Chapter 827： Marvel IP calmly spreads
The new week has passed in a hurry, and the box office data related to the North American film market has also been released smoothly.
Compared with the dazzling weekend results in the first week, even though the box office of "Iron Man" declined in the second weekend, it still dominated the list with its excellent market popularity, ahead of other films in the same period. In the end, the total North American box office reached 193 million and the global box office was 342 million US dollars.
However, "The Groom is Not Me", which was ranked second last week, dropped to fourth because of the huge drop. The new weekend only received $562. Now the runner-up on the list is the comedy "Surrogate Mother" produced by Universal. , harvested 13.42 million.
Perhaps it is also because there are no more eye-catching movies except "Iron Man" during the schedule, so the box office market in the next week is more than 45 million less than the previous week. Compared with the market of "Spider-Man 3" in the same period last year, It's down 18 percent, but it's still 55 percent more than when it was No.
From this, it can also be seen that the growth rate of the North American film industry in the past two years has been very good.
On May 14, "The Ninth District" was completed.
After Lehman, who had rubbed with the main creator of the crew, returned to Los Angeles, Kevin Feige quickly found him.
"Boss, we are now facing a bottleneck. Amazon's orders are too delayed in delivery. Many customers have called to complain, but the goods are still piling up."
Kevin frowned and reported with a bitter look on his face.
"Didn't you communicate with Amazon?"
"Communication, their reply is that they will coordinate as soon as possible."
After taking a closer look, Lehman also felt troublesome.
The main thing is that Amazon didn't pay attention to all kinds of peripherals that Marvel launched, and then the movie was released, and the number of fans who were aroused was too many orders, and it couldn't be done for a while. After all, the e-commerce system in the United States originally It's a pit.
In addition, there are discounts for the purchase of peripherals and Iron Man comics during the screening period. The audience is very willing to spend money, and the number of orders is increasing every day, which adds to the pressure on distribution.
You must know that the American people like to participate in similar promotions. For example, on discount days such as Thanksgiving, it is not surprising that customers are crowding shopping supermarkets.
In other words, people all over the world may eat this set.
There is Double Eleven in the Mainland, and although the United States does not have such a saying, there are many similar methods. When it comes to sales, people will be inexplicably motivated to go shopping, even some things that are not used at all will buy, buy, buy, buy. Buying, not to mention movie merchandise, especially manga-adapted items, has always been a good seller.
But the biggest reason for the US e-commerce pit is the speed of delivery, or simply the high labor cost.
In the United States, as long as anything involves a large-scale worker and has a union as the backing, many things are very happy.
Can you imagine that even if the goods are sent from the warehousing link, if you want customers to receive their purchases earlier, you have to greet the courier and indicate that you can pay a tip in order to enjoy better service?
Domestic short-distance next-day direct delivery is simply a myth of express delivery in the United States, because no employees will work so hard, and customers will not be used to it.
Of course, movie fans who placed orders online did not expect to receive the goods within a few days, but Nima has been around for a week and has not even seen a shadow of a courier. Some small complaints are normal.
"Hey, with Amazon's size, what can be done? It's not just us being scolded by customers, isn't Amazon itself also constrained by the speed of delivery." Lehmann was speechless.
If you don't do this, go to FedEx, my dear, it is estimated that you won't see an increase in shipments in half a month, and the shipping fee will be higher.
The logistics system in the United States is difficult to describe. In 2020, it is not necessarily better than any high-end express delivery company in China.
It's a people problem, not a money problem.
The trade unions are awesome, they don’t work overtime, they don’t want to increase their salary, and there are people who don’t want a salary increase. What can you do?
Lehman logged into Amazon's self-managed store backstage and directly opened the data statistics column.
From May 2, "Iron Man" was officially released, and the sales of comics and peripherals began to skyrocket, selling very hot.
Aside from the distribution channels of physical store customers themselves, just Amazon has added 102,000 copies of Iron Man books to Marvel and more than 60,000 sets of hand-made models of various prices.
