Chapter 182： HOLAJapan
"Are you hungry? It's not too cold, let's eat now."
After Chen William returned to the hotel room, Fan Bingbing had already got up and tidy up.
After she saw William Chen come in, she came over to give him a hug, and said after the breakfast in his hand:
"It seems that it's quite cold outside today. You're so cold."
After Chen William took off his coat and washed his hands, he walked to the dining table and saw that Fan Bingbing had set up his breakfast. She took a plastic spoon and carefully scooped up a wonton. After blowing it twice, she tested the temperature. , handed it to William Chen's mouth, and said gently:
"Do you want to taste it first?"
Chen William took the wonton into his mouth in one bite, and after tasting it, he gave a thumbs up and praised the deliciousness.
Seeing William Chen's appearance, Fan Bingbing smiled very satisfied and tasted it.
Sometimes things are so wonderful. When a person's mood is too agitated, this warm moment can be remembered in his heart.
"Bingbing."
"Um?"
"you are pretty."
Fan Bingbing looked at William Chen with some doubts at first, and when he heard his words, a sweet smile appeared on his face, and his eyes were like crescent moons.
In the next few days, Chen William and Fan Bingbing visited several cities in Lu Province, including Dengzhou, where she grew up, and Nanquan City, the capital of Lu Province.
But on the one hand, because it is winter now, the climate here is still relatively cold, and because Fan Bingbing is too well-known, so they have restrained themselves, and they will not go to places with too many people, and the group is very low-key.
But then it was fine, because Chen William was going to fly to France with her.
The reason why he needs to go to France at this time is mainly because Goldman Sachs is helping him acquire the shares of Hermès company, and now he is noticed by the other party, so William Chen needs to come forward to communicate with the Hermès family.
Before going to France, William Chen first came to Tokyo, Japan again.
At this point, his cooperation with SoftBank Group has been settled. After sending personnel to Silicon Valley and having specific discussions with technology, this time William Chen came over to sign the final cooperation agreement with SoftBank Group.
Chen William joined the technical staff who came to Tokyo specially, and came to the SoftBank Group headquarters in Minato District again. Sun Zhengyi warmly received them. Here, Chen William signed a specific agreement on cooperation in Japan with SoftBank Group on behalf of technology.
SoftBank Group will form a joint venture with technology companies, Nippon Co., Ltd. Among them, SoftBank Group invested 50 million US dollars, holding 51% of the shares; the technology company authorized Japan to operate and promote APP in Japan, holding 49% of the shares in Japan.
Japan will be controlled and operated by SoftBank Group, and Japan will send some technical personnel to the Silicon Valley Technology Headquarters as a technical communication between the two parties.
Because of the successful operation of the Yahoo Japan website, every move of the Softbank Group has attracted much attention. In addition, the APP has many users in Japan, so their cooperation in Japan is still very influential in Japan. of.
Moreover, the Japanese people also attach great importance to personal privacy, and it can even be said that they attach more importance to this aspect than in Europe and the United States. Therefore, the encrypted chat records of the APP can only be seen by both parties in the chat, and there is no possibility of any leakage, which is also welcomed by the local people.
This is also the reason why Sun Zhengyi was so optimistic about this APP at first, and vigorously obtained its operation rights in Japan.
In general, the Japanese market is somewhat special. When the domestic mobile phone brands in China were dominated by Nokia, Samsung, and Motorola, in Japan, the most popular mobile phone brands were Sharp, NEC, and Send.
Some people may ask, is it because the Japanese are patriotic? Or do they think Nokia, Samsung, Motorola are not easy to use?
Gu Xiao
Of course not. The main reason is that the Japanese are rich and afraid of trouble. Therefore, the way they buy mobile phones is not to compare prices by themselves and then go to the mall to buy them, but to go directly to the mobile phone operator to buy mobile phones.
Therefore, even if there are mobile phones of foreign brands such as Nokia for sale in the shopping mall, the main habit of the local people is to buy mobile phones through operators, and these operators are inextricably linked with the domestic conglomerates. These consortia are also inextricably linked. Also controls Sharp NEC, Panasonic these local mobile phone brands.
