Chapter 1199： .1199 The crisis of Schalke 04
Before the return of the Chinese team, the Chinese Football Association set the schedule of the celebration party in Beijing, but Situ Yunbing did not give face to attend.
Most of the main players in the team are not on the scene, and this celebration is of little significance.
But Situ Yunbing did not prevent officials from the Chinese Football Association from celebrating.
Outsiders will ridicule the Chinese Football Association officials’ body positions for vegetarian meals, but in fact, nothing else, just to help Situ Yunbing manage the division of the National Youth Football League, from registration to match refereeing arrangements, so that this event can be organized in operation. Up, the Chinese Football Association's contribution is not small.
Based on this alone, Situ Yunbing was also grateful to them.
Situ Yunbing returned to his home to accompany his family. Before the FIFA match day in March, Situ Yunbing had no plan to go out. His daily job was to review the training and game reports of the assigned coaches.
With the Chinese team winning the Asian Cup, China set off a football frenzy, followed by sponsors to sponsor the Chinese team and investment in the national youth league.
These things are not the turn of Situ Yunbing to worry about. Sigrid is pregnant with Six Classes, and now let Han Yang take charge of the overall situation. Situ Yunbing gave Han Yang 3% of the shares in the establishment of the ball venue and company. Be more motivated to do this career well.
The work of digging out new players has never stopped. It’s just that the newly emerging good players need time to grow. Feng Kuoyang focuses on this part of the work, assessing the players’ abilities, and will report to Situ Yunbing once a month. Yun Bing decides whether to support the players vigorously, including paving the way to Europe to hone and grow.
From March to March, Situ Yunbing’s life is very regular. During the day, he will spend time with his children and go to work after the child sleeps. It is not delayed. In the evening, he will accompany Sigrid for a walk, and then tell Situ Jin. Tell a bedtime story.
A phone call ordered Situ Yunbing to change his short-term plan.
"BOSS, my club chairman hopes you can come to Germany. Now our club has encountered some difficulties."
Bai Yuanfan took the initiative to call Situ Yunbing, but he did not expect to be a lobbyist.
Now Bai Yuanfan plays for the Bundesliga Schalke 04 club, that is, with his outstanding performance from the first half to the middle of the season, he firmly occupied the main position.
Situ Yunbing asked on the phone: "Why doesn't Tunis call me directly?"
"I don't know. He invited me to dinner last night and then told me about it. He didn't tell me what the trouble was."
"Well, since he won't call me, then I will call him. You can also do this. Don't worry about it. Do your own thing and don't get distracted."
"I will."
Situ Yunbing asked for a call from Schalke 04 Chairman Tunis from Hamburg's old relationship, and then called the other party directly.
Tunis was obviously a little nervous after receiving Situ Yunbing's call.
"I don't know if that will confuse you, Mr. Situ, as everyone knows you have a very good ability in running a team, no, it should be said that it is a unique top ability. Now Schalke 04 is experiencing operational difficulties. , I hope you can help me solve this problem."
Situ Yunbing had a relationship with Tunis in the past when he was coaching in the Bundesliga, because the German Football Association will also hold some receptions. Even if it is only a coach dinner in name, some club presidents will also participate. After all, the total number of coaches is 18 The scene will look a little deserted.
Tunis has been in charge of Schalke 04 for a long time. Situ Yunbing asked on the phone: "Isn't Schalke 04 always in financial crisis?"
In the past 20 years, the typical poor management of the Bundesliga team is Dortmund, which once fell into bankruptcy. In fact, when Dortmund went bankrupt, their rivals were also very difficult to operate in the Bundesliga!
Even the financial situation is worse than Dortmund!
But in the end Schalke 04 survived.
But things like financial crises always recur every few years. It can be said that Schalke 04's management has a big problem at its root.
Tunis said bitterly on the other end of the phone: "This time the situation is worse than ever."
Situ Yunbing thought for a while and said, "Well, do you think I am going to Germany or you are coming to China?"
Tunis hesitated.
"If we go to China, it is easy for the media to make a fuss about the issue, but if you come to us, it can be understood as an on-site inspection of Bai Yuanfan."
"Well, I'll be there within three days, and I will contact you for an interview."
After hanging up the phone, Situ Yunbing chatted with Sigrid about this matter, and then the couple agreed and took this opportunity to take a walk around Germany.
Notifying his coaching team to go to Germany together, Situ Yunbing resolutely arrived in the Ruhr area of Germany on the third day after talking to Tunis.
