Chapter 638： Own brand

It takes a lot of time for a brand to be truly established. It is not a simple matter to make everyone trust and buy the brand after seeing it.

Zheng Shan doesn't care how much the Xishui Supermarket can profit from this time, no matter how much he earns from Xishui Investment this time.

Rather than greed for this little money, it is better to use it to maintain the brand image and make Xishui Supermarket deeply rooted in the hearts of the people.

Zheng Shan believes that if Xishui Supermarket is thriving in this stock market crash, and does not seek to be unaffected at all, but at least suffers the least impact, then he will succeed.

In addition, no matter what, he will throw money in and tell those who have bought their company's stock that Xishui Group will use its best efforts to protect their interests.

Even if they lose their own interests, they must protect their interests. As long as the image is established, then things in the future will be multiplied with half the effort.

In this way, the brand of Xishui Supermarket will be completely established, and it will also bring confidence to people.

Not to mention what will happen in the future, that is, in a short period of time, Xishui Supermarket may usher in a major outbreak.

In addition, the big brand of Xishui Group will be thoroughly resounded internationally because of the group company of Xishui Supermarket.

This is also because there is only one Xishui supermarket listed in Xishui Group. If there are more, it is estimated that Zheng Shan will not be able to support it, and maybe he will have to go with the flow.

But since there is such a good opportunity, why give up? This is not what Zheng Shan wants.

Lucas understood what Zheng Shan meant, and he also had deep feelings for Xishui Supermarket, but in the face of such huge profits, he subconsciously chose to forget.

The most important point is that Lucas understands that the reason is that Zheng Shan's control over the Xishui Supermarket Group is unparalleled, not only in the profits earned by the group company, but also in the control of the company.

Zheng Shan does not need to increase his control over the group company by collecting external stocks.

Therefore, Zheng Shan's idea is the best and maximizes the benefits.

Seeing him understand, Zheng Shan smiled with satisfaction and said, "This is just one of the points. From previous reports, can't you see that the sales of Xishui Supermarket's own brands are actually not good?

When there are many choices, there are not many people who choose Xishui Supermarket's own brand, but if we set an example this time, by the way, let everyone see our attitude and determination to protect their interests, then Xishui in the future. I believe that there will definitely be a very big improvement in the sales of self-owned brands in supermarkets. "

When Zheng Shan said this, he seemed confident!

This is also a very important point. The self-operated brand of Xishui Supermarket has been on the market for many years, but in terms of brand loyalty, it is still far inferior to those of the old brands.

Therefore, Zheng Shan also comprehensively considered all aspects before choosing such a plan, which maximizes the benefits.

This little benefit in front of him will not impress Zheng Shan at all, let alone change his mind.

Maybe Xishui Supermarket will see a billion, or even billions of dollars of "loss", but in the future, this money will be made back very quickly, and more and more.

However, Lucas did have a wry smile when he heard Zheng Shan's words: "Boss, isn't this the strategy you decided on, let's build some brands from scratch?"

Lucas's previous suggestion was to directly acquire some brands, but Zheng Shan rejected it.

It is not a complete rejection, but only a small amount of acquisitions, not a large number of acquisitions, and more let them build themselves.

Zheng Shan smiled when he heard what he said. It seems that Lucas still hasn't really figured out the meaning of what he did.

Zheng Shan opened his mouth, but in the end he didn't explain anything, and some things didn't need to be explained.

And it's not convenient for Lucas to know.

For example, in the case of self-operated brands, if Zheng Shan wants to completely acquire those brands that have already been formed, it can indeed occupy some markets in a short period of time, but it may not be competitive in the future.

In addition, the acquired companies will always have various problems, and will bury a lot of hidden dangers. Of course, the most important point is that they have no money.

One or two, or even ten or twenty Zhengshan can be acquired, but what about more?

How can he have so much money.

Of course, the main reason is that if these brands were acquired, it would be difficult to move these factories to the mainland under the circumstances of the original factories. If they were forcibly relocated, the cost would be beyond Zheng Shan's tolerance.

"Okay, don't complain, I didn't let you buy it before, that's because we don't have that much money, do you want me to use all the working capital to buy these companies?"

"The other thing is that people who are doing a good job are not willing to sell them. Even if they sell, they will increase the price." Zheng Shan finally said something.

Lucas immediately said, "Can you buy it this time?"

This time is a very good opportunity. The stock market crash this time is not just for the shareholders. Those listed companies have suffered heavy losses one by one. There must be many bankruptcy liquidations.

Taking this opportunity, Lucas wants to completely improve Xishui Supermarket's own brand supply chain.

Zheng Shan has no opinion on this, but said: "Try to acquire as many brands and their technologies as possible. As for those factories, let's reduce them a little."

"I have already opened a market in Huaxia, and in the future, I will move these factories that can be relocated to Huaxia, so that our cost will be the lowest."

Lucas nodded, indicating that he understood.

Zheng Shan and Lucas chatted a lot, and made a very detailed plan to protect the interests of shareholders.

In the beginning they definitely couldn't get involved in a hurry, but they had to go with the flow.

When things don't work, many people start to suffer heavy losses, and then taking a stand at this time, the effect will be unparalleled.

Therefore, it is necessary to grasp the time well, and it must be necessary to produce the greatest effect and get the most benefits.

After Lucas left, the smile on his face couldn't be concealed even if he wanted to, and many people were curious.

Zheng Shan asked Brother Xia Lai to come over to inquire about the situation, and instructed: "If Lucas calls or finds me, let me know as soon as possible."

"OK."

Zheng Shan didn't go back that night, and had been dealing with things on the company's side, while Zheng Weijun and Zheng Kui had been visiting Xishui Supermarket.

After Lucas received Zheng Shan's order, he let them take them on a tour as soon as possible. Except for some secrets, the rest could be seen casually.