Since this is the case, then they will definitely only sell their own brand mobile phones to the public. Even if Nokia, Samsung, Motorola and other brand mobile phones are easy to use, they will never be able to enter the operator's channel.
After entering the era of smartphones, Apple mobile phones have become very popular in many countries, and for a long time, people in Japan are still using local brand feature phones.
Japan's feature phones are more developed than any other country in the world, they have huge screens, flip phone TVs, Internet services provided by extremely rich operators... This is a closed mobile Internet system in Japan, and it has worked well for many years.
Under the propaganda of these operators, Japanese people generally believe that traditional feature phones can meet the needs of users well, while the use of smart phones is too complicated.
If this is still the case, no matter how good the APP is, it will never enter the attention of the Japanese domestic public, because they are all using feature phones, and all the software in it is randomly preset, and the Japanese people rarely take the initiative. The reason for downloading the software is that it is still too troublesome.
So here we need to introduce the role of SoftBank Group in Japan. From its inception, SoftBank Group has existed as an industry disruptor.
As early as 2001, Sun Zhengyi's SoftBank Group entered the broadband market that Japan has long monopolized.
At that time, the PC Internet market in Japan was dominated by the old state-owned enterprise NTT. The cost of Internet access for the public was very expensive and the Internet speed was not fast. NTT is a veteran state-owned enterprise in Japan, and its political and economic status in Japan is unparalleled.
At that time, Sun Zhengyi took the risk and rushed into the office of the Japanese Ministry of Internal Affairs and Communications with gasoline and a lighter, forcing officials to negotiate with him. Ask the government to revise the law to prevent NTT, which has long monopolized Japan's fixed-line network market, from monopolizing the optical fiber business.
In the end, Sun Zhengyi's adventure was rewarded. After the negotiation, the Japanese official allowed SoftBank Group to enter this market. Therefore, Sun Zhengyi's SoftBank Group obtained a huge market share through a low-price strategy and became an important network operator in Japan.
Then in March 2006, SoftBank Group entered the mobile communications market.
They announced that they would buy Vodafone's Japanese subsidiary for 1.75 trillion yen (about 11.87 billion US dollars) and officially enter the mobile communication business. At that time, SoftBank Group did not have so much money, and they carried a huge debt of 1.9 trillion yen for this.
Later, through the same low-price strategy, SoftBank Group fought a price war and continuously increased its market share, becoming one of the three major mobile operators in Japan alongside NTT and KDDI.
As mentioned earlier, the main way for Japanese people to buy mobile phones is through the channels of mobile operators.
Therefore, after becoming the main mobile operator in Japan, SoftBank Group has subverted the Japanese mobile phone industry - they introduced the Apple mobile phone into the Japanese domestic market.
At first, because the Japanese people generally use feature phones, including other operators in the industry, they are not optimistic about SoftBank's move, thinking that the Japanese people do not have the habit of using smartphones, so his move will eventually end in failure. .
But the final result is surprising. SoftBank Group has achieved success again. Apple mobile phones are very popular in Japan, and young people are buying them. They are proud of using Apple mobile phones. , becoming the top-selling mobile phone brand in Japan.
Since then, the introduction of the iPhone has greatly increased the attractiveness of SoftBank Group, and a large number of fashionable young people in Japan have poured into SoftBank Group's network.
The monthly data bills these people spend on iPhones are staggering, with smartphones spending more than ten times as much monthly data on feature phones. SoftBank Group became the first operator in Japan to surpass voice revenue in data revenue.
Through these histories, we can understand why William Chen chose SoftBank Group as his partner in Japan.
APP is a chat APP specially designed for smart phones, so in Japan, it still needs to be promoted on iphone.
And SoftBank Group, the largest Apple mobile phone agent in Japan, through SoftBank Group, it is completely possible to directly build APP in Apple mobile phone for promotion, and what method can be more effective than this kind of promotion effect directly built in APP in mobile phone Okay?
Once young people in Japan are accustomed to using APPs, it will be very difficult to go beyond it after thinking about the characteristics of this kind of chat software.
