Chapter 465： mature market
After the red carpet, Ryan and a group of crew members came to the stage and interacted with the audience for a while. The atmosphere was very enthusiastic.
During the period, there were big-name stars from Hollywood interspersed, and they even showed off their fluent Chinese.
Ryan didn't return to his seat until the interactive session ended and "Spider-Man" was about to start playing on the screen.
"The atmosphere at the premiere was great."
Natalie Portman, who also just sat down, looked at the atmosphere in front of her, as if she had returned to North America.
"Unexpectedly, the movie fans here are crazier than in European countries." Her tone was very surprised.
No one would have thought that in a country that has been closed to Hollywood for a long time, movie fans would be so enthusiastic about every Hollywood star.
Ryan turned sideways and lowered his voice and said, "This is a very mature film market on the other side of the Pacific Ocean."
"Very mature!" Natalie Portman was stunned for a moment, and then said in puzzlement, "I remember "Pearl Harbor" which was released last year. It seems that this film only had a box office of more than 10 million US dollars."
"It was the only movie with a box office of more than 10 million US dollars last year. Such a market should not be considered mature."
In a country with a population of more than one billion, the total box office of the entire film market is only a little over US$100 million every year. No matter how you look at it, it is not a mature box office market.
Furthermore, a box office share ratio that is far below international standards must be added.
Ryan was also very speechless about this, "Since the 1990s, the box office market here seems to have fallen into a low period, not even comparable to the 1970s and 1980s."
"However, I believe that with the development of time and economy, the box office market here and the value brought by movie fans will become one of the most important movie box office markets in the world."
In 1979, the domestic film box office market on the other side of the Pacific once reached its peak.
In that year, the number of movie viewers nationwide reached 29.3 billion, and about 70 million people watched movies every day. On average, each person watched 28 movies throughout the year, which could almost surpass the North American box office market.
(Above moviegoing attendance.)
However, a number of Hollywood film companies have not caught up with the good times.
Until the 1990s, the box office market across the Pacific continued to shrink.
It was only in 1994 that the other side of the Pacific Ocean agreed to introduce the first batch of "10 blockbuster films" plan. On November 12 of the same year, the first blockbuster film "The End of the World" introduced by box office split distribution was released and won 25 million box office.
This is also the first time that Hollywood studios have noticed the market across the Pacific.
In the past, theater companies on the other side of the Pacific either bought out movies at a low price, or released them directly without copyright.
It is a pity that at this time, the glorious period of the box office market on the other side of the Pacific has passed, plus various restrictions and piracy, etc.
Years passed and Hollywood studios didn't treat the other side of the Pacific as a major box office market either.
However, Ryan is focused on the future, not the present.
He remembered that in his previous life in 2017, the total box office on the other side of the Pacific increased to 55.911 billion, which was at least 8 billion U.S. dollars when converted into U.S. dollars.
Among them, a total of 89 imported films were screened, with a total box office of 25.8 billion, including 40 films that were screened in the mainland. The films produced by the six major Hollywood film companies accounted for 32 films, with a total box office of 19.29 billion, accounting for 74%.
The most amazing thing is that "Wolf Warrior 2" released that year earned 5.68 billion yuan at the box office, and the number of viewers reached 140 million.
You must know that the population of the United States was only 320 million at that time, and the number of movie viewers of "Wolf Warrior 2" reached 140 million, and the global box office was as high as 870 million US dollars. This is definitely an extremely terrifying figure.
Even in Hollywood, it is a very rare blockbuster movie.
By 2018, the domestic box office market across the Pacific reached $9 billion.
In the same year, the global box office market was only 41.1 billion US dollars, while the North American box office market continued to rank first in the world with 11.9 billion US dollars, and the box office market across the Pacific ranked second in the world with 9 billion US dollars.
Therefore, Ryan has cultivated the market on the other side of the Pacific Ocean as the main box office market in the future from the very beginning.
