Chapter 239： Continued growth
Sprinkle a lot of money, and the publicity effect can be said to be immediate.
The box office of "Chainsaw" has been rising steadily for several days in a row, and it has completely moved theater giants such as amc.
Additional screenings are a foregone conclusion, and the number of screening theaters has soared to 1,300—for black cult films, this number is absolutely important.
The consequence of the cooperation between publicity and the theater is to continuously squeeze the commercial value of the film.
"Chainsaw" actually set off a wave of movie viewing craze in the rather "cold" October.
Of course, the most affected by this are the competitors who were released at the same time, especially "Kill Bill", which originally had a very overlapping audience, which was particularly unhappy.
In one of Miramax's offices, Harvey Weinstein looked at the newly compiled market report, smoking a cigar desolately.
"Kill Bill" was supposed to have a good start, but it didn't come as expected, and things have gotten a little worse these days.
The box office on the first day was 3.12 million, and the attendance rate was close to 60%; the second day was better, with a daily box office of 3.5 million, and the average attendance rate reached 64%; the third day continued to climb steadily, and the average attendance rate reached nearly 70% , the three-day cumulative box office was 10.2 million; the fourth day's attendance rate still rose, as high as 73%, and the four-day cumulative box office was 14.76 million US dollars; the fifth day was a rest day, and it ushered in an explosion, with a daily box office of 7.32 million. , the five-day cumulative box office totaled 22.08 million.
But what about Chainsaw? The box office on the first day was already higher than "Kill Bill". After the five-day screening, even though everyone increased the number of theaters, the attendance rate was still high, and there were even sold-out performances. The total cumulative box office has been It came to $33.56 million. Not only is the total box office 10 million higher than that of "Kill Bill", but the momentum is also different from "Kill Bill", which has gradually begun to decline. Whether it is online or on the media terminal, the voice of discussion is still so hot.
And despite the fact that the attendance rate of "Kill Bill" has been rising again, the trend of slowing growth is clearly visible. This is only the first week, and if the moviegoing base of moviegoers drops, it is estimated that the rate of decline will be very fast - this is the reason why Harvey Weinstein is not in a good mood. As a senior person in the industry, some data, the information fed back through the surface is enough to make people not want to see.
Now, many newspapers have begun to call "Chainsaw" a box office miracle. Although those reports have more or less traces of the public relations behind Paramount Pictures' money and efforts, the terrifying box office growth of "Chainsaw" is an indisputable fact.
Two days later, it's a new week, and Harvey Weinstein's face is getting more and more gloomy, and the annoying name is still hanging high on the box office table.
Yes, because after a week of screening, the total box office score of "Chainsaw" was finally fixed at 46.52 million.
And the weekly box office result of 46.52 million US dollars, there is no doubt that "Chainsaw" has become the champion of the North American weekly box office rankings (October 11 to 17); the second place is naturally one of the few "Kill Bill", which can still reap the box office, has a weekly box office of 33.22 million US dollars; the third is the youth campus film "Rock School", which has been screened for two weeks, with a weekly box office of 18.76 million US dollars...
This kind of achievement is really the envy of many film companies. They can make a return in one week, and the rest is pure profit. No matter how you think about it, it's a big dark horse.
As for Paramount Pictures, one of the parties, it is of course easier.
If it weren't for the poor results of other films released by the company, they would all want to have an internal party to celebrate.
After all, the market potential shown by "Chainsaw" is basically scheduled to sell well. The only thing I don't know is how much Paramount Pictures can get from this movie?
Another week later, another veteran second-tier film company was depressed.
New Line Cinema's "Texas Chainsaw Massacre" premiered on October 17.
Originally, their company was a good idea to compete with snipe and mussels, to retreat as an advance, and to make a lot of money from the heat.
Hurry up to move the movie that was originally planned to be released in November to October 17th, which is when "Chainsaw" started to become popular, "Kill Bill" was shown for a week, and the momentum slowly declined.
If it is carried out as expected, the benefits are: first, "Saw Cry" is popular, and because of the same cult film theme and the same name, it will attract a wave; second, "Kill Bill" and the movies of the same period seem to be popular. Not so good, being hung up and fighting by "The Chainsaw" and going up on his own, it is very likely that he will be replaced and become the second child, fighting for a little market traffic.
But New Line Pictures never expected that not only "The Saw" was as strong as ever, and it was the box office champion of the week, but "Kill Bill" was also a freak. Got over $30 million.
The market is so big, and these two companies have swept more than 80 million at the box office, and the result is that "Texas Chainsaw Massacre" was besieged. On the day of the premiere, it was fine, the audience had a fresh meal, and the attendance rate was nearly 70%, but on the second day, it didn’t increase but decreased, and New Line Pictures knew it was going to be bad.
Sure enough, the audience voted with their feet, choosing to be more willing to watch "Chainsaw" and "Kill Bill."
After doing this, after the end of the second week, the market structure has not changed.
In the second week of the weekly box office rankings (October 18 to 24), the champion and the top three still inherited the original positions, but the new film "Texas Chainsaw Massacre" ranked fifth, Kankan earned $10 million.
