is a kind of company that completely abandons Those who have entered the production workshop of the factory only sell OEM, which is called a licensing fee! Their profit margin can reach more than 90%!"

Everyone is in an uproar!

Ding Zhaotian said: "Then, the profit is more than 90%, right? Why? Because there is no cost!"

Li Dongyi made a negative gesture!

Said: "There is a cost, guess what cost?"

Everyone is talking!

There was also a lot of discussion on the barrage!

"I don't know. Could it be that the people who sell the brand, such as the people in the planning department, are paid wages? Where is the cost?"

"Yeah, I don't understand either!"

Li Dongyi said: "You are stupid, advertising fees, go to local TV stations, newspapers, and media to buy advertising space!"

Everyone nods.

Qu Fanfan said, "So that's how it is!"

Wang Qiang nodded, and said: "In the business I run, there are also OEM services, and the profits are ridiculously high!"

Everyone asked: "Do you also OEM?"

Wang Qiang said: "I didn't post it, I went to OEM!"

After a pause, he said: "I have 8 gyms, all of which are chains, and I created my own chain brand! I am the general boss, as you all know, I have introduced it many times on the short video account, but , my profit is far less than that of my peers. I have a peer. I won’t say the name. He posted a European brand and invited a second-ranked Miss World Europe to be a model for publicity. A chain of 12 companies Gym. The fee is 8,000 yuan per quarter for a membership! There are also a lot of people, especially those who want to lose weight and shape, come here!"

Everyone is in an uproar!

The barrage is also amazing!

Someone said: "This means that OEM, which is a legally authorized method, is very common in various industries?"

Li Dongyi nodded and said, "Of course, there are two types. Although both are legal, there is an OEM company that sends thousands of quality inspectors to conduct spot checks. That's okay. The second type is private transactions. , even the quality inspection is exempted, just check the qualification certificate, and sell the brand!"