Chapter 983： Does Shrek have a future?
Obviously, in the cooperation with these brands seeking implantation, the contact with Audi is the easiest and fastest to achieve, and even Audi said very aggressively that even if Iron Man is a part of the group play, as long as it has a role in the show , then nothing.
Of course, for Audi executives, Marvel dares to throw out a commitment of at least 200 million budgets in one breath. It is only natural that the price will rise and the advertising space will be more expensive. Anyway, their purpose is to deepen the audience's impression of the connection between the two and deepen the Create cool, technological sense and other conceptual elements that young people love.
And just as Lehmann carefully selected the advertising proposals for various brands, and paid attention to the preparatory trivia before the shooting of "Reunion" props, costumes, interior scene construction, etc., the box office of "Iron Man 2" in the North American film market The trajectory became clearer.
On May 17th, the new week ended. Just as Liam predicted, "Iron Man 2" successfully won two consecutive championships, with a total of 212 million in North America in 10 days. Unfortunately, with the passage of time, the consequences of not being able to match the quality of the previous game began to appear. The total amount fell by 58.6% in the next week, and only 53 million was recorded in the next three days on the weekend.
Not to mention, although the level of competition in this year's summer season is not intense, after the two-week comfort period, "Iron Man 2" was shown in the third week, and still encountered a strong challenger: DreamWorks Animation is another one. It is a masterpiece, and it is also the most successful animation project in the series, "Shrek 4".
Speaking of which, Paramount's performance offensive this year is indeed fierce. The summer season has just started, and the film market share of this product in North America has accumulated to 620 million US dollars. Showing the competitiveness of wanting to win the next year's championship——
"How to Train Your Dragon" is the first, and the "Shrek" series is also a work that is deeply loved by the audience. It is difficult not to attract money.
In addition, Paramount's arrangement is also very clever. The screening potential of "How to Train Your Dragon" is almost non-existent, and "Shrek 4" has taken over the baton. 2 "The strong period is head-to-head.
Moreover, the Memorial Day weekend selected by Paramount is a commemorative festival that most states in the United States need official gestures, and the viewing atmosphere is very high. "Terminator 2018", "Raiders of the Lost Ark 4", "Pirates of the Caribbean: At World's End", "Shrek 3", "X-Men: The Last Stand", "Star Wars Episode 3: Revenge of the Heath" ” and other films are selected to be released at this time.
Counting carefully, a total of 6 series of sequels have been released in the past six years, and all of them are well-known series with a box office of 300 million to 400 million for the previous work, and often over 100 million US dollars in the first week. attention to schedules.
Therefore, Paramount has overwhelmed other filmmakers to become the only new blockbuster film on the anniversary arranged by the cinema dealers, which undoubtedly means that Paramount has a high expectation index for this green treasure. This is from an exaggerated 4359. This can be seen in the ultra-high-standard screening treatment in theaters and as many as 9,500 screens.
And this number also makes "Shrek 4" officially surpass the first three "Shrek" series, setting the largest release scale of animated films in film history.
Among them, the arrangement of the screen and the screen also officially surpassed the previous "Alice in Wonderland" and became a brand-new 3D transcription copy data record in history, which is not a lot of bets.
Calm down and think about it, Paramount's confident cost investment is also well-founded.
Anyone can clearly understand that the market feedback cannot be faked and found that the "Shrek" series is one of the few high-return films in the Hollywood animation field. Can you not be confident about the only two animation projects with box office exceeding 100 million US dollars? Can the theater support it?
You must know that the second part of the series also maintained the highest box office record for an animated film in film history for six years, and this record is still going on, which is so bad for the old rivals Disney and Pixar - Disney brags about rewriting it every year. The animation records, as a result, all the trump cards smashed their heads against Shrek.
Unfortunately, the market is not a series of markets after all, and the audience is not the same audience forever.
