Chapter 234： Take off

? No. 1 is a very good schedule.

After all, it's not a battleground like Christmas and summer, so there won't be any big productions by big companies if you choose to release it in October.

During the same time period, the only films that could compete head-to-head with "Chainsaw" were similar small-production films.

For example, Miramax's "Kill Bill", another masterpiece by the geek director Quentin; for example, "Bear's Tale" by Bowei Pictures, well, this one is a cartoon. , the audience is completely different.

Also, it is Warner Pictures' "Mystic River", directed by Clint Eastwood. This is also his 24th work, starring Sean Penn and Tim Robbins. The literary and art prize-winning route does not pose any threat in theory.

If you do that, it seems that only Kill Bill needs attention.

that's the truth.

On the evening of October 11, in an office in the AC headquarters office building, Braden Wyatt was listening to the report of the theater director.

As the largest theater chain in the United States, ac almost always relies on detailed real-time market data to make arrangements for the number of films and theaters.

"Boss, Miramax's "Kill Bill" has started its first round of screenings. According to the aggregated data, the highest attendance rate in the theaters is 80%, and the average attendance rate for the entire theater chain is 80%. of 56."

"Is it not bad?" Braden Wyatt laughed. "The average attendance rate is more than half, which has already met the screening expectations."

"Their publicity is good, and Quentin's signboard is still loud, so the first day of the release has such a good attendance rate. If the word of mouth can still be made, it is estimated that it will increase in the future. Boss, I suggest tomorrow. Add a few more theaters and change their films to further expand the market capacity." The supervisor suggested.

"Don't worry, wait a minute," Brayden Wyatt asked. "Where's Paramount? The "Saw" that they pushed also premiered yesterday. How is the situation with this film?"

Main pipeline "The data has not been aggregated, and the people below are still calculating. I will let them take the call here later."

In the office, both of them were silently waiting for news. At the same time, not only ac theater chains are doing this, but other large and small chain theater chains are also doing a new round of market research.

You must know that screening is also a business. Timely adjustment, arranging the cinema line to arrange films according to real-time feedback, and extracting the fattest profit are the most basic operations of each cinema line.

They are not philanthropists. Of course, whoever makes money will show more movies.

"Jingle Bell"

The phone rang, and the supervisor suddenly stood up from the sofa, took the call, and asked, "How is it? How about the screening in the theater?"

"Director Charles, several theaters in New York are all close to full."

"Full?"

"Yes, the attendance rate is more than 90%. The theater managers hope that we can add a few more screenings to give "The Chainsaw" more films."

Two minutes later, another call came, "Director Charles, Los Angeles theaters are asking for additional screenings. Fans are still queuing for the show, hoping to add another theater."

"Director Charles, there is news from the Chicago theater, requesting additional screenings."

""

One call after another, Charles' hands softened. After a little tidying up, the report reported that "30% of our 56 theaters are full, 40% of them have an attendance rate of over 70%, and most of the rest are close to the average. This movie is very popular."

Although the film market in the United States is the largest in the world, the base of certain audience groups is there. If your work is more attractive to the audience, then the number of viewers of other film works will definitely not be as high. This is competition. The attendance rate is a statistic that is more valued by the theater chain, and the effect is more intuitive.

At least after hearing such data performance, Braden Wyatt couldn't wait to ask "What about the box office? Is it aggregated?"

"I'm going to urge." Charles was also very polite, and immediately called the marketing department.

After a while, the office door was pushed open.

The marketing department, the assistant of Director Charles walked in and said with a smile on his face, "Director, President, good news, the market has responded very enthusiastically."

"Oh," Charles was overjoyed and immediately took the report.

After a few glances, he put the form on Braden's desk again, and said, "Yesterday's midnight show and the first day's box office have been counted, 56 theaters have shown a total of 5 shows, and the box office has accumulated. $1,123,600."

The box office on the first day can exceed one million, and it is still a movie with a small number of theaters. This market performance is very impressive.

Brayden Wyatt thought, then asked, "How much is Kill Bill at the box office?"

Charles replied, "According to our release, the box office has accumulated 867,400 US dollars."

Originally, the October schedule has always been a relatively deserted movie market I didn't expect two sharks to come at once - the data performance of "Kill Bill" is also very good, although it is not as good as "Chainsaw" ", but it's definitely worth it.

You must know that this is only the box office statistics of the ac theater chain. There are five or six large theater chain chains in the United States, and there are countless other small agencies.

According to the results, it is known that the box office of these two films will not be less than 3 million US dollars on the first day and midnight.

However, those things are not related to the ac.

They just want to occupy their fair share of the market and maximize their profits.

Brayden Wyatt asks again "How did the audience and the media react?"

Charles replied, "Most of the film critics don't like "The Chainsaw". After all, it is not a genre that film critics are happy with, but it is estimated that Paramount Pictures has secretly contributed, and the reviews are definitely positive. It's even more extreme, there are those who want to watch it again after reading it, and there are those who can't bear to leave the scene after seeing the first half. As for "Kill Bill", as always, Quentin's style, the evaluation of film critics If it is slightly higher, the audience is mostly praised, but the real performance, the data will not go wrong.”

Braden Wyatt laughed and said, "The film critics are becoming less and less popular now, and we don't have to pay attention to them. A group of guys who take money and do things, who expects them to be really pertinent. Is the impact getting smaller and smaller? That’s it. Tomorrow, there will be 3 for “Chainsaw” and 10 for “Kill Bill”. As for what will happen next, we will arrange it later.”

"Okay, I'll do it right away."