Chapter 185： Convince the Hermès family
As William Chen said, without making melon eaters around the world wait for a long time, the next day, Meta Investment Company announced that it had reached an acquisition agreement with other holding institutions for the equity investment of Hermes Group. More than 25% stake in Hermès Group.
Of course, this is also the flaw that they deliberately carried out the shareholding in stages, otherwise the shareholding will be close to 40% in a short period of time, and the fools also know that they are using other means to deceive the regulatory authorities, it would be too obvious .
At the same time, William Chen also took the initiative to contact the Hermès family and the CEO of Hermès Group, Patrick Thomas, expressing that he hoped to explain the equity investment of Meta Investment Company in Hermès Group and would visit each other in person.
Once the news was disclosed, it immediately caused an uproar, because it meant that Chen William had become the largest individual shareholder of the Hermès group besides the Hermès family.
Just when the outside world was discussing whether Chen William's acquisition of Hermes company could be successful this time, Chen William had brought Fan Bingbing to the Hermes family and participated in a reception held by them.
Chen William's purpose is to relieve the members of the Hermès family, at least some of them, in the shortest possible time. They are wary of their acquisition of Hermès, and release their goodwill, so that the other party does not really set up a family like when LVMH acquired it. Holding companies, injecting more than 50 percent of the shares held by family members, would make his acquisition more difficult.
Now what he needs to do is to make the situation where he confronts the Hermès family into a situation where members of the Hermès family support him and oppose him. If this can be achieved, then his acquisition of Hermès can basically be regarded as a victory.
"Hello, Mr. Patrick, nice to meet you. I have actually seen many of your interviews before, and I really agree with your views on the luxury industry."
When William Chen brought Fan Bingbing to the reception, he immediately attracted everyone's attention. Today's reception is very private, and the only people involved are members of the Hermès family, the company's management, as well as Chen William and Fan Bingbing.
After seeing the two walk in at this moment, everyone has to sigh, these two people can be said to be God's darlings just because of their appearance, standing side by side, they can instantly gather all eyes.
In particular, William Chen and Fan Bingbing are very attentive. The clothing and accessories on their bodies today are all products of Hermès, which can also make everyone feel their respect for Hermès.
When William Chen greeted the company's CEO Patrick Thomas and a group of family members in fluent French, he won everyone's favor. From everything he played today, it can be seen that he is indeed very attentive.
In fact, in William Chen's strategy, Hermès CEO Patrick Thomas is also one of the people worthy of wooing. After all, he is not a member of the Hermès family, but a professional manager. For him, whether it is the Hermès family controlling the company or changing the company to William Chen, it doesn't make much difference to him—provided that he is still in his current position and won't be disturbed too much.
But on the other hand, from the perspective of his interests, Chen William's entry into Hermès is more beneficial to him, because he also understands that in the Hermès family, he is just an excess, and he will wait until they choose the next generation. Successor, then it is time to leave this position.
glutathione
And if it is said that he is in charge of the company's elbows, I am afraid that Chen William will not be more than the Hermes family. The Hermes family has an all-round influence on the company. Even the CEO, he often has to respect it. opinion of family members.
Although Chen William also wants to win over the CEO outside the family, it is not convenient to show it too much in today's public.
Next, William Chen met several important members of the Hermès family at this time, including Nicolas Pièche, who was not only an important member of the family committee, but also the one with the most shares among the members of the Hermès family. Some Hermès Group stocks have a ratio of about 6%.
There is also Axel Dumas, the nephew of Jean-Louis Dumas, the previous head of the Hermès family, who is currently the CTO of the Hermès Group. If nothing else, he may become the next generation of Hermès. The head of the family.
After the initial greeting, William Chen will face many questions from the Hermes family. William Chen behaved very elegantly and decently, and tried his best to release his goodwill to prevent the Hermes family from taking him as a threat.
"I appreciate the management of the Hermès brand by Mr. Patrick and the Hermès family very much, which is why I want to invest in this company, so I need to declare that I have no intention to change the influence of the Hermès family on the brand, even if I The final shareholding ratio is higher, and it will only complete the acquisition of Hermès in form, but in the operation of the company, the Hermès family will always be the mainstay to ensure the independence of the company, just like joining Kering The same group."
"I'm not Mr. Arnault from LVMH, no, that's not my style, our situation is completely different, LVMH has too many brands, and they will definitely change the brands they own in order to maintain the consistency of the group. , If it is acquired by this company, it will be a disastrous thing for the family of the brand. Unlike me, I have no intention to enter the luxury goods industry in a big way. The acquisition of Hermès Group is completely for the love of this brand. I personally It will still mainly develop in the film and television media and the Internet industry, so you can rest assured that if you can learn more about my past acquisitions, you will know that I always respect the founder's right to run the company, and will only use my resources to support them, not interfere with them."
