Chapter 285： try out
In the screening hall inside Paramount Pictures, in addition to Shirley Lansing, Lyman and a group of executives from the distribution department, there were more than a dozen people sitting in the huge screening hall.
Among them are the three major oligarchs of the theater chain, Regal (Royal Entertainment Group), AMC and Cinemark, and executives of other theater chain groups.
The current North American film market has long entered the stock game period.
What does that mean?
That is to say, the market for film projection in the United States has been relatively stable, and few people will easily build new theaters. Instead, they are actively acquiring and integrating other scattered theaters to expand the scale of the internal theater chain.
There is precedent for this.
Since 2001, Royal Entertainment Group has filed for bankruptcy protection due to excessive expansion of the capital chain. Investor Pierre Andus has turned the tide and carried out a large-scale stock market sweep on Regal. After obtaining the controlling stake, he has successively acquired two hospitals. Line, three sub-brands, established a parent company - Emperor Entertainment Group.
After this time, many people with intentions have concluded through big data analysis that the number of theaters in the United States has been relatively saturated, and it is not the era when one can make a profit as in the past.
By 2004, the total concentration of the three major oligarchs had exceeded 50% and continued to increase, with market shares reaching 18.32%, 17% and 15.86% respectively.
In addition, the directors of several large independent movie theaters sat in the screening room, such as Alberman, the manager of the private theater company owned by Paramount's old owner, Redstone.
At the beginning, Paramount was forced to give up its theater chain company because of the existence of the anti-monopoly law.
But Redstone still got a part of the large-scale theater industry by controlling CBS (CBS) and (Viacom Media Group).
This private theater company is not only used to screen movies, but is often used as a venue for movie premieres, operas, star concerts, and more.
They only have 29 theaters, though, spread across relatively prosperous states.
And if Elberman can come, it is still an invitation from Paramount.
They felt that "Micro Love" was very suitable for release in these luxury theaters.
The screen in front of him is showing the full film of the movie. Except for Layman, all the people present are some elderly people, but when they see some scenes, they can't help but smile.
"Micro Love" is different from "Bad Guy". The latter is rated R, which naturally rejects some audiences, while "Micro Love" is pg-13 (ordinary level, children under the age of 13 need to be accompanied by parents to watch).
The main audience has been relaxed a lot, and teenagers can also buy tickets on their own.
By the end of the film, Shirley Lansing took the lead in applauding and said with a smile: "Director Lehmann's work is as good as ever, and it must be another word-of-mouth masterpiece this time."
"Where, where, I would like to thank Paramount for its help in the film." Lehmann looked polite.
Elberman took the lead in expressing his position again: "Micro Love directed by Lyman is very good, and we will use 20 theaters for screening."
As soon as the filming session ended and several other independent theaters expressed their support, the executives of the distribution department of Paramount have brought people to discuss with various theater companies about the arrangement and the number of screens.
Lyman and Shirley Lansing went back to the office and waited patiently for the results.
......
"How is it? How many screens did you Royal Entertainment Group give?"
After the negotiation, many people left Paramount one after another. Ralph, the deputy director of the AMC branch in Los Angeles, met Pullman, the director of the selection department of Reagl, in the underground parking lot.
The two often participate in the audition meetings of major film companies together, which is considered to be relatively familiar.
When Pullman heard this, he shrugged, but he didn't intend to hide it. This kind of thing, anyway, on the first day of the movie's release, everyone can find it, "480 theaters, 820 screens."
"You are so optimistic?"
"Why not?" Pullman continued: "Director Ryman's work has been successful 4 times, and Paramount has already said that it will give a lot of publicity. I can't figure out if the film is still excellent. , who can stop it. Besides, there will be no more competitive movies after March." The fastest updated Qiqi novel https://
Ralph also recognized this, but he still said: "Our company still focuses on "The Passion of the Christ" and will not call too many theaters for the time being."
"Then how much are you going to give?" Pullman asked.