Looking at the "Spider-Man" shown on the screen, Tom Hanks subconsciously asked, "David, do you think the box office of this film can surpass the record set by "Titanic"!"
So far, the box office record across the Pacific is still the 360 million set by "Titanic" that year.
David Nuttle lowered his head and thought for a while, then shook his head and said: "It is unlikely, and even if it surpasses the box office record set by "Titanic", Orion Pictures will not bring much profit. Thirteenths of the box office share is too little."
"Ryan Gosling and Orion Films' plan is more like Disney, which values the future economic development here."
The 13% box office share on the other side of the Pacific is relatively low, but it does not include taxes and publicity and distribution expenses, but pure profits.
Also, despite the huge scale of the promotion of "Spider-Man", in fact it was almost paid by China Film Group, and Orion Pictures only provided some channel assistance.
Tom Hanks nodded in agreement, "Otherwise, Ryan Gosling and Orion Films would not come up with an investment project of up to 5 billion US dollars."
Speaking of this, Tom Hanks' tone was full of surprise. A project with an investment of up to 5 billion US dollars is not only valued, it is as simple as that.
Obviously, it is regarded as an important future box office market cultivation.
The premiere of the film was not very long, and it was basically over before eight o'clock, and China Film and Orion Films did not hold a dinner party.
Ryan went back to the hotel and got a copy of the statistics sent by the Orion Films branch.
This is the data from a questionnaire survey conducted by a third-party survey company hired by the Orion Films branch to the audience at the premiere.
At present, there is no professional research agency on the other side of the Pacific Ocean. Regarding the market research of films, the Orion Films branch can only hire third-party research companies and some part-time college students.
Ryan took a quick look, and found that they were all generally well received. Commercial popcorn films like "Spider-Man" are easily recognized by the audience.
"As expected of a film with a global box office of more than 900 million US dollars, the scene of "Spider-Man" is simply exciting."
"With great power comes great responsibility. I can't believe that such a classic line actually appeared in a Hollywood movie."
"Wow, I knew that the films produced by Orion Films would never disappoint, and it was very enjoyable to watch."
Although the whole film is full of commercial atmosphere, almost all the premiere viewers think that "Spider-Man" is very enjoyable to watch.
In fact, the audience on the other side of the Pacific Ocean is very mature. They have seen as many Hollywood blockbusters as North American audiences. It is not easy to resonate with them.
However, the greater the charm and ability brought by "Spider-Man", the greater the responsibility of the character setting, has obviously been recognized by the audience.
"What about the comments!"
Sofia Coppola walked in with a fax, "How much box office is your estimate!"
"The reviews are pretty good." Ryan put down the statistics in his hand and said, "As for the box office!"
"It's not easy to say."
He also couldn't predict the box office of "Spider-Man" here.
There are too many external factors in the box office market on the other side of the Pacific Ocean, and it is difficult to say how much box office a film can make.
For example, in the whole year of 2001, only one film "Pearl Harbor" had a box office of more than 100 million, while "Harry-Potter and the Sorcerer's Stone" was the highest box office of the other films, with only 57 million box office.
However, the global box office of "Harry Potter and the Sorcerer's Stone" completely beat "Pearl Harbor".
So the box office of "Spider-Man" is difficult to predict.
Of course, Ryan hopes that the box office of "Spider-Man" can exceed 100 million.
This will be of great help to the investment that Orion Films will negotiate with Magic City in the future.
"It's really hard to say."
Sofia Coppola seemed to think of something, shook her head, passed the fax in her hand to Ryan, and said, "The overseas box office data of "Spider-Man" just passed."
"Australia $16.9 million, Brazil $17.4 million, France $32.9 million, Germany $30.7 million, Italy $20.8 million.
$56.2 million in Japan, $31.2 million in Mexico, $16.98 million in South Korea, $23.7 million in Spain, $45.8 million in the United Kingdom…”
It can be seen from here that, apart from North America, the most popular country for "Spider-Man" is not in Europe or Latin America, but in Japan as far away as Asia.
