Chapter 1050： Pre-sale is unusual
Overnight, Marvel quickly took over people's attention.
For audiences everywhere, the entertainment industry at the end of 10 years is relatively boring. Except for "Harry Potter and the Deathly Grail", which succeeded "Breaking Dawn" in late November, there is no global movie.
Take a look at this Christmas movie, "Meet Your Father-in-Law 3" and "Thunderbolt" are comedies, making money but not in the circle; costing 170 million investment, the 3D giant "Tron-War Chronicles" collided head-on with "Haha" "Lee-Potter", the slogan "Beyond "Avatar"" was simply slapped in the face. Although he once won the championship, his first week result of 43.56 million was not beautiful. As for "The Chronicles of Narnia 3", which is also aimed at the end of the year ", even if Fox himself is very confident, it is not regarded as a special threat by major manufacturers such as Marvel and Sony.
This film faced a lot of doubts when it was first established, and even Disney gave up. Could it really set off any waves?
Therefore, the finalization of "Avengers" is sensational.
On December 4, when "Harry Potter and the Deathly Grail" exceeded 600 million worldwide, setting box office records in Italy, Sweden, Russia, Denmark, Belgium, Finland and other countries, a preview exploded the Internet.
At 9 a.m., Marvel's official account uploaded the first version of the trailer of "Reunion" on Youtu Turtle, and it was broadcast on major TV stations in a loop.
Including the mainland, the eyes of countless fans gather here.
Focus on these memorable figures.
Iron Man, Captain America, Thor, Black Widow, Hawkeye, Hulk, Loki... Director Fury, Agent Coulson, every time a familiar face appeared, it attracted the admiration of the audience.
The shocking scene flashed by, but Ling Lie's editing still aroused the enthusiasm of the fans.
"God, Marvel said that everyone should gather, and it really did, but I don't know if the show will be too scattered."
"If you don't say anything, just follow the notice and you have to buy a ticket."
"It will be released on the 17th, and it will be pre-sold one week in advance, so please don't **** it from me."
"..."
In fact, the information that fans who follow this film can receive is non-stop, and many people have an illusion of being surrounded.
According to Marvel's brand philosophy, every movie is a huge advertisement.
This summer, "Iron Man 2" still exploded in the movie market despite its slightly degraded storytelling evaluation. The film has not yet been drawn, and the Golden State Comic Con has been screened again. Many people know that Marvel is going to make a big move, not to mention the success No, the concept revealed by itself is still very bluffing; filming, it was quiet for a while; after the filming, a photo of the main creator group photo was uploaded on the Internet, causing countless conjectures; then in October, Downey, Evans While waiting for the show, they talked about "Reunion" with a purpose, and the continuous hints made many audiences feel itchy; later, posters, interviews, press releases, and press releases continued, and the closer the end of the year, the greater the propaganda power.
In the eyes of the audience, Marvel seems to be a company that is all-pervasive, constantly radiating light, and it is difficult not to pay attention.
It can be said that Mann Media made profits, Sony and Universal took the initiative to vacate the end-of-year schedule, and everyone maintained the situation of non-stop publicity, and the impact was very strong.
Even in the United Kingdom, France, Russia, China, Japan, South Korea and Thailand, with the help of huge distribution chains and distributors, the related hype has aroused huge momentum.
Of course, for attention, as long as you are willing to make money, as long as the radiation surface is large enough, and the fan base is broad enough, it is not difficult to plant a seed in the hearts of the audience.
Inside Hollywood, several other companies are always paying attention to the trend of "Reunion", especially Warner. Who doesn't know that they are swaying in DC's decision-making, and the delay of the "Green Light" project is quite a joke.
Coupled with the rendering of the cinema, it makes people wonder how the film will perform.
In short, no matter how the news spreads, Sony and Universal are working hard for their own interests. Almost everyone inside and outside the industry is staring at "Reunion". To be honest, in the eyes of some people, if the film is really successful, maybe It also provides you with a new operating mode.
The manga change market is huge, and the deeper it opens up, in essence, it’s good for all studios that can join it. It’s like writing web articles. The more popular a genre is, the more it’s not afraid of competition.
Because the demand for homogeneity is far more important than everyone thinks, it is not to say that one makes money, and the other does not make money, which also underestimates the fans' demand for genre themes.
Marvel is like a net, with many stakeholders, and it has only shown more energy today.
Time flickered. At 8 pm on December 10th, when the six major ticketing websites including Ticketmaster and Eventbrite all hung the posters of "Reunion" on the main page, it also represented the official launch of the much-anticipated "Reunion" movie. pre-sale.
Blue Butterfly's network operation department communicates with each company very accurately, saying that it is 8 o'clock, it is 8 o'clock, and it will never arrive early.
But in fact, there are already countless fans waiting in front of the computer early.
Then, these ticketing websites found that they still underestimated the charm of "Reunion". Even before that, they had expanded their servers in advance, but they were still crashed by the fans who quickly squeezed in.