"I hope you don't see me as an intruder, but as the guardian of the Hermès family. Yes, even if I buy the Hermès group, the family will still maintain a say in the company's operations. In this regard, there will be no Any change. The only thing that changes is that when the company encounters such a difficult situation like the subprime mortgage crisis again, it can get more support from me. Not only in terms of funding, but also in the United States and luxury consumption. The increasingly important market-Huaguo, I will use the resources at hand to help Hermes Group increase its influence and market share in these places."
"For these aspects, not only the United States and China, but also the broader global market, my entertainment media group and other companies invested in, can help Hermès Group, such as in the Japanese market, I work with local giants Softbank has just reached a cooperation. In the Chinese market, I am the largest shareholder of the monopolistic e-commerce giant Ali, not to mention in the United States. Not only in China, but also in other parts of the world, my film and television media group be able to influence consumers.”
Seeing William Chen talking to the Hermes family members at the reception, Fan Bingbing's eyes were full of stars. Although she couldn't understand the French meaning of the other party, she saw the suspicion and confusion of those people from the beginning. The slightly hostile expression seemed to be persuaded at the back. When he was talking, he could see people nodding from time to time, and they seemed to agree. She could already understand that some people had put down their initial guard.
"How can you guarantee this? Mr. William, after all we know that Bernard Arnault made the same promise when he bought those brands, but after he took control of the company, he Get the founding family out of the company."
The person who asked this sentence was the current CTO of Hermès Group, Axel Dumas. His words also made many people vigilant again.
"Mr. Axel's question is very good. I know that even if I say it now, it will always be unconvincing. In the final analysis, these things require the establishment of mutual trust between us, which will be in the future. As we get to know each other better, when the trust between us is established, these worries will disappear. Although all of my previous acquisitions have not driven out the founder family like Mr. Arnault of LVMH Group behavior, but in order to leave a foundation of mutual trust between us, I can promise that my shareholding in Hermès will not exceed the relative holding line of 50% for the time being, which will leave the Hermès family with a fight once I go back on my word. possible."
"I believe that there are also many family members who are interested in entering other industries and are also willing to sell their holdings. Well, I promise that before we complete mutual trust, my shareholding will account for a maximum of 48%, so add two The proportion of outstanding shares in the primary market may be higher than that of the Hermès family, and a formal acquisition can be completed, but in fact, the family can maintain control over the company, ensure the independence of the Hermès Group, and, when needed, can Increase your stake."
Of course, this is also the flaw that they deliberately carried out the shareholding in stages, otherwise the shareholding will be close to 40% in a short period of time, and the fools also know that they are using other means to deceive the regulatory authorities, it would be too obvious .
At the same time, William Chen also took the initiative to contact the Hermès family and the CEO of Hermès Group, Patrick Thomas, expressing that he hoped to explain the equity investment of Meta Investment Company in Hermès Group and would visit each other in person.
Once the news was disclosed, it immediately caused an uproar, because it meant that Chen William had become the largest individual shareholder of the Hermès group besides the Hermès family.
Just when the outside world was discussing whether Chen William's acquisition of Hermes company could be successful this time, Chen William had brought Fan Bingbing to the Hermes family and participated in a reception held by them.
Chen William's purpose is to relieve the members of the Hermès family, at least some of them, in the shortest possible time. They are wary of their acquisition of Hermès, and release their goodwill, so that the other party does not really set up a family like when LVMH acquired it. Holding companies, injecting more than 50 percent of the shares held by family members, would make his acquisition more difficult.
Now what he needs to do is to make the situation where he confronts the Hermès family into a situation where members of the Hermès family support him and oppose him. If this can be achieved, then his acquisition of Hermès can basically be regarded as a victory.
"Hello, Mr. Patrick, nice to meet you. I have actually seen many of your interviews before, and I really agree with your views on the luxury industry."
When William Chen brought Fan Bingbing to the reception, he immediately attracted everyone's attention. Today's reception is very private, and the only people involved are members of the Hermès family, the company's management, as well as Chen William and Fan Bingbing.
After seeing the two walk in at this moment, everyone has to sigh, these two people can be said to be God's darlings just because of their appearance, standing side by side, they can instantly gather all eyes.
In particular, William Chen and Fan Bingbing are very attentive. The clothing and accessories on their bodies today are all products of Hermès, which can also make everyone feel their respect for Hermès.
When William Chen greeted the company's CEO Patrick Thomas and a group of family members in fluent French, he won everyone's favor. From everything he played today, it can be seen that he is indeed very attentive.
