Chapter 472： Continue to deepen the impact
According to the production rules of the TV drama circle, HBO only purchased the pilot rights of the first season of "The Walking Dead" and the right of first refusal for the sequel rights. This contract is not a secret to some people.
Now, the new series has achieved such amazing results just after it started broadcasting. Even if the ratings will fluctuate in the future, there are more than 27 million audiences. Even if the quality declines in the future, the ratings will not be bad. where to go. Not to mention how heated the discussion was after the first episode.
In this case, several other TV stations are indifferent to this situation, so there is no need to continue to compete with Warner Group in the TV field.
These people are indeed very powerful. They found representatives in just a few hours and expressed their intentions to the management of Firefly Pictures.
As for nbc, in addition to negotiating the follow-up copyright, they also hope to cooperate together. ABC and Fox are also similar.
CBS even found company president Benjamin to lobby. After all, the Sony Entertainment Group behind CBS is also the parent company of Columbia Pictures, so it is not surprising to be able to get in touch.
In fact, Ryman did not have his own estimates for the performance of "The Walking Dead", because under the multi-faceted interaction of the zombie theme he developed, because of the name of "New York City", the TV series itself was added. The quality, fermented by HBO's careful publicity, is sure to arouse the curiosity of the public.
At least, this gimmick is standing.
So, Lehman thought that there would be a result of breaking the 5 ratings, otherwise he would be sorry for all the hard work he made for this show.
But the real more than 27 million subscriptions to watch, or let Lehman greatly surprised.
HBO is not a public channel. You can’t find programs without a subscription. Although the American dramas they broadcast are excellent, they rarely break through 5.
And when it reaches 6, it is also rare for the five major TV networks.
In this way, it is not difficult to imagine the pursuit of everyone in the circle. After all, a rough calculation is a project involving several hundred million income, and some TV stations have not been able to operate one for several years.
In today's newspapers, there are already bold and bold headlines such as "The Walking Dead", "Best Viewing", "27 Million Subscribers", and various comments have also appeared in front of people overwhelmingly.
"The misogynist but assertive Sean, the responsible and courageous leader Rick...In just one episode, Lyman Last and the tops are making imaginative The unfolding of the plot and the extremely realistic footage have created a desolate and terrifying apocalyptic society for us, and also made the audience fall in love with this fictional story and the somewhat controversial characters in just an hour."
"The story with a subtle and dramatic sense of setting is more appealing to audiences. The Walking Dead has proved this again with more than 27 million subscribers for the first broadcast. When audiences can see the end of the zombie virus outbreak on TV In the world, it's hard not to let people look forward to how the story will develop, and what will be the fate of several characters? This may be the most important factor for the success of this TV series. Lyman-Last is worthy of a talented filmmaker, As soon as the plot was written, it grabbed the audience's appetite."
"The New York Reviewer" also wrote: "There has never been such a strange thing. Since the premiere of "The Walking Dead", it has not only attracted strong attention from the fans of "The Walking Dead", but even those who do not often watch the movie. The show is full of interest.”
……
For the TV drama circle, the influence of market share is reflected in the ratings.
And if a certain TV station suddenly has a hit drama in a certain season, it will definitely not be good news for the other few.
This means a decrease in revenue.
Therefore, this time, the executives of several major TV networks, while regretting that they did not report higher cooperation conditions to fight for the right to broadcast "The Walking Dead", also quickly launched remedial measures.
For example, in the re-competition for the copyright of the second season of "The Walking Dead", even if it pays high liquidated damages for Firefly Pictures, it will not hesitate.
And what these people can think of, whether it is HBO executives or Warner Group helm Barry Mayer can certainly think of it.
Although Lehman's "Prison Break" has brought good benefits to Warner Group in the past, they did not pay too much attention to anything, so they did not set very strict breach of contract conditions for the broadcast copyright of "The Walking Dead".
After all, if the value is not much, no one will breach the contract.
But this time is different. The value brought by The Walking Dead is easy to win.
In addition, several major TV networks have also considered developing pay channels, which has been around the corner for years. The **** and violent nature of "The Walking Dead" is also the best TV series carrier for cable payment.
Therefore, whether it is to expand the business or run on Warner, it is necessary for everyone to test Lehman's ideas.
So, after Lehman had just agreed to some people's invitation to meet, many media also received news...
Speaking of which, he asked the company to reveal the news.
After calculating the timing, at three o'clock in the afternoon, many people had already arrived at the headquarters of Firefly Pictures.
Most of these people are the management of several major TV networks, and they all know each other. After seeing each other's actions, they also understand the purpose of others.
So waited until Lehmann rushed to the company, and joined up by coincidence.
"Mr. Lehman, I'm the deputy director of the abc purchasing department..."
"Mr. Lehman, we met before, I'm from nbc..."
"Mr. Ryman..."
Lehman smiled and shook hands with the chattering group of people one by one. After they were a little quieter, he finally said, "I'm really sorry. Can we talk about something later? I need to think about it."
Of course, several waves of people couldn't be willing to leave because of Lehman's few words, and they all spoke again, but when they saw that Lehman no longer spoke, they didn't dare to be too entangled.
After all, Lehmann is not just a director, he is also the owner of a film company with good performance.
Moreover, he also has close contacts with several capital companies, and now he has attracted investment institutions other than local forces such as Germany and the United Kingdom.
In other words, he has no shortage of channels to monetize content, as long as he wants.
After Lehman left, he discussed a few words with Benjamin and asked him to continue to guide the media.
As for those who came early, they waited for a while before reporting the news in disappointment and hurriedly drove away.
