Chapter 1792: 1 apple

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In fact, without Sam Reid, Evan Bell himself did the math.

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According to the development of the previous life, the real decline of "American Idol" began to show signs from the ninth season, especially the tenth season after Simon Cowell left "American Idol". The whole downward trend can be You can clearly see that it was 2011.

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In 2011, the singing talent show "Voice of America (e originated in the Netherlands landed in the United States. After leaving "American Idol", Simon Cowell took the "X Factor" aggressively. Amid the strong impact, "American Idol", whose competitiveness began to decline, gradually showed signs of fatigue. After a strong season, in the eleventh season, the ratings of "American Idol" were finally overwhelmed by "Voice of America". Now, the ten-year undefeated myth collapsed overnight.

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Although the "Voice of America" ​​program itself is also a singing talent show, the competition system is very innovative. The program consists of three stages, blind audition, team arena and final live show. The show incorporates the competition systems of "American Idol" and "X Factor", combining the best of both, and then adding fresh links.

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In the audition stage, the four mentors will decide whether to invite the player to join their team after about a minute of singing in the blind audition. If multiple players choose the same player, the right to choose to the players themselves. This blind audition amplifies the vocal characteristics of the singer infinitely, and all other subjective factors are excluded.

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After passing the audition, the "X factor" mentor system was adopted, and the team of mentors was determined. First, the mentor will compete in the team to decide who will enter the live match; the final character will play the live match, and the audience will vote for the winner.

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After the singing talent show has been fixed on the impression of "American Idol" and "X Factor", "The Voice of America" ​​can be said to have pioneered a new way of drafting, and immediately attracted a large number of audiences, in the first season. After the broadcast, the second season quickly attracted a large number of audiences, completing the counterattack against the "American Idol", the overlord.

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It can be said that there are many factors behind the decline of "American Idol". On the one hand, "American Idol" itself is showing its decline. The attraction of producing the same type of program for ten years is indeed declining; Simon Cowell's departure brought the "X factor", which made "American Idol" lack a major attraction, but also added a competitor; on the one hand, "Voice of America" ​​brought a breath of fresh air Swept over and attracted people's attention.

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So, why is 211, not before or after, this is a matter of particularity, after all, it is a matter of timing.

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However, things have changed a bit in this lifetime. This makes the situation different because Evan Bell is the only one who owns the rights to "Voice of America," "American Idol," and "The X Factor."

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The first is that the timing of Simon Cowell's departure from "American Idol" has become uncertain. If Evan Bell is willing to let go and let Simon Cowell bring the "X Factor" to the United States, then Simon Cowell It's entirely possible Will will be on his own after the seventh season of "American Idol" this year. As for the "X Factor", it depends on whether Simon Cowell purchased the copyright from Evan Bell and arrived in the United States, or whether the TV station personally purchased the copyright and packaged Simon Cowell to come to the United States together. The former is more likely, because Simon Cowell is thinking of starting his own business.

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Secondly, the appeal of "American Idol" has declined. In fact, part of the reason for the appeal of the platform "American Idol" is that it is linked to the video website led by uTubee. Both "American Idol" and uTubee are platforms for self-expression, but they are different for groups. The former is a TV audience and the latter is a netizen; but the former has only one winner, and not many of the top ten can release albums; the latter is Everyone has a chance to show. To a certain extent, in the past 21 years, there have been more and more grassroots singers singing about themselves on uTube, which is a platform that has seized the resources of "American Idol". And now, uTubee is much stronger than it was in its previous life, which also makes the decline of "American Idol" in the seventh season's ratings obviously much more serious.

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Then there is Evan Bell's personal appeal. It's not that Evan Bell's launch of "Voice of America" ​​can immediately attract countless contestants, but that the new talent show launched by the father of the draft is bound to attract countless people. eyes. This is much better than the previous life when "Voice of America" ​​landed in the United States, and it also creates an innate advantage for future rises.

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Evan Bell told Teddy Bell privately before that he would not establish a competitor for "American Idol" within five years, because the advantage of "American Idol" within five years was obvious. Even if there are opponents, it is difficult to hit the "American Idol" position. And now seven years have passed.

