Chapter 1796： One hundred times the small goal
"What is the annual output of the winery now?"
Yang Cheng's drinking volume was not bad, except for the Magic Selection, the rest only drank a small glass, and because of that, his face began to flush.
"About 60,000 bottles a year~" Gary Horner truthfully reached.
Yang Cheng muttered this number in his mouth. 60,000 bottles seem to be a lot, but compared to the big wineries, this number is less than a fraction.
If calculated at an average price of US$20, the annual income of 60,000 bottles is 1.2 million per year, which is okay, barely acceptable.
The winery that Zhao Yanzi bought in France had an annual output of only 30,000 bottles, but she was fired into a big winery. In fact, like the so-called "premium" winery in Bordeaux, it is only the fourth level, producing red wine. Just getting started, the real top winery is definitely not something she can afford. After all, even if she can afford it, no one sells it.
"How many people are there in the winery now?" Yang Cheng asked again. This involves costs and he must be concerned.
Gary Horner was a little embarrassed, but seeing Yang Cheng's firm eyes, he knew that the news had to be revealed.
Can only say, "Excluding administrative and service staff, there are 35 staff around winemaking~"
Yang Cheng frowned suddenly, 35 people? so much?
You must know that in Bordeaux, three people can operate a 12.5 hectare winery, which can save a huge sales force, and can even set the price of 97% of the wine below 15 euros, which can position the wine as a'fast-moving consumer' .
Many people do not understand that the wine that symbolizes the French aristocratic culture does not exist in a luxurious way, but this is the philosophy of making money in Bordeaux wine.
Moreover, it is not a random fabrication to say that three people run a winery. In fact, many wineries in Bordeaux are operating in this mode.
For a winery with an annual output of 60,000 bottles, from pruning, picking, brewing, storage, and bottling, three people are enough to operate.
Many wineries with an annual output of 600,000 bottles and more than 65 hectares, except for the pickers, only a dozen employees maintain daily operations and nothing is delayed. Therefore, Yang Cheng heard that the Yilas Winery has only 60,000 bottles. However, it has 35 employees. This does not include the administrative and service staff of the reception center. I am afraid that it adds up to almost 100 people. This is a huge cost. No wonder the Alas family can’t support the introduction of partners. .
Yang Cheng held the wine glass with one hand and shook it gently, letting the crimson wine rippling in the glass, took a sip, and whispered, "Do you know that in Bordeaux, the most labor-intensive picking ever All links can be completed by machines."
Now grapes are picked by machines, because the grapes can be picked in a short time and the sweetness of the grapes is consistent. Therefore, the quality of the grapes is better than that of manual picking. The most important thing is to save money.
Gary Horner is an industry insider, how could he not know?
With a wry smile, "At present, 80% of the harvesting work in Bordeaux vineyards is done by machinery, which can ensure the precise time of the grape harvest, because the grapes will be sour after picking too early, and they will lack aroma after picking."
Yang Cheng snapped his fingers, "Yes, I don't understand why Willamette Valley hasn't kept up with the times."
Of course, he also knows that it may be related to scale. For example, the wine industry in Country Z belongs to large-scale production and self-produced and sold.
The wine trade in Bordeaux has formed an interest chain for many years. Wine producers are not worried about the market, and they are not even very clear about the price.
They just make good wine, and other trade matters can be handled by brokers.
The broker system is an important role in the Bordeaux wine trade. In Bordeaux, brokers are very strictly controlled. In the Bordeaux Wine Industry Association, there are only 84 brokers, of which more than 10 are responsible for major wineries. .
These "sparse" brokers are considered to be one of the three major players in Bordeaux wine trading.
The broker is usually very familiar with the wineries and wines in a region, and he can easily connect with the right wine merchants and producers, making the sales lighter and more economical.
The convenience of this is to avoid conflicts caused by direct collisions between producers and buyers. In Bordeaux, wine producers generally sell wine through brokers. After the brokers sell the wines to traders, this batch of The wine goes to the importer or retailer before finally reaching the consumer.
