Chapter 247： Manchester United Brand Management
As for whether the management of the club, including David, Gill and head coach Ferguson, will be in charge of sports after such separation, because they do not want to disturb the training and competition of the players, they have concerns about some of the business activities that the Manchester United brand management company allows players to participate in. resistance
If that's the case, then surely there will be. However, the solution is not without it, that is to give David, Gill and Ferguson a certain amount of dividends in the Manchester United brand management company. They do not hold shares, but they can get a part of the profits of the Manchester United brand management company. In this case, they It will take the initiative to balance the ratio of competition and business, and will not completely contradict business behavior.
William Chen thinks this method is really good, but IMG also proposed that Manchester United brand management company can recruit a group of business talents to join, but it is better to have someone who can understand business and can also be between business and competition. There are people who are familiar with the club and can coordinate the relationship between the two, which will help the two sides to cooperate.
Well, this is also very necessary. William Chen immediately thought of such a person, Sandezi. Uh, Sandezi is not a eunuch, but his name is Ed, Woodward, so he is called Sandezi in China.
This person may be familiar to Manchester United fans. He originally worked in Dalmore, and joined the management of Manchester United after the Glazer family entered Manchester United. It can be said that he is a member of the Glazer family, but after William Chen acquired Manchester United, he still stayed.
The reason, probably because Ed, Woodward's father was a football fan and a crazy Manchester United fan, which also affected him, he once recalled:
"My father went to Wembley to watch Manchester United's Champions League final in 1968. Because he was too excited to celebrate and hug with the fans next to him, he broke three ribs. However, he was still immersed in joy at that time, and his father did not feel pain until he sat down. When I was in my car, it was so painful that I couldn't turn the steering wheel."
It looks like a really crazy Manchester United fan.
In his previous life, Sandeko succeeded David and Jill and became the CEO of Manchester United. He was praised for his business performance in Manchester United, but to be honest, it was also because of the background of his peers. Among professional business talents, his The level is still quite low.
However, if he is the coordinator between Manchester United's brand management company and the club, he should be the most suitable. After all, he has the deepest understanding of business and the club at the moment, so this position seems to be for him. And set the general.
Chen William Fu personally asked Sandezi to chat. At first, Sandezi was a little uneasy. At this time, he was the financial planning director of Manchester United Club, but he knew that Fuji was brought by the Glazer family from the United States. People, so I don't know if Chen William is going to clean up the other side's cronies after joining the Manchester United club. If so, then Fu Ji will leave Manchester United.
Sandeko has a very rich career. He once worked as a consultant at PricewaterhouseCoopers, and later went to Morgan Stanley to do investment work. When the Glazer family acquired Manchester United, he was sent by Morgan Stanley to help the Glazers. The consultant for the family's leveraged buyout was valued by Malcolm and Glazer, who hired him to stay at Manchester United.
Although it is not difficult to find a job after leaving Manchester United due to his resume, he does have some kind of affection for Manchester United because of his father, so if he can stay, he is very happy.
However, contrary to his expectations, with the mental preparation of being dismissed by Chen William, Sandeko heard a proposal that he did not expect in Chen William's conversation. William Chen is indeed preparing to let him leave the Manchester United club, but it is arranged for him to take up a position in a newly created Manchester United brand management company.
Only then did San Dezi understand that William Chen planned to separate the competitive and commercial parts of Manchester United. This idea made his eyes light up. During his time at Manchester United, he deeply felt the conservativeness of European football clubs, which was closely related to American football clubs. The commercialization of sports leagues is completely different. These Europeans really have a very simple understanding of commercialization. This can be seen from the fact that his own business talent is not outstanding among American elites, but he stands out among European football clubs. .
Often before, San Dezi had an idea and wanted to convince the management of Manchester United, including David, Gill and Ferguson, it was really hard. Although it is also related to their distrust of the Glazer family, as the people brought by the Glazer family, they will naturally doubt whether Sandokuzi wants to seek certain benefits from Manchester United.
But in fact, it is true that these people only have competition in their minds, and they don't have much concept of business at all.
Now William Chen's idea makes Sandekzi feel a sense of enlightenment.
Being responsible to William Chen, you don't have to spend your brains explaining things to those football players in the future. n
However, Sandeko's idea may be in vain, because Chen William arranged for him to be the vice president responsible for communication with the club in the Manchester United brand management company. What he needs to do is only after the Manchester United brand has some business plan. , coordinate with the club, and strive to reach an agreement on the itinerary or planning.
Through Chen William's explanation, Sandekzi also understands what to do after paying himself, and the salary of Manchester United's brand management company is much higher than that of the club, and now David, Gill and Ferguson also have dividends in this company. , so on the premise of the same interests, the work of communication is better done.
Therefore, after thinking about it for a while, Sandeko agreed to Chen William's arrangement and planned to officially take up a post in the new company after a period of time. In the future, the club will not set up any business positions.
