Chapter 259： hot show
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""Ice Age" is a bestseller in North America, with a first-day box office of US$17.5 million. It not only broke the first-day box office record of an animated feature film created by "The Lion King", but also broke the first-day box office record of an animated feature film released in May."
"As the world's second 3D animated feature film "Ice Age", the first day of its release was a big hit at the box office. According to the predictions of many Hollywood evaluation agencies, the box office of the film may exceed 45 million U.S. dollars in the first three days of the weekend."
On Saturday, early in the morning, news about "Ice Age" appeared in a number of newspapers and magazines one after another, kicking off the second wave of large-scale publicity.
To this end, Orion Films invested a lot of publicity costs.
However, it was not until the afternoon that Ryan came to Orion Films, with a trace of sleepiness on his face.
As soon as the box office figures for the premiere of "Ice Age" were obtained yesterday, the entire Blue Sky Studios almost boiled over, scrambling to open champagne to celebrate.
By the time Ryan got home, it was already broad daylight, almost as if he hadn't slept all night.
Ryan came to the office, and not long after he sat down, Nancy Utley drummed the door lightly, then pushed open the door and walked in, holding a folder in her hand.
"Nancy, you should rest for a while." Ryan looked at Nancy Utley, who also looked tired, and pointed to the opposite chair, telling her to sit down first.
Nancy-Utley sat down and put the folder in her hand on the desk, "In the morning, the detailed data sent by the theater company."
Ryan held a large cup of wolfberry tea and took a sip, full of sweetness, "Let's talk about the release of DreamWorks' "Clash of Heaven and Earth" and Disney's "The Horse Whisperer" first."
The former "Clash of Heaven and Earth" has just been released for a week. It is a commercial film created by DreamWorks' ambitions, with an investment of up to 75 million US dollars.
The latter "The Horse Whisperer" is a live-action movie produced by Disney. Robert Redford has multiple identities as producer, director, and starring role. The film investment is also as high as 60 million US dollars.
From the point of view of investment, the investment of the two films exceeds that of "Ice Age".
"The Clash of Heaven and Earth jointly produced by DreamWorks and Paramount was released on a scale of 3028 cinemas, and received a box office of 6.68 million US dollars on Friday, and "The Horse Whisperer" produced by Disney was released on a scale of 2100 cinemas, on a Friday Grossed $3.25 million."
"As for the detailed data of "Ice Age"."
Nancy Utley couldn't help showing a hint of joy, ""Ice Age" opened in 3,612 movie theaters on the first day, and earned a box office of 17.58 million US dollars on the first day on Friday."
"Many Hollywood evaluation agencies predict that "Ice Age" may become the first non-Disney animated feature film with a North American box office of more than 100 million U.S. dollars."
Tens of thousands of dollars more than last night.
Ryan bowed his head and took a sip of wolfberry tea, "It's not bad, much higher than expected."
According to the original forecast of Orion Films and Blue Sky Studios, as long as the box office of "Ice Age" reaches about 10 million US dollars on the first day, it has basically reached the expectation.
But to everyone's surprise, the first-day box office of "Ice Age" was as high as 17.58 million US dollars.
Next, as long as the box office of the film is stable, it can almost 100% exceed 100 million in North America.
Even if the North American box office exceeds 100 million, it is only the beginning for "Ice Age", and the total box office of the film is likely to surpass "Toy Story" produced by Pixar Animation Studios.
"The theater company said that it will continue to increase the scale of "Ice Age" and the rate of screening." Nancy Utley said an expected news.
"Ice Age" sold well at the box office on the first day, and it is a 3D animation feature film, theater companies will inevitably increase investment in resources.
In contrast, films like "The Horse Whisperer" that did not perform well at the box office on the first day will face a significant reduction in the scale of their releases.
It is impossible for theater companies to waste their own resources for a movie that hits the box office.
