Chapter 559： catalytic

Soon, the day passed.

In the early morning of the 17th, the midnight box office of "Dead Silence" was released.

Lyman also insisted on knowing the box office information before falling asleep peacefully.

5.57 million at midnight.

This is the result given by "Dead Silence".

If you compare it with ordinary blockbusters, it is not much, but if you only compare horror-themed works, "Dead Silence" broke the midnight box office record set by "Cry on a Island" by $5.21 million.

If we continue to compare, the audience's reputation of "Dead Silence" is very different, which seems to be unfavorable for the subsequent market operations, but in fact, this film is a rare masterpiece in the eyes of horror lovers.

As a result, there has even been a heated discussion on the Internet.

On the second day, Lyman rushed to Blue Butterfly Pictures to have a small meeting with Liam and others.

After learning about the box office at the midnight show, Wen Ziren breathed a sigh of relief, thinking that the prospects are good, and the money invested can at least make a profit.

But for Liam and others, the polarization of the film's reputation, without publicity and guidance, is likely to undermine the current screening momentum, but it has to be guarded against.

Although the schedule fight in September is not very fierce, it is not without competitors. If Mubao Films has such an opportunity to fight "Dead Silence", it will not be unwilling to add fuel to the flames.

"Perhaps, we can increase the investment in the treatment of print media, and let those film critics try their best to hold positive comments and suppress those bad comments." In the conference room, an executive of the publicity department suggested.

Liam shook his head: "We lack the means in this regard. Those newspapers like to hype the topic and gain circulation, how can they be easily bought? This is something that the Big Six can't do, how can we do it. Besides, Those film critics are very temperamental, and they may not be able to pull in. If some people just don't like "Dead Silence", can they still pull in all of them? How much will it cost?"

"Now, the most important thing is to guide the audience, and we can't let such boring and vulgar arguments continue to ferment." Another person said.

"It's easy to say, but it's not easy to do. You say, is there a movie in this world that everyone likes? It's not difficult for the top ten rated works on IMDB to be recognized by the market, let alone "Dead Silence". It’s very exciting, it’s normal for some people not to like it, as long as we catch the part of the audience that we like, profit should not be a problem.”

While a group of executives and Liam were discussing the issue of publicity and guidance, Lyman listened quietly, while he took a moment to read a newspaper.

There is a piece of news on this that is also about "Dead Silence". The criticism is still that Director Wen Ziren deliberately showed off his sense of the camera. Some scenes are too intuitive, making people accept incompetent.

Then another adult man was frightened in the middle of watching the movie and was taken to the hospital.

But watching ghost movies, I saw my heart beating too fast, my breathing was short, and when I got excited, I went into shock.

"Everyone, I think that instead of spending a lot of money and not necessarily eliminating unfavorable remarks in the media, it is better to focus on publicity resources and publicize the advantages of the film."

After all, Lyman deliberately handed the news that he just saw to everyone to see clearly.

"A horror-themed work is scary enough, isn't it a boast? Anyway, if you don't like to watch ghost movies, and if you say good things, you won't go to the cinema to watch it. Curiosity arises. When the title is published externally, it is said that "Dead Silence" prohibits fans with bad hearts from watching the movie, and I will not be responsible for all the consequences."

...

In fact, this is really a university question to ponder people's hearts.

Since the premiere of "Dead Silence", some relatively fierce film critics have even called on the MPAA to not give the film an R rating, but to give it an NC-17.

But no matter what the outside evaluation is, Blue Butterfly Pictures has passed several cases of watching "Dead Silence", and immediately admitted its mistake, and once again emphasized that viewers with hidden heart disease should not "risk themselves".

As soon as this "scare-to-death" gimmick came out, some viewers wanted to try whether "Dead Silence" was really that scary.

Some psychological weirdos, who already love to watch this kind of exciting movies, feel that they can't miss it. The more they watch the excitement, the more they praise it.

Otherwise, in the future, people will not often rate the ranking of "most scary horror movies" and argue with each other.

This kind of thing, playing is a heartbeat.

Therefore, the multiple emphasis of Blue Butterfly Films and the strong opposition of film critics have instead aroused the rebellious psychology and curiosity of the audience and fans - they all say that this movie is scary, so what is the scary method?

In particular, this film also has the title of director Wen Ziren and producer Lehmann.

Although the box office results of the "Chainsaw" series are worse than the last, the audience influence is still there.

Are you a human? Sometimes I'm quite shy in my heart. Back then, "Midnight Bell" was really frightening, and it didn't affect the momentum of the movie. Now, "Dead Silence" is just showing and scared many audiences to leave halfway, heartbroken. Okay, it's just a shock, but the audience went to the theater to take a look.

Even some horror lovers have heard about the famous "Mary-Shaw" on the Internet or from relatives and friends, and they can't wait to watch it two or three times to satisfy their spiritual pleasure.

Of course, in this way, Mubao Films was very confused.

They did use some small tricks at the premiere of "Dead Silence", nothing more than spending some money to buy film critics to pour some dirty water on their opponents and increase the adverse impact.

How could one know that Blue Butterfly Pictures did not refuse at all, grasping that the film was really scary, vulgar and without connotation, and admitting it all at once, it made Mubao Pictures feel like it was helping to take advantage of the situation and increased "Dead Silence". of the show.

Regret is impossible.

Splash dirty water, who has never done it.

The more intense the competition the more despicable the means.

But then, the market for "Exorcism" slumped.

In addition to the new release of "Dead Silence", which has plundered the audience market, there are also two comparisons that belong to the same horror theme.

It turns out that the quality of "Exorcism" is also good, and it is exciting to watch, but now that it is better than "Dead Silence", it is natural for the audience to give their own choices.

The 17th just passed, and various box office data about the North American box office market on this day came out.

Among them, "Exorcism" won 4.25 million, and the daily box office dropped 32% year-on-year; "Zombie Bride" won 6.24 million, a year-on-year increase of 7%.

As for "Dead Silence", with more than 1,600 screens and the first film share, it won the daily box office champion as expected and was directly airborne.

Results: $17.25 million. And a single pavilion can exceed 10,000 US dollars, which is also the basic performance of selling.

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