Later, Lehman checked the traffic records and found that as the number of new potential users who watched the movie increased, it would take a while for the new potential user group to gradually dissipate.
Come to think of it, the conversion rate from movie tickets to spending money on other things in the movie is not low, and once purchased, it is usually bought together with comics and figures. Only senior Marvel fans only favor peripherals.
Lyman's expectation for the surrounding market of "Iron Man" is not to leave too many little spiders early in the morning, others can generate billions of income, we must have one or two billion.
He vaguely remembered that Iron Man's future value was not inferior to that of Little Spider, otherwise Columbia would not be convinced. If it wasn't for profit, could Little Spider be taken out and put into the Marvel Universe? Let Marvel Entertainment share the revenue-not because it can create more value after joining, and it is acceptable to share some out of Columbia.
Now, Lehman can be considered to experience the daily feeling of Disney - what is the box office? Guarantee is enough, I just want to make offline and surrounding money, that's called comfort.
cool.
......
The next day, Marvel Entertainment held a small meeting.
At the meeting, everyone was in a good mood. This kind of profit creation speed is something that Marvel has not been able to enjoy in the past 20 years. It also made some people feel like entering the film industry, led by a boss who understands the market very well. There is no shortage of production ability, what kind of energy can be burst out.
——In the past, it was really a gold mountain that was mined by others.
After the meeting, Lyman called Kevin Feige and directly ordered: "Iron Man and Hulk are two projects that have been decided to operate this year, and now they are on the right track, and the work of other character adaptations should also be mentioned. schedule."
"Captain America? Thor?" Kevin suddenly became interested.
"Well, apart from that, my idea is to cooperate with animation and TV series."
Kevin hesitated for a moment, then said, "What do you mean by animation?"
"Have you seen the Superman animation, the one shown on TV, I remember it was very popular in the past. My idea is that we can also learn from the ideas and create an Iron Man animation, which is specially for children to see, draw The wind is younger, not ready to make much profit, but it can cultivate audiences, maybe after a few years, they will become loyal fans of Marvel when they grow up.”
Well, Lehman wants to follow the example of DC and directly reach out to the next generation, so that Marvel will become part of some audiences' childhood earlier.
Even this animation is directly transferred to the TV station at a low price. It does not involve the second round of sales. After the first round, it will be provided for free. Anyway, the cost is not expensive, so it is regarded as a publicity expenditure - just like "Rainbow Cat and Blue Rabbit", the animation is not profitable. , image licensing profit.
"I'm fine with that."
Kevin thought he wanted to engage in 3D animation. If he jumped into an unfamiliar field, he would probably overturn the car. Who knew that Lehmann meant a "shoddy" two-dimensional plane, so there was nothing to worry about. The big deal was like Those that the boss said are spent out are used to lay the foundation and engage in publicity.
"Then, what is the TV series going to do?" Kevin asked again.
"Tentatively, Hell's Kitchen and Roaring Squadron The main characters involved in the former are Daredevil, Jin and as villains. Luke Cage, Iron Fist, White Tiger and other superheroes appearing in the area serve as supplementary easter eggs, and later Just highlight Nick Fury's experience before becoming Director of S.H.I.E.L.D."
"Will it be too soon, these characters are not very popular. Also, we don't have the rights to Daredevil, and Fox's previous film of the same name was a failure."
"Some original dramas can still attract audiences even if they are not popular at all? As long as the story is told well, there will be audiences, and it can't be limited to fans. Although Marvel started from comics, it doesn't have to copy comics. As for copyright I'll find a way."
Is it because Fox's unsatisfactory performance in "Daredevil" caused a loss that he has a chance to get it back?
Think about it, it seems to be right, anyway, it is worthless, and if you don't shoot for a few years, you will automatically return to Marvel, but Lyman doesn't want to wait.
Hell's Kitchen will be Marvel's first adaptation direction in the TV field, which is very suitable for linkage.
Kevin nodded, "Okay, I'll make a plan."