"What about the sales of derivative products!" Ryan suddenly asked about derivative products.
For a 3D animated feature film, derivative products are the main income.
"A bit higher than expected, but..."
Nancy Utley showed a hint of hesitation, "Some distributors hope to reduce the number of gifts, which will affect the sales of movie derivative products."
"Never mind." It was impossible for Ryan to reduce the number of gifts.
Even if it really affects the sales of some derivative products, it is impossible to reduce the number of gifts.
The reason is very simple.
Blue Sky Studio is not Disney, and it does not have the brand effect and numerous fan bases it has built up for a long time.
Therefore, Blue Sky Studios had to rely on the hot sales of "Ice Age" to erect the brand first. Compared with the sales data of derivative products, the box office data of the movie is more intuitive.
The NASDAQ listing under Blue Sky Studio can play a role in promoting the stock price.
What's more, most of the gifts prepared by Orion Films are small commodities such as T-shirts, key chains, and small dolls, which have little impact on the sales of most derivative products.
On the contrary, because of the box office hit of the movie, it drove the sales of derivative products.
"What's going on with the overseas distribution company?" Ryan then asked about the overseas distribution company.
With the box office of "Ice Age" coming out on the first day, and the overseas box office market that is still being released, there will definitely be a reaction.
"In the morning, Michael has reached an agreement with a number of overseas theater companies, distribution companies, and film producers. Next Friday, "Ice Age" will be released on a large scale around the world." Nancy Utley replied.
"Ice Age" hit the box office on the first day, which not only affected the North American theater companies, but also the overseas theater companies.
He even rushed to contact overseas distribution companies, hoping to release "Ice Age" as soon as possible.
No one knows better than theater companies what the box office of $17.58 million on the first day represents.
This will be an animated feature film comparable to "The Lion King" and "Toy Story". The sooner it is released, the sooner they can make money.
Not only that, even the confidence of Michael Kuhn and the employees of the offices of the overseas distribution company has increased a lot.
First, "Rush Hour" sold well at the box office in North America and Southeast Asia in March, which opened up the situation for overseas distribution companies, and then "Ice Age" sold well at the box office on the first day in May.
In less than three months, two films in succession were sold well, and many overseas theater companies, distribution companies, film producers, etc., have changed their attitudes, and often place Orion Films on the same level as the seven major Hollywood films. One level of the company.
Although the number of films produced by Orion Films is not large, each of them is a box office hit.
"The box office on the first day was 17.58 million US dollars!"
Stephen Spielberg was taken aback. The first-day North American box office of "Clash of Heaven and Earth" was only 13.62 million US dollars.
"A very staggering number."
Jeffrey Katzenberg couldn't help showing a smile, "Even, a box office figure that is enough to panic Disney."
The rise of Blue Sky Studios and 3D animated feature films has hit Disney the hardest.
"Stephen, what do you think of Ryan Gosling's suggestion!" Jeffrey Katzenberg suddenly looked up at Stephen Spielberg and asked.
Stephen Spielberg was silent for a while, "The rise of Orion Pictures is good news for us, at least the pressure on DreamWorks will be much less in the future."
"As for overseas publishers!"
"Let's wait until the overseas box office of "Ice Age" comes out."
Speaking of this, Steven Spielberg is a little sad. Who would have thought that Polygram's overseas film distribution channel established by relying on record channels would be so complete.
If I had known earlier, DreamWorks may not have had the opportunity to obtain overseas distribution channels, so why cooperate with Paramount.
However, the distribution ratio given by Ryan Gosling is indeed very superior, even much better than Paramount.
"As long as the overseas box office of "Ice Age" is satisfactory, not only animated feature films, but also live-action films can be considered for cooperation." Steven Spielberg said slowly.
DreamWorks also needs an overseas distributor that can cooperate for a long time, so as to avoid the situation of only relying on Paramount.