As for the CEO position of the Manchester United brand, there are ready-made candidates, that is, Thierry Doyle, the representative of IMG, which is in charge of the commercialization investigation of Manchester United.
According to Chen William's understanding, he was the vice president of the consulting department of IMG at this time. Well, he was said to be a vice president. In fact, in such a company in the United States, the name of a vice president is not valuable, not only in investment banks, but also in any For such consulting companies, a vice president may not have as much power as a real director, and it is more convenient to connect with managers of client companies.
However, through the investigation, William Chen knew that Terry and Doyle had good abilities, and had nearly ten years of work experience in the commercial operation of sports leagues, and once served as the commercial director of a well-known baseball club, but later changed Boss, so I was fired.
Therefore, after William Chen threw an olive branch to Thierry and Doyle, as the maker, he knew exactly how the CEO of the Manchester United brand would be treated. Compared with his current position, Fu Ran was more promising. Therefore, he agreed without hesitation, and was ready to join the job after handing over this job.
This kind of thing is also very normal. It’s just like Sandeko was the leveraged buyout consultant who was in charge of the Glazer family’s acquisition of Manchester United in Dalmore. After being valued by the other party, he stayed as the management of Manchester United. normal.
Everyone has their own career plan If you feel that the current company cannot provide enough room for improvement, then go to a company with more development prospects. This is the routine operation of many professionals. As far as loyalty is concerned, Westerners are very realistic and give priority to interests in everything.
The benefits of digging up Thierry and Doyle were then reflected. He brought almost his entire team to the Manchester United Brand Management Company, leaving the remaining vacant positions. With his knowledge of the industry, he could also It was quickly found through a headhunting company.
Of course, Tilly and Doyle also knew that if he wanted to secure his current position, he would have to show his grades. Such a high salary was not given casually, but was linked to his performance.
However, he has clearly understood the business operations of Manchester United in the past, so he has enough credit to bring the advanced business operations of the United States, which can greatly improve the income level of Manchester United. These made me pay the letter to take over the CEO position of William Chen.
Of course, William Chen can't say that he immediately trusts the people of Manchester United. The club has teamed up to take the money of the local tyrant owners. It is not something that has not happened. Now he has injected a large amount of money to develop Manchester United. Various conditions, these money, even if the original management did not withhold some ideas, it could not create an opportunity for them to test their humanity, so the financial power of the club must be in the hands of Fuyu.
Therefore, before William Chen left here, he specially transferred a financial director of Manchester United from Fuji's financial team to ensure that Manchester United's funds were under Fuji's control and invested in various conditions according to his ideas. of perfection.
If that's the case, then surely there will be. However, the solution is not without it, that is to give David, Gill and Ferguson a certain amount of dividends in the Manchester United brand management company. They do not hold shares, but they can get a part of the profits of the Manchester United brand management company. In this case, they It will take the initiative to balance the ratio of competition and business, and will not completely contradict business behavior.
William Chen thinks this method is really good, but IMG also proposed that Manchester United brand management company can recruit a group of business talents to join, but it is better to have someone who can understand business and can also be between business and competition. There are people who are familiar with the club and can coordinate the relationship between the two, which will help the two sides to cooperate.
Well, this is also very necessary. William Chen immediately thought of such a person, Sandezi. Uh, Sandezi is not a eunuch, but his name is Ed, Woodward, so he is called Sandezi in China.
This person may be familiar to Manchester United fans. He originally worked in Dalmore, and joined the management of Manchester United after the Glazer family entered Manchester United. It can be said that he is a member of the Glazer family, but after William Chen acquired Manchester United, he still stayed.
The reason, probably because Ed, Woodward's father was a football fan and a crazy Manchester United fan, which also affected him, he once recalled:
"My father went to Wembley to watch Manchester United's Champions League final in 1968. Because he was too excited to celebrate and hug with the fans next to him, he broke three ribs. However, he was still immersed in joy at that time, and his father did not feel pain until he sat down. When I was in my car, it was so painful that I couldn't turn the steering wheel."
It looks like a really crazy Manchester United fan.
In his previous life, Sandeko succeeded David and Jill and became the CEO of Manchester United. He was praised for his business performance in Manchester United, but to be honest, it was also because of the background of his peers. Among professional business talents, his The level is still quite low.
However, if he is the coordinator between Manchester United's brand management company and the club, he should be the most suitable. After all, he has the deepest understanding of business and the club at the moment, so this position seems to be for him. And set the general.
Chen William Fu personally asked Sandezi to chat. At first, Sandezi was a little uneasy. At this time, he was the financial planning director of Manchester United Club, but he knew that Fuji was brought by the Glazer family from the United States. People, so I don't know if Chen William is going to clean up the other side's cronies after joining the Manchester United club. If so, then Fu Ji will leave Manchester United.