Compared with the dazzling weekend results in the first week, even though the box office of "Iron Man" declined in the second weekend, it still dominated the list with its excellent market popularity, ahead of other films in the same period. In the end, the total North American box office reached 193 million and the global box office was 342 million US dollars.
However, "The Groom is Not Me", which was ranked second last week, dropped to fourth because of the huge drop. The new weekend only received $562. Now the runner-up on the list is the comedy "Surrogate Mother" produced by Universal. , harvested 13.42 million.
Perhaps it is also because there are no more eye-catching movies except "Iron Man" during the schedule, so the box office market in the next week is more than 45 million less than the previous week. Compared with the market of "Spider-Man 3" in the same period last year, It's down 18 percent, but it's still 55 percent more than when it was No.
From this, it can also be seen that the growth rate of the North American film industry in the past two years has been very good.
On May 14, "The Ninth District" was completed.
After Lehman, who had rubbed with the main creator of the crew, returned to Los Angeles, Kevin Feige quickly found him.
"Boss, we are now facing a bottleneck. Amazon's orders are too delayed in delivery. Many customers have called to complain, but the goods are still piling up."
Kevin frowned and reported with a bitter look on his face.
"Didn't you communicate with Amazon?"
"Communication, their reply is that they will coordinate as soon as possible."
After taking a closer look, Lehman also felt troublesome.
The main thing is that Amazon didn't pay attention to all kinds of peripherals that Marvel launched, and then the movie was released, and the number of fans who were aroused was too many orders, and it couldn't be done for a while. After all, the e-commerce system in the United States originally It's a pit.
In addition, there are discounts for the purchase of peripherals and Iron Man comics during the screening period. The audience is very willing to spend money, and the number of orders is increasing every day, which adds to the pressure on distribution.
You must know that the American people like to participate in similar promotions. For example, on discount days such as Thanksgiving, it is not surprising that customers are crowding shopping supermarkets.
In other words, people all over the world may eat this set.
There is Double Eleven in the Mainland, and although the United States does not have such a saying, there are many similar methods. When it comes to sales, people will be inexplicably motivated to go shopping, even some things that are not used at all will buy, buy, buy, buy. Buying, not to mention movie merchandise, especially manga-adapted items, has always been a good seller.
But the biggest reason for the US e-commerce pit is the speed of delivery, or simply the high labor cost.
In the United States, as long as anything involves a large-scale worker and has a union as the backing, many things are very happy.
Can you imagine that even if the goods are sent from the warehousing link, if you want customers to receive their purchases earlier, you have to greet the courier and indicate that you can pay a tip in order to enjoy better service?
Domestic short-distance next-day direct delivery is simply a myth of express delivery in the United States, because no employees will work so hard, and customers will not be used to it.
Of course, movie fans who placed orders online did not expect to receive the goods within a few days, but Nima has been around for a week and has not even seen a shadow of a courier. Some small complaints are normal.
"Hey, with Amazon's size, what can be done? It's not just us being scolded by customers, isn't Amazon itself also constrained by the speed of delivery." Lehmann was speechless.
If you don't do this, go to FedEx, my dear, it is estimated that you won't see an increase in shipments in half a month, and the shipping fee will be higher.
The logistics system in the United States is difficult to describe. In 2020, it is not necessarily better than any high-end express delivery company in China.
It's a people problem, not a money problem.
The trade unions are awesome, they don’t work overtime, they don’t want to increase their salary, and there are people who don’t want a salary increase. What can you do?
Lehman logged into Amazon's self-managed store backstage and directly opened the data statistics column.
From May 2, "Iron Man" was officially released, and the sales of comics and peripherals began to skyrocket, selling very hot.
Aside from the distribution channels of physical store customers themselves, just Amazon has added 102,000 copies of Iron Man books to Marvel and more than 60,000 sets of hand-made models of various prices.
Later, Lehman checked the traffic records and found that as the number of new potential users who watched the movie increased, it would take a while for the new potential user group to gradually dissipate.