Perhaps, this incident will bring a lot of opportunities to Firefly...
Please remember the first domain name of this book: . Mobile version update fastest URL:
Now, the new series has achieved such amazing results just after it started broadcasting. Even if the ratings will fluctuate in the future, there are more than 27 million audiences. Even if the quality declines in the future, the ratings will not be bad. where to go. Not to mention how heated the discussion was after the first episode.
In this case, several other TV stations are indifferent to this situation, so there is no need to continue to compete with Warner Group in the TV field.
These people are indeed very powerful. They found representatives in just a few hours and expressed their intentions to the management of Firefly Pictures.
As for nbc, in addition to negotiating the follow-up copyright, they also hope to cooperate together. ABC and Fox are also similar.
CBS even found company president Benjamin to lobby. After all, the Sony Entertainment Group behind CBS is also the parent company of Columbia Pictures, so it is not surprising to be able to get in touch.
In fact, Ryman did not have his own estimates for the performance of "The Walking Dead", because under the multi-faceted interaction of the zombie theme he developed, because of the name of "New York City", the TV series itself was added. The quality, fermented by HBO's careful publicity, is sure to arouse the curiosity of the public.
At least, this gimmick is standing.
So, Lehman thought that there would be a result of breaking the 5 ratings, otherwise he would be sorry for all the hard work he made for this show.
But the real more than 27 million subscriptions to watch, or let Lehman greatly surprised.
HBO is not a public channel. You can’t find programs without a subscription. Although the American dramas they broadcast are excellent, they rarely break through 5.
And when it reaches 6, it is also rare for the five major TV networks.
In this way, it is not difficult to imagine the pursuit of everyone in the circle. After all, a rough calculation is a project involving several hundred million income, and some TV stations have not been able to operate one for several years.
In today's newspapers, there are already bold and bold headlines such as "The Walking Dead", "Best Viewing", "27 Million Subscribers", and various comments have also appeared in front of people overwhelmingly.
"The misogynist but assertive Sean, the responsible and courageous leader Rick...In just one episode, Lyman Last and the tops are making imaginative The unfolding of the plot and the extremely realistic footage have created a desolate and terrifying apocalyptic society for us, and also made the audience fall in love with this fictional story and the somewhat controversial characters in just an hour."
"The story with a subtle and dramatic sense of setting is more appealing to audiences. The Walking Dead has proved this again with more than 27 million subscribers for the first broadcast. When audiences can see the end of the zombie virus outbreak on TV In the world, it's hard not to let people look forward to how the story will develop, and what will be the fate of several characters? This may be the most important factor for the success of this TV series. Lyman-Last is worthy of a talented filmmaker, As soon as the plot was written, it grabbed the audience's appetite."
"The New York Reviewer" also wrote: "There has never been such a strange thing. Since the premiere of "The Walking Dead", it has not only attracted strong attention from the fans of "The Walking Dead", but even those who do not often watch the movie. The show is full of interest.”
……
For the TV drama circle, the influence of market share is reflected in the ratings.
And if a certain TV station suddenly has a hit drama in a certain season, it will definitely not be good news for the other few.
This means a decrease in revenue.
Therefore, this time, the executives of several major TV networks, while regretting that they did not report higher cooperation conditions to fight for the right to broadcast "The Walking Dead", also quickly launched remedial measures.
For example, in the re-competition for the copyright of the second season of "The Walking Dead", even if it pays high liquidated damages for Firefly Pictures, it will not hesitate.
And what these people can think of, whether it is HBO executives or Warner Group helm Barry Mayer can certainly think of it.
Although Lehman's "Prison Break" has brought good benefits to Warner Group in the past, they did not pay too much attention to anything, so they did not set very strict breach of contract conditions for the broadcast copyright of "The Walking Dead".
After all, if the value is not much, no one will breach the contract.
But this time is different. The value brought by The Walking Dead is easy to win.
In addition, several major TV networks have also considered developing pay channels, which has been around the corner for years. The **** and violent nature of "The Walking Dead" is also the best TV series carrier for cable payment.
Therefore, whether it is to expand the business or run on Warner, it is necessary for everyone to test Lehman's ideas.
So, after Lehman had just agreed to some people's invitation to meet, many media also received news...
Speaking of which, he asked the company to reveal the news.
After calculating the timing, at three o'clock in the afternoon, many people had already arrived at the headquarters of Firefly Pictures.
Most of these people are the management of several major TV networks, and they all know each other. After seeing each other's actions, they also understand the purpose of others.
So waited until Lehmann rushed to the company, and joined up by coincidence.
"Mr. Lehman, I'm the deputy director of the abc purchasing department..."
"Mr. Lehman, we met before, I'm from nbc..."
"Mr. Ryman..."
Lehman smiled and shook hands with the chattering group of people one by one. After they were a little quieter, he finally said, "I'm really sorry. Can we talk about something later? I need to think about it."
Of course, several waves of people couldn't be willing to leave because of Lehman's few words, and they all spoke again, but when they saw that Lehman no longer spoke, they didn't dare to be too entangled.
After all, Lehmann is not just a director, he is also the owner of a film company with good performance.
Moreover, he also has close contacts with several capital companies, and now he has attracted investment institutions other than local forces such as Germany and the United Kingdom.
In other words, he has no shortage of channels to monetize content, as long as he wants.
After Lehman left, he discussed a few words with Benjamin and asked him to continue to guide the media.
As for those who came early, they waited for a while before reporting the news in disappointment and hurriedly drove away.
Perhaps, this incident will bring a lot of opportunities to Firefly...
Please remember the first domain name of this book: . Mobile version update fastest URL:
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