Chapter 581： I won't lie to you, it's not a dream to flip Sony

Chapter 581 Don't lie to you, it's not a dream to turn over Sony

There are only a few months between now and November.

In these months, the production of 65-nanometer lithography machines and the production of 65-nanometer chips will be completed.

Such a task is not trivial.

Fortunately, Chen Xiao asked to produce a 65-nanometer chip by November.

Rather than mass production of 65nm chips.

This greatly reduced everyone's workload, but Zhang Jing didn't dare to neglect at all.

A month is still quite stressful.

Zhang Jing immediately followed the list agreed with Chen Xiao, and split up with the high-level executives, and immediately went to these companies for cooperation.

The parts inside the lithography machine are scattered among the major technology companies in Xia.

This is indeed the best way at the moment.

Because of the relevant design drawings of Changtian Technology, there are relevant parameters and specifications of each part.

As long as your equipment can meet the requirements of Changtian Technology, the parts produced by Changtian Technology can be used.

After all, after all these parts are produced, it is much faster to assemble them by Yanjiang Semiconductor Company, a subsidiary of Changtian Technology, than to produce all the parts by Yanjiang Semiconductor Company itself.

Of course, the intellectual property rights to control these components are in their own hands.

The approach taken by Chen Xiao is to control the cooperative company, either directly or indirectly.

There are many ways to hold.

What Chen Xiao is most willing to adopt is to use technology to hold shares.

Every part of the lithography machine represents the most advanced technology in the world today.

For these subsidiaries controlled by Changtian Technology, they can not only use the technology handed over by Changtian Technology to provide relevant hardware equipment for Yanjiang Semiconductor Company, but also use these technologies to improve their industrial level and compete in the market.

Chen Xiao believes that relying on this kind of cooperation, most technology companies are still willing to board the big ship of Changtian Technology.

Moreover, the lists discussed by Chen Xiao and Zhang Jing's people are all highly likely to cooperate and are very targeted.

After all, time is limited.

It is impossible for Changtian Technology to spend most of its time on negotiations.

For example, on optical lenses, after Chen Xiao and Zhang Jing returned to Fudi to discuss, they decided on two companies.

The first company is Seagull, and the second company is Phoenix.

Wanting to acquire one of these two camera companies is not something that Chen Xiao suddenly thought of on a whim.

It is related to the future layout of Changtian Technology.

The first thing to not be afraid of is, of course, an optical lens that will be used immediately.

The second layout is related to the future smartphones of Changtian Technology.

One of the most important parts of a smartphone is the camera.

This key technology, Chen Xiao does not want to seek Sony or Leica in the future.

Xia Guo must have a company with independent and independent technical property rights!

Seagulls are the best option.

Seagull and Phoenix are both well-known camera brands in Xiaguo in the 1970s and 1980s.

But with the progress of reform and opening up, as well as the impact of overseas technology and costs.

The operating conditions of both companies were not very good and continued to lose money.

In this state, it is very likely to reach a cooperation with Changtian Technology.

Seagull's headquarters is in the Shanghai Stock Exchange.

So this is the first stop of Zhang Jing's negotiation.

Shanghai Seagull Headquarters.

General Manager Li Guojun looked at the financial report on the table and had a headache.

The loss for the whole year last year has made the seagull unsustainable. It can be said that the bottom of the pants is lost.

Li Guojun very much misses himself as a worker in the Seagull Factory, when the previous general manager was still there.

At that time, it was also an internationally renowned brand.

But Xia Guo photographer's favorite brand.

In the 1980s, Seagull's factory often received visits from relevant state leaders.

It was also launched as the most representative product of Xia Guo after the reform and opening up.

but now.

There is no market for traditional cameras.

The technology of digital cameras can't keep up with the technology of Europe, the United States and Toyo, so they lose money one after another.

The loss is mainly due to two reasons.

On the one hand, because the products produced cannot be sold, the pressure on the land cost of artificial machinery and equipment behind is very high.

Another aspect is investment mistakes.

Li Guojun is also a man of vision.

He saw that the future must be the era of digital cameras.

So spend huge sums of money to invest in the related industries of digital cameras.

But digital camera customers simply need good lenses.

What is needed is an optical algorithm and a suitable chip.

None of these seagulls who do traditional cameras have one.

There is no domestic company with relevant technology.

What if there is no technology?

Only to buy.

