Chapter 328： Dell Europe waiting to be rescued

Soon, Zhou Linghua figured out the situation.

The stockyard is indeed the work of Shengshi Tianhua.

Shengshi Tianhua currently has some construction projects in the new urban area and the old urban area. The old urban area mainly involves the reconstruction of a large farmers' market, and the new urban area is the construction of some basic supporting facilities and government buildings.

During the renovation of the old city, a lot of domestic garbage was involved. These garbage may be plastic bags mixed with rancid and moldy vegetables and meat, or more likely, after the sewers were dug, the filthy silt that had settled in them for decades.

Most of the construction waste in the new urban area is spring soil dug up from the foundation.

This kind of soil makes people very headache. As long as it encounters water, it will turn into thin mud, but when the sun comes out, it will become extremely hard. It can never be used in construction, let alone for filling.

Moreover, there is absolutely no nutrition in this type of soil, and weeds may be able to grow attached, but it is absolutely impossible to grow housekeepers and cash crops.

If you want to deal with these garbage formally, the biggest problem is that you have to spend money and go through procedures.

This year, administrative processes are rigid.

In order to save time cost and economic cost, the best way is of course to find a place to dispose of these garbage.

Changtian Technology's 2,600 acres of barren land has become the best site.

Wang Tianhua instructed his subordinates to do so for two purposes.

One is definitely to save costs, and the second is to let Changtian Technology retreat despite the difficulties, and consciously withdraw all or part of the 2,600 acres of land at the junction of the University Town and the New Science and Technology Zone.

The land of Changtian Technology, which happens to be in the middle of the Ke Science and Technology New District of the University City, is the most golden land, which is of course coveted.

Under Chen Xiao's instruction, Zhou Linghua directly sent the notice to Shengshi Tianhua Company and the stockyard at the same time.

The notice requires Shengshi Tianhua to rectify the stockyard within three days, and shall not affect the survey and design work of Changtian Technology.

At the same time, Chen Xiao also asked Zhou Linghua to use his relationship in society and Taoism to inquire about the background of the boss behind Shengshi Tiantian in detail, to find out the whereabouts of the few **** who followed Gao Miao that day.

In this day and age, there are some things that you really can't do in the right way.

For Chen Xiao, these things are just small episodes, and they will not stop Changtian Technology from continuing to move forward.

Chen Xiao's eyes have been set on Europe. During this time, 2,000 PCs with AMD's CPU plus carbon crystal memory and Angda motherboard assembled by Dell in Jiangzhou have been prepared and arrived in Germany by air freight.

In 2001, Germany was the third largest economy in the world and the most developed country in Europe.

The number of PCs per capita is second only to that of the United States, and even much higher than that of Toyo.

Germany is the most important market in Europe and the most important market in the world.

Any brand that wants to open up the European market must gain a firm foothold in the German market.

Dell has entered the German market a few years ago, but its sales have been tepid, and both product sales and influence are far behind American brands such as IBM and Hewlett-Packard.

In recent years, South Korea's Samsung and Toyo's Toshiba Fuji and other brands have emerged suddenly, and they have good sales in the German market, further squeezing Dell's space.

In the past few years from 1995 to 2001, the PC market in Europe was developing rapidly, and many brands made a lot of money, but Dell was losing ground in the German market.

The 2,000 computers from Jiangzhou in Germany represent Dell's hope for the next few years.

Germany is very strict on product audits. New products cannot enter the German market without detailed approval procedures.

However, Germany is very mild to the products of its allies, because the carbon crystal memory and carbon crystal hard drives installed on Dell PCs are manufactured and sold under the name of Changtian Technology Xingrui International Technology Company, and AMD owns Xingrui International's Shares, so carbon crystal memory can relatively smoothly enter the German market.

In mid-December, Christmas Eve, this is also the traditional Christmas sales season in the West.

Dell's experience store in the central business district of Berlin is decorated with lights. There are several Christmas trees flashing at the door. The brightly dressed clerks also wear red Christmas hats, and they are doing business in the store.

But unlike the lively IBM experience store next door, Dell's store looks deserted.

There are several mainstream PCs, but no one cares about them because of factors such as price and word of mouth.

This store is Dell's largest sales experience store in Germany.

Throughout the season, Dell's European headquarters asked the store to sell between 5,000 and 10,000 PCs.

But obviously, the European headquarters' requirements for the Berlin headquarters are still too high.

The Christmas shopping season came from the United States. Although there is no Thanksgiving in Europe, the shopping season also starts on Thanksgiving and lasts until the end of New Year's Day.

At present, nearly 1/3 of the time has passed, and the Dell Berlin Experience Store has only sold less than 1,000 computers.

According to this sales progress, by New Year's Day in 2002, the total sales can reach 3,000 units, which is quite good.

The clerk Anna sighed deeply and fidgeted.

That's how salespeople are, with salaries and bonuses tied to sales.

If the sales are not good, of course, their treatment will be low.

Christmas and New Year's Day are both the days of spending money. Without a good income, Anna's New Year's wishes will come to nothing.

The store manager August also came out of the office restlessly, and he instructed Anna's people to continue cleaning the store.

Even though those mainstream PCs have been sitting here for months, August insists that all products be kept clean and tidy.

This is August's strict habit Anna and other store clerks couldn't help but complained to August: "Mr. Manager, why didn't the headquarters announce some price reduction measures? The same configuration, Our computers cost 5 percent more than HP, a price that no consumer would come to buy.”

Auguste glanced at Anna and said, "Anna, it's not a matter of price, but a matter of product influence."

"You look at IBM next door, they sell 10% to 25% more than ours, but they're still crowded, and customers are even lining up to buy."

IBM is still the most famous PC seller in the world at this time. Its products are known for their high performance, high quality and good after-sales. For PCs with the same configuration, IBM will sell them at a price that is 10% to 25% higher. Really pay the bill.

When Anna heard this, she didn't forget to say, "I don't know how Dell's sales are in the U.S. market. Anyway, we must be completely out of business here! Hey! This year's bonus is gone again!"

August did not give up. "The headquarters will coordinate 2,000 PCs with AMD chips to explore the market. I heard that the performance of this model of PC is quite strong, and it should be able to occupy a place in the European market."