Chapter 786: Minions project

In the blink of an eye, another weekend has passed.

Monday, October 15.

After the fourth week of "Twilight", the global box office officially passed the 300 million mark, with a total of 32.7 billion box office. The decline of the film dropped by 26% compared with last week, and the single-day revenue in North America was even less than 1.3 million US dollars.

This can also be regarded as a relatively single shortcoming of the "Twilight" market.

Seriously speaking, general commercial films will account for 60% or 70% of the total box office in the first three weeks. "Twilight" is different. The first three weeks may account for 80%, and the follow-up is really a cliff-like decline. Every day It can be seen that the cumulative speed of the box office has slowed down significantly.

Of course, in the eyes of many people, this is already very good. Not every film can detonate the market and be very strong at the same time. Once a similar film appears, at least it can lock in the top three of the annual box office list.

also.

Warner Bros. began delivering the first "Dark Knight" project profits with Firefly.

The film earned 48.9 billion in North America and a total of 97.7 billion in the world, of which North American theaters only took 35% - the box office is too strong, Warner can raise its own chips, and overseas academies get 47%. In terms of box office profits , the hospital will take it first, with 31.7 billion left in North America and 25.8 billion overseas.

Excluding part of the loss, labor, transportation and taxes, the total box office profit is 51.3 billion US dollars.

According to the contract, Firefly, as a producer, can share 37.1 billion in profit, after deducting part of the publicity expenses and production costs, the box office net profit is 89 million, and Warner’s income is 10.2 billion.

But this is an appetizer, and the bulk is still offline and around copyright.

Since the movie was painted, the hardcover DVDs that were quickly launched were priced at 128, 65, and 45, and sold 17.65 million sets in the first month. As of this time, DVD, a service that includes rental and Netflix, has achieved a total profit of more than 13.5 billion, the market is also hot.

According to the data, the value created by the family entertainment will not be less than the box office profit, that is, it will be more than 500 million yuan, and there are not so many intermediate links offline.

In this regard, although Warner's profit share is relatively low, the income brought by copyright, Firefly can only wait and see, and it is predicted that it will not be less than 600 million.

Overall, "The Dark Knight" can bring Firefly 35.3 billion and Warner's $8.3 billion in net profits.

Under the joint efforts of the two sides, each has a great harvest.

It's just that compared to the income that can be obtained in the future, the first Warner only delivered 2.9 billion, and the rest will be slowly divided into batches.

"Twilight" is still slowly accumulating the box office, and the later stage of "Iron Man" is also slow, and the related special effects scenes and screen rendering are very labor-intensive.

On this day, Lehmann went to visit Christopher McLeodendry, the first project he came up with after he founded the Lighting Entertainment label.

Hanhan's shape and the yellow color of the whole body are familiar.

If someone told McLeodandre that such a group of yellow creatures with a height of about 1 meter, no neck and no waist, and the same thickness from head to toe would become the most popular cartoon image in the world, maybe he himself would not believe it. Who knows what will happen in the future.

But it is this yellow villain, who has no concept of a global explosion.

But does anyone know that Minions are just the accompanying characters of "Despicable Me", because after the Lighting Entertainment animation team carefully studied the best-selling animations on the market, a contrasting agent concept was finalized by McLee Danrui. Down.

Gru, the protagonist of "Despicable Me", has referenced many classic spy movies for the image design, from the "007" series to the "Pink Panther" series, and even learned from the "Bean" series. As the protagonist, the villain is also quite anti-type, highlighting a new idea.

As for the group of minions who don't know what to talk about, it's just that the animation team needs some more creative elements to enrich the fun and commercial potential of the film - specially designed to sell peripherals, the purpose is to empty the audience's wallet by appearance .

Moreover, compared to Pixar's creative model that likes to burn money, Lighting Entertainment led by McLeodanrui will strictly control the cost of the film during film production to ensure the profit margin of the film and reduce the risk of investment.

