Chapter 628： Arrange film

Time passed day by day.

With the arrival of summer, the weather is getting hotter.

Beijing, Brilliant Entertainment Company.

President's office, in Tan Yue's office.

Sitting opposite Tan Yue, Wu Gong asked, "Mr. Tan, what's the arrangement?"

Tan Yue lightly tapped the table with his fingers, and said: "The finished film of "Wolf Warrior 2" is almost finished, Mr. Wu, your department should prepare it, first preheat it on the Internet, and officially start promoting the movie after it has passed the review. "

The publicity of a movie usually starts after it has passed the review, but now they don't have much time left, and the summer vacation is coming soon.

In order to make "Wolf Warrior 2" have enough popularity before its release, Tan Yue had to advance the publicity cycle.

In addition, Tan Yue and Brilliant Entertainment have never responded positively to the voices on the Internet who questioned that "Wolf Warrior 2" is just a joke .

Wu Gong's spirit was greatly lifted. During this period of time, he was very aggrieved. As the director of the public relations department, many sailors came to leave messages under the official blog of Bright Entertainment Company every day, coming to slander Tan Yue and "Wolf Warrior 2" .

He asked Mr. Chen to report the situation several times, but Mr. Chen always said that he would wait for Mr. Tan to come back.

Wu Gong said a little excitedly: "Okay, Mr. Tan, I will do it now."

The posters starring "Wolf Warrior 2" were all completed a few days ago, and now it's time to play their role.

After watching Wu Gong go out, Tan Yue also got up and went to the editing room.

Tan Yue knew that before the movie was released, the doubts on the Internet would never disappear.

Instead of arguing with words, it is better to quickly produce the film and release it as soon as possible. When the film is made public, the doubts on the Internet will disappear by themselves.

Wu Gong returned to the public relations department, immediately arranged manpower, contacted some media and short video platforms, and started the first wave of preheating for "Wolf Warrior 2" online

Skyview Entertainment Building.

In the office of President Qin Da.

Qin Da and director Wu Hong sat on the sofa, sipping tea with the air conditioner blowing on, both of them seemed to be in a good mood.

Putting down the cup in his hand, Qin Da looked at Wu Hong and asked, "Director Wu, what's the current reaction to "Arms 2" online?"

Qin Da placed high expectations on "Arms 2", and cared about every step of the plan for "Arms 2".

Wu Hong said with a smile on his face: "With the traffic and popularity of "Arms 1", "Arms 2" has now become the most popular movie at the moment."

"Arms 2" has passed the review and has officially started publicity on the Internet.

Judging from the current situation, "Arms 2" has become the most discussed movie among the summer movies, and every time the trailer is released, it can cause heated discussions on the Internet.

Qin Da nodded in satisfaction. Tianjing Entertainment spent huge sums of money on the promotion of "Arms 2".

The "Arms 2" promotional video can be seen on new media, traditional media, and major video players.

Everything is to make this movie the hottest work in the summer and win the box office champion!

Qin Da tasted the freshly poured tea: "Director Wu, how much do you think the box office of "Arms 2" will be?"

Wu Hong said seriously: "I can't say how much the box office is, but Mr. Qin, please rest assured, I am confident that it will break the box office record of military-themed movies again."

The original "Arms 1" not only encountered difficulties in filming funds, but also failed to keep up with the later publicity due to funding problems.

Under such a difficult situation, "Arms 1" can achieve such a high box office, of course Wu Hong has full confidence in "Arms 2".

"Arms 2" received strong support from the company, and the filming was well funded, and the promotional expenses were ridiculously high.

Qin Da smiled and said, "Okay, I like what you say."

The two sipped the tea carefully, and didn't talk about this topic anymore, Wu Hong's mind became active.

It can be said that Wu Hong's focus on "Arms 2" is not only for the box office, but more for fame.

Military-themed movies have always been considered unpopular movies by the director circle of Huaguo, and no one wants to touch them.

It has been a long time since there has been a military-themed film in the Huaguo film market.

When Wu Hong decided to shoot "Arms 1", he hoped to break this situation and improve his status in the director circle.

Movies that are not military-themed are not popular, it is because you directors are not capable.