"220 theaters, 540 screens, and the theater location is not the best."
There is actually very little competition in theaters. After all, everyone can show movies. There is no reason why you can’t show them, so I can’t show them, so Pullman also suggested: “I don’t think “The Passion of the Christ” can continue to be like this forever. Momentum, if it goes down, you..."
Ralph also understood what Pullman meant, and he said helplessly: "This is the meaning of the headquarters above. I only have so many theaters that can be vacated. I have given most of them to "Micro Love", and a small part to "Micro Love". Fifty First Loves Come to think of it, the headquarters has also considered it. After all, no matter how good the quality of the film is, it is not without precedent for failure."
He said solemnly: "Think of "The Shawshank Redemption" and "Batman and Robin", the former has been praised by countless film critics, and the latter has been hotly discussed by countless fans. How big is the pre-release momentum? How big is the box office? awful?"
Pullman shook his head, "You guys are too conservative. If you always wait for the market to show you and then adjust, you'll have missed the first wave of dividends."
"That's better than gambling adventures, too."
The thinking of the two is no longer in the same direction. After a few arguments, the topic falls to another work, Columbia's "Fifty First Loves".
"Have you seen that movie?" Pullman asked.
"I didn't watch it, but someone from the company went. I heard that the story of the movie is very old-fashioned and mature, and there are elements of love movies. It is very likely to be profitable, but the upper limit is not high.”
"You're right. Colombia didn't set a high publicity budget. It must have been a consideration after watching the final film. In case the film does not perform well, the cost of publicity can be saved at least a little. , reduce the difficulty of profitability.”
"Haha, yes."
The two laughed and got into their cars and left Paramount.
On the other side, Lyman also knew the number of theaters showing.
When reporting to Shirley Lansing, Paramount executives did not intend to evade, "Basically, we have achieved our expected goals, including the three major theater chains, this time we have won 3,220 screens in 2,562 theaters. , the location of the theater is also generally good." The fastest update of Qiqi novel https://
"Let's increase the publicity."
The last week, of course, the intensity will increase.
Among them are the three major oligarchs of the theater chain, Regal (Royal Entertainment Group), AMC and Cinemark, and executives of other theater chain groups.
The current North American film market has long entered the stock game period.
What does that mean?
That is to say, the market for film projection in the United States has been relatively stable, and few people will easily build new theaters. Instead, they are actively acquiring and integrating other scattered theaters to expand the scale of the internal theater chain.
There is precedent for this.
Since 2001, Royal Entertainment Group has filed for bankruptcy protection due to excessive expansion of the capital chain. Investor Pierre Andus has turned the tide and carried out a large-scale stock market sweep on Regal. After obtaining the controlling stake, he has successively acquired two hospitals. Line, three sub-brands, established a parent company - Emperor Entertainment Group.
After this time, many people with intentions have concluded through big data analysis that the number of theaters in the United States has been relatively saturated, and it is not the era when one can make a profit as in the past.
By 2004, the total concentration of the three major oligarchs had exceeded 50% and continued to increase, with market shares reaching 18.32%, 17% and 15.86% respectively.
In addition, the directors of several large independent movie theaters sat in the screening room, such as Alberman, the manager of the private theater company owned by Paramount's old owner, Redstone.
At the beginning, Paramount was forced to give up its theater chain company because of the existence of the anti-monopoly law.
But Redstone still got a part of the large-scale theater industry by controlling CBS (CBS) and (Viacom Media Group).
This private theater company is not only used to screen movies, but is often used as a venue for movie premieres, operas, star concerts, and more.
They only have 29 theaters, though, spread across relatively prosperous states.
And if Elberman can come, it is still an invitation from Paramount.
They felt that "Micro Love" was very suitable for release in these luxury theaters.
The screen in front of him is showing the full film of the movie. Except for Layman, all the people present are some elderly people, but when they see some scenes, they can't help but smile.