This is why Nancy-Utley regrets not investing in Tokyo. Marvel Comics and the superheroes under Marvel Studios have a great market in Japan.
It's just that Japan's land area is small, the market competition is fierce, and the cost is high.
If Orion Pictures intends to build Asia's largest theme park project in Tokyo, the investment of US$5 billion is definitely not enough.
Even, just the cost of land reclamation can make Orion Pictures vomit blood.
In contrast, the land in the Demon City is cheap, there is no need for reclamation, the construction cost is low, the market is blank, and so on.
Orion Films is completely free to choose a suitable construction site.
The most important point is that the economic growth rate of Magic City has surprised many people in Orion Films.
Ryan took it over and took a look, "Send it to China Film Group tomorrow, it can be used as one of the promotional selling points."
"Also ask the crew to cooperate with China Film's publicity plan."
It is impossible for him to follow the crew's propaganda all the time.
Next, he will stay in Magic City for a few days before returning to Los Angeles.
As for the Marvel Studios project!
Right now it’s just an initial contact, Ryan needs a positive answer from the senior management of the Magic City government, the next step is after the spring Orion Films will form a large-scale negotiation team and formally come to China to discuss details Details and siting of construction.
Try to submit the project application to the relevant department on the other side of the Pacific Ocean for approval before the end of the year. Before the end of 2003, the construction of the Marvel Studios project will start, and the first phase of construction will be completed before 2007, and the park will officially open.
Of course, this is only an estimate, and the actual situation depends on the attitudes of the high-level governments of the Magic City and the other side of the Pacific Ocean, as well as the negotiations between the two parties.
However, Ryan felt that it was not a big problem.
After all, this is the largest investment project from Hollywood since the other side of the Pacific Ocean joined the World Trade Organization. It is a good thing for Magic City and the top government officials on the other side of the Pacific Ocean.
Even, the investment of Orion Films can play a big role.
"Sophia."
"Remember to have a car ready."
Ryan plans to take the time to go to the location of Disney in his previous life to have a look.
During the period, there were big-name stars from Hollywood interspersed, and they even showed off their fluent Chinese.
Ryan didn't return to his seat until the interactive session ended and "Spider-Man" was about to start playing on the screen.
"The atmosphere at the premiere was great."
Natalie Portman, who also just sat down, looked at the atmosphere in front of her, as if she had returned to North America.
"Unexpectedly, the movie fans here are crazier than in European countries." Her tone was very surprised.
No one would have thought that in a country that has been closed to Hollywood for a long time, movie fans would be so enthusiastic about every Hollywood star.
Ryan turned sideways and lowered his voice and said, "This is a very mature film market on the other side of the Pacific Ocean."
"Very mature!" Natalie Portman was stunned for a moment, and then said in puzzlement, "I remember "Pearl Harbor" which was released last year. It seems that this film only had a box office of more than 10 million US dollars."
"It was the only movie with a box office of more than 10 million US dollars last year. Such a market should not be considered mature."
In a country with a population of more than one billion, the total box office of the entire film market is only a little over US$100 million every year. No matter how you look at it, it is not a mature box office market.
Furthermore, a box office share ratio that is far below international standards must be added.
Ryan was also very speechless about this, "Since the 1990s, the box office market here seems to have fallen into a low period, not even comparable to the 1970s and 1980s."
"However, I believe that with the development of time and economy, the box office market here and the value brought by movie fans will become one of the most important movie box office markets in the world."
In 1979, the domestic film box office market on the other side of the Pacific once reached its peak.
In that year, the number of movie viewers nationwide reached 29.3 billion, and about 70 million people watched movies every day. On average, each person watched 28 movies throughout the year, which could almost surpass the North American box office market.
(Above moviegoing attendance.)
However, a number of Hollywood film companies have not caught up with the good times.
Until the 1990s, the box office market across the Pacific continued to shrink.