Sandeko has a very rich career. He once worked as a consultant at PricewaterhouseCoopers, and later went to Morgan Stanley to do investment work. When the Glazer family acquired Manchester United, he was sent by Morgan Stanley to help the Glazers. The consultant for the family's leveraged buyout was valued by Malcolm and Glazer, who hired him to stay at Manchester United.
Although it is not difficult to find a job after leaving Manchester United due to his resume, he does have some kind of affection for Manchester United because of his father, so if he can stay, he is very happy.
However, contrary to his expectations, with the mental preparation of being dismissed by Chen William, Sandeko heard a proposal that he did not expect in Chen William's conversation. William Chen is indeed preparing to let him leave the Manchester United club, but it is arranged for him to take up a position in a newly created Manchester United brand management company.
Only then did San Dezi understand that William Chen planned to separate the competitive and commercial parts of Manchester United. This idea made his eyes light up. During his time at Manchester United, he deeply felt the conservativeness of European football clubs, which was closely related to American football clubs. The commercialization of sports leagues is completely different. These Europeans really have a very simple understanding of commercialization. This can be seen from the fact that his own business talent is not outstanding among American elites, but he stands out among European football clubs. .
Often before, San Dezi had an idea and wanted to convince the management of Manchester United, including David, Gill and Ferguson, it was really hard. Although it is also related to their distrust of the Glazer family, as the people brought by the Glazer family, they will naturally doubt whether Sandokuzi wants to seek certain benefits from Manchester United.
But in fact, it is true that these people only have competition in their minds, and they don't have much concept of business at all.
Now William Chen's idea makes Sandekzi feel a sense of enlightenment.
Being responsible to William Chen, you don't have to spend your brains explaining things to those football players in the future. n
However, Sandeko's idea may be in vain, because Chen William arranged for him to be the vice president responsible for communication with the club in the Manchester United brand management company. What he needs to do is only after the Manchester United brand has some business plan. , coordinate with the club, and strive to reach an agreement on the itinerary or planning.
Through Chen William's explanation, Sandekzi also understands what to do after paying himself, and the salary of Manchester United's brand management company is much higher than that of the club, and now David, Gill and Ferguson also have dividends in this company. , so on the premise of the same interests, the work of communication is better done.
Therefore, after thinking about it for a while, Sandeko agreed to Chen William's arrangement and planned to officially take up a post in the new company after a period of time. In the future, the club will not set up any business positions.
As for the CEO position of the Manchester United brand, there are ready-made candidates, that is, Thierry Doyle, the representative of IMG, which is in charge of the commercialization investigation of Manchester United.
According to Chen William's understanding, he was the vice president of the consulting department of IMG at this time. Well, he was said to be a vice president. In fact, in such a company in the United States, the name of a vice president is not valuable, not only in investment banks, but also in any For such consulting companies, a vice president may not have as much power as a real director, and it is more convenient to connect with managers of client companies.
However, through the investigation, William Chen knew that Terry and Doyle had good abilities, and had nearly ten years of work experience in the commercial operation of sports leagues, and once served as the commercial director of a well-known baseball club, but later changed Boss, so I was fired.
Therefore, after William Chen threw an olive branch to Thierry and Doyle, as the maker, he knew exactly how the CEO of the Manchester United brand would be treated. Compared with his current position, Fu Ran was more promising. Therefore, he agreed without hesitation, and was ready to join the job after handing over this job.
This kind of thing is also very normal. It’s just like Sandeko was the leveraged buyout consultant who was in charge of the Glazer family’s acquisition of Manchester United in Dalmore. After being valued by the other party, he stayed as the management of Manchester United. normal.
Everyone has their own career plan If you feel that the current company cannot provide enough room for improvement, then go to a company with more development prospects. This is the routine operation of many professionals. As far as loyalty is concerned, Westerners are very realistic and give priority to interests in everything.
The benefits of digging up Thierry and Doyle were then reflected. He brought almost his entire team to the Manchester United Brand Management Company, leaving the remaining vacant positions. With his knowledge of the industry, he could also It was quickly found through a headhunting company.
Of course, Tilly and Doyle also knew that if he wanted to secure his current position, he would have to show his grades. Such a high salary was not given casually, but was linked to his performance.
However, he has clearly understood the business operations of Manchester United in the past, so he has enough credit to bring the advanced business operations of the United States, which can greatly improve the income level of Manchester United. These made me pay the letter to take over the CEO position of William Chen.
Of course, William Chen can't say that he immediately trusts the people of Manchester United. The club has teamed up to take the money of the local tyrant owners. It is not something that has not happened. Now he has injected a large amount of money to develop Manchester United. Various conditions, these money, even if the original management did not withhold some ideas, it could not create an opportunity for them to test their humanity, so the financial power of the club must be in the hands of Fuyu.
Therefore, before William Chen left here, he specially transferred a financial director of Manchester United from Fuji's financial team to ensure that Manchester United's funds were under Fuji's control and invested in various conditions according to his ideas. of perfection.
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