Chapter 1131： money like water
Lehmann doesn't understand programming, but it doesn't prevent him from understanding the core of streaming media development - well, it's actually a streaming media service in the mainland, a set that is recognized by the industry, but he doesn't disgustingly use advanced on-demand, play It's a self-made series that is released after a full season of filming.
It's all waiting, you can't watch all the content of a single episode at once, but the latter is based on the market factors of the shooting schedule, rather than grasping the user's urgent desire to watch to guide consumption.
This is the essential difference.
In addition, if you want to say that you can download, except for commercial use, there are no special restrictions on dissemination. Amazon was the first to start, but there is still the same problem. Long videos are insignificant in Amazon's territory, even if they become independent subsidiaries later, they are still regarded as It is a kind of extra service attached. On the contrary, Netflix, which has become a leader after the transformation, is also learned by many streaming media. It is quite stingy in this area, or their online DVD business is no longer good. Removing the directional focus has eased a lot.
......
Meanwhile, Amber Headquarters.
Blake, poured a cup of prepared coffee for Ron, who came in after the fierce battle all night, and said, "Coffee as wine, congratulations on the perfect achievement of our online goal."
"cheers."
Taking a sip, Brian felt very high-spirited, "If hundreds of thousands of new users pour in within 24 hours, it will be a million-level in a few days..."
Ron put down the cup indifferently and yawned: "It's not like that, streaming media is even steeper than the movie projection curve, and the promotion in the early stage basically consumed the biggest wave of mass potential within two days. ."
Having said that, Ron roughly explained the market information that he had collected and summarized by analyzing Netflix's user volume in the past two years: it is difficult for the content sales of streaming media to increase little by little from scratch, and there is no word of mouth but word of mouth. Because it is impossible for users to buy tickets repeatedly to watch movies like watching a movie, it is also a matter of renewal, but that is also a month later, so even if the activity can increase several times in one night, that is also true. It’s only a very short-term phenomenon, and the retention rate is a big problem.
"It's okay, even if the activity stabilizes in the end, the result will only increase by less than 100,000 members. I believe the boss can accept it." Black's view is different from Ron's. He looks at it from the perspective of the content attribute tag. Yes, "This is only the first significant Marvel movie we have launched. When the film library continues to increase the proportion of Marvel movies and TV series, you say that as long as you are a Marvel fan, you are willing to adapt to streaming services, right? All of them are our potential users. Not to mention, when this market continues to expand, the appeal of the level of "Reunion" will not appear in Amber, and it will become the company's most stable competition pillar and profitability. pillar."
Ron nodded, as if it were indeed the case. Streaming media is a long-term business, and the market is far from reaching the peak of prosperity.
"Marvel's market influence has also been expanding with the film, and we have to believe that it will soon become the top ten in the IP economy list, along with our online content." Blake said with a smile.
"Then it seems that we have set a low goal of tens of millions of users."
"Of course, with 10 million paying users in two years, we can almost catch up with Hulu at this time. What does Hulu have? They don't have many content advantages." Blake is very confident.
This is not a grand blueprint, it is based on his recognition of Mann Media's production capabilities and the confidence gained from watching how Marvel is the same year after year, and its profit share has grown rapidly.
Having exclusive content supply is like this, especially Mann Media is rich in high-quality content. With this hot stamping signboard and continuous online marketing, it is unreasonable for Amber Video to not do it.
"It's just that our film library is still too small. By the way, the Mexican film source has bought a lot, but is there any new progress in the regional distribution negotiated there?" Brian asked.
"It's very troublesome. The streaming media environment over there is not good, the mobile terminals on PCs and smartphones are pitifully low compared to their population, and there are problems with bandwidth infrastructure in many places. Also, I sent someone to contact them. Most of the local communication equipment vendors were not impressed with our proposal, and they refused even without formal negotiation. However, an engineer who was dispatched from abroad told me that when they registered a branch, a local media company had I was interested, and he said he would come to visit." Ron said, "It seems that the company knows Director Alfonso."