The disadvantage of this is that it reduces the profits of the producers, which is different from what many people think. Even in the wine mecca of Bordeaux, owning a winery is not as profitable as people imagine. For winery investment, 3%~8% The annual return on investment in between is normal. Many wineries have very little profit, and some wineries are even just to achieve a balance of payments. These wineries do not use strategic exports for profit, but prefer to be an enjoyment chosen by investors. Way of life.
So if you want to make money, the winery must save money as much as possible, such as using machines instead of labor.
But this is not easy. Many wineries in the United States are even losing money. There is no way. They have to directly connect with buyers and traders to maximize profits as much as possible. Often a winery is responsible for production. It is also responsible for sales and transportation, which invisibly increases manpower expenditure.
Think about it, a winery has owners, managers, and grassroots employees, and the sales team must be its own. Can it be cost-effective to raise a transportation team?
Sure enough, Gary Horner's explanation was exactly the same as Yang Cheng thought.
Yang Cheng had no choice but to say to declare in advance that once the acquisition is successful, we will definitely make changes in terms of the number of employees. Of course, we will try our best to come up with a plan that neither layoffs nor reduces costs. "
Gary Horner has no hope for this. How can there be the best of both worlds?
But Yang Cheng's next words made him realize one thing, as expected, he is only suitable for wine making but not suitable for management.
Yang Cheng’s plan is very simple. After the acquisition, he will prepare to recruit the management of the group. The management is responsible for organizing various departments, such as sales, transportation, promotion, etc. Nowadays, the manpower of the winery can be transferred. Of course, those with insufficient capacity will be automatically eliminated after a period of time. This is not to blame for others. Who makes you insufficient.
Furthermore, wine-making staff will also be transferred to wineries that require more manpower.
According to Yangcheng's plan, the wine group will definitely not be the only winery in Ailas. How can the annual output of 60,000 bottles be called the group?
At least 10 times is enough, 100 times is just a small goal!
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phone-reading:
Yang Cheng's drinking volume was not bad, except for the Magic Selection, the rest only drank a small glass, and because of that, his face began to flush.
"About 60,000 bottles a year~" Gary Horner truthfully reached.
Yang Cheng muttered this number in his mouth. 60,000 bottles seem to be a lot, but compared to the big wineries, this number is less than a fraction.
If calculated at an average price of US$20, the annual income of 60,000 bottles is 1.2 million per year, which is okay, barely acceptable.
The winery that Zhao Yanzi bought in France had an annual output of only 30,000 bottles, but she was fired into a big winery. In fact, like the so-called "premium" winery in Bordeaux, it is only the fourth level, producing red wine. Just getting started, the real top winery is definitely not something she can afford. After all, even if she can afford it, no one sells it.
"How many people are there in the winery now?" Yang Cheng asked again. This involves costs and he must be concerned.
Gary Horner was a little embarrassed, but seeing Yang Cheng's firm eyes, he knew that the news had to be revealed.
Can only say, "Excluding administrative and service staff, there are 35 staff around winemaking~"
Yang Cheng frowned suddenly, 35 people? so much?
You must know that in Bordeaux, three people can operate a 12.5 hectare winery, which can save a huge sales force, and can even set the price of 97% of the wine below 15 euros, which can position the wine as a'fast-moving consumer' .
Many people do not understand that the wine that symbolizes the French aristocratic culture does not exist in a luxurious way, but this is the philosophy of making money in Bordeaux wine.
Moreover, it is not a random fabrication to say that three people run a winery. In fact, many wineries in Bordeaux are operating in this mode.
For a winery with an annual output of 60,000 bottles, from pruning, picking, brewing, storage, and bottling, three people are enough to operate.