Because when Lehman asked him how much budget he needed, he was very careful not to waste the extra money.

Such an animation work with a huge workload can be guaranteed to be completed with a production cycle of 2.5 years and only 69 million yuan.

To be honest, Lehman likes this kind of economical management talent very much, and does not raise the risk for nothing, but will take the initiative to consider not to bring a greater burden to the parent company before the release.

After all, animation production has always been slow to return, the main production is not easy, and it is not as creative as live-action movies, just invite actors and pull up the team to shoot.

Animated movies are a field that tests patience, team cohesion and innovation, and there is no rush.

After confirming the job, Ryman approved the corresponding funding, and "Despicable Me" was officially approved. It was a few weeks easy to see the later stages of "I Am a Hero" or the filming progress of "The Diaosi Man", and only occasionally cared about "Iron Man". progress.

Enter November.

When the North American box office of "Twilight" was fixed at 16.7 billion US dollars, and the number of screens was reduced to 220, which was about to be painted, Lehmann approached Li.

What will be launched after "Iron Man" is the "Hulk" project that has been negotiated with Universal.

In the original time and space, "The Incredible Hulk" spent a budget of 1.5 billion to make a commercial film that was purely devoid of humanistic thinking. As a result, it only received 26.3 billion box office worldwide, and almost used a basin of cold water to almost extinguish the fire of Marvel's recovery, because At that time, "Iron Man" had just broken through the financial crisis and brought the animation business integration.

Facts have proved that the second part of the reboot is not as good as the first one shot by Li Press. Although they all lost money, the former has earned a little reputation from fans, and the character modeling is quite suitable.

Perhaps this is also because the popularity of the Hulk character is on the front line among the heroes of Marvel, and has received more attention and expectations, so the requirements are stricter.

By definition, Bruce Banner, an emotionally repressed genius, is too intelligent to be identified by known intelligence tests.

Different versions of the comics show different personalities and behavior styles, and the explanation given is that Bruce Banner has multiple different thinking individuals, which is a symbol of inner anger and Freudian repressed emotions.

In other words, after being contaminated by gamma rays, his anger gradually materialized and developed a personality and memory different from that of Bruce Banner.

In addition, Hulk's suppressed emotions came from the abuse of Banner's father when he was a child.

To sum up, how to deal with such a character with complex emotions and easy to be dominated by emotions after transformation is more troublesome.

If you add the concepts of the main universe and parallel universes, the amount of information will be even greater.

Previously, Lyman had thought about shooting the Hulk and the first generation of Spider-Man, because that version of the comic was very popular, and the storyline was also suitable. When the experiment was about to succeed, Banner lost control, destroyed the laboratory and ran rampant in New York almost killed young Peter Parker.

After sobering up, Banner was pursued by the military.

After a few years of fugitive career, one time, Banner lost control again, and then fought with Spider-Man who came to save the civilians. Spider-Man tried his best to let Hulk leave, and ended up taking Hulk to Chelsea Piers, Hulk Due to hunger, he ate fish and finally changed back to Banner. Banner did not come and explain the situation to Spider-Man.

The military suddenly appeared, and at this time, Banner became the Hulk and destroyed the Chelsea Piers, moving in the direction of Jersey

It is a pity that this version of the ready-made script cannot be negotiated with Colombia.

They firmly believe that Marvel is the achievement of Red Spider-Man, and they try their best to rub off the popularity of Spider-Man.

What Hulk, what Banner, Columbia is not interested, they just want to plan another trilogy after Tony Maguire starring in the trilogy.

A new story, a new lineup, that's the point.

No way, Lyman can only follow the idea of ​​super soldier serum, while re-improving the script, adding easter eggs, and timely lead out the results of the first phase of the super soldier plan, Captain America, while looking for a suitable director to speed up the gathering of the main characters of the Avengers.

Anyway, in the current Marvel project plan, Ryman may be the one with the most ideas and the market, so why not try some changes