In fact, in William Chen's strategy, Hermès CEO Patrick Thomas is also one of the people worthy of wooing. After all, he is not a member of the Hermès family, but a professional manager. For him, whether it is the Hermès family controlling the company or changing the company to William Chen, it doesn't make much difference to him—provided that he is still in his current position and won't be disturbed too much.
But on the other hand, from the perspective of his interests, Chen William's entry into Hermès is more beneficial to him, because he also understands that in the Hermès family, he is just an excess, and he will wait until they choose the next generation. Successor, then it is time to leave this position.
glutathione
And if it is said that he is in charge of the company's elbows, I am afraid that Chen William will not be more than the Hermes family. The Hermes family has an all-round influence on the company. Even the CEO, he often has to respect it. opinion of family members.
Although Chen William also wants to win over the CEO outside the family, it is not convenient to show it too much in today's public.
Next, William Chen met several important members of the Hermès family at this time, including Nicolas Pièche, who was not only an important member of the family committee, but also the one with the most shares among the members of the Hermès family. Some Hermès Group stocks have a ratio of about 6%.
There is also Axel Dumas, the nephew of Jean-Louis Dumas, the previous head of the Hermès family, who is currently the CTO of the Hermès Group. If nothing else, he may become the next generation of Hermès. The head of the family.
After the initial greeting, William Chen will face many questions from the Hermes family. William Chen behaved very elegantly and decently, and tried his best to release his goodwill to prevent the Hermes family from taking him as a threat.
"I appreciate the management of the Hermès brand by Mr. Patrick and the Hermès family very much, which is why I want to invest in this company, so I need to declare that I have no intention to change the influence of the Hermès family on the brand, even if I The final shareholding ratio is higher, and it will only complete the acquisition of Hermès in form, but in the operation of the company, the Hermès family will always be the mainstay to ensure the independence of the company, just like joining Kering The same group."
"I'm not Mr. Arnault from LVMH, no, that's not my style, our situation is completely different, LVMH has too many brands, and they will definitely change the brands they own in order to maintain the consistency of the group. , If it is acquired by this company, it will be a disastrous thing for the family of the brand. Unlike me, I have no intention to enter the luxury goods industry in a big way. The acquisition of Hermès Group is completely for the love of this brand. I personally It will still mainly develop in the film and television media and the Internet industry, so you can rest assured that if you can learn more about my past acquisitions, you will know that I always respect the founder's right to run the company, and will only use my resources to support them, not interfere with them."
"I hope you don't see me as an intruder, but as the guardian of the Hermès family. Yes, even if I buy the Hermès group, the family will still maintain a say in the company's operations. In this regard, there will be no Any change. The only thing that changes is that when the company encounters such a difficult situation like the subprime mortgage crisis again, it can get more support from me. Not only in terms of funding, but also in the United States and luxury consumption. The increasingly important market-Huaguo, I will use the resources at hand to help Hermes Group increase its influence and market share in these places."
"For these aspects, not only the United States and China, but also the broader global market, my entertainment media group and other companies invested in, can help Hermès Group, such as in the Japanese market, I work with local giants Softbank has just reached a cooperation. In the Chinese market, I am the largest shareholder of the monopolistic e-commerce giant Ali, not to mention in the United States. Not only in China, but also in other parts of the world, my film and television media group be able to influence consumers.”
Seeing William Chen talking to the Hermes family members at the reception, Fan Bingbing's eyes were full of stars. Although she couldn't understand the French meaning of the other party, she saw the suspicion and confusion of those people from the beginning. The slightly hostile expression seemed to be persuaded at the back. When he was talking, he could see people nodding from time to time, and they seemed to agree. She could already understand that some people had put down their initial guard.
"How can you guarantee this? Mr. William, after all we know that Bernard Arnault made the same promise when he bought those brands, but after he took control of the company, he Get the founding family out of the company."
The person who asked this sentence was the current CTO of Hermès Group, Axel Dumas. His words also made many people vigilant again.
"Mr. Axel's question is very good. I know that even if I say it now, it will always be unconvincing. In the final analysis, these things require the establishment of mutual trust between us, which will be in the future. As we get to know each other better, when the trust between us is established, these worries will disappear. Although all of my previous acquisitions have not driven out the founder family like Mr. Arnault of LVMH Group behavior, but in order to leave a foundation of mutual trust between us, I can promise that my shareholding in Hermès will not exceed the relative holding line of 50% for the time being, which will leave the Hermès family with a fight once I go back on my word. possible."
"I believe that there are also many family members who are interested in entering other industries and are also willing to sell their holdings. Well, I promise that before we complete mutual trust, my shareholding will account for a maximum of 48%, so add two The proportion of outstanding shares in the primary market may be higher than that of the Hermès family, and a formal acquisition can be completed, but in fact, the family can maintain control over the company, ensure the independence of the Hermès Group, and, when needed, can Increase your stake."
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