Chapter 135： Discussion on e-commerce
"William, why did you come back? We almost missed the happiest moment of the year."
William Chen saw Roger again, and Rick Walton, who had just returned to New York, listened to Roger's complaints and said angrily:
"What, Roger, are you trying to tell me it's done?"
"That thing is more troublesome, and I'm still recruiting. But William, don't you care about Victoria's Secret? It's November, and at this time of year, the Victoria's Secret show is about to start."
"Yo, what did I hear, Roger, can't Kadaishan satisfy you? I care so much about Victoria's Secret now."
"F**k, William, you don't care about the news, I've broken up with Kadessan."
"Spoiled? Oh, what a pity, have you been dumped again?"
"Of course not, S***t! It's me who brought it up. I'm tired of being chased by reporters every day asking this and that. Speaking of which, I quite admire you, William, after all, you can still Get used to this kind of life."
William Chen shrugged and said with a smile: "Unfortunately, I don't have this kind of trouble either. After all, I have bodyguards and won't give them a chance to get close. By the way, speaking of this, when can the bodyguards I want come to report? ?"
"You have to know that really reliable people are not so easy to find. Your current bodyguards are all carefully selected for you by me. You need opportunities, William, trust me, I'm helping you find them, and soon Okay."
"We need to hurry up with the program, time is running out, we'd better start recording in the spring, before we have to set up the process and make constant adjustments. And we have to select the contestants, and we need to select some capable people. The first season was too stretched."
William Chen reminded Roger.
"Okay, I get it. It is estimated that there will be results soon. But William, how about I participate?" Roger said with a look of eagerness to try.
"You?" William Chen looked at him and said, "Don't think you can do it, Roger, and if you participate, you must first leave the role of the organizer, otherwise you will be questioned as a shady person."
"Forget it, I'd better be a good person, after all, I'm a good person."
Regarding his boasting, William Chen has been habitually ignoring it. He turned to Rick and asked:
"How about it, Rick, what's the result of your investigation?"
"I have some ideas now. I hope to make an APP that can mainly be used for shopping on the mobile phone, but you know, the display on the mobile phone will be slightly inferior to the computer screen, so if it is a commodity such as daily groceries, the variety of There are so many, users may not be easy to find, and the initial investment is also very large, which requires warehousing, logistics, and distribution. I was in China and saw that their logistics is very cheap, and you know, this is impossible in the United States, so We are destined to have a hard time winning on price."
"I think we need to give up the Internet thinking of the traditional PC side. Rick, the mobile terminal must have its own characteristics, and we must be good at using these characteristics."
Hearing William Chen's suggestion, Rick was thoughtful, and he asked, "Like yours?"
"Yes, why is it developing so rapidly now, the number of registered users has exceeded 5 million, and the explosive growth is continuing. After one month, the number of users will exceed 20 million. This speed exceeds the users of all social software. The growth rate, then analyze it, how is it achieved?”
William Chen analyzed for Rick: "First of all, we directly use the mobile phone number to register. Users don't even need to set a password. They only need the mobile phone number and the verification code to log in to the APP conveniently. This fast registration method is a traditional method. The PC-side software is unmatched. According to a survey, more than 60% of website visitors are lost in the registration step. Because of the traditional software and website registration, there are too many information to be filled in. Many users weigh it, and finally Abandoning the registration, it is very simple, just fill in the mobile phone number and verification code, and you will become our user."
"Then the most important thing is that we can use the address book function of users' mobile phones - there are all their acquaintances, so through the address book, they can easily invite and add their own friends, which is also the main reason for the explosive growth. reason."
"Finally, in the latest version, we added the function of sending pictures to friends. After this function was launched, in just one week, our users exceeded 5 million people, taking pictures and sending them to friends. This is the current user experience. Favorite feature, they can easily share their life anytime, anywhere.”
Rick was also surprised by the rapid development before, and now after hearing William Chen's analysis, he immediately grasped the key point: "So now Amazon is still a PC-side e-commerce, and when we develop a mobile-side e-commerce, we need to have our own characteristics. , using the function of the mobile phone?"
"Yes, Rick, what do we need to do? So first of all, imagine, if you are a user, what kind of online shopping experience do you want?"
William Chen took out his mobile phone and demonstrated to him:
"For example, I thought that a friend came over for dinner and might need a bottle of wine, so I took out my phone and shouted to Siri, I want to buy a bottle of wine for the evening."