The crew of "The Horse Whisperer" was icy cold, and there seemed to be a depressive mood in the air, and they dared not make a sound while walking.
"A 3D animated feature film?"
Robert Redford smiled bitterly. Although he didn't want to admit it, he had to recognize the fact that he was defeated by a 3D animation feature film, and it was a complete failure.
Next, the box office trend of "The Horse Whisperer" is estimated not to be too high.
"What did the theater company say?"
"Can we keep the current release scale!" Robert Redford took a deep breath The biggest problem for "The Horse Whisperer" right now is not "Ice Age", but whether the theater company Can maintain the existing scale of release.
"It's hard." Patrick Markey shook his head, and said in a low tone: "Many theater companies have already started to reduce the number of screens for "The Horse Whisperer". According to internal information, the theater companies will continue on Monday. reduce."
The agreements signed between Hollywood distribution companies and theater companies are generally flexible agreements, and theater companies have the right to unilaterally reduce the scale of film releases.
Of course, the premise is that the box office of the film is not ideal, otherwise the theater company will not cut it for no reason.
"Where's Disney?"
"Have you exerted influence on the theater company?" Robert Redford knew that Disney had tried his best, but he couldn't help asking.
"It's useless."
"Based on the premiere box office data of "The Horse Whisperer", unless there is a big improvement in the future, Disney can't do anything." Patrick Markey smiled wryly.
Disney can influence the theater company to a certain extent, but it cannot lose the interests of the theater company and invest resources in a blockbuster movie.
Even Disney has begun to reduce the scale of the promotion of "The Horse Whisperer" to reduce losses.
Robert Redford waved his hand and let Patrick Markey go out first.
He sat quietly in the office alone, his eyes couldn't help but fall on a report.
"Scarlett Johansson, one of the leading actors of the film "The Horse Whisperer", was absent from the premiere of "The Horse Whisperer", but appeared at the premiere of "Ice Age", which shows the appeal of 3D animation feature films to underage audiences , even Hollywood's popular child stars can't resist."
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""Ice Age" is a bestseller in North America, with a first-day box office of US$17.5 million. It not only broke the first-day box office record of an animated feature film created by "The Lion King", but also broke the first-day box office record of an animated feature film released in May."
"As the world's second 3D animated feature film "Ice Age", the first day of its release was a big hit at the box office. According to the predictions of many Hollywood evaluation agencies, the box office of the film may exceed 45 million U.S. dollars in the first three days of the weekend."
On Saturday, early in the morning, news about "Ice Age" appeared in a number of newspapers and magazines one after another, kicking off the second wave of large-scale publicity.
To this end, Orion Films invested a lot of publicity costs.
However, it was not until the afternoon that Ryan came to Orion Films, with a trace of sleepiness on his face.
As soon as the box office figures for the premiere of "Ice Age" were obtained yesterday, the entire Blue Sky Studios almost boiled over, scrambling to open champagne to celebrate.
By the time Ryan got home, it was already broad daylight, almost as if he hadn't slept all night.
Ryan came to the office, and not long after he sat down, Nancy Utley drummed the door lightly, then pushed open the door and walked in, holding a folder in her hand.
"Nancy, you should rest for a while." Ryan looked at Nancy Utley, who also looked tired, and pointed to the opposite chair, telling her to sit down first.
Nancy-Utley sat down and put the folder in her hand on the desk, "In the morning, the detailed data sent by the theater company."
Ryan held a large cup of wolfberry tea and took a sip, full of sweetness, "Let's talk about the release of DreamWorks' "Clash of Heaven and Earth" and Disney's "The Horse Whisperer" first."
The former "Clash of Heaven and Earth" has just been released for a week. It is a commercial film created by DreamWorks' ambitions, with an investment of up to 75 million US dollars.
The latter "The Horse Whisperer" is a live-action movie produced by Disney. Robert Redford has multiple identities as producer, director, and starring role. The film investment is also as high as 60 million US dollars.
