Chapter 455: Robots and factories

However, what William Chen is interested in is not Sony's mobile phone business. Although they have also launched mobile phone models that are eye-catching, but until later, Sony's mobile phone sales have not improved much.

Even in Japan, the sales of Sony's mobile phones are not high, and they can't even enter the top three.

Therefore, there is no need for William Chen to hide Sun Zhengyi's question from him. What he is really interested in is actually the robotics department that Sony had already abolished during the Howard period, and their production factory with automated robotic arms.

From the 1990s to the 2000s, Japan's service robot industry began to rise, and Japanese companies invested heavily to create smart home assistants for humans.

However, this wave of robots in the market is coming and going quickly.

Due to the immaturity of artificial intelligence technology at that time, the mechanism for robots to act autonomously has always been difficult to achieve, and the development process has been stagnant since then, and the industrialization of service robots has also been in trouble.

In 1999, Sony launched the AIBO robot dog. At that time, the AIBO was loved by many users, but the price was as high as 5,000 US dollars, which was really high.

After the burst of the Internet bubble in 2000, Sony was greatly affected, and its stock price fell sharply. Because the technology of this robot field is too high, the manufacturing precision is very high, so the cost is high, and it can be said that it can hardly make any profit, so At that time, most of the companies involved in this field were "paying for their dreams". Under this difficult economic situation, it was difficult to persevere.

In 2003, Sony introduced robotics technology, but the market response was not ideal.

It is already a bipedal robot, capable of running, er, basically it can only run...

Until 2006, Sony's then-CEO Howard stopped the AIBO project, and about 200 team members were disbanded and assigned to different departments, including digital cameras, etc. At that time, Sony also sold a single-seat robot car to Toyota.

Since then, Sony has stopped paying for the "dream" because of the situation, and thus abolished the flashy robot project at the time. Those equipment and products were put into the warehouse to eat ashes.

However, in Chen William's view, although Sony's robot project at that time did not achieve good market benefits, it was mainly because of the fact that Japan's robot technology was stronger in terms of hardware.

Because their precision manufacturing is very powerful, they have many unique achievements and technologies in the field of robot hardware manufacturing.

As for artificial intelligence, on the one hand, at that time, the research on artificial intelligence was only in the early stage, and the level was not high. On the other hand, Japan itself was weaker than the United States in this aspect of research.

Therefore, it can be said that Sony's robot, whether it is the robot dog AIBO or the robot dog, is more of a strong body and a weak "brain", which leads to a single function and high cost. The user buys it back, and at most it is a new game. It's no wonder that their follow-up products can't afford much waste.

But if you can get the relevant data materials and design principles of Sony's robots, then for Siri, you can have more ways to play.

Up to now, the research and development center of Siri Company can be said to be the world's leading level of research in the field of artificial intelligence. In addition, in the field of the world, after the "feeding" of countless users, the level of Siri's AI has grown extremely fast. , so Siri currently has a suitable "brain", plus the "body" of Sony's robot, so combined, there are infinite possibilities.

And Sony also has the shortcomings of Japanese companies, that is, the "whole industry chain model". Of course, at that time, in order to control the quality, this was also a major reason, that is, the quality of their products was good.

However, after the wave of the globalized supply chain system came, this model of Japanese companies was much higher than other companies in terms of cost, resulting in a disadvantage in the competition.

Therefore, if Sony's robotics technology is obtained, coupled with the advancement of science and technology in recent years, and the blessing of a global supply chain system, the cost of Siri's products will definitely be greatly reduced, which is for the market promotion of robotic products with rich functions. , provided assistance. new

In addition to robotics, one of the things that Sony is interested in is their highly automated factory.

Take the manufacture of game consoles as an example. Across Tokyo Bay, the Sony factory in Kisarazu City, Chiba Prefecture is an important factory of Sony that uses robots for manufacturing.

This factory currently only needs four workers to carry most of the production tasks of PS game consoles.

In an area of ​​31.4 meters by 6 meters, there are 32 Mitsubishi engineering robots working, and one goes offline every 30 seconds on average.

Sony has also been improving the technical level of this factory and optimizing the process. At the beginning, there were a total of 80 robots in the factory. After continuous optimization and improvement, only 32 engineering robots are needed to complete these tasks.

Chen William is also very interested in the technology of their factory's robotic automatic production line.

You must know that one of the great difficulties in the development of Atlanta now is the lack of high-end technical personnel.

Why can China quickly become the "world's factory"? It is because of continuous education that Huaguo has a large number of high-quality workers, so it can undertake the global manufacturing industry.

Do you think that all those international giants went to China to invest and build factories for aid? It is not that in terms of labor costs and the quality of workers, Huaguo is the most suitable.

Later, Vietnam wanted to take over some foreign capital withdrawn from China, but because of the quality of their workers and the imperfect industrial chain, many things could not be manufactured at all. Made in Vietnam", to put it bluntly, these are just some ways for some Chinese companies to avoid certain European and American restrictive policies.

Back to Atlanta, the increase of high-quality workers is not so easy, but they also need some high-end manufacturing for development.

So if you can get the technology of the automated manufacturing production lines of these industrial robots from Sony, it is a very critical thing for the high-end manufacturing industry in Atlanta, so this time William Chen will take this as one of the goals .

After listening to Chen William's words, Sun Zhengyi calmed down a little and became more confident about his request.

If Chen William wants to buy Sony's mobile phone business, then in Sun Zhengyi's view, it's really not an easy thing to do.

You must know that Sony's current strategy is "consumer electronics + entertainment industry". There are two important components in consumer electronics. One is PS game consoles and the other is smart phones. These two kinds of hardware , is an important carrier to build their entertainment platform.

This is also the reason why Sony has spent a lot of money to recover all the shares of Sony Ericsson and is determined to launch Sony-branded mobile phones by itself.

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