Situ Yunbing's visit to Germany has attracted numerous attention and reveries, especially the Hamburg fans expect Situ Yunbing to go home!
However, Situ Yunbing appeared proud to go to the stands of Schalke Stadium, and the German media naturally interpreted it as watching and inspecting Bai Yuanfan's performance.
Although Bai Yuanfan performed well in the Asian Cup, he is not a role that can hold up the sky in the Bundesliga. Schalke 04 has a bad record this season and is at risk of relegation. The team as a whole has problems. A problem with a certain player in a certain position.
Tunis watched the game with Situ Yunbing in the box, but the content of the chat and discussion between the two had nothing to do with the game, but the current financial situation of Schalke 04.
Schalke 04 now has debts of more than 100 million euros. Not only is it difficult for them to earn annual interest, they also need to tear down the east wall to make up the west wall.
Situ Yunbing's advice to Tunis is to increase revenue and reduce expenditure. Finance is definitely the lifeblood of any modern football club!
When the financial collapse comes, a club will be sentenced to death!
It would be better for a strong man to break his wrist and be decisive when it is time to sell some realizable assets. Don't wait for everything to be done before trying to find ways to reverse the situation. By then the trend is over!
This may make Schalke 04 keep a low profile for many years, but see if Dortmund next door also came here?
They were Champions League champions less than ten years before bankruptcy!
Schalke 04 has no obsession to let go, because the current situation in the club wants to compete for the championship, it is unrealistic to want to play better results.
Tunisna was very good, but at the end he said to Situ Yunbing: "I read the financial report for the second half of last year and found that the business income from the jersey has increased compared to before. I specifically asked the people at Umbro. They gave me detailed information on the jersey sales. I found that Bai Yuanfan has created considerable jersey sales and revenue for Umbro. We have always attached great importance to the Chinese market, but we have always been distressed about how to really benefit from the Chinese market."
Situ Yunbing smiled silently and said, "Do you want to make Chinese money?"
Tunis looked a little embarrassed and said, "When Umbro signed the shirt sponsorship agreement with us, he did not expect that we would sign Bai Yuanfan."
Situ Yunbing nodded and said, "I will go back and think about this, and see how I can help you."
The coaching team he brought will meet with Bai Yuanfan and give Bai Yuanfan some targeted training improvement suggestions.
As for Situ Yunbing, after Sigrid and the children slept in the evening alone, they had a video call with Han Yang in the living room of the hotel suite.
Han Yang was disturbed and awakened from his sleep, but when he saw the video call from Situ Yunbing, he immediately got up to wash and refresh his face, and then connected the phone.
After Situ Yunbing apologized to him, he went straight to the point and told him about Tunis.
Han Yang frowned and said, "This club chairman is too clueless, right? Want the Chinese market? He doesn't look at what Schalke 04 looks like now!"
Situ Yunbing smiled and said: "I can feel that he really hopes to open the Chinese market to make more money to pay off the club's debt."
Han Yang owns the club, and of course he knows the rules of operation.
Han Yang shook his head and said, "I'm not very optimistic. Just talk about the jerseys. How much can Umbro give them? I think it will definitely not exceed 20%!
Umbro's development in China died that year, and it re-entered the Chinese market three years ago, but it still has no competitiveness!
It can be said that Umbro does not have the hardware conditions to open the Chinese market!
How can you compete with Adidas and Nike's football peripheral products? "
Situ Yunbing was silent for a moment and asked: "How many stores of our own brand are there now in the country?"
Han Yang seemed to have thought of something, saying: "There are more than 600! Last year was the fastest growing, because we built 20 stadiums, after the stadium, we can open a store in the stadium, and the city where the stadium is located, It is guaranteed that there will be at least 4 stores, plus at least two or three surrounding prefecture-level cities and county-level cities, and the entire network is built very quickly.
Brother, is your idea to use our sales network to cooperate with Umbro?
I am afraid that in the end we will just make wedding dresses for Umbro. "
Situ Yunbing said indifferently: "I have this idea, and this is the only feasible way. We will not have full cooperation with Umbro or other jersey manufacturers. We only sell jerseys for Chinese players. At the same time, we have a national Sponsorship of the team jersey, plus the sponsorship of the Chinese Super League team, we now also have a jersey production line, and we can talk to Umbro directly for authorization. We are one-stop from production to sales in China. We will help them to advertise in China. It is up to us to ask for pricing power. If they disagree, then we will let him never think about developing in China!