After "Arms 1" was released, it did not disappoint him, and it became a new box office record for the subject in one fell swoop.

People's desires are endless and will become bigger and bigger.

Now Wu Hong's goal is: to make "Arms 2" enter the top ten in the history of Chinese movies.

The box office of the top ten films are all more than 5 billion, so Wu Hong's ambition is self-evident.

The smile on Qin Da's face has never been broken, and the crow's feet at the corners of his eyes are more obvious. He is in a particularly comfortable mood, and he is looking forward to the box office of "Arms 2" more and more

"Arms 2" has been promoted on the Internet for a few days, and the popularity remains high. Seeing that "Wolf Warrior 2" is also starting to be promoted today, both fans and sailors have already pressed their hands on the keyboard and started typing.

"After waiting for so long, I finally saw the news of "Wolf Warrior 2". I am looking forward to Mr. Tan's debut as a film director."

"Mr. Tan Yue, don't let us fans down. I've been waiting for your TV series. I didn't expect you to make a movie. I hope the movie can be as exciting as the TV series."

"Let me state in advance that I am not a fan of any company, I am just a pure movie lover. There are not many trailers released for "Wolf Warrior 2", but it is definitely a work worth looking forward to. The quality of the movie will be at the same level as the movies following the trend, and now it seems that it should also be a big production."

"As long as it is Teacher Tan's work, I look forward to it. When "Wolf Warrior 2" is released, I must go to the cinema to support it."

The official promotion of "Wolf Warrior 2" has not yet started. In the first wave of warm-up videos, many shots are basically flashed by.

There are also many comments from the navy in the comment area.

"It seems that some people can't sit still anymore. "Arms 2" has become so popular recently, there are always some people who want to join in the fun."

"What kind of operation is "Wolf Warrior 2"? "Arms 2" has already passed the review. It is a normal process to release the trailer. I have never heard of the news that "Wolf Warrior 2" has passed the review. Why do you start now? Propaganda is coming? Seeing that this level is not very good, I really don’t understand why the publicity is started now.”

"According to the current rhythm, the release time of the two films seems to be almost the same. May I ask who gave you the courage? Let "Wolf Warrior 2" choose to be released at the same time as "Arms 2"."

"I am posting here as a proof that I will never watch "Wolf Warrior 2". If there is any violation, I will shave my head directly."

"Always support "Arms 2", this movie has no interest at all."

For the navy, it doesn't matter what level your movie is, as long as it's black, it's over.

Both movies have their supporters, and the two sides can't give in to each other.

General Administration of Culture.

Secretary's Office.

The assistant came in knocking on the door and said, "Director, here are some documents from yesterday afternoon and today."

Ye Wen was watching the news and nodded, "Okay, you put it here first, I'll take a look at it later."

After the assistant left, Ye Wen continued to watch the news. This is Cancan Entertainment's official Weibo. Just now Cancan Entertainment posted a video about "Wolf Warrior 2".

When Tan Yue contacted her, he wanted to borrow a navy tank.

For this request, Ye Wen also had some headaches.

But thinking of Tan Yue's unhesitating agreement to participate in the "Going to Sea Activities", the contributed works caused a boom in ratings.

In order to thank Tan Yue for his help last time, Ye Wen also agreed to try to contact Tan Yue.

Ye Wen found a relationship through various relationships, and finally borrowed the tank that Tan Yue wanted.

The favor owed to Tan Yue was repaid, but at the same time, the favor owed to others was also owed.

Faced with this kind of favor, if the quality of "Wolf Warrior 2" is not good and the movie's box office is not high, Ye Wen will definitely lose face. Thinking about it, people will definitely discuss behind their backs, ‘This kind of movie is made after such a big fight? '.

Therefore, Ye Wen attaches great importance to Tan Yue's movie, and pays special attention to the news about "Wolf Warrior 2" on the Internet.

Now Ye Wen felt a little uneasy, Tan Yue was very talented in TV dramas, but she hadn't set foot in the film industry yet, and she was still a little unsure about the quality of Tan Yue's first film.

The video, which was less than a minute long, was finished quickly, and Ye Wen's uneasiness was not relieved in the slightest.

There is not much information in the video, and nothing can be seen in a few shots.

