Chapter 476: Issuing direction

The second day after the signing of the contract, Morik Ruger couldn't wait to use the media resources of Warner Group to release the news that he would continue to cooperate with Firefly Pictures.

At the same time, he also said that not only "The Walking Dead" will be broadcast on HBO, but the two sides will maintain a closer cooperative relationship.

As soon as the news came out, the major TV networks that were still vying for the project started to develop their own projects.

At 8 p.m. on January 22, the second episode of "The Walking Dead" premiered.

At the beginning of the picture, Sean is dating Rick's wife Lori Linzhong.

It turns out that when Rick was in a coma in the hospital, the zombies raided the town, and it was Sean who was protecting Lori to escape.

On the way to escape, I gradually had a good feeling.

And because Rick was absent, his life and death were uncertain, and the green plot happened naturally.

On the other side, after Rick killed the little zombie girl, the sound of gunfire attracted the surrounding zombies.

In desperation, he hid in a tank.

When he was trapped inside, desperate to commit suicide, Glenn appeared, radioed Rick and helped him escape.

In the original work, the Asian character of Glenn was played by South Korean actor Steven Won, but in this version, Lehman chose a Chinese, who has been acting for five years and often plays the role of thieves and villains.

Speaking of which, American stereotypes and racial discrimination are not a day or two.

Afterwards, Glenn took Rick to a department store and met several survivors.

On the roof of the building, the white old man Moore was dissatisfied with the fact that a black man or a Chinese was taken in in the team, and he used force to persecute him.

But he was interrupted by Rick taking out his pistol, and locked More on the rooftop with handcuffs.

At this moment, more and more zombies gathered at the entrance of the department store, lacking water and food, Rick began to lead everyone to escape by all means.

In the chat, Rick and others summed up some laws of zombies.

One is that a living person will be quickly infected when bitten; the other is tenacious vitality, except for destroying the brain of the nervous center, any fatal injury is useless; the third is that they will be attracted by loud noises, and have the ability to distinguish human blood, vision is almost no.

So, here comes a scene that is even more awesome than the exciting scene of ntr at the beginning.

Rick put in a zombie from the side door of the building, and smashed the zombie with a fire axe, smearing the almost black zombie blood on everyone.

Rick was ready and tried it. Sure enough, the gathered zombies didn't notice their existence.

A few people walked out along the road, cautiously all the way, but there was a little noise when they were looking for the vehicle to start, and they were chased by zombies.

They continued to flee, and Moore, who was locked on the rooftop, and the black people who stayed behind also sweated in their hearts.

But when they saw that Rick and the others still drove away smoothly, they panicked and thought they were abandoned.

The relationship between the two was not good, but the black man couldn't bear to leave Moore, who had beaten him, on the roof alone, and wanted to hand over the keys.

After some tossing, Rick drove the car and came back...

Along with the cheerful music and the cheers during the racing, the zoomed-out camera was fixed on the initially formed protagonist group...

"The Walking Dead" was also under the close attention of the audience discussing the plot and other TV stations. Nielsen announced the results as soon as he collected the ratings statistics.

"The Walking Dead" successfully defended the title of viewership champion in the same period. The average viewership of the second episode was 25.5 million, and the highest viewership still reached more than 27 million.

Several TV stations saw this kind of data and analyzed the elements of "The Walking Dead"'s great success.

In addition to the novel plot and excellent production, the most important thing is the linkage to the movie "New York City".

Of course, this may also be related to the director's shooting ability.

After all, there are few film directors who switch to TV production.

Just like Spielberg's "Band of Brothers" in 2001, it also achieved great success.

The addition of such a film director's strength is also a publicity stunt for the audience.

Being able to see the works of film directors from outside the cinema certainly arouses the curiosity of the audience.

Under various factors, there is such a popular audience.

However, even if you understand this, what's the use?

After all, it is still a matter of content production.

The relatively heavyweight newspapers and media also praised The Walking Dead as always.

Lyman is now in the office with a copy of the New York Daily, reading the entertainment section.

"With more than 2 million new subscribers added to the second week of The Walking Dead, according to specific data collected by Nielsen, there is no doubt that HBO is the big winner in this partnership.

As for the producer Firefly Pictures, an internal source revealed that the broadcast rights of the first season of this TV series will bring them more than 80 million US dollars in revenue just from the first round of broadcast.

Not to mention the signing of a new gambling agreement. If it can be reached, the subsequent operation of offline copyrights can bring considerable benefits. In the long run, it is no less than HBO's direct purchase of broadcast copyrights. But the production investment of this series is less than 40 million, and Lyman-Last, the film director of continuous success in Hollywood, continues his success. A TV series with a profit of about 100 million, people have to look forward to his follow-up actions. "

After reading this article in the New York Daily, Lehmann couldn't help thinking for a moment.

In terms of input and output, after deducting the studio share of Gyro and Zha Dao and some performance rewards for the behind-the-scenes creators, UU Kanshu The first season of "The Walking Dead" actually earned 7,000 yuan from Firefly Pictures. million dollars in net profit.

After all, running a company costs money.

The income is very high, and the net profit left over is about the same as a big-selling movie.

Still, the rights to TV series are a long-held asset in America, where protections are in place.

It is also very good for Blue Butterfly Pictures, which can take over the offline DVD market distribution.

If you continue to follow the distribution market, even if there are not too many media resources to promote, the need for close contact with the market is also an important distribution experience for a company like Blue Butterfly that has just started.

It's a long way to go...

Lehmann writes and draws on the memo beside him, Yahoo, Microsoft, Twitter…

The rise of new online propaganda resources may be the future of newsprint media like Blue Butterfly Pictures that cannot control it.

Of course, there are also neglected streaming media...

Lehmann is more confident than anyone else that the future of film and television is on the Internet.

However, the current Firefly Pictures is still too weak, with insufficient capital reserves, and cannot support the growth of streaming media terminals.

The time is not yet ripe...

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