Although "Shrek 4" debuted in a high-profile manner, the box office was not as good as Paramount expected - Paramount executives said in an interview that 90 million in the first week was their average.
The results of it?
4,359 theaters only made 71.25 million box office in the first week, and the number of single theaters on weekends is less than 16,400. I am really sorry for such an announcement.
Paramount was a little dumbfounded, and even with the production of DreamWorks animation, it was dumbfounded.
Because this score not only did not reach the average opening line of the series, but it was also a lot lower, even worse than the data of the first pioneering work.
To investigate the reason, we still have to start with the most fundamental success secret of the Shrek series: four words - "destroy the classics"!
Different from the common success models such as Disney and Pixar, the core selling point of DreamWorks' Shrek series is to make fun of the things of the predecessors, which is an anti-routine This model is in today's world The online literature world is very popular, not to mention the same templated animation film field. For example, "Scream", which made countless film critics foam, also made profits by anti-theme routines of the same name.
But winning is the anti-routine, and losing must be the "routine".
After the first few films have flipped the things that can be flipped one by one, the weaknesses of innovation are slowly revealed. Finally, when the series entered the fourth part, the screenwriter found that there were very few materials available for spoofing, and the audience's evaluation was also The general lies in the loss of the essence of the series.
Is "Shrek 4" bad?
No, it is still successful, but the height of success has dropped a lot, especially under the background of costs, it is even more bleak to the naked eye.
You can even say that the anti-routine is reversed to the end, "Shrek" has no new ideas, and the audience no longer has a sense of surprise.
Of course, the first-week revenue of $71.25 million can still pull down the top position of the weekly list that "Iron Man 2" is sitting on. In addition, another new work in the same period, produced by Universal, is to a certain extent "Weekly". "Six Nights Live", the extended version of the comedy of the same name, "Hundred Battles" was scolded and took away the embarrassing opening data of 4.1 million US dollars——
This film is a bit like the "brain-dead detective saves the world" route of "The White-Headed Detective" and "Pink Panther" mode, but unfortunately, the audience does not buy it, it can also be said that the director Qiao Ma's comedy skills are not enough.... ..
: . :
Of course, for Audi executives, Marvel dares to throw out a commitment of at least 200 million budgets in one breath. It is only natural that the price will rise and the advertising space will be more expensive. Anyway, their purpose is to deepen the audience's impression of the connection between the two and deepen the Create cool, technological sense and other conceptual elements that young people love.
And just as Lehmann carefully selected the advertising proposals for various brands, and paid attention to the preparatory trivia before the shooting of "Reunion" props, costumes, interior scene construction, etc., the box office of "Iron Man 2" in the North American film market The trajectory became clearer.
On May 17th, the new week ended. Just as Liam predicted, "Iron Man 2" successfully won two consecutive championships, with a total of 212 million in North America in 10 days. Unfortunately, with the passage of time, the consequences of not being able to match the quality of the previous game began to appear. The total amount fell by 58.6% in the next week, and only 53 million was recorded in the next three days on the weekend.
Not to mention, although the level of competition in this year's summer season is not intense, after the two-week comfort period, "Iron Man 2" was shown in the third week, and still encountered a strong challenger: DreamWorks Animation is another one. It is a masterpiece, and it is also the most successful animation project in the series, "Shrek 4".
Speaking of which, Paramount's performance offensive this year is indeed fierce. The summer season has just started, and the film market share of this product in North America has accumulated to 620 million US dollars. Showing the competitiveness of wanting to win the next year's championship——
"How to Train Your Dragon" is the first, and the "Shrek" series is also a work that is deeply loved by the audience. It is difficult not to attract money.
In addition, Paramount's arrangement is also very clever. The screening potential of "How to Train Your Dragon" is almost non-existent, and "Shrek 4" has taken over the baton. 2 "The strong period is head-to-head.