If it can be negotiated, I think our store sales can be more substantial and diversified. "
Han Yang fell into thinking after listening, he needs to be more clear-headed to weigh the pros and cons.
Most of the main players in the team are not on the scene, and this celebration is of little significance.
But Situ Yunbing did not prevent officials from the Chinese Football Association from celebrating.
Outsiders will ridicule the Chinese Football Association officials’ body positions for vegetarian meals, but in fact, nothing else, just to help Situ Yunbing manage the division of the National Youth Football League, from registration to match refereeing arrangements, so that this event can be organized in operation. Up, the Chinese Football Association's contribution is not small.
Based on this alone, Situ Yunbing was also grateful to them.
Situ Yunbing returned to his home to accompany his family. Before the FIFA match day in March, Situ Yunbing had no plan to go out. His daily job was to review the training and game reports of the assigned coaches.
With the Chinese team winning the Asian Cup, China set off a football frenzy, followed by sponsors to sponsor the Chinese team and investment in the national youth league.
These things are not the turn of Situ Yunbing to worry about. Sigrid is pregnant with Six Classes, and now let Han Yang take charge of the overall situation. Situ Yunbing gave Han Yang 3% of the shares in the establishment of the ball venue and company. Be more motivated to do this career well.
The work of digging out new players has never stopped. It’s just that the newly emerging good players need time to grow. Feng Kuoyang focuses on this part of the work, assessing the players’ abilities, and will report to Situ Yunbing once a month. Yun Bing decides whether to support the players vigorously, including paving the way to Europe to hone and grow.
From March to March, Situ Yunbing’s life is very regular. During the day, he will spend time with his children and go to work after the child sleeps. It is not delayed. In the evening, he will accompany Sigrid for a walk, and then tell Situ Jin. Tell a bedtime story.
A phone call ordered Situ Yunbing to change his short-term plan.
"BOSS, my club chairman hopes you can come to Germany. Now our club has encountered some difficulties."
Bai Yuanfan took the initiative to call Situ Yunbing, but he did not expect to be a lobbyist.
Now Bai Yuanfan plays for the Bundesliga Schalke 04 club, that is, with his outstanding performance from the first half to the middle of the season, he firmly occupied the main position.
Situ Yunbing asked on the phone: "Why doesn't Tunis call me directly?"
"I don't know. He invited me to dinner last night and then told me about it. He didn't tell me what the trouble was."
"Well, since he won't call me, then I will call him. You can also do this. Don't worry about it. Do your own thing and don't get distracted."
"I will."
Situ Yunbing asked for a call from Schalke 04 Chairman Tunis from Hamburg's old relationship, and then called the other party directly.
Tunis was obviously a little nervous after receiving Situ Yunbing's call.
"I don't know if that will confuse you, Mr. Situ, as everyone knows you have a very good ability in running a team, no, it should be said that it is a unique top ability. Now Schalke 04 is experiencing operational difficulties. , I hope you can help me solve this problem."
Situ Yunbing had a relationship with Tunis in the past when he was coaching in the Bundesliga, because the German Football Association will also hold some receptions. Even if it is only a coach dinner in name, some club presidents will also participate. After all, the total number of coaches is 18 The scene will look a little deserted.
Tunis has been in charge of Schalke 04 for a long time. Situ Yunbing asked on the phone: "Isn't Schalke 04 always in financial crisis?"
In the past 20 years, the typical poor management of the Bundesliga team is Dortmund, which once fell into bankruptcy. In fact, when Dortmund went bankrupt, their rivals were also very difficult to operate in the Bundesliga!
Even the financial situation is worse than Dortmund!
But in the end Schalke 04 survived.
But things like financial crises always recur every few years. It can be said that Schalke 04's management has a big problem at its root.
Tunis said bitterly on the other end of the phone: "This time the situation is worse than ever."
Situ Yunbing thought for a while and said, "Well, do you think I am going to Germany or you are coming to China?"
Tunis hesitated.
"If we go to China, it is easy for the media to make a fuss about the issue, but if you come to us, it can be understood as an on-site inspection of Bai Yuanfan."
"Well, I'll be there within three days, and I will contact you for an interview."
After hanging up the phone, Situ Yunbing chatted with Sigrid about this matter, and then the couple agreed and took this opportunity to take a walk around Germany.
Notifying his coaching team to go to Germany together, Situ Yunbing resolutely arrived in the Ruhr area of Germany on the third day after talking to Tunis.
Situ Yunbing's visit to Germany has attracted numerous attention and reveries, especially the Hamburg fans expect Situ Yunbing to go home!
