Chapter 173: 1st pair of signature sneakers released globally

Until January 9th, the Knicks won and lost the game. There were many reasons for the loss. The main reason was that the Knicks did not have a stable second scoring point other than Lian Dao, and the Knicks' inside line was particularly easy to be targeted. , The overall height of the inside line is short, and David Lee's confrontation is also weak.

As for Milicic can become a qualified backup center.

However, his strength has not reached the starting level. The first is that his shooting is unstable, and most of them rely on his body to dunk and layup. Milicic is easy to hit the ball.

But there are not so many requirements on the bench, and Milicic's defense can also make up for the defensive disadvantages inside.

And the game has progressed to the middle of the season, basically all teams have an understanding of the Knicks, especially other teams have thoroughly studied Lian Dao, and they also carried out targeted defense against Lian Dao's offensive habits.

Especially the defense against Lian Dao's three-pointers from the outside line is definitely two levels higher than in December, which also caused Lian Dao's shooting percentage from the outside line to continue to decline.

And once Lian Dao breaks through to the inside, they will quickly shrink the line of defense, and at this time Lian Dao's inaccurate mid-range shots are completely exposed.

The reason why rookies are prone to encounter the rookie wall is because the opponent has thoroughly studied you and formulated methods and methods specifically for you. Eliminated by the league.

And rookies with strong talent and mentality will go upstream at this time and break through the rookie wall. Even under targeted defense, they can still score. Once this kind of rookie matures, as long as there are no injuries, they will become the leader of the league A mainstay, even a superstar.

Obviously, Lian Dao is the latter. Although he has been targeted, no team can really lock him up, and he can still score high in every game.

Although Lian Dao can still score 30+ points in each game, sometimes he can't lead the team to victory. Although he doesn't want to admit it, Lian Dao knows that he has encountered a rookie wall.

Moreover, this rookie wall is not easy to solve in a short period of time. After all, CIC cannot be trained overnight.



November 10.

The Waldorf Astoria New York, the world's first skyscraper hotel,

It is also the most legendary hotel in New York, having witnessed countless major historical events and hosted many global celebrities.

Liandao's ld-1 press conference was held in this meeting room.

There were also a lot of media reporters and fans of Lian Dao gathered at the scene.

Due to the popularity of Lian Dao in New York, there were huge crowds of fans who came to watch Lian Dao's press conference, and the hotel also dispatched security to maintain order.

This is the first time for a Chinese brand sneaker to hold a press conference in the United States, so this press conference has also received extensive attention from the media from all walks of life. Even the New York Times sent reporters to the press conference.

The meeting room, which can accommodate more than 2,000 people, is already full of people. Anta's staff are also fortunate to have chosen a relatively large hotel at this time, otherwise they really can't accommodate so many people.

Anta did not expect that the first press conference would attract such widespread attention.

In fact, this is also normal. This is New York, the economic capital of the United States, and the most important thing is attention, especially the star of the Knicks.

The amount of attention and exposure is the main reason why many stars rush to come to the big football market, because it is related to the economic value of player endorsement contracts.

It's about the beautiful knives they can get.

Historically, one of the reasons why Curry asked to go to the Knicks before the draft was Nike’s endorsement contract. The first sneaker Curry signed at that time was Nike. Nike would give different signing levels according to the player’s popularity and the city where he was located. , If he joins the Knicks, Curry can get as much as $1.3 million more per year. At that time, Curry's rookie contract was only two to three million a year. This part of the salary is still worth a lot!

The first row of the meeting room has been occupied by all the media reporters, and all kinds of guns and short cannons have been set up in front of it. The scene is very grand.

Anta's personnel were also very happy to see this scene, and they were able to attract so many media reporters, which meant that the press conference was already half successful before it even started.

Before the press conference started, Lian Dao also came to the scene holding the hand of his junior sister Guo Yuwei.

This caused cheers from the audience.

Basically, the media fans who can come here are all for Lian Dao, and the appearance of the main character will of course attract more attention.

Anta actually took the road that Nike signed Jordan at that time. As for whether it can go through, it depends on the results brought by the first pair of shoes.