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The year 2008 was the arrival of an opportunity. Various factors broke out, which stopped the upward trend of "American Idol" for the first time, and also brought the opportunity for "Voice of America" ​​to land. "American Idol" obviously can't be regarded as showing its decline. Its momentum is still in full swing and unstoppable, but it is true that the interests of this talent show have reached a peak, and there is really not much room for improvement. If a competitor is introduced, first, the interests of the competitor will be a new piece of cake, and secondly, the rebound of "American Idol" caused by competition is bound to be a piece of cake.

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In fact, as early as Lisa Canning came to Evan Bell, even if the two Bell brothers had paid the bill, they always believed that it was not impossible to bring the "Voice of America" ​​to the United States. If they officially landed in 2 years , would be a very suitable time.

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So, after considering it all, Evan Bell let go for the first time in history. However, Evan Bell still has no plans to cooperate with whom. In fact, for Evan Bell, the partner of cooperation is not important. Anyway, the talent show is a one-shot deal, and Eleven Studio will not be responsible for the production. If it is a competitor - such as a TV station, you can also extort a huge sum of money.

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Evan Bell is currently very satisfied with the cooperation attitude of CBS TV station. People say that CBS is a senior TV station. This is not without reason. At the same time, they are relatively nervous and tolerant when dealing with some public relations matters. Of course, CBS TV is also consciously focusing on the youth market to formulate some strategies. "The Big Bang Theory" can be regarded as a part of this strategy, and singing talent shows are the most important key.

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"Sam, tell me about your plan." Evan Bell said directly after listening to Sam Reid's brief explanation. Although he has already made plans in his heart, Evan Bell's face is not at all obvious, and he still looks full of interest, waiting for Sam Reid to answer his questions.

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Sam Reid knew that this was his chance and he had to seize it. In fact, before he came to No. 9 Prince Street today, he didn't know that everything would go so smoothly, because according to their internal analysis, Evan Bell estimated that it would still be under pressure for a while, at least until the fifth season of "American Idol" At the end of the month, look at the situation. But I didn't expect the opportunity to come like this. So, even if Sam Reed is underprepared now, he has to bite the bullet, the opportunity is fleeting.

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"We plan to launch this new talent show in April next year, first observe the seventh and eighth seasons of 'American Idol', and then formulate a detailed promotion for the show." I organize some of the scattered things I have discussed within the company and express it, "If nothing else, we don't want to fight 'American Idol', the Monday and Tuesday schedule will be a good choice. You know, although The ratings of 'American Idol' fell for the first time this year, but it is still the strongest competitor, and it is estimated that it will be difficult to shake in two years."

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Having said that, Sam Reid glanced at Evan Bell, and he still had a word in his mind "unless Simon Cowell leaves 'American Idol'", but he didn't say it, believe it Evan Bellby He knows better.

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"In addition, we will formulate a special team for the program, starting from the questionnaire survey, to make a preliminary understanding of the entire market, which will have a great impact on the selection of our judges." Sam-Ryder feels a bit like In the case of squeezing toothpaste talent show has no contestants standing out in the early stage, the judges are the most direct attraction, so the choice of judges will have a great impact on the future positioning of the whole show, "But at present we I don’t know much about the format of the talent show, and I don’t know how to start with the selection of the judges, so there is no specific opportunity for the time being.”

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This is the point. At present, almost everyone's impression of talent shows is "American Idol" and "X Factor". No one can innovate, so Evan Bell's resources are so rare. At the time, people nicknamed New York the "Big Apple" because the apple was something that everyone loved and wanted to take a bite of. Now, Evan Bell's talent show concept is an apple with a bright shine and Plump and delicious apples.

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"Evan, in addition to this, we currently have no more arrangements, but the production of a show is not so simple, I think we still have enough time to discuss." Sam - Reid finally told the truth , looked at Evan Bell sincerely, hoping that his performance just now would not be too bad.

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"Sam, I think, everything is still a blank sheet of paper, isn't it?" Evan Bell said the truth with a smile, and he easily saw that Sam Reid was not fully prepared.

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Sam Reid couldn't help laughing at this, "Evan, are you sure you're not forty-five?"

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