From the point of view of investment, the investment of the two films exceeds that of "Ice Age".
"The Clash of Heaven and Earth jointly produced by DreamWorks and Paramount was released on a scale of 3028 cinemas, and received a box office of 6.68 million US dollars on Friday, and "The Horse Whisperer" produced by Disney was released on a scale of 2100 cinemas, on a Friday Grossed $3.25 million."
"As for the detailed data of "Ice Age"."
Nancy Utley couldn't help showing a hint of joy, ""Ice Age" opened in 3,612 movie theaters on the first day, and earned a box office of 17.58 million US dollars on the first day on Friday."
"Many Hollywood evaluation agencies predict that "Ice Age" may become the first non-Disney animated feature film with a North American box office of more than 100 million U.S. dollars."
Tens of thousands of dollars more than last night.
Ryan bowed his head and took a sip of wolfberry tea, "It's not bad, much higher than expected."
According to the original forecast of Orion Films and Blue Sky Studios, as long as the box office of "Ice Age" reaches about 10 million US dollars on the first day, it has basically reached the expectation.
But to everyone's surprise, the first-day box office of "Ice Age" was as high as 17.58 million US dollars.
Next, as long as the box office of the film is stable, it can almost 100% exceed 100 million in North America.
Even if the North American box office exceeds 100 million, it is only the beginning for "Ice Age", and the total box office of the film is likely to surpass "Toy Story" produced by Pixar Animation Studios.
"The theater company said that it will continue to increase the scale of "Ice Age" and the rate of screening." Nancy Utley said an expected news.
"Ice Age" sold well at the box office on the first day, and it is a 3D animation feature film, theater companies will inevitably increase investment in resources.
In contrast, films like "The Horse Whisperer" that did not perform well at the box office on the first day will face a significant reduction in the scale of their releases.
It is impossible for theater companies to waste their own resources for a movie that hits the box office.
"What about the sales of derivative products!" Ryan suddenly asked about derivative products.
For a 3D animated feature film, derivative products are the main income.
"A bit higher than expected, but..."
Nancy Utley showed a hint of hesitation, "Some distributors hope to reduce the number of gifts, which will affect the sales of movie derivative products."
"Never mind." It was impossible for Ryan to reduce the number of gifts.
Even if it really affects the sales of some derivative products, it is impossible to reduce the number of gifts.
The reason is very simple.
Blue Sky Studio is not Disney, and it does not have the brand effect and numerous fan bases it has built up for a long time.
Therefore, Blue Sky Studios had to rely on the hot sales of "Ice Age" to erect the brand first. Compared with the sales data of derivative products, the box office data of the movie is more intuitive.
The NASDAQ listing under Blue Sky Studio can play a role in promoting the stock price.
What's more, most of the gifts prepared by Orion Films are small commodities such as T-shirts, key chains, and small dolls, which have little impact on the sales of most derivative products.
On the contrary, because of the box office hit of the movie, it drove the sales of derivative products.
"What's going on with the overseas distribution company?" Ryan then asked about the overseas distribution company.
With the box office of "Ice Age" coming out on the first day, and the overseas box office market that is still being released, there will definitely be a reaction.
"In the morning, Michael has reached an agreement with a number of overseas theater companies, distribution companies, and film producers. Next Friday, "Ice Age" will be released on a large scale around the world." Nancy Utley replied.
"Ice Age" hit the box office on the first day, which not only affected the North American theater companies, but also the overseas theater companies.
He even rushed to contact overseas distribution companies, hoping to release "Ice Age" as soon as possible.
No one knows better than theater companies what the box office of $17.58 million on the first day represents.
This will be an animated feature film comparable to "The Lion King" and "Toy Story". The sooner it is released, the sooner they can make money.
Not only that, even the confidence of Michael Kuhn and the employees of the offices of the overseas distribution company has increased a lot.