Lian Dao came to the scene, and the press conference was announced.

At the beginning, Anta's R&D personnel introduced the technology of the sneakers, including what black technologies are used in these shoes. Before Anta released the news of the acquisition of Fila, they had already completed most of the acquisitions, and Fila's technology had long been taken over. By the way, until Lian Dao's first pair of signature shoes, all these technologies have been thoroughly understood.

In the press conference, these technologies were also presented one by one, which gave all fans a reassurance. Although they don’t know Anta very well, they know Fila. Fila also had a period of glory back then. People also wear Fila's shoes, and there is also Anta's unique shock absorption technology, which makes many people feel incredible.

So far, many people also know that with the sole of Fila technology, coupled with Anta's unique shock absorption technology, the technology of ld-1's sneakers will definitely not be bad.

At this time, it was the designer's turn to introduce. The designer was concise and clear, and directly showed the design of the shoes on the screen.

The venue suddenly boiled.

These shoes are so... so cool.

The shoes are Zhongbang sneakers with two-color matching. The color matching of lotus white and Qingdai is not as prominent as the contrast of white and black. On the contrary, the two colors are more integrated without obvious over-prominence. The change of the two colors presents a halo Dye handover.

Especially with the combination of traditional Chinese thunder pattern and cloud pattern, this pair of shoes looks simple and advanced, and has an indescribable mystery.

Then there is the logo "ld" shoe label.

On the opposite side of the shoe logo is the silhouette of Lian Dao jumping and dunking from the free throw line, stepping on the cloud pattern, as if walking in the clouds, which is very domineering!

The design and shape of this pair of shoes made many people eagerly ask about the price of the sneakers.

At this time, Anta also announced the pricing of the sneakers.

Anta also launched a limited edition of ld-1 on top of ld-1 this time.

The price of ld-1 is 126 US dollars, which is equivalent to about 860 yuan.

As a signature sneaker, the price is actually very close to the people. You must know that the signature sneakers of many stars are around 1,200 yuan.

The difference of the ld-1 limited edition is that, in addition to the previous designs, the background image of Lian Dao holding the ncaa championship trophy is on the heel of the sneakers. At the same time, there is a death sickle pattern beside the original logo, and each pair Limited edition sneakers have a unique number.

The price of ld-1's limited edition sneakers will be relatively high. Its price is 288 US dollars. This sneaker is limited to 1215 pairs worldwide.

The limited edition sneakers are also specially prepared for local tyrants, and they are also very collectible.

This price caused an uproar as soon as it came out. From the perspective of technological content and design investment, this price should not be so cheap.

However, Anta is obviously giving up part of its profits this time, giving priority to market development.

In order to open up the market as soon as possible, Anta also launched blind box activities.

Inside these sneakers are several pairs of sneakers signed by Lian Dao.

Not many, mainly depends on luck.

When the staff of Anta came to the United States for the blind box plan, Lian Dao took advantage of the opportunity to mention it, and Anta knew that this was definitely a genius marketing plan. Anta also gave Lian Dao a creative fee of 1 million yuan. Lian Dao didn't expect that he could earn an extra million by just mentioning it casually.

The one million creative fee is definitely a profit for Anta. You must know that the blind box marketing in later generations is really popular, especially the mobile phone blind boxes launched by some supermarkets, which make many people go to buy their hands foolishly.

In fact, at this point, Lian Dao still underestimated the future knowledge reserves in his mind, not to mention other things, the movie scripts in his mind would definitely shock the entertainment circles around the world Signature In terms of blind boxes, Anta also tightly sealed the packaging outside to prevent sales leakage, striving to be fair and reasonable.

The launch of the blind box also made the audience boil. Everyone's heart is naturally curious about things of the betting nature.

This thing is like a lottery ticket. Many people know that the probability of winning the lottery is extremely low, but there are still people who will never tire of buying it. Why? Because they had heard that someone had won the lottery before.

Therefore, after the fans who bought the sneakers signed by Lian Dao posted pictures on social media, it would be a wave of free promotional advertisements at that time.

At this time, many people at the scene could no longer bear the restlessness in their hearts, and they wanted to buy it impatiently.