It was only in 1994 that the other side of the Pacific Ocean agreed to introduce the first batch of "10 blockbuster films" plan. On November 12 of the same year, the first blockbuster film "The End of the World" introduced by box office split distribution was released and won 25 million box office.
This is also the first time that Hollywood studios have noticed the market across the Pacific.
In the past, theater companies on the other side of the Pacific either bought out movies at a low price, or released them directly without copyright.
It is a pity that at this time, the glorious period of the box office market on the other side of the Pacific has passed, plus various restrictions and piracy, etc.
Years passed and Hollywood studios didn't treat the other side of the Pacific as a major box office market either.
However, Ryan is focused on the future, not the present.
He remembered that in his previous life in 2017, the total box office on the other side of the Pacific increased to 55.911 billion, which was at least 8 billion U.S. dollars when converted into U.S. dollars.
Among them, a total of 89 imported films were screened, with a total box office of 25.8 billion, including 40 films that were screened in the mainland. The films produced by the six major Hollywood film companies accounted for 32 films, with a total box office of 19.29 billion, accounting for 74%.
The most amazing thing is that "Wolf Warrior 2" released that year earned 5.68 billion yuan at the box office, and the number of viewers reached 140 million.
You must know that the population of the United States was only 320 million at that time, and the number of movie viewers of "Wolf Warrior 2" reached 140 million, and the global box office was as high as 870 million US dollars. This is definitely an extremely terrifying figure.
Even in Hollywood, it is a very rare blockbuster movie.
By 2018, the domestic box office market across the Pacific reached $9 billion.
In the same year, the global box office market was only 41.1 billion US dollars, while the North American box office market continued to rank first in the world with 11.9 billion US dollars, and the box office market across the Pacific ranked second in the world with 9 billion US dollars.
Therefore, Ryan has cultivated the market on the other side of the Pacific Ocean as the main box office market in the future from the very beginning.
Looking at the "Spider-Man" shown on the screen, Tom Hanks subconsciously asked, "David, do you think the box office of this film can surpass the record set by "Titanic"!"
So far, the box office record across the Pacific is still the 360 million set by "Titanic" that year.
David Nuttle lowered his head and thought for a while, then shook his head and said: "It is unlikely, and even if it surpasses the box office record set by "Titanic", Orion Pictures will not bring much profit. Thirteenths of the box office share is too little."
"Ryan Gosling and Orion Films' plan is more like Disney, which values the future economic development here."
The 13% box office share on the other side of the Pacific is relatively low, but it does not include taxes and publicity and distribution expenses, but pure profits.
Also, despite the huge scale of the promotion of "Spider-Man", in fact it was almost paid by China Film Group, and Orion Pictures only provided some channel assistance.
Tom Hanks nodded in agreement, "Otherwise, Ryan Gosling and Orion Films would not come up with an investment project of up to 5 billion US dollars."
Speaking of this, Tom Hanks' tone was full of surprise. A project with an investment of up to 5 billion US dollars is not only valued, it is as simple as that.
Obviously, it is regarded as an important future box office market cultivation.
The premiere of the film was not very long, and it was basically over before eight o'clock, and China Film and Orion Films did not hold a dinner party.
Ryan went back to the hotel and got a copy of the statistics sent by the Orion Films branch.
This is the data from a questionnaire survey conducted by a third-party survey company hired by the Orion Films branch to the audience at the premiere.
At present, there is no professional research agency on the other side of the Pacific Ocean. Regarding the market research of films, the Orion Films branch can only hire third-party research companies and some part-time college students.
Ryan took a quick look, and found that they were all generally well received. Commercial popcorn films like "Spider-Man" are easily recognized by the audience.
"As expected of a film with a global box office of more than 900 million US dollars, the scene of "Spider-Man" is simply exciting."
"With great power comes great responsibility. I can't believe that such a classic line actually appeared in a Hollywood movie."
"Wow, I knew that the films produced by Orion Films would never disappoint, and it was very enjoyable to watch."