As soon as the data came out, it was like a thunderclap, and the entire Hollywood cult circle was sensational.
why?
Because of the $55.37 million in the second week, Paramount Pictures officially announced that the box office of "Chainsaw" has exceeded 100 million.
Is breaking a billion amazing?
Of course it's amazing, this kind of thing needs to be compared.
On the film market, the box office results must be dominated by mainstream commercial films, and the annual box office total list is basically dominated by the so-called blockbusters. It is difficult to say whether it can enter the top 20 on the list based on the performance of "Chainsaw".
But in terms of production cost and proportional return, "Chainsaw" is different.
With a production cost of 10 million US dollars, which blockbuster dare to compare with it?
Also, Wen Ziren is a newcomer. Quentin Tarantino has been in the mix for many years before he slowly emerged. Before that, he also had such well-known works as "Reservoir Dogs" and "Vulgar".
But now it is such a rookie director who is pressing Quentin's work, and the first box office has exceeded 100 million.
Have you heard of this guy in Hollywood before?
No, but now it is a hot new star in the circle.
Hollywood, never hide the pursuit of success.
Even many film companies and directors have begun to study the success of the movie "Chainsaw".
Does it follow the trend, it is popular all over the world, in other words, it is called learning from the successful experience of the successful people?
Perhaps in their opinion, as long as they figure out the routines and tricks, it is feasible to replicate such box office performance. The big deal, it is not bad to earn a little less.
To be more precise, they believe that the movie market has changed in some direction, and horror and thriller movies are about to come out.
Just like the fire of "Spider-Man", everyone can see the market value contained in superhero movies. Maybe this time "Chainsaw" can become popular because the audience is falling in love with this kind of theme again.
But unfortunately, those who are ready to follow suit are mostly not thorough enough in their analysis.
A "smart" person like New Line Pictures has already suffered first.
If it was so easy to replicate successfully, it wouldn't be Wen Ziren's turn to achieve it, right?
What's more, "Chainsaw" in the previous life did not actually have such a huge momentum, there was no fanfare, and there was no media resources in place for public relations. Relying on the audience's own choice, it was already the limit to win 50 million US dollars.
But now, with the backing of a giant like Paramount, the channel is not a problem, and the box office potential is further developed. Although this result is somewhat beyond Lehman's expectations, it is not surprising.
Because, there is really no one who can play in the schedule. Besides watching "Chainsaw", is there any other better choice for the audience?
The movie market is a winner-take-all.
Blind watching is not something worth talking about. After all, if you don't watch the high-box office, do you still watch those "bad" ones?
The box office of "Chainsaw" has been rising steadily for several days in a row, and it has completely moved theater giants such as amc.
Additional screenings are a foregone conclusion, and the number of screening theaters has soared to 1,300—for black cult films, this number is absolutely important.
The consequence of the cooperation between publicity and the theater is to continuously squeeze the commercial value of the film.
"Chainsaw" actually set off a wave of movie viewing craze in the rather "cold" October.
Of course, the most affected by this are the competitors who were released at the same time, especially "Kill Bill", which originally had a very overlapping audience, which was particularly unhappy.
In one of Miramax's offices, Harvey Weinstein looked at the newly compiled market report, smoking a cigar desolately.
"Kill Bill" was supposed to have a good start, but it didn't come as expected, and things have gotten a little worse these days.
The box office on the first day was 3.12 million, and the attendance rate was close to 60%; the second day was better, with a daily box office of 3.5 million, and the average attendance rate reached 64%; the third day continued to climb steadily, and the average attendance rate reached nearly 70% , the three-day cumulative box office was 10.2 million; the fourth day's attendance rate still rose, as high as 73%, and the four-day cumulative box office was 14.76 million US dollars; the fifth day was a rest day, and it ushered in an explosion, with a daily box office of 7.32 million. , the five-day cumulative box office totaled 22.08 million.
But what about Chainsaw? The box office on the first day was already higher than "Kill Bill". After the five-day screening, even though everyone increased the number of theaters, the attendance rate was still high, and there were even sold-out performances. The total cumulative box office has been It came to $33.56 million. Not only is the total box office 10 million higher than that of "Kill Bill", but the momentum is also different from "Kill Bill", which has gradually begun to decline. Whether it is online or on the media terminal, the voice of discussion is still so hot.
And despite the fact that the attendance rate of "Kill Bill" has been rising again, the trend of slowing growth is clearly visible. This is only the first week, and if the moviegoing base of moviegoers drops, it is estimated that the rate of decline will be very fast - this is the reason why Harvey Weinstein is not in a good mood. As a senior person in the industry, some data, the information fed back through the surface is enough to make people not want to see.
Now, many newspapers have begun to call "Chainsaw" a box office miracle. Although those reports have more or less traces of the public relations behind Paramount Pictures' money and efforts, the terrifying box office growth of "Chainsaw" is an indisputable fact.
Two days later, it's a new week, and Harvey Weinstein's face is getting more and more gloomy, and the annoying name is still hanging high on the box office table.