"Can they get the license?" If the equipment manufacturer is not online, the cost will inevitably increase, but it doesn't matter. The first thing Amber must consider is not only the introduction, but also the official endorsement of the content produced in Mexico.
"I don't know, I don't even know the attitude of that company. After the proposal was rejected, I spent money to buy the film sources that your department chose and the bad films that the film and television company must package and sell, and everyone came back first. , it's not a problem to stay there and wait for news." Ron explained.
"Okay." Brian looked at the traffic on the street not far from the window, thinking about subdividing and expanding users, and said slowly, "I hope it brings us good news."
......
[Receive red envelopes] The cash or coin red envelopes have been distributed to your account! WeChat pays attention to the public.zhong. account [Book Friends Base Camp] to receive it!
When I had a little spare time and didn't need to visit classes everywhere Lehmann took the time to learn about the massive increase in the number of visitors to Amber Video, but he didn't take it too seriously.
Amber's share of streaming media is not much, so it's not worth paying too much attention to. Besides, the cost of a platform of this size is already very high.
In order to reduce the loss rate of the label group, we must ensure the priority of the film source. There is no shortcut in this way, and it will be done by spending money. It is only the purchase of the first phase of Mexico, which is not suitable for the mainstream influence circle. It took millions of dollars to sign a 20-year licensing contract. It is conceivable that other segments, such as Italian film sources, French film sources, and German dramas, are definitely more expensive.
Even if Lehmann himself has a very good relationship with the French film and television industry, after all, he is his own family, and while he often cooperates, his Mann Media is rooted in the world, and the level of direct competition with his peers on the issue of a single French market is not high. In this way, after a few phone calls, the authorization is the priority authorization, and the real money will not be spent much less.
Fortunately, the equipment manufacturer over there (communication base station, which is somewhat of a state-owned enterprise) is very good at talking to him as a big director, and the policy license is not a problem. Online content distribution is feasible - take the time. Amber sent a few engineers to connect with the publishing site over there, and just expand the business in the office.
Just when he was thinking about the content library and the issue of spending money like water before copyright, assistant Mace walked in: "Miley Dandri, president of Lighting Entertainment, is here."
Please remember this book's first domain name: . Mobile version reading website:
It's all waiting, you can't watch all the content of a single episode at once, but the latter is based on the market factors of the shooting schedule, rather than grasping the user's urgent desire to watch to guide consumption.
This is the essential difference.
In addition, if you want to say that you can download, except for commercial use, there are no special restrictions on dissemination. Amazon was the first to start, but there is still the same problem. Long videos are insignificant in Amazon's territory, even if they become independent subsidiaries later, they are still regarded as It is a kind of extra service attached. On the contrary, Netflix, which has become a leader after the transformation, is also learned by many streaming media. It is quite stingy in this area, or their online DVD business is no longer good. Removing the directional focus has eased a lot.
......
Meanwhile, Amber Headquarters.
Blake, poured a cup of prepared coffee for Ron, who came in after the fierce battle all night, and said, "Coffee as wine, congratulations on the perfect achievement of our online goal."
"cheers."
Taking a sip, Brian felt very high-spirited, "If hundreds of thousands of new users pour in within 24 hours, it will be a million-level in a few days..."
Ron put down the cup indifferently and yawned: "It's not like that, streaming media is even steeper than the movie projection curve, and the promotion in the early stage basically consumed the biggest wave of mass potential within two days. ."
Having said that, Ron roughly explained the market information that he had collected and summarized by analyzing Netflix's user volume in the past two years: it is difficult for the content sales of streaming media to increase little by little from scratch, and there is no word of mouth but word of mouth. Because it is impossible for users to buy tickets repeatedly to watch movies like watching a movie, it is also a matter of renewal, but that is also a month later, so even if the activity can increase several times in one night, that is also true. It’s only a very short-term phenomenon, and the retention rate is a big problem.
