Chapter 731： full force

In the blink of an eye, the weekend passed quickly.

Following the outstanding box office potential of "Untouchable" at its premiere, after the first weekend, the cumulative box office reached 73.25 million euros.

Even according to the estimated weekly decline of 20% to 30%, the next week's performance of this film will not be much worse, at least it is certain that it will exceed 100 million yuan.

Compared with the expenditure of less than 30 million euros (including publicity expenditure), it is almost a foregone conclusion that "Untouchable" can profit from the box office market.

With a premonition that it is very likely to explode, the three distributors, Gao Meng, EMI and Europa, came up with a plan for adding screenings at the first time. In addition to investing more cinema resources and communicating with the cinema, they also conducted direct viewing again. Questionnaire survey of moviegoers.

Compared with the first smaller scale, this time the survey is larger in scope, covering multiple cities and regions.

As a result, the aggregated data shows that "Untouchable" is producing a rare word-of-mouth effect, and many people who do not often watch movies are recommended by friends and relatives, and thus enter the theater. Among them, especially the group of friends watching movies is the main situation.

These days, although studios like to use the media and advertising to arouse the audience's interest in a certain movie, this does not mean that the communication between audiences is not important.

And the latter, it is difficult to rely on gimmicks to guide, mostly rely on the quality of the content of the film.

Therefore, the three studios have communicated with the theater chain, and have more detailed market data and the future trend of the film to support, and strive for more market share.

Do you make money, and the interests are the same.

But in this world, there are always people who are happy and who are worried.

"Untouchable" is a big hit, which is bound to squeeze the screening space of other films.

Because the theater line will also watch the dishes.

However, the worried people also have different attitudes towards the cinema market under this situation.

Some people are full of Ah Q's spirit of self-comfort, for example, it's not too miserable, it's enough to make money, but it's not better than it is;

Some people are fully convinced that it is caused by the unfairness of the cinema.

Guillaume is the latter.

His company was involved in the making of "The Unspeakable," a thriller, crime-themed film.

Before "Untouchable" was released, it performed well.

Although it is not a box office result that can compete for the top spot in the rankings, it also squeezed into the top five, with a total of more than 5 million euros in three days. Seeing that it will take less than half a month to recover the cost and generate profits at the same time, the result?

Guillaume ran angrily to the house of the academy businessman who was familiar with his company, resisted his anger, pulled out a smile and asked: "Today's film schedule and screening scale are not quite right. Joe."

Joe is the branch manager of the French Catoca Cinema and Paris region.

When I saw Guillaume coming, I actually knew what the other party would say. It's not hard to guess, is it.

Especially if you've had a few encounters.

"Oh, I forgot to tell you," Qiao Wen explained: "Today at the headquarters, let us cooperate with the screening of a new film, directed by Stephen Van Meer, Edward Spiers, Jeremy Ai The sci-fi works starring Enns and others have a lot of investment, and young audiences should like this type."

Guillaume said displeased: "Even so, you shouldn't squeeze the schedule of "The Unspeakable", right? "Dragon Knight" is an American movie. Even if the box office is good, how much can you get? The Yankees are used to being strong. Moreover, "Unspeakable" is also a new film, it has not been released for more than a week, and the box office is also good."

When Joe heard this, he felt a little disdain in his heart.

Of course, the arrangement of the film pays great attention to the interests of the academy. Although the share of "Dragon Knight" is lower than that of "The Unspeakable", it is more liked by the audience. If the amount goes up, you are afraid that you will not be able to share the money?

Moreover, the release of a new film must make room for it.

Wouldn't it be better to reduce the film layout of the most popular "Untouchable" without reducing the film layout of "The Unspeakable"?

Don't even think about it, it's impossible.

Arranging the films, isn't it just which film will perform better?

Some people see, naturally give more. Who made "The Unspeakable" not live up to its expectations and became one of the sacrificed members? Furthermore, this is not the only one that has reduced the number of films. In fact, most of the lower part of the rankings have been reduced to some extent.

Moreover, you are the producer of "The Unspeakable", and of course you will verbally promise your own movie the expected market effects in the future, but when you watch it in theaters, you can immediately see the results and eat the actual benefits.

Joe has done it all these years and knows it.

This arrangement relies on the choice of the most real attendance and the number of tickets sold.

French audiences are in love with "Untouchable", and the film placement rate is naturally the first, and it rose to 62% in the next week, with 4,200 screens; the second most important is "Dragon Knight", with 17% of the film placement.

As for "The Unspeakable", it's already a lot to keep a 7% rating.

The tester Qiao comforted: "Is this also impossible? You watch "Happy Feet", the cartoons that children liked to watch some time ago have dropped from 22% to less than 100% now. No. 4, "300" is as low as 0.3%, which is also a movie named by Lehman. Do you want to see more."

Speaking of this, Guillaume was even more angry.

Can this be put together for comparison?

"Happy Feet" and "300" have both been shown for more than a month, and they have already passed the peak of the show.

Shouldn't films of the same period be compared to works of the same period?

The current situation is that the share of "The Unseen" and the former two are extremely different.

"Huh. Joe, don't you think this arrangement is very unreasonable? The two of them together account for nearly 80% of the film lineup, and with so many other films, less than 20% can be allocated, and the screening time is still biased. Very deformed."

Guillaume said seriously.

Joe was still laughing, "No, this is the choice of the market and the audience. Think about it, if you give "The Unspeakable" so many films, can your attendance rate be maintained at 30%? But both films are fine, The screening situation is very optimistic. Also, I can't decide this matter, and we have our own rules here."

"As long as there are too many films, why can't 'The Unseen' support the attendance rate? Even if it doesn't work, the current arrangement is too outrageous. We were very low a few days ago, and now it is even lower. We are also new films."

"Then let me ask you, do you know the proportion of Catoka's revenue sources in recent days?" Qiao asked himself and answered: "In the second half of December, "Untouchable" contributed nearly 70% of the box office, The rate of return is astonishing, and the proportion of "The Unseen" may only be 3%, and the rate of return can only be said to be average, in this case, if it was you, how would you choose?"

Guillaume looked at Joe in disbelief.

But the tone of his voice was so certain.

this means......

Guillaume was a little mournful. He also thought that "The Untold" was relatively good. Who would have thought that in the eyes of the theater, the feedback received from investing in resources could not be compared to "Untouchable". If it wasn't for the support of some specific groups in the film, it is estimated that even this Can't keep up with the filming.

Nearly 70% of the cinema chain's harvest comes from one movie?

This is even more exaggerated than the "Titanic" that was popular on the screen back then.

Guillaume is no longer thinking about the issue of arranging and not arranging films.

Such a string of data smashed down, making him confused.

According to this posture is it possible to become the annual champion, and also to break a box office record?

By the way, what is the box office record?

As far as the number of viewers is concerned, it seems to be the classic World War II comedy "Escape from the Tiger's Mouth" 40 years ago, with a box office of 173.3 million and more than 17 million views;

If you count outsiders, it's "Titanic" 100 million.

Suddenly, Guillaume may have some understanding of the powerlessness of other films in the face of "Titanic".

No matter from which aspect the comparison is made, it seems that there is no competition, and it is a matter of course to give up the market.

Perhaps, in the same schedule as such a movie, it is the misfortune of "The Unspeakable".

If faced with other blockbuster films, there may be better results, but with such a work that attracts too much attention, who will pay attention to others?

He can only pray that in the follow-up screenings, he can keep his schedule and don't reduce it any more...