Chapter 418： 1 more choice
Before this merger, Chen William had already begun to act, and quietly absorbed a lot of Tudou shares at a low price on the Nasdaq market.
At the beginning, William Chen participated in the financing of Youku.com and got 20% of the shares. When Youku.com was listed on the US stock market, he subscribed for 50 million US dollars of shares in the name of Caitlin Fund. However, this part of the shares, He didn't hold it all the time, but made a wave.
Because he knew that the timing of Youku's listing was very good. At that time, Chinese concept stocks were hot. Therefore, their stocks have been rising for a period of time after Youku's listing.
When the price of this stock reached a relatively high price, the Caitlin Foundation liquidated its Youku shares. Of course, Youku.com is not stupid. They also issued some additional shares when the stock price was high. , for refinancing.
When the boom in Chinese concept stocks subsided, including Youku.com and Tudou.com, which had just gone public, the stock prices all fell sharply. Caitlin Foundation also took advantage of this opportunity to increase its holdings in Youku.com and Tudou.com 's stock.
Therefore, after calculation, according to the current merger measures of Youku and Tudou, then after the merger, William Chen's shares of Youku Tudou held by various companies under his banner will be around 25%, making him the largest shareholder of this company. One of the shareholders, second only to the founder Gu Yongqiang.
However, this is not the final result. In the future, William Chen will not only increase his shares in Youku Tudou through the Future Group, but also participate in the future of Youku Tudou through two companies with Huaguo background, Meishen Film Investment and Weimi Investment. Additional financing, and ultimately control of Youku Tudou.
In his plan, Netflix will not be the only streaming media platform, Youku Tudou still needs to enter the overseas market in the future. Having two video platforms, Netflix and Youku Tudou, can make the film and television owned by Chen William possible. content resources to maximize profits.
Because at the current price of Netflix members, in the United States, it is divided into three levels: basic, standard and premium. Members of different levels can support different viewing quality. Even for the cheapest basic member, each The monthly price is $9.9, and the premium membership is $19.9.
Of course, he can charge different prices by watching different film sources in different regions, but you must know that most of these different film sources are new films, and the film sources of those old films are still similar, and in each region According to the exchange rate, it fluctuates by about 1 US dollar, and even in some areas, the price will be more expensive than that of the United States.
Because if the price of membership is too different, I am afraid that there will be the behavior of buying low-priced members. Anyway, this is all viewed online, and it is impossible to restrict the user's IP too strictly.
Then the question arises. In more developed countries such as Europe, America, Japan and South Korea, the public can accept a minimum membership fee of nearly 10 US dollars a month. What about the less developed regions?
After all, like the United States, TV programs have a basis for charging, and their TV stations are divided into three types: public TV stations, cable TV stations, and pay TV stations.
For example, public TV stations are covered by signal transmitters. That is to say, as long as you buy an antenna or satellite signal receiver, which is also commonly known as "pot", you can receive the signal of the TV station and watch it only. A one-time equipment investment is required.
As for cable TV stations, it is necessary to introduce signal lines and decoders to watch, so cable TV stations need to "subscribe", that is, to pay a fee to the "cable TV operator" on a regular basis, which is similar to the "membership fee" model.
It is worth mentioning that the two largest "cable TV operators" in the United States are Comcast and Time Warner. Comcast acquired Universal from General Electric, and Time Warner just depends on the name. You know, it's the parent company of Warner Pictures...
The last paid TV stations have higher fees, relatively more sophisticated content, and better services, because they often have no advertisements and can be regarded as "premium members".
Watching TV in the United States is often expensive, just like cable TV stations and pay TV stations. Operators will formulate several packages, such as the so-called "poor people's package", which includes six public TV channels and about 20 cable channels. Often it costs around $20 per month.
A higher-level package, which includes six public TV channels and about 70 cable channels, costs about $70 a month.
Further up, there is a more expensive "premiumcable". In addition to the advanced package, you can also customize more "adult channels". This price is related to the content you customize.
Therefore, it can be seen from these models that they have a basis for charging for content, so the public can easily accept the "membership" price of the video platform, and these prices are not suitable for many less developed countries. For a country with such a habit-based foundation, it is difficult to adapt.
For example, can you accept that the monthly membership fee of Penguin Video or Youku and iQiyi is 70 yuan on a certain day This is still the basic membership fee, do you want to see it more clearly? 150 yuan per month...
This difference in acceptance is also the reason why when Netflix is expanding globally, the main markets are still Europe, America and some Asian regions.
The only way is to temporarily abandon most of the markets in those areas and only serve high-income groups.
Therefore, there will be a huge market vacancy. If Chen William does not occupy this vacancy, it will be occupied by others. In this way, Youku Tudou can fill this part of the market. Anyway, there are two companies, Youku Tudou can completely implement low prices. Strategies to capture the market Netflix gave up.
And also with these film and television content resources, by authorizing the two companies, you can get more income, why not do it?
However, the current merged Youku Tudou company mainly maintains its market share in China first. As for overseas development, it needs to be a later issue.
Now Youku is also making efforts in terms of content. For example, it plans to purchase the broadcasting rights of more new episodes in the future, and will even participate in the investment in excellent content production.
For example, in the production of this drama cooperating with Marvel Huaguo, in this drama, the protagonist, Captain Huaguo, will be Hu Ge. As for the heroine, there are two actors, Chen Zihan and Tang Yan.
This time, Chen Zihan will have more roles in this drama. She plays the lover of Captain Huaguo during the original Anti-Japanese War, while Tang Yan, who appeared in the modern era, will be the future Huaguo. An important member of the "God Spear Bureau", that is to say, she will also have an important position in the "Marvel Universe" of China in the future.