"Siri immediately extracts keywords for users, opens our shopping APP, and conducts a search. In this sentence, there are two keys, one is wine, and the other is time to use at night, so our APP according to the user's positioning, in The partners within 5 kilometers of him searched with wine as a keyword, and the results were presented in front of him."
"After he chooses the wine, we can provide him with two choices, self-pickup at the store or limited-time delivery. If he chooses to pick up, then we will give him the location of the nearby partner, and after the choice, we will also provide He shows the navigation map; and after he places an order, the corresponding partner will receive the order at the same time, pack it for him, and wait for him to pick it up.”
"If he chooses a limited-time delivery, the delivery staff closest to him will receive the delivery information, and they can choose to grab the order to get the delivery order."
"So, before dinner, he got the wine he needed and happily shared the process with his friends. What do you think? Rick?"
Rick listened to the process described by William Chen and couldn't help but said excitedly: "William, you are really a genius, no one can do it to such an extent now, if it's me who can have this kind of shopping experience, then I will definitely Will become a loyal user!"
"It's a beautiful process, isn't it, Rick. So now we can see what we need to do to achieve this. First, we need to design our app according to these processes, and we also need map services, And navigation, which can be done by acquiring related companies, and it requires talent in logistics, which, I believe, Rick, you can find in Walmart.”
"That's all right, William."
"I think in the initial stage we only need to conduct business in a small area, one is to debug the operational reliability of our entire system, and the other is that the pressure on our warehousing logistics will not be too great, so There can be time to build up gradually.”
"And price must be an important aspect, Rick."
William Chen knows that e-commerce in the United States is different from that in China. In China, when you talk about e-commerce, including Taobao and JD.com, your first impression must be that it is cheaper than physical stores.
In the United States, such as Amazon, some products are indeed cheaper, and many products are not only not cheaper than physical stores, but also a lot more expensive. For many Americans, online shopping provides a more convenient experience, saves them having to drive to the supermarket, and offers free delivery for a certain price, so a slightly higher price is normal.
This is also the reason that although the development of e-commerce has some impact on the physical business in the United States, the impact is not as big as that in China.
However, William Chen understands that the subprime mortgage crisis is about to break out, and the income of the people will decline. When the income was high, they would not be too sensitive to prices, but at this time, price comparison will have a greater weight on their choices. To have a good development in the early stage, the price is absolutely what they need to pursue.
William Chen saw Roger again, and Rick Walton, who had just returned to New York, listened to Roger's complaints and said angrily:
"What, Roger, are you trying to tell me it's done?"
"That thing is more troublesome, and I'm still recruiting. But William, don't you care about Victoria's Secret? It's November, and at this time of year, the Victoria's Secret show is about to start."
"Yo, what did I hear, Roger, can't Kadaishan satisfy you? I care so much about Victoria's Secret now."
"F**k, William, you don't care about the news, I've broken up with Kadessan."
"Spoiled? Oh, what a pity, have you been dumped again?"
"Of course not, S***t! It's me who brought it up. I'm tired of being chased by reporters every day asking this and that. Speaking of which, I quite admire you, William, after all, you can still Get used to this kind of life."
William Chen shrugged and said with a smile: "Unfortunately, I don't have this kind of trouble either. After all, I have bodyguards and won't give them a chance to get close. By the way, speaking of this, when can the bodyguards I want come to report? ?"
"You have to know that really reliable people are not so easy to find. Your current bodyguards are all carefully selected for you by me. You need opportunities, William, trust me, I'm helping you find them, and soon Okay."
"We need to hurry up with the program, time is running out, we'd better start recording in the spring, before we have to set up the process and make constant adjustments. And we have to select the contestants, and we need to select some capable people. The first season was too stretched."
William Chen reminded Roger.
"Okay, I get it. It is estimated that there will be results soon. But William, how about I participate?" Roger said with a look of eagerness to try.
"You?" William Chen looked at him and said, "Don't think you can do it, Roger, and if you participate, you must first leave the role of the organizer, otherwise you will be questioned as a shady person."
"Forget it, I'd better be a good person, after all, I'm a good person."
Regarding his boasting, William Chen has been habitually ignoring it. He turned to Rick and asked:
"How about it, Rick, what's the result of your investigation?"
"I have some ideas now. I hope to make an APP that can mainly be used for shopping on the mobile phone, but you know, the display on the mobile phone will be slightly inferior to the computer screen, so if it is a commodity such as daily groceries, the variety of There are so many, users may not be easy to find, and the initial investment is also very large, which requires warehousing, logistics, and distribution. I was in China and saw that their logistics is very cheap, and you know, this is impossible in the United States, so We are destined to have a hard time winning on price."