First, "Rush Hour" sold well at the box office in North America and Southeast Asia in March, which opened up the situation for overseas distribution companies, and then "Ice Age" sold well at the box office on the first day in May.
In less than three months, two films in succession were sold well, and many overseas theater companies, distribution companies, film producers, etc., have changed their attitudes, and often place Orion Films on the same level as the seven major Hollywood films. One level of the company.
Although the number of films produced by Orion Films is not large, each of them is a box office hit.
"The box office on the first day was 17.58 million US dollars!"
Stephen Spielberg was taken aback. The first-day North American box office of "Clash of Heaven and Earth" was only 13.62 million US dollars.
"A very staggering number."
Jeffrey Katzenberg couldn't help showing a smile, "Even, a box office figure that is enough to panic Disney."
The rise of Blue Sky Studios and 3D animated feature films has hit Disney the hardest.
"Stephen, what do you think of Ryan Gosling's suggestion!" Jeffrey Katzenberg suddenly looked up at Stephen Spielberg and asked.
Stephen Spielberg was silent for a while, "The rise of Orion Pictures is good news for us, at least the pressure on DreamWorks will be much less in the future."
"As for overseas publishers!"
"Let's wait until the overseas box office of "Ice Age" comes out."
Speaking of this, Steven Spielberg is a little sad. Who would have thought that Polygram's overseas film distribution channel established by relying on record channels would be so complete.
If I had known earlier, DreamWorks may not have had the opportunity to obtain overseas distribution channels, so why cooperate with Paramount.
However, the distribution ratio given by Ryan Gosling is indeed very superior, even much better than Paramount.
"As long as the overseas box office of "Ice Age" is satisfactory, not only animated feature films, but also live-action films can be considered for cooperation." Steven Spielberg said slowly.
DreamWorks also needs an overseas distributor that can cooperate for a long time, so as to avoid the situation of only relying on Paramount.
The crew of "The Horse Whisperer" was icy cold, and there seemed to be a depressive mood in the air, and they dared not make a sound while walking.
"A 3D animated feature film?"
Robert Redford smiled bitterly. Although he didn't want to admit it, he had to recognize the fact that he was defeated by a 3D animation feature film, and it was a complete failure.
Next, the box office trend of "The Horse Whisperer" is estimated not to be too high.
"What did the theater company say?"
"Can we keep the current release scale!" Robert Redford took a deep breath The biggest problem for "The Horse Whisperer" right now is not "Ice Age", but whether the theater company Can maintain the existing scale of release.
"It's hard." Patrick Markey shook his head, and said in a low tone: "Many theater companies have already started to reduce the number of screens for "The Horse Whisperer". According to internal information, the theater companies will continue on Monday. reduce."
The agreements signed between Hollywood distribution companies and theater companies are generally flexible agreements, and theater companies have the right to unilaterally reduce the scale of film releases.
Of course, the premise is that the box office of the film is not ideal, otherwise the theater company will not cut it for no reason.
"Where's Disney?"
"Have you exerted influence on the theater company?" Robert Redford knew that Disney had tried his best, but he couldn't help asking.
"It's useless."
"Based on the premiere box office data of "The Horse Whisperer", unless there is a big improvement in the future, Disney can't do anything." Patrick Markey smiled wryly.
Disney can influence the theater company to a certain extent, but it cannot lose the interests of the theater company and invest resources in a blockbuster movie.
Even Disney has begun to reduce the scale of the promotion of "The Horse Whisperer" to reduce losses.
Robert Redford waved his hand and let Patrick Markey go out first.
He sat quietly in the office alone, his eyes couldn't help but fall on a report.
"Scarlett Johansson, one of the leading actors of the film "The Horse Whisperer", was absent from the premiere of "The Horse Whisperer", but appeared at the premiere of "Ice Age", which shows the appeal of 3D animation feature films to underage audiences , even Hollywood's popular child stars can't resist."
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