At the beginning, William Chen participated in the financing of Youku.com and got 20% of the shares. When Youku.com was listed on the US stock market, he subscribed for 50 million US dollars of shares in the name of Caitlin Fund. However, this part of the shares, He didn't hold it all the time, but made a wave.
Because he knew that the timing of Youku's listing was very good. At that time, Chinese concept stocks were hot. Therefore, their stocks have been rising for a period of time after Youku's listing.
When the price of this stock reached a relatively high price, the Caitlin Foundation liquidated its Youku shares. Of course, Youku.com is not stupid. They also issued some additional shares when the stock price was high. , for refinancing.
When the boom in Chinese concept stocks subsided, including Youku.com and Tudou.com, which had just gone public, the stock prices all fell sharply. Caitlin Foundation also took advantage of this opportunity to increase its holdings in Youku.com and Tudou.com 's stock.
Therefore, after calculation, according to the current merger measures of Youku and Tudou, then after the merger, William Chen's shares of Youku Tudou held by various companies under his banner will be around 25%, making him the largest shareholder of this company. One of the shareholders, second only to the founder Gu Yongqiang.
However, this is not the final result. In the future, William Chen will not only increase his shares in Youku Tudou through the Future Group, but also participate in the future of Youku Tudou through two companies with Huaguo background, Meishen Film Investment and Weimi Investment. Additional financing, and ultimately control of Youku Tudou.
In his plan, Netflix will not be the only streaming media platform, Youku Tudou still needs to enter the overseas market in the future. Having two video platforms, Netflix and Youku Tudou, can make the film and television owned by Chen William possible. content resources to maximize profits.
Because at the current price of Netflix members, in the United States, it is divided into three levels: basic, standard and premium. Members of different levels can support different viewing quality. Even for the cheapest basic member, each The monthly price is $9.9, and the premium membership is $19.9.
Of course, he can charge different prices by watching different film sources in different regions, but you must know that most of these different film sources are new films, and the film sources of those old films are still similar, and in each region According to the exchange rate, it fluctuates by about 1 US dollar, and even in some areas, the price will be more expensive than that of the United States.
Because if the price of membership is too different, I am afraid that there will be the behavior of buying low-priced members. Anyway, this is all viewed online, and it is impossible to restrict the user's IP too strictly.
Then the question arises. In more developed countries such as Europe, America, Japan and South Korea, the public can accept a minimum membership fee of nearly 10 US dollars a month. What about the less developed regions?
After all, like the United States, TV programs have a basis for charging, and their TV stations are divided into three types: public TV stations, cable TV stations, and pay TV stations.
For example, public TV stations are covered by signal transmitters. That is to say, as long as you buy an antenna or satellite signal receiver, which is also commonly known as "pot", you can receive the signal of the TV station and watch it only. A one-time equipment investment is required.
As for cable TV stations, it is necessary to introduce signal lines and decoders to watch, so cable TV stations need to "subscribe", that is, to pay a fee to the "cable TV operator" on a regular basis, which is similar to the "membership fee" model.
It is worth mentioning that the two largest "cable TV operators" in the United States are Comcast and Time Warner. Comcast acquired Universal from General Electric, and Time Warner just depends on the name. You know, it's the parent company of Warner Pictures...
The last paid TV stations have higher fees, relatively more sophisticated content, and better services, because they often have no advertisements and can be regarded as "premium members".
Watching TV in the United States is often expensive, just like cable TV stations and pay TV stations. Operators will formulate several packages, such as the so-called "poor people's package", which includes six public TV channels and about 20 cable channels. Often it costs around $20 per month.
A higher-level package, which includes six public TV channels and about 70 cable channels, costs about $70 a month.
Further up, there is a more expensive "premiumcable". In addition to the advanced package, you can also customize more "adult channels". This price is related to the content you customize.
Therefore, it can be seen from these models that they have a basis for charging for content, so the public can easily accept the "membership" price of the video platform, and these prices are not suitable for many less developed countries. For a country with such a habit-based foundation, it is difficult to adapt.
For example, can you accept that the monthly membership fee of Penguin Video or Youku and iQiyi is 70 yuan on a certain day This is still the basic membership fee, do you want to see it more clearly? 150 yuan per month...
This difference in acceptance is also the reason why when Netflix is expanding globally, the main markets are still Europe, America and some Asian regions.
The only way is to temporarily abandon most of the markets in those areas and only serve high-income groups.
Therefore, there will be a huge market vacancy. If Chen William does not occupy this vacancy, it will be occupied by others. In this way, Youku Tudou can fill this part of the market. Anyway, there are two companies, Youku Tudou can completely implement low prices. Strategies to capture the market Netflix gave up.
And also with these film and television content resources, by authorizing the two companies, you can get more income, why not do it?
However, the current merged Youku Tudou company mainly maintains its market share in China first. As for overseas development, it needs to be a later issue.
Now Youku is also making efforts in terms of content. For example, it plans to purchase the broadcasting rights of more new episodes in the future, and will even participate in the investment in excellent content production.
For example, in the production of this drama cooperating with Marvel Huaguo, in this drama, the protagonist, Captain Huaguo, will be Hu Ge. As for the heroine, there are two actors, Chen Zihan and Tang Yan.
This time, Chen Zihan will have more roles in this drama. She plays the lover of Captain Huaguo during the original Anti-Japanese War, while Tang Yan, who appeared in the modern era, will be the future Huaguo. An important member of the "God Spear Bureau", that is to say, she will also have an important position in the "Marvel Universe" of China in the future.
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