Many wineries with an annual output of 600,000 bottles and more than 65 hectares, except for the pickers, only a dozen employees maintain daily operations and nothing is delayed. Therefore, Yang Cheng heard that the Yilas Winery has only 60,000 bottles. However, it has 35 employees. This does not include the administrative and service staff of the reception center. I am afraid that it adds up to almost 100 people. This is a huge cost. No wonder the Alas family can’t support the introduction of partners. .
Yang Cheng held the wine glass with one hand and shook it gently, letting the crimson wine rippling in the glass, took a sip, and whispered, "Do you know that in Bordeaux, the most labor-intensive picking ever All links can be completed by machines."
Now grapes are picked by machines, because the grapes can be picked in a short time and the sweetness of the grapes is consistent. Therefore, the quality of the grapes is better than that of manual picking. The most important thing is to save money.
Gary Horner is an industry insider, how could he not know?
With a wry smile, "At present, 80% of the harvesting work in Bordeaux vineyards is done by machinery, which can ensure the precise time of the grape harvest, because the grapes will be sour after picking too early, and they will lack aroma after picking."
Yang Cheng snapped his fingers, "Yes, I don't understand why Willamette Valley hasn't kept up with the times."
Of course, he also knows that it may be related to scale. For example, the wine industry in Country Z belongs to large-scale production and self-produced and sold.
The wine trade in Bordeaux has formed an interest chain for many years. Wine producers are not worried about the market, and they are not even very clear about the price.
They just make good wine, and other trade matters can be handled by brokers.
The broker system is an important role in the Bordeaux wine trade. In Bordeaux, brokers are very strictly controlled. In the Bordeaux Wine Industry Association, there are only 84 brokers, of which more than 10 are responsible for major wineries. .
These "sparse" brokers are considered to be one of the three major players in Bordeaux wine trading.
The broker is usually very familiar with the wineries and wines in a region, and he can easily connect with the right wine merchants and producers, making the sales lighter and more economical.
The convenience of this is to avoid conflicts caused by direct collisions between producers and buyers. In Bordeaux, wine producers generally sell wine through brokers. After the brokers sell the wines to traders, this batch of The wine goes to the importer or retailer before finally reaching the consumer.
The disadvantage of this is that it reduces the profits of the producers, which is different from what many people think. Even in the wine mecca of Bordeaux, owning a winery is not as profitable as people imagine. For winery investment, 3%~8% The annual return on investment in between is normal. Many wineries have very little profit, and some wineries are even just to achieve a balance of payments. These wineries do not use strategic exports for profit, but prefer to be an enjoyment chosen by investors. Way of life.
So if you want to make money, the winery must save money as much as possible, such as using machines instead of labor.
But this is not easy. Many wineries in the United States are even losing money. There is no way. They have to directly connect with buyers and traders to maximize profits as much as possible. Often a winery is responsible for production. It is also responsible for sales and transportation, which invisibly increases manpower expenditure.
Think about it, a winery has owners, managers, and grassroots employees, and the sales team must be its own. Can it be cost-effective to raise a transportation team?
Sure enough, Gary Horner's explanation was exactly the same as Yang Cheng thought.
Yang Cheng had no choice but to say to declare in advance that once the acquisition is successful, we will definitely make changes in terms of the number of employees. Of course, we will try our best to come up with a plan that neither layoffs nor reduces costs. "
Gary Horner has no hope for this. How can there be the best of both worlds?
But Yang Cheng's next words made him realize one thing, as expected, he is only suitable for wine making but not suitable for management.
Yang Cheng’s plan is very simple. After the acquisition, he will prepare to recruit the management of the group. The management is responsible for organizing various departments, such as sales, transportation, promotion, etc. Nowadays, the manpower of the winery can be transferred. Of course, those with insufficient capacity will be automatically eliminated after a period of time. This is not to blame for others. Who makes you insufficient.
Furthermore, wine-making staff will also be transferred to wineries that require more manpower.
According to Yangcheng's plan, the wine group will definitely not be the only winery in Ailas. How can the annual output of 60,000 bottles be called the group?
At least 10 times is enough, 100 times is just a small goal!
txt download address:
phone-reading:
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