Yes, because after a week of screening, the total box office score of "Chainsaw" was finally fixed at 46.52 million.
And the weekly box office result of 46.52 million US dollars, there is no doubt that "Chainsaw" has become the champion of the North American weekly box office rankings (October 11 to 17); the second place is naturally one of the few "Kill Bill", which can still reap the box office, has a weekly box office of 33.22 million US dollars; the third is the youth campus film "Rock School", which has been screened for two weeks, with a weekly box office of 18.76 million US dollars...
This kind of achievement is really the envy of many film companies. They can make a return in one week, and the rest is pure profit. No matter how you think about it, it's a big dark horse.
As for Paramount Pictures, one of the parties, it is of course easier.
If it weren't for the poor results of other films released by the company, they would all want to have an internal party to celebrate.
After all, the market potential shown by "Chainsaw" is basically scheduled to sell well. The only thing I don't know is how much Paramount Pictures can get from this movie?
Another week later, another veteran second-tier film company was depressed.
New Line Cinema's "Texas Chainsaw Massacre" premiered on October 17.
Originally, their company was a good idea to compete with snipe and mussels, to retreat as an advance, and to make a lot of money from the heat.
Hurry up to move the movie that was originally planned to be released in November to October 17th, which is when "Chainsaw" started to become popular, "Kill Bill" was shown for a week, and the momentum slowly declined.
If it is carried out as expected, the benefits are: first, "Saw Cry" is popular, and because of the same cult film theme and the same name, it will attract a wave; second, "Kill Bill" and the movies of the same period seem to be popular. Not so good, being hung up and fighting by "The Chainsaw" and going up on his own, it is very likely that he will be replaced and become the second child, fighting for a little market traffic.
But New Line Pictures never expected that not only "The Saw" was as strong as ever, and it was the box office champion of the week, but "Kill Bill" was also a freak. Got over $30 million.
The market is so big, and these two companies have swept more than 80 million at the box office, and the result is that "Texas Chainsaw Massacre" was besieged. On the day of the premiere, it was fine, the audience had a fresh meal, and the attendance rate was nearly 70%, but on the second day, it didn’t increase but decreased, and New Line Pictures knew it was going to be bad.
Sure enough, the audience voted with their feet, choosing to be more willing to watch "Chainsaw" and "Kill Bill."
After doing this, after the end of the second week, the market structure has not changed.
In the second week of the weekly box office rankings (October 18 to 24), the champion and the top three still inherited the original positions, but the new film "Texas Chainsaw Massacre" ranked fifth, Kankan earned $10 million.
As soon as the data came out, it was like a thunderclap, and the entire Hollywood cult circle was sensational.
why?
Because of the $55.37 million in the second week, Paramount Pictures officially announced that the box office of "Chainsaw" has exceeded 100 million.
Is breaking a billion amazing?
Of course it's amazing, this kind of thing needs to be compared.
On the film market, the box office results must be dominated by mainstream commercial films, and the annual box office total list is basically dominated by the so-called blockbusters. It is difficult to say whether it can enter the top 20 on the list based on the performance of "Chainsaw".
But in terms of production cost and proportional return, "Chainsaw" is different.
With a production cost of 10 million US dollars, which blockbuster dare to compare with it?
Also, Wen Ziren is a newcomer. Quentin Tarantino has been in the mix for many years before he slowly emerged. Before that, he also had such well-known works as "Reservoir Dogs" and "Vulgar".
But now it is such a rookie director who is pressing Quentin's work, and the first box office has exceeded 100 million.
Have you heard of this guy in Hollywood before?
No, but now it is a hot new star in the circle.
Hollywood, never hide the pursuit of success.
Even many film companies and directors have begun to study the success of the movie "Chainsaw".
Does it follow the trend, it is popular all over the world, in other words, it is called learning from the successful experience of the successful people?
Perhaps in their opinion, as long as they figure out the routines and tricks, it is feasible to replicate such box office performance. The big deal, it is not bad to earn a little less.
To be more precise, they believe that the movie market has changed in some direction, and horror and thriller movies are about to come out.
Just like the fire of "Spider-Man", everyone can see the market value contained in superhero movies. Maybe this time "Chainsaw" can become popular because the audience is falling in love with this kind of theme again.
But unfortunately, those who are ready to follow suit are mostly not thorough enough in their analysis.
A "smart" person like New Line Pictures has already suffered first.
If it was so easy to replicate successfully, it wouldn't be Wen Ziren's turn to achieve it, right?
What's more, "Chainsaw" in the previous life did not actually have such a huge momentum, there was no fanfare, and there was no media resources in place for public relations. Relying on the audience's own choice, it was already the limit to win 50 million US dollars.
But now, with the backing of a giant like Paramount, the channel is not a problem, and the box office potential is further developed. Although this result is somewhat beyond Lehman's expectations, it is not surprising.
Because, there is really no one who can play in the schedule. Besides watching "Chainsaw", is there any other better choice for the audience?
The movie market is a winner-take-all.
Blind watching is not something worth talking about. After all, if you don't watch the high-box office, do you still watch those "bad" ones?
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