Nowadays, many promotional videos are full of routines. After watching the trailer, I enter the cinema with great interest. After watching the whole movie, I realize that the most exciting part is the content in the trailer.

Looking at the message area below, Ye Wen frowned even tighter.

"Wolf Warrior 2" has not yet been released, and many people are boycotting it.

This unfavorable situation appeared at the beginning, and if the quality of the movie is not good enough, it will be even worse.

At that time, it will trigger a chain reaction, which will have a great impact on Tan Yue's reputation.

In Ye Wen's mind, Tan Yue is the one with the most potential among the younger generation of directors. She doesn't want to see Tan Yue's wings broken just after he has made some achievements.

Ye Wen pressed her brow with her right hand and whispered softly, "Tan Yue, don't let me down."

The public opinion on the Internet did not have any influence on Tan Yue, he squatted in the editing room every day, paying attention to the finished editing of "Wolf Warrior 2".

A few more days passed.

Wang Yang hurriedly came to Tan Yue's office, sat across from Tan Yue's desk, and said, "Mr. Tan, the major theaters have already been contacted."

After "Wolf Warrior 2" passed the review, Tan Yue directly asked Wang Yang to contact the theater to discuss the issue of film production.

Tan Yue liked Wang Yang's efficiency in handling affairs very much. Two days after the matter was explained, there was news, and he asked, "How much did they give?"

At present, there are four well-known large cinemas in China, namely: Penguin Cinema, Wanda Cinema, Huamei Cinema and Sky Cinema.

Compared with the other three, Penguin Cinema will give more movies with a relatively large flow.

Wang Yang smiled and said, "The amount of movies given by each company is not bad. Among them, Penguin Cinemas gave 18% of the films. The second is Wanda Cinemas, with 16%. The Huamei Cinema is 12%, and the Sky Cinema is giving 13%."

Tan Yue sat on the office chair without saying a word, thinking about the amount of filming given by the major theaters.

Blue Star will initially give a schedule of films based on the film's director level, cast and popularity before the film's release.

Less than 5% are very poor movies. Generally, movies with small productions, no star lineup, and directors with little reputation in the industry will fall in this range.

Movies with a screening rate in this range basically don't have much potential.

5% to 15% is a relatively normal film scheduling rate.

Tan Yue is now number one on the list of first-line public figures, and the ratings of TV dramas are extremely high. With his influence in the entertainment industry, the major theaters will definitely not give him a low rating.

But considering that "Wolf Warrior 2" is Tan Yue's first film, there is still a lot of suspicion of following suit, and the theaters can't give a high number of films.

And those with a preliminary screening rate higher than 15% are either well-known directors or have a very strong star lineup.

Penguin Cinemas can give 18% because they have seen the enthusiasm for such a movie on the Internet.

Whether or not "Wolf Warrior 2" is a follow-up movie is not important to them. The important thing is that many people are discussing it now. The louder the discussion, the more people know about it.

Wang Yang tutted and said: "In the past, most of the filming rates given by major theaters were between 5% and 15% for our company's films, and we have never had such a high filming rate. .”

In fact, most of the previous movies of Brilliant Entertainment had a screening rate of less than 10%, otherwise Wang Yang would not be so excited after hearing the news.

Tan Yue nodded, although the films of Brilliant Entertainment Company can't be said to be short boarded, they are not good either It is considered good to be able to give this film screening rate.

Wang Yang stroked his chin and said, "In addition, I also inquired about the screening rate of "Arms 2" in various theaters."

"How many are they?" Tan Yue asked.

"Penguin Cinemas gave 24%, Wanda Cinemas gave 20%, Huamei Cinemas gave 19%, and Sky Cinemas gave 21%." Wang Yang said carefully, For fear of irritating Tan Yue.

After listening to Wang Yang's introduction, Tan Yue seemed calm. If he was the person in charge of the cinema, he would probably give such a rate of screening.

"Arms 1" crazily harvested more than 2 billion at the box office. For "Arms 2", it is the guarantee of the box office.

There are now more discussions on the Internet about "Arms 2" than any other summer movie, and almost all of them are positive.

Coupled with the influence of Wu Hong, a first-class domestic director, the cast includes first-line actors such as Qin Feng.

It is normal for each theater chain to give this screening rate.