Come to think of it, the conversion rate from movie tickets to spending money on other things in the movie is not low, and once purchased, it is usually bought together with comics and figures. Only senior Marvel fans only favor peripherals.
Lyman's expectation for the surrounding market of "Iron Man" is not to leave too many little spiders early in the morning, others can generate billions of income, we must have one or two billion.
He vaguely remembered that Iron Man's future value was not inferior to that of Little Spider, otherwise Columbia would not be convinced. If it wasn't for profit, could Little Spider be taken out and put into the Marvel Universe? Let Marvel Entertainment share the revenue-not because it can create more value after joining, and it is acceptable to share some out of Columbia.
Now, Lehman can be considered to experience the daily feeling of Disney - what is the box office? Guarantee is enough, I just want to make offline and surrounding money, that's called comfort.
cool.
......
The next day, Marvel Entertainment held a small meeting.
At the meeting, everyone was in a good mood. This kind of profit creation speed is something that Marvel has not been able to enjoy in the past 20 years. It also made some people feel like entering the film industry, led by a boss who understands the market very well. There is no shortage of production ability, what kind of energy can be burst out.
——In the past, it was really a gold mountain that was mined by others.
After the meeting, Lyman called Kevin Feige and directly ordered: "Iron Man and Hulk are two projects that have been decided to operate this year, and now they are on the right track, and the work of other character adaptations should also be mentioned. schedule."
"Captain America? Thor?" Kevin suddenly became interested.
"Well, apart from that, my idea is to cooperate with animation and TV series."
Kevin hesitated for a moment, then said, "What do you mean by animation?"
"Have you seen the Superman animation, the one shown on TV, I remember it was very popular in the past. My idea is that we can also learn from the ideas and create an Iron Man animation, which is specially for children to see, draw The wind is younger, not ready to make much profit, but it can cultivate audiences, maybe after a few years, they will become loyal fans of Marvel when they grow up.”
Well, Lehman wants to follow the example of DC and directly reach out to the next generation, so that Marvel will become part of some audiences' childhood earlier.
Even this animation is directly transferred to the TV station at a low price. It does not involve the second round of sales. After the first round, it will be provided for free. Anyway, the cost is not expensive, so it is regarded as a publicity expenditure - just like "Rainbow Cat and Blue Rabbit", the animation is not profitable. , image licensing profit.
"I'm fine with that."
Kevin thought he wanted to engage in 3D animation. If he jumped into an unfamiliar field, he would probably overturn the car. Who knew that Lehmann meant a "shoddy" two-dimensional plane, so there was nothing to worry about. The big deal was like Those that the boss said are spent out are used to lay the foundation and engage in publicity.
"Then, what is the TV series going to do?" Kevin asked again.
"Tentatively, Hell's Kitchen and Roaring Squadron The main characters involved in the former are Daredevil, Jin and as villains. Luke Cage, Iron Fist, White Tiger and other superheroes appearing in the area serve as supplementary easter eggs, and later Just highlight Nick Fury's experience before becoming Director of S.H.I.E.L.D."
"Will it be too soon, these characters are not very popular. Also, we don't have the rights to Daredevil, and Fox's previous film of the same name was a failure."
"Some original dramas can still attract audiences even if they are not popular at all? As long as the story is told well, there will be audiences, and it can't be limited to fans. Although Marvel started from comics, it doesn't have to copy comics. As for copyright I'll find a way."
Is it because Fox's unsatisfactory performance in "Daredevil" caused a loss that he has a chance to get it back?
Think about it, it seems to be right, anyway, it is worthless, and if you don't shoot for a few years, you will automatically return to Marvel, but Lyman doesn't want to wait.
Hell's Kitchen will be Marvel's first adaptation direction in the TV field, which is very suitable for linkage.
Kevin nodded, "Okay, I'll make a plan."
RECENTLY UPDATES
Drama
Action
Fantasy
Action
Action
Drama
Action
Action