After Chen William returned to the hotel room, Fan Bingbing had already got up and tidy up.
After she saw William Chen come in, she came over to give him a hug, and said after the breakfast in his hand:
"It seems that it's quite cold outside today. You're so cold."
After Chen William took off his coat and washed his hands, he walked to the dining table and saw that Fan Bingbing had set up his breakfast. She took a plastic spoon and carefully scooped up a wonton. After blowing it twice, she tested the temperature. , handed it to William Chen's mouth, and said gently:
"Do you want to taste it first?"
Chen William took the wonton into his mouth in one bite, and after tasting it, he gave a thumbs up and praised the deliciousness.
Seeing William Chen's appearance, Fan Bingbing smiled very satisfied and tasted it.
Sometimes things are so wonderful. When a person's mood is too agitated, this warm moment can be remembered in his heart.
"Bingbing."
"Um?"
"you are pretty."
Fan Bingbing looked at William Chen with some doubts at first, and when he heard his words, a sweet smile appeared on his face, and his eyes were like crescent moons.
In the next few days, Chen William and Fan Bingbing visited several cities in Lu Province, including Dengzhou, where she grew up, and Nanquan City, the capital of Lu Province.
But on the one hand, because it is winter now, the climate here is still relatively cold, and because Fan Bingbing is too well-known, so they have restrained themselves, and they will not go to places with too many people, and the group is very low-key.
But then it was fine, because Chen William was going to fly to France with her.
The reason why he needs to go to France at this time is mainly because Goldman Sachs is helping him acquire the shares of Hermès company, and now he is noticed by the other party, so William Chen needs to come forward to communicate with the Hermès family.
Before going to France, William Chen first came to Tokyo, Japan again.
At this point, his cooperation with SoftBank Group has been settled. After sending personnel to Silicon Valley and having specific discussions with technology, this time William Chen came over to sign the final cooperation agreement with SoftBank Group.
Chen William joined the technical staff who came to Tokyo specially, and came to the SoftBank Group headquarters in Minato District again. Sun Zhengyi warmly received them. Here, Chen William signed a specific agreement on cooperation in Japan with SoftBank Group on behalf of technology.
SoftBank Group will form a joint venture with technology companies, Nippon Co., Ltd. Among them, SoftBank Group invested 50 million US dollars, holding 51% of the shares; the technology company authorized Japan to operate and promote APP in Japan, holding 49% of the shares in Japan.
Japan will be controlled and operated by SoftBank Group, and Japan will send some technical personnel to the Silicon Valley Technology Headquarters as a technical communication between the two parties.
Because of the successful operation of the Yahoo Japan website, every move of the Softbank Group has attracted much attention. In addition, the APP has many users in Japan, so their cooperation in Japan is still very influential in Japan. of.
Moreover, the Japanese people also attach great importance to personal privacy, and it can even be said that they attach more importance to this aspect than in Europe and the United States. Therefore, the encrypted chat records of the APP can only be seen by both parties in the chat, and there is no possibility of any leakage, which is also welcomed by the local people.
This is also the reason why Sun Zhengyi was so optimistic about this APP at first, and vigorously obtained its operation rights in Japan.
In general, the Japanese market is somewhat special. When the domestic mobile phone brands in China were dominated by Nokia, Samsung, and Motorola, in Japan, the most popular mobile phone brands were Sharp, NEC, and Send.
Some people may ask, is it because the Japanese are patriotic? Or do they think Nokia, Samsung, Motorola are not easy to use?
Gu Xiao
Of course not. The main reason is that the Japanese are rich and afraid of trouble. Therefore, the way they buy mobile phones is not to compare prices by themselves and then go to the mall to buy them, but to go directly to the mobile phone operator to buy mobile phones.
Therefore, even if there are mobile phones of foreign brands such as Nokia for sale in the shopping mall, the main habit of the local people is to buy mobile phones through operators, and these operators are inextricably linked with the domestic conglomerates. These consortia are also inextricably linked. Also controls Sharp NEC, Panasonic these local mobile phone brands.