However, Situ Yunbing appeared proud to go to the stands of Schalke Stadium, and the German media naturally interpreted it as watching and inspecting Bai Yuanfan's performance.
Although Bai Yuanfan performed well in the Asian Cup, he is not a role that can hold up the sky in the Bundesliga. Schalke 04 has a bad record this season and is at risk of relegation. The team as a whole has problems. A problem with a certain player in a certain position.
Tunis watched the game with Situ Yunbing in the box, but the content of the chat and discussion between the two had nothing to do with the game, but the current financial situation of Schalke 04.
Schalke 04 now has debts of more than 100 million euros. Not only is it difficult for them to earn annual interest, they also need to tear down the east wall to make up the west wall.
Situ Yunbing's advice to Tunis is to increase revenue and reduce expenditure. Finance is definitely the lifeblood of any modern football club!
When the financial collapse comes, a club will be sentenced to death!
It would be better for a strong man to break his wrist and be decisive when it is time to sell some realizable assets. Don't wait for everything to be done before trying to find ways to reverse the situation. By then the trend is over!
This may make Schalke 04 keep a low profile for many years, but see if Dortmund next door also came here?
They were Champions League champions less than ten years before bankruptcy!
Schalke 04 has no obsession to let go, because the current situation in the club wants to compete for the championship, it is unrealistic to want to play better results.
Tunisna was very good, but at the end he said to Situ Yunbing: "I read the financial report for the second half of last year and found that the business income from the jersey has increased compared to before. I specifically asked the people at Umbro. They gave me detailed information on the jersey sales. I found that Bai Yuanfan has created considerable jersey sales and revenue for Umbro. We have always attached great importance to the Chinese market, but we have always been distressed about how to really benefit from the Chinese market."
Situ Yunbing smiled silently and said, "Do you want to make Chinese money?"
Tunis looked a little embarrassed and said, "When Umbro signed the shirt sponsorship agreement with us, he did not expect that we would sign Bai Yuanfan."
Situ Yunbing nodded and said, "I will go back and think about this, and see how I can help you."
The coaching team he brought will meet with Bai Yuanfan and give Bai Yuanfan some targeted training improvement suggestions.
As for Situ Yunbing, after Sigrid and the children slept in the evening alone, they had a video call with Han Yang in the living room of the hotel suite.
Han Yang was disturbed and awakened from his sleep, but when he saw the video call from Situ Yunbing, he immediately got up to wash and refresh his face, and then connected the phone.
After Situ Yunbing apologized to him, he went straight to the point and told him about Tunis.
Han Yang frowned and said, "This club chairman is too clueless, right? Want the Chinese market? He doesn't look at what Schalke 04 looks like now!"
Situ Yunbing smiled and said: "I can feel that he really hopes to open the Chinese market to make more money to pay off the club's debt."
Han Yang owns the club, and of course he knows the rules of operation.
Han Yang shook his head and said, "I'm not very optimistic. Just talk about the jerseys. How much can Umbro give them? I think it will definitely not exceed 20%!
Umbro's development in China died that year, and it re-entered the Chinese market three years ago, but it still has no competitiveness!
It can be said that Umbro does not have the hardware conditions to open the Chinese market!
How can you compete with Adidas and Nike's football peripheral products? "
Situ Yunbing was silent for a moment and asked: "How many stores of our own brand are there now in the country?"
Han Yang seemed to have thought of something, saying: "There are more than 600! Last year was the fastest growing, because we built 20 stadiums, after the stadium, we can open a store in the stadium, and the city where the stadium is located, It is guaranteed that there will be at least 4 stores, plus at least two or three surrounding prefecture-level cities and county-level cities, and the entire network is built very quickly.
Brother, is your idea to use our sales network to cooperate with Umbro?
I am afraid that in the end we will just make wedding dresses for Umbro. "
Situ Yunbing said indifferently: "I have this idea, and this is the only feasible way. We will not have full cooperation with Umbro or other jersey manufacturers. We only sell jerseys for Chinese players. At the same time, we have a national Sponsorship of the team jersey, plus the sponsorship of the Chinese Super League team, we now also have a jersey production line, and we can talk to Umbro directly for authorization. We are one-stop from production to sales in China. We will help them to advertise in China. It is up to us to ask for pricing power. If they disagree, then we will let him never think about developing in China!
If it can be negotiated, I think our store sales can be more substantial and diversified. "
Han Yang fell into thinking after listening, he needs to be more clear-headed to weigh the pros and cons.
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