v2 Chapter 224： Finally took the first step
At the meeting, Muyang decided that Zeng Guangsen, the deputy manager, would be responsible for the production management of the second-guarantee welding machine. For him, the number of people under management has increased, which is regarded as a promotion.
After the meeting on the production and sales plan of the second-guarantee welding machine, the machine of Xinghai Group quickly entered a state of overloaded operation.
The recruitment workload of the group has increased sharply, the tasks of the Human Resources Department have greatly increased, and all the staff in the department are in a state of frantic overtime work. They are tired and tired, but they are paid double for overtime, and they have enough fruits. The team builds once every two weeks. They are in pain and happiness. among.
As of June 1, the total number of employees of the group officially exceeded 1,000, reaching 1,001.
In the machinery industry, with this number of people, the annual output value is generally around 1 billion yuan, and the per capita annual output value is 1 million yuan. It can be calculated that the efficiency of this enterprise is good.
If it can reach 2 billion yuan, that is, the per capita annual output value is 2 million yuan, the benefits are really very good.
The per capita annual output value reaches five million yuan, which is really rare.
Xinghai Group, excluding newly recruited employees for the second-guaranteed welding project, has a current monthly revenue of more than 600 million yuan, about 700 employees, an annual output value of 10 million yuan per capita, and extremely high profits. This is what makes high-tech technology. benefit.
Also on June 1st, all the three secretaries of the secretariat and the office director reported to work, and there were four people who helped with the work. Mu Yang felt much more relaxed all of a sudden.
The secretary's office is just across from his office. If Muyang has something to explain, he doesn't need to call or get up. He calls directly to the door, "Xiaomin, come here" and "Jiajia, come here".
Or, if you are too lazy to shout, send a message directly through the company's OA system.
In less than ten seconds, the secretary was in place!
If he shouted "Give me a massage", maybe he would actually give him a massage, but Mu Yang had never tried it, nor did he want to, nor did he have such a hobby.
He just wanted to rant: Damn capitalist!
Only now does Mu Yang feel the feeling of being a big boss: the boss has something to do with the secretary!
No, he now wants to collect information and send information directly through the company's OA system:
"Jiajia, help me collect the literature on titanium alloys, as well as the invention patents of TC4 and TA7. As long as it is in a foreign language, pay attention to the content to see if there are any repetitions. Just put the workload every three days in a U disk and give it to me. "
"Okay, boss, I have received it!" Chen Jiajia quickly replied to the message.
In the past, these materials were all searched by Mu Yang himself, and there were a lot of useless content, wasting a lot of his time.
When recruiting, the secretary is required to be proficient in English. This is the reason. If he wants to obtain invention patents, he must search for similar invention patents to see if there is any conflict. This is called patent duplication checking.
After reading the information in the morning, Mu Yang was thinking about the second-protection welding machine.
The second-guarantee welding machine has been officially mass-produced for ten days. There were many problems in the early stage of mass production, and only 1,000 second-guaranteed welding machines were produced.
In the afternoon, Mu Yang went to the scene to patrol.
The leased space is more than 30 acres. When Muyang entered the production workshop, he saw a busy scene in the workshop. The workshop is a clean workshop, which has been cleaned after being leased.
He walked in front, and Li Yi and