Since this is the case, then they will definitely only sell their own brand mobile phones to the public. Even if Nokia, Samsung, Motorola and other brand mobile phones are easy to use, they will never be able to enter the operator's channel.
After entering the era of smartphones, Apple mobile phones have become very popular in many countries, and for a long time, people in Japan are still using local brand feature phones.
Japan's feature phones are more developed than any other country in the world, they have huge screens, flip phone TVs, Internet services provided by extremely rich operators... This is a closed mobile Internet system in Japan, and it has worked well for many years.
Under the propaganda of these operators, Japanese people generally believe that traditional feature phones can meet the needs of users well, while the use of smart phones is too complicated.
If this is still the case, no matter how good the APP is, it will never enter the attention of the Japanese domestic public, because they are all using feature phones, and all the software in it is randomly preset, and the Japanese people rarely take the initiative. The reason for downloading the software is that it is still too troublesome.
So here we need to introduce the role of SoftBank Group in Japan. From its inception, SoftBank Group has existed as an industry disruptor.
As early as 2001, Sun Zhengyi's SoftBank Group entered the broadband market that Japan has long monopolized.
At that time, the PC Internet market in Japan was dominated by the old state-owned enterprise NTT. The cost of Internet access for the public was very expensive and the Internet speed was not fast. NTT is a veteran state-owned enterprise in Japan, and its political and economic status in Japan is unparalleled.
At that time, Sun Zhengyi took the risk and rushed into the office of the Japanese Ministry of Internal Affairs and Communications with gasoline and a lighter, forcing officials to negotiate with him. Ask the government to revise the law to prevent NTT, which has long monopolized Japan's fixed-line network market, from monopolizing the optical fiber business.
In the end, Sun Zhengyi's adventure was rewarded. After the negotiation, the Japanese official allowed SoftBank Group to enter this market. Therefore, Sun Zhengyi's SoftBank Group obtained a huge market share through a low-price strategy and became an important network operator in Japan.
Then in March 2006, SoftBank Group entered the mobile communications market.
They announced that they would buy Vodafone's Japanese subsidiary for 1.75 trillion yen (about 11.87 billion US dollars) and officially enter the mobile communication business. At that time, SoftBank Group did not have so much money, and they carried a huge debt of 1.9 trillion yen for this.
Later, through the same low-price strategy, SoftBank Group fought a price war and continuously increased its market share, becoming one of the three major mobile operators in Japan alongside NTT and KDDI.
As mentioned earlier, the main way for Japanese people to buy mobile phones is through the channels of mobile operators.
Therefore, after becoming the main mobile operator in Japan, SoftBank Group has subverted the Japanese mobile phone industry - they introduced the Apple mobile phone into the Japanese domestic market.
At first, because the Japanese people generally use feature phones, including other operators in the industry, they are not optimistic about SoftBank's move, thinking that the Japanese people do not have the habit of using smartphones, so his move will eventually end in failure. .
But the final result is surprising. SoftBank Group has achieved success again. Apple mobile phones are very popular in Japan, and young people are buying them. They are proud of using Apple mobile phones. , becoming the top-selling mobile phone brand in Japan.
Since then, the introduction of the iPhone has greatly increased the attractiveness of SoftBank Group, and a large number of fashionable young people in Japan have poured into SoftBank Group's network.
The monthly data bills these people spend on iPhones are staggering, with smartphones spending more than ten times as much monthly data on feature phones. SoftBank Group became the first operator in Japan to surpass voice revenue in data revenue.
Through these histories, we can understand why William Chen chose SoftBank Group as his partner in Japan.
APP is a chat APP specially designed for smart phones, so in Japan, it still needs to be promoted on iphone.
And SoftBank Group, the largest Apple mobile phone agent in Japan, through SoftBank Group, it is completely possible to directly build APP in Apple mobile phone for promotion, and what method can be more effective than this kind of promotion effect directly built in APP in mobile phone Okay?
Once young people in Japan are accustomed to using APPs, it will be very difficult to go beyond it after thinking about the characteristics of this kind of chat software.
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