Moreover, the Memorial Day weekend selected by Paramount is a commemorative festival that most states in the United States need official gestures, and the viewing atmosphere is very high. "Terminator 2018", "Raiders of the Lost Ark 4", "Pirates of the Caribbean: At World's End", "Shrek 3", "X-Men: The Last Stand", "Star Wars Episode 3: Revenge of the Heath" ” and other films are selected to be released at this time.
Counting carefully, a total of 6 series of sequels have been released in the past six years, and all of them are well-known series with a box office of 300 million to 400 million for the previous work, and often over 100 million US dollars in the first week. attention to schedules.
Therefore, Paramount has overwhelmed other filmmakers to become the only new blockbuster film on the anniversary arranged by the cinema dealers, which undoubtedly means that Paramount has a high expectation index for this green treasure. This is from an exaggerated 4359. This can be seen in the ultra-high-standard screening treatment in theaters and as many as 9,500 screens.
And this number also makes "Shrek 4" officially surpass the first three "Shrek" series, setting the largest release scale of animated films in film history.
Among them, the arrangement of the screen and the screen also officially surpassed the previous "Alice in Wonderland" and became a brand-new 3D transcription copy data record in history, which is not a lot of bets.
Calm down and think about it, Paramount's confident cost investment is also well-founded.
Anyone can clearly understand that the market feedback cannot be faked and found that the "Shrek" series is one of the few high-return films in the Hollywood animation field. Can you not be confident about the only two animation projects with box office exceeding 100 million US dollars? Can the theater support it?
You must know that the second part of the series also maintained the highest box office record for an animated film in film history for six years, and this record is still going on, which is so bad for the old rivals Disney and Pixar - Disney brags about rewriting it every year. The animation records, as a result, all the trump cards smashed their heads against Shrek.
Unfortunately, the market is not a series of markets after all, and the audience is not the same audience forever.
Although "Shrek 4" debuted in a high-profile manner, the box office was not as good as Paramount expected - Paramount executives said in an interview that 90 million in the first week was their average.
The results of it?
4,359 theaters only made 71.25 million box office in the first week, and the number of single theaters on weekends is less than 16,400. I am really sorry for such an announcement.
Paramount was a little dumbfounded, and even with the production of DreamWorks animation, it was dumbfounded.
Because this score not only did not reach the average opening line of the series, but it was also a lot lower, even worse than the data of the first pioneering work.
To investigate the reason, we still have to start with the most fundamental success secret of the Shrek series: four words - "destroy the classics"!
Different from the common success models such as Disney and Pixar, the core selling point of DreamWorks' Shrek series is to make fun of the things of the predecessors, which is an anti-routine This model is in today's world The online literature world is very popular, not to mention the same templated animation film field. For example, "Scream", which made countless film critics foam, also made profits by anti-theme routines of the same name.
But winning is the anti-routine, and losing must be the "routine".
After the first few films have flipped the things that can be flipped one by one, the weaknesses of innovation are slowly revealed. Finally, when the series entered the fourth part, the screenwriter found that there were very few materials available for spoofing, and the audience's evaluation was also The general lies in the loss of the essence of the series.
Is "Shrek 4" bad?
No, it is still successful, but the height of success has dropped a lot, especially under the background of costs, it is even more bleak to the naked eye.
You can even say that the anti-routine is reversed to the end, "Shrek" has no new ideas, and the audience no longer has a sense of surprise.
Of course, the first-week revenue of $71.25 million can still pull down the top position of the weekly list that "Iron Man 2" is sitting on. In addition, another new work in the same period, produced by Universal, is to a certain extent "Weekly". "Six Nights Live", the extended version of the comedy of the same name, "Hundred Battles" was scolded and took away the embarrassing opening data of 4.1 million US dollars——
This film is a bit like the "brain-dead detective saves the world" route of "The White-Headed Detective" and "Pink Panther" mode, but unfortunately, the audience does not buy it, it can also be said that the director Qiao Ma's comedy skills are not enough.... ..
: . :
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