Although the whole film is full of commercial atmosphere, almost all the premiere viewers think that "Spider-Man" is very enjoyable to watch.
In fact, the audience on the other side of the Pacific Ocean is very mature. They have seen as many Hollywood blockbusters as North American audiences. It is not easy to resonate with them.
However, the greater the charm and ability brought by "Spider-Man", the greater the responsibility of the character setting, has obviously been recognized by the audience.
"What about the comments!"
Sofia Coppola walked in with a fax, "How much box office is your estimate!"
"The reviews are pretty good." Ryan put down the statistics in his hand and said, "As for the box office!"
"It's not easy to say."
He also couldn't predict the box office of "Spider-Man" here.
There are too many external factors in the box office market on the other side of the Pacific Ocean, and it is difficult to say how much box office a film can make.
For example, in the whole year of 2001, only one film "Pearl Harbor" had a box office of more than 100 million, while "Harry-Potter and the Sorcerer's Stone" was the highest box office of the other films, with only 57 million box office.
However, the global box office of "Harry Potter and the Sorcerer's Stone" completely beat "Pearl Harbor".
So the box office of "Spider-Man" is difficult to predict.
Of course, Ryan hopes that the box office of "Spider-Man" can exceed 100 million.
This will be of great help to the investment that Orion Films will negotiate with Magic City in the future.
"It's really hard to say."
Sofia Coppola seemed to think of something, shook her head, passed the fax in her hand to Ryan, and said, "The overseas box office data of "Spider-Man" just passed."
"Australia $16.9 million, Brazil $17.4 million, France $32.9 million, Germany $30.7 million, Italy $20.8 million.
$56.2 million in Japan, $31.2 million in Mexico, $16.98 million in South Korea, $23.7 million in Spain, $45.8 million in the United Kingdom…”
It can be seen from here that, apart from North America, the most popular country for "Spider-Man" is not in Europe or Latin America, but in Japan as far away as Asia.
This is why Nancy-Utley regrets not investing in Tokyo. Marvel Comics and the superheroes under Marvel Studios have a great market in Japan.
It's just that Japan's land area is small, the market competition is fierce, and the cost is high.
If Orion Pictures intends to build Asia's largest theme park project in Tokyo, the investment of US$5 billion is definitely not enough.
Even, just the cost of land reclamation can make Orion Pictures vomit blood.
In contrast, the land in the Demon City is cheap, there is no need for reclamation, the construction cost is low, the market is blank, and so on.
Orion Films is completely free to choose a suitable construction site.
The most important point is that the economic growth rate of Magic City has surprised many people in Orion Films.
Ryan took it over and took a look, "Send it to China Film Group tomorrow, it can be used as one of the promotional selling points."
"Also ask the crew to cooperate with China Film's publicity plan."
It is impossible for him to follow the crew's propaganda all the time.
Next, he will stay in Magic City for a few days before returning to Los Angeles.
As for the Marvel Studios project!
Right now it’s just an initial contact, Ryan needs a positive answer from the senior management of the Magic City government, the next step is after the spring Orion Films will form a large-scale negotiation team and formally come to China to discuss details Details and siting of construction.
Try to submit the project application to the relevant department on the other side of the Pacific Ocean for approval before the end of the year. Before the end of 2003, the construction of the Marvel Studios project will start, and the first phase of construction will be completed before 2007, and the park will officially open.
Of course, this is only an estimate, and the actual situation depends on the attitudes of the high-level governments of the Magic City and the other side of the Pacific Ocean, as well as the negotiations between the two parties.
However, Ryan felt that it was not a big problem.
After all, this is the largest investment project from Hollywood since the other side of the Pacific Ocean joined the World Trade Organization. It is a good thing for Magic City and the top government officials on the other side of the Pacific Ocean.
Even, the investment of Orion Films can play a big role.
"Sophia."
"Remember to have a car ready."
Ryan plans to take the time to go to the location of Disney in his previous life to have a look.
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