For a time, many fans went to Twitter and Facebook to complain: the service of the online pre-sale website is really scum.
Even more funny, after 2 hours of emergency repairs, some ticketing sites crashed for the second time.
According to the person in charge of TK: No one expected so many people to come in. The best case we estimated in advance was only a million or so, but the key is that the frequency of refresh is too high. Within minutes, the influx of hits exceeded the server's limit.
Of course, the fares offered by the major academies this time are actually very conscientious. The giant screen hall is 32 US dollars, the 3D movie hall is 17 US dollars, and the ordinary movie hall is still 7.9 US dollars. According to the ideas of Universal, Sony and other manufacturers, the pre-sale price exceeds 1,000. Wan is amazing, and the first day of pre-sale tickets for the midnight show and the first day of the release passed 20 million.
That is to say, just some theaters in about 13 cities in each state have introduced at least 1.5 million audience visits.
In this way, when "Reunion" officially opened its midnight show, it already had the ability to sell at the box office level of tens of millions.
The announcement of this data made filmmakers aware of the prospect of ticketing websites The hot selling momentum of the film not only surprised passers-by, but even the studios were stunned - Sony , Universal did not expect tickets to be sold so easily.
As soon as it came up, it played such a big game that it directly broke the zero-point field record (18.5 million) of "The Dark Knight".
You must know that no film with nearly 20 million pre-sale on the first day has ever appeared in this world. The more impactful the performance of "Reunion", the more exposure it can gather.
In Lehman's impression, every build of Marvel is a record-breaking existence.
If you have to analyze it, the main reason is that it is too fresh and too curious for fans to play like this.
As I mentioned earlier, the current series of modes are all told along a story, and often the trilogy ends. Even if it is restarted, it is still a new thing. Before Marvel shouted "Infinite Surprise", it never Someone can put so many roles and such a foreshadowing in one project.
The existence of Universal + Sony + Blue Butterfly is far more powerful than the Disney family alone. It is undeniable that the profitability of the two is not necessarily higher than that of Mann Media, but in the face of such a strong investment ability, While reducing the strong enemy, it also increases the advantage of screening. It requires resources and resources, channels and channels, and even audio and video products can be covered by Sony. Can Disney compare?
Therefore, the occurrence of this scene, or a situation that is far more popular than the previous life, can appear. Lehman has expectations in his heart. He knows that "Reunion" can create a miracle in the hands of the three of them.
disney.
When Robert Iger received the news, he really felt exaggerated. Today's movie market is becoming more and more incomprehensible...
https://
Genius for a second to remember the address of this site: . Zero-point reading mobile version reading website:
For audiences everywhere, the entertainment industry at the end of 10 years is relatively boring. Except for "Harry Potter and the Deathly Grail", which succeeded "Breaking Dawn" in late November, there is no global movie.
Take a look at this Christmas movie, "Meet Your Father-in-Law 3" and "Thunderbolt" are comedies, making money but not in the circle; costing 170 million investment, the 3D giant "Tron-War Chronicles" collided head-on with "Haha" "Lee-Potter", the slogan "Beyond "Avatar"" was simply slapped in the face. Although he once won the championship, his first week result of 43.56 million was not beautiful. As for "The Chronicles of Narnia 3", which is also aimed at the end of the year ", even if Fox himself is very confident, it is not regarded as a special threat by major manufacturers such as Marvel and Sony.
This film faced a lot of doubts when it was first established, and even Disney gave up. Could it really set off any waves?
Therefore, the finalization of "Avengers" is sensational.
On December 4, when "Harry Potter and the Deathly Grail" exceeded 600 million worldwide, setting box office records in Italy, Sweden, Russia, Denmark, Belgium, Finland and other countries, a preview exploded the Internet.
At 9 a.m., Marvel's official account uploaded the first version of the trailer of "Reunion" on Youtu Turtle, and it was broadcast on major TV stations in a loop.
Including the mainland, the eyes of countless fans gather here.
Focus on these memorable figures.
Iron Man, Captain America, Thor, Black Widow, Hawkeye, Hulk, Loki... Director Fury, Agent Coulson, every time a familiar face appeared, it attracted the admiration of the audience.
The shocking scene flashed by, but Ling Lie's editing still aroused the enthusiasm of the fans.
"God, Marvel said that everyone should gather, and it really did, but I don't know if the show will be too scattered."
"If you don't say anything, just follow the notice and you have to buy a ticket."
"It will be released on the 17th, and it will be pre-sold one week in advance, so please don't **** it from me."
"..."
In fact, the information that fans who follow this film can receive is non-stop, and many people have an illusion of being surrounded.
According to Marvel's brand philosophy, every movie is a huge advertisement.
This summer, "Iron Man 2" still exploded in the movie market despite its slightly degraded storytelling evaluation. The film has not yet been drawn, and the Golden State Comic Con has been screened again. Many people know that Marvel is going to make a big move, not to mention the success No, the concept revealed by itself is still very bluffing; filming, it was quiet for a while; after the filming, a photo of the main creator group photo was uploaded on the Internet, causing countless conjectures; then in October, Downey, Evans While waiting for the show, they talked about "Reunion" with a purpose, and the continuous hints made many audiences feel itchy; later, posters, interviews, press releases, and press releases continued, and the closer the end of the year, the greater the propaganda power.