"I think we need to give up the Internet thinking of the traditional PC side. Rick, the mobile terminal must have its own characteristics, and we must be good at using these characteristics."
Hearing William Chen's suggestion, Rick was thoughtful, and he asked, "Like yours?"
"Yes, why is it developing so rapidly now, the number of registered users has exceeded 5 million, and the explosive growth is continuing. After one month, the number of users will exceed 20 million. This speed exceeds the users of all social software. The growth rate, then analyze it, how is it achieved?”
William Chen analyzed for Rick: "First of all, we directly use the mobile phone number to register. Users don't even need to set a password. They only need the mobile phone number and the verification code to log in to the APP conveniently. This fast registration method is a traditional method. The PC-side software is unmatched. According to a survey, more than 60% of website visitors are lost in the registration step. Because of the traditional software and website registration, there are too many information to be filled in. Many users weigh it, and finally Abandoning the registration, it is very simple, just fill in the mobile phone number and verification code, and you will become our user."
"Then the most important thing is that we can use the address book function of users' mobile phones - there are all their acquaintances, so through the address book, they can easily invite and add their own friends, which is also the main reason for the explosive growth. reason."
"Finally, in the latest version, we added the function of sending pictures to friends. After this function was launched, in just one week, our users exceeded 5 million people, taking pictures and sending them to friends. This is the current user experience. Favorite feature, they can easily share their life anytime, anywhere.”
Rick was also surprised by the rapid development before, and now after hearing William Chen's analysis, he immediately grasped the key point: "So now Amazon is still a PC-side e-commerce, and when we develop a mobile-side e-commerce, we need to have our own characteristics. , using the function of the mobile phone?"
"Yes, Rick, what do we need to do? So first of all, imagine, if you are a user, what kind of online shopping experience do you want?"
William Chen took out his mobile phone and demonstrated to him:
"For example, I thought that a friend came over for dinner and might need a bottle of wine, so I took out my phone and shouted to Siri, I want to buy a bottle of wine for the evening."
"Siri immediately extracts keywords for users, opens our shopping APP, and conducts a search. In this sentence, there are two keys, one is wine, and the other is time to use at night, so our APP according to the user's positioning, in The partners within 5 kilometers of him searched with wine as a keyword, and the results were presented in front of him."
"After he chooses the wine, we can provide him with two choices, self-pickup at the store or limited-time delivery. If he chooses to pick up, then we will give him the location of the nearby partner, and after the choice, we will also provide He shows the navigation map; and after he places an order, the corresponding partner will receive the order at the same time, pack it for him, and wait for him to pick it up.”
"If he chooses a limited-time delivery, the delivery staff closest to him will receive the delivery information, and they can choose to grab the order to get the delivery order."
"So, before dinner, he got the wine he needed and happily shared the process with his friends. What do you think? Rick?"
Rick listened to the process described by William Chen and couldn't help but said excitedly: "William, you are really a genius, no one can do it to such an extent now, if it's me who can have this kind of shopping experience, then I will definitely Will become a loyal user!"
"It's a beautiful process, isn't it, Rick. So now we can see what we need to do to achieve this. First, we need to design our app according to these processes, and we also need map services, And navigation, which can be done by acquiring related companies, and it requires talent in logistics, which, I believe, Rick, you can find in Walmart.”
"That's all right, William."
"I think in the initial stage we only need to conduct business in a small area, one is to debug the operational reliability of our entire system, and the other is that the pressure on our warehousing logistics will not be too great, so There can be time to build up gradually.”
"And price must be an important aspect, Rick."
William Chen knows that e-commerce in the United States is different from that in China. In China, when you talk about e-commerce, including Taobao and JD.com, your first impression must be that it is cheaper than physical stores.
In the United States, such as Amazon, some products are indeed cheaper, and many products are not only not cheaper than physical stores, but also a lot more expensive. For many Americans, online shopping provides a more convenient experience, saves them having to drive to the supermarket, and offers free delivery for a certain price, so a slightly higher price is normal.
This is also the reason that although the development of e-commerce has some impact on the physical business in the United States, the impact is not as big as that in China.
However, William Chen understands that the subprime mortgage crisis is about to break out, and the income of the people will decline. When the income was high, they would not be too sensitive to prices, but at this time, price comparison will have a greater weight on their choices. To have a good development in the early stage, the price is absolutely what they need to pursue.
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