"Micro Love" is different from "Bad Guy". The latter is rated R, which naturally rejects some audiences, while "Micro Love" is pg-13 (ordinary level, children under the age of 13 need to be accompanied by parents to watch).
The main audience has been relaxed a lot, and teenagers can also buy tickets on their own.
By the end of the film, Shirley Lansing took the lead in applauding and said with a smile: "Director Lehmann's work is as good as ever, and it must be another word-of-mouth masterpiece this time."
"Where, where, I would like to thank Paramount for its help in the film." Lehmann looked polite.
Elberman took the lead in expressing his position again: "Micro Love directed by Lyman is very good, and we will use 20 theaters for screening."
As soon as the filming session ended and several other independent theaters expressed their support, the executives of the distribution department of Paramount have brought people to discuss with various theater companies about the arrangement and the number of screens.
Lyman and Shirley Lansing went back to the office and waited patiently for the results.
......
"How is it? How many screens did you Royal Entertainment Group give?"
After the negotiation, many people left Paramount one after another. Ralph, the deputy director of the AMC branch in Los Angeles, met Pullman, the director of the selection department of Reagl, in the underground parking lot.
The two often participate in the audition meetings of major film companies together, which is considered to be relatively familiar.
When Pullman heard this, he shrugged, but he didn't intend to hide it. This kind of thing, anyway, on the first day of the movie's release, everyone can find it, "480 theaters, 820 screens."
"You are so optimistic?"
"Why not?" Pullman continued: "Director Ryman's work has been successful 4 times, and Paramount has already said that it will give a lot of publicity. I can't figure out if the film is still excellent. , who can stop it. Besides, there will be no more competitive movies after March." The fastest updated Qiqi novel https://
Ralph also recognized this, but he still said: "Our company still focuses on "The Passion of the Christ" and will not call too many theaters for the time being."
"Then how much are you going to give?" Pullman asked.
"220 theaters, 540 screens, and the theater location is not the best."
There is actually very little competition in theaters. After all, everyone can show movies. There is no reason why you can’t show them, so I can’t show them, so Pullman also suggested: “I don’t think “The Passion of the Christ” can continue to be like this forever. Momentum, if it goes down, you..."
Ralph also understood what Pullman meant, and he said helplessly: "This is the meaning of the headquarters above. I only have so many theaters that can be vacated. I have given most of them to "Micro Love", and a small part to "Micro Love". Fifty First Loves Come to think of it, the headquarters has also considered it. After all, no matter how good the quality of the film is, it is not without precedent for failure."
He said solemnly: "Think of "The Shawshank Redemption" and "Batman and Robin", the former has been praised by countless film critics, and the latter has been hotly discussed by countless fans. How big is the pre-release momentum? How big is the box office? awful?"
Pullman shook his head, "You guys are too conservative. If you always wait for the market to show you and then adjust, you'll have missed the first wave of dividends."
"That's better than gambling adventures, too."
The thinking of the two is no longer in the same direction. After a few arguments, the topic falls to another work, Columbia's "Fifty First Loves".
"Have you seen that movie?" Pullman asked.
"I didn't watch it, but someone from the company went. I heard that the story of the movie is very old-fashioned and mature, and there are elements of love movies. It is very likely to be profitable, but the upper limit is not high.”
"You're right. Colombia didn't set a high publicity budget. It must have been a consideration after watching the final film. In case the film does not perform well, the cost of publicity can be saved at least a little. , reduce the difficulty of profitability.”
"Haha, yes."
The two laughed and got into their cars and left Paramount.
On the other side, Lyman also knew the number of theaters showing.
When reporting to Shirley Lansing, Paramount executives did not intend to evade, "Basically, we have achieved our expected goals, including the three major theater chains, this time we have won 3,220 screens in 2,562 theaters. , the location of the theater is also generally good." The fastest update of Qiqi novel https://
"Let's increase the publicity."
The last week, of course, the intensity will increase.
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