Buy it from Toyo, and sell it in the secondary technology market of Toyo.

Li Guojun not only thinks this way, but also does it this way.

But he didn't think that the bloodthirsty international market could allow new competitors?

Seagull has purchased some digital camera chips from Sony and his family.

The price of its chips is ridiculously expensive, outrageously expensive.

If this kind of price is made on digital cameras, Seagull will not have any competitiveness at all.

But there is no way.

Both Canon and Sony have a monopoly on the basis of camera chips.

You pay a high price if you want to buy it.

Get out of here if you don't buy it.

Seagulls have no choice but to settle for the next best thing and buy from the Wanwan area.

In the field of technology and industry, the Wanwan area is often known as the transfer chain of the oriental industry.

Therefore, many products are available in Dongyang, and there are also in the Wanwan area. It can only be said that the quality is a little worse.

Seagull quickly hooked up with a digital camera chip manufacturer in the Wanwan area.

This new digital camera company is also an outsourcer of Sony's digital camera chips.

Their chips will not only be sold to Sony under the Sony brand, but also to some digital camera companies in South Korea.

Seagull is ready to purchase chip products in large quantities.

I thought they were both from Xia and related products should have some price advantages.

How do you know that the other party doesn't care about these so-called human feelings at all, and directly decides to eat you.

The factory sells digital camera chips at exactly the same price as Toyo's Sony and Canon.

It can only be said that it is cheaper to transport goods from the Wanwan area to the Shanghai Stock Exchange than from Dongyang.

The past 5 years have been a difficult time for seagulls to survive.

Li Guojun also knew that digital cameras must be engaged.

So in the past five years, he gritted his teeth and invested all the profits accumulated by Seagull in the past few decades into the research and development and production of digital cameras.

After buying the chip from the bend area.

Li Guojun made a seagull's digital camera with great momentum.

But when the product is on the market.

Li Guojun suddenly discovered that the digital cameras made by Seagull have no competitiveness at all in this market.

The core technology of the chip, the Seagull camera does not.

The core technology of the lens, although the seagull camera has it, it is still a long way from the Toyo company that has developed rapidly together.

price advantage?

The chips purchased by Seagull are several times or even dozens of times that of others. How can there be any price advantage?

Without performance advantages and price advantages, of course, there will be no market.

So when Seagull spent years of savings and spent four or five years building a digital camera into the market, the result was a complete failure.

Because Seagull digital cameras are a lot worse than Toyo's products in terms of price and performance.

This is the era of marketization.

Consumers vote with their feet.

It is impossible to pay for your product just because of the so-called feelings.

After all the bullets were fired, the seagull's operation deteriorated extremely.

In fact, the seagulls at this time also fell into the predicament of "lianxianghua".

There is no core technology, only assembly production capacity.

What do you use to compete with excellent international leading companies?

The reason why Lianxiang has not died is because the PC market is very large, and there is relevant support from the state. In addition, Lianxiang itself has replaced some of the functions of the foundry, which is still useful to Western technology giants.

So Lianxiang did not die.

But the digital camera market is different.

The size of the market is inherently small.

Canon and Sony also don't need a foundry like Lianxiang.

So the seagulls have to die.

because the debt is too high.

At present, the managers of the Shanghai Stock Exchange have proposed to Seagull that Seagull will sell the factory in the city center.

Pay off part of the debt with the money from the sale of factories and land.

With the arrival of the new century, the urban scale of Shanghai stock market is expanding extremely.

These factories of Seagull were built in the 1950s and 1960s.

At that time, these places belonged to the suburbs of the Shanghai market.

Anyone can think that after 50 years, this will become the urban area of ​​Shanghai Stock Exchange.

If Li Guojun signs the plan given by the Shanghai Stock Exchange and agrees to this plan, he can indeed repay most of the arrears of Seagull.

Li Guojun can even sell the land and factories and fire most of the workers, so that the seagulls can survive.

But these factories are the efforts of the older generation of Seagull.

People live in this world.

There are times when you really can't just think about profit and money.

Li Guojun sold the efforts of the older generation in order to solve the immediate difficulties.

He will live in humiliation all his life.

They will also be stabbed in the spine and insulted by workers in the factory.

Extreme entanglement and sadness shrouded Li Guojun's heart.

The secretary standing beside Li Guojun did not dare to make a sound at all.

She understands the boss's difficulties very well.

But facts are facts.