"It's okay, even if the activity stabilizes in the end, the result will only increase by less than 100,000 members. I believe the boss can accept it." Black's view is different from Ron's. He looks at it from the perspective of the content attribute tag. Yes, "This is only the first significant Marvel movie we have launched. When the film library continues to increase the proportion of Marvel movies and TV series, you say that as long as you are a Marvel fan, you are willing to adapt to streaming services, right? All of them are our potential users. Not to mention, when this market continues to expand, the appeal of the level of "Reunion" will not appear in Amber, and it will become the company's most stable competition pillar and profitability. pillar."
Ron nodded, as if it were indeed the case. Streaming media is a long-term business, and the market is far from reaching the peak of prosperity.
"Marvel's market influence has also been expanding with the film, and we have to believe that it will soon become the top ten in the IP economy list, along with our online content." Blake said with a smile.
"Then it seems that we have set a low goal of tens of millions of users."
"Of course, with 10 million paying users in two years, we can almost catch up with Hulu at this time. What does Hulu have? They don't have many content advantages." Blake is very confident.
This is not a grand blueprint, it is based on his recognition of Mann Media's production capabilities and the confidence gained from watching how Marvel is the same year after year, and its profit share has grown rapidly.
Having exclusive content supply is like this, especially Mann Media is rich in high-quality content. With this hot stamping signboard and continuous online marketing, it is unreasonable for Amber Video to not do it.
"It's just that our film library is still too small. By the way, the Mexican film source has bought a lot, but is there any new progress in the regional distribution negotiated there?" Brian asked.
"It's very troublesome. The streaming media environment over there is not good, the mobile terminals on PCs and smartphones are pitifully low compared to their population, and there are problems with bandwidth infrastructure in many places. Also, I sent someone to contact them. Most of the local communication equipment vendors were not impressed with our proposal, and they refused even without formal negotiation. However, an engineer who was dispatched from abroad told me that when they registered a branch, a local media company had I was interested, and he said he would come to visit." Ron said, "It seems that the company knows Director Alfonso."
"Can they get the license?" If the equipment manufacturer is not online, the cost will inevitably increase, but it doesn't matter. The first thing Amber must consider is not only the introduction, but also the official endorsement of the content produced in Mexico.
"I don't know, I don't even know the attitude of that company. After the proposal was rejected, I spent money to buy the film sources that your department chose and the bad films that the film and television company must package and sell, and everyone came back first. , it's not a problem to stay there and wait for news." Ron explained.
"Okay." Brian looked at the traffic on the street not far from the window, thinking about subdividing and expanding users, and said slowly, "I hope it brings us good news."
......
[Receive red envelopes] The cash or coin red envelopes have been distributed to your account! WeChat pays attention to the public.zhong. account [Book Friends Base Camp] to receive it!
When I had a little spare time and didn't need to visit classes everywhere Lehmann took the time to learn about the massive increase in the number of visitors to Amber Video, but he didn't take it too seriously.
Amber's share of streaming media is not much, so it's not worth paying too much attention to. Besides, the cost of a platform of this size is already very high.
In order to reduce the loss rate of the label group, we must ensure the priority of the film source. There is no shortcut in this way, and it will be done by spending money. It is only the purchase of the first phase of Mexico, which is not suitable for the mainstream influence circle. It took millions of dollars to sign a 20-year licensing contract. It is conceivable that other segments, such as Italian film sources, French film sources, and German dramas, are definitely more expensive.
Even if Lehmann himself has a very good relationship with the French film and television industry, after all, he is his own family, and while he often cooperates, his Mann Media is rooted in the world, and the level of direct competition with his peers on the issue of a single French market is not high. In this way, after a few phone calls, the authorization is the priority authorization, and the real money will not be spent much less.
Fortunately, the equipment manufacturer over there (communication base station, which is somewhat of a state-owned enterprise) is very good at talking to him as a big director, and the policy license is not a problem. Online content distribution is feasible - take the time. Amber sent a few engineers to connect with the publishing site over there, and just expand the business in the office.
Just when he was thinking about the content library and the issue of spending money like water before copyright, assistant Mace walked in: "Miley Dandri, president of Lighting Entertainment, is here."
Please remember this book's first domain name: . Mobile version reading website:
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