In the eyes of the audience, Marvel seems to be a company that is all-pervasive, constantly radiating light, and it is difficult not to pay attention.
It can be said that Mann Media made profits, Sony and Universal took the initiative to vacate the end-of-year schedule, and everyone maintained the situation of non-stop publicity, and the impact was very strong.
Even in the United Kingdom, France, Russia, China, Japan, South Korea and Thailand, with the help of huge distribution chains and distributors, the related hype has aroused huge momentum.
Of course, for attention, as long as you are willing to make money, as long as the radiation surface is large enough, and the fan base is broad enough, it is not difficult to plant a seed in the hearts of the audience.
Inside Hollywood, several other companies are always paying attention to the trend of "Reunion", especially Warner. Who doesn't know that they are swaying in DC's decision-making, and the delay of the "Green Light" project is quite a joke.
Coupled with the rendering of the cinema, it makes people wonder how the film will perform.
In short, no matter how the news spreads, Sony and Universal are working hard for their own interests. Almost everyone inside and outside the industry is staring at "Reunion". To be honest, in the eyes of some people, if the film is really successful, maybe It also provides you with a new operating mode.
The manga change market is huge, and the deeper it opens up, in essence, it’s good for all studios that can join it. It’s like writing web articles. The more popular a genre is, the more it’s not afraid of competition.
Because the demand for homogeneity is far more important than everyone thinks, it is not to say that one makes money, and the other does not make money, which also underestimates the fans' demand for genre themes.
Marvel is like a net, with many stakeholders, and it has only shown more energy today.
Time flickered. At 8 pm on December 10th, when the six major ticketing websites including Ticketmaster and Eventbrite all hung the posters of "Reunion" on the main page, it also represented the official launch of the much-anticipated "Reunion" movie. pre-sale.
Blue Butterfly's network operation department communicates with each company very accurately, saying that it is 8 o'clock, it is 8 o'clock, and it will never arrive early.
But in fact, there are already countless fans waiting in front of the computer early.
Then, these ticketing websites found that they still underestimated the charm of "Reunion". Even before that, they had expanded their servers in advance, but they were still crashed by the fans who quickly squeezed in.
For a time, many fans went to Twitter and Facebook to complain: the service of the online pre-sale website is really scum.
Even more funny, after 2 hours of emergency repairs, some ticketing sites crashed for the second time.
According to the person in charge of TK: No one expected so many people to come in. The best case we estimated in advance was only a million or so, but the key is that the frequency of refresh is too high. Within minutes, the influx of hits exceeded the server's limit.
Of course, the fares offered by the major academies this time are actually very conscientious. The giant screen hall is 32 US dollars, the 3D movie hall is 17 US dollars, and the ordinary movie hall is still 7.9 US dollars. According to the ideas of Universal, Sony and other manufacturers, the pre-sale price exceeds 1,000. Wan is amazing, and the first day of pre-sale tickets for the midnight show and the first day of the release passed 20 million.
That is to say, just some theaters in about 13 cities in each state have introduced at least 1.5 million audience visits.
In this way, when "Reunion" officially opened its midnight show, it already had the ability to sell at the box office level of tens of millions.
The announcement of this data made filmmakers aware of the prospect of ticketing websites The hot selling momentum of the film not only surprised passers-by, but even the studios were stunned - Sony , Universal did not expect tickets to be sold so easily.
As soon as it came up, it played such a big game that it directly broke the zero-point field record (18.5 million) of "The Dark Knight".
You must know that no film with nearly 20 million pre-sale on the first day has ever appeared in this world. The more impactful the performance of "Reunion", the more exposure it can gather.
In Lehman's impression, every build of Marvel is a record-breaking existence.
If you have to analyze it, the main reason is that it is too fresh and too curious for fans to play like this.
As I mentioned earlier, the current series of modes are all told along a story, and often the trilogy ends. Even if it is restarted, it is still a new thing. Before Marvel shouted "Infinite Surprise", it never Someone can put so many roles and such a foreshadowing in one project.
The existence of Universal + Sony + Blue Butterfly is far more powerful than the Disney family alone. It is undeniable that the profitability of the two is not necessarily higher than that of Mann Media, but in the face of such a strong investment ability, While reducing the strong enemy, it also increases the advantage of screening. It requires resources and resources, channels and channels, and even audio and video products can be covered by Sony. Can Disney compare?
Therefore, the occurrence of this scene, or a situation that is far more popular than the previous life, can appear. Lehman has expectations in his heart. He knows that "Reunion" can create a miracle in the hands of the three of them.
disney.
When Robert Iger received the news, he really felt exaggerated. Today's movie market is becoming more and more incomprehensible...
https://
Genius for a second to remember the address of this site: . Zero-point reading mobile version reading website:
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