If the plan does not agree, everyone must die.

At this time, Secretary Liu, who was in charge of reception, knocked on the door and walked in.

"Mr. Li is looking for someone outside."

Li Guojun thought that he was still collecting debts, and said with some annoyance: "Didn't I tell you, tell them that I am not here."

"The market is trying to solve the problem with us!"

Secretary Liu hesitated for a while and said, "Mr. Li seems to be from Yanjiang Semiconductor, Zhang Jing, the general manager of Yanjiang Semiconductor."

The camera industry and the semiconductor industry, although not much of an intersection.

But because the two companies are in the Shanghai stock market, and in the past few years, Li Guojun has also been looking for cheap digital camera chips all over the world.

Therefore, the CEO of Xiaxin International, and now Zhang Jing, the CEO of Yanjiang Semiconductor, actually came to his own company.

what's going on?

Li Guojun pondered for a long time, and felt that he had nothing to do with Yanjiang Semiconductor.

Confused, Li Guojun said, "Prepare the conference room."

in the conference room.

Li Guojun met Zhang Jing and his party.

Because before this, the intelligence team of Changtian Technology has already figured out the foundation of Seagull Company.

Including the profitability of Seagull, as well as the level of technology in hand.

Chen Xiao can determine through the information in his hands that the company has a certain technical foundation.

Only by improving the technology and optimizing the optical equipment production line according to the guidance of relevant technical personnel of Changtian Technology, then within 5 months, the optical lens required by the 65nm lithography machine will be able to be obtained.

This is Chen Xiao's technical strength.

Zhang Jing was in the 1970s and 1980s. Although he did not live in the mainland, he did not have much affection for the brand of Seagull Camera.

But look at some photos of seagulls working in the conference room from the late 50's to recent years.

Zhang Jing still has some feelings.

This is a company with a rich history.

The company is dying and failing.

Zhang Jing doesn't have much opening remarks and nonsense.

It directly conveyed Chen Xiao's intention to invest in Seagull.

According to the current market value of Seagull... It should be said that Seagull does not have any market value at present, only liabilities.

Changtian Technology has invested 20 million yuan in the name of Yanjiang Semiconductor Company, which is already a huge sum of money for Seagull, and there are still shares in the wholly-owned acquisition.

Li Guojun did not expect Zhang Jingyi to directly make such a request.

There are also companies that have been private companies from the beginning of their birth to the present. Of course, they have also received the help of the state in the process of development.

When faced with difficulties now, Yanjiang Semiconductor actually wants to lend a helping hand.

Zhang Jing said with a smile: "We acquired the Seagull Company wholly, not because we took a fancy to the land outside the Seagull Company. I hope to keep the Seagull brand."

Zhang Jing added: "Xiaguo's semiconductor industry has developed to the most critical moment. Yanjiang Semiconductor is organizing the development and production of 65nm-level lithography machines and the company's optical lenses, which have been a long time in the past. For a period of time, they have been organized to the forefront of the world, and both I and President Chen of Changtian Technology have high hopes for the technical heritage of Seagull."

"After acquiring Seagull, Yanjiang Semiconductor will not only use its existing production capacity and technology to produce corresponding lithography machine accessories, but also build Seagull into a world-class camera brand."

"I believe that with the backing of Changtian Technology and our independent chips and systems, Seagull's digital camera technology will definitely surpass Sony and Canon!"

Zhang Jing said this is not bragging.

Even the optical lens of the lithography machine can be produced, and the camera lens can be produced with the technology of Changtian Technology. Isn't this the same as playing?

When Li Guojun heard this, his heart skipped a beat.

Produce optical lenses for lithography equipment and make better cameras than Sony and Canon.

Isn't this the dream of a new generation of Seagulls?

And Li Guojun also calculated, there are still all the factories and land area of ​​the company.

In 2006, the industrial land in Shanghai stock market was about more than 600 yuan per square meter.

Seagull's current industrial land is not worth 20 million.

What's more, there are still millions of liabilities in several banks.

From this point of view, Yanjiang Semiconductor is willing to buy Seagull, and is really willing to buy and support Seagull's growth, not for those few plots of land.

Li Guojun said: "Please give me some time, Mr. Zhang, and I will discuss with the company's shareholders immediately."

Zhang Jing replied with a smile: "I only give you one day, one day, if you can't give me an accurate answer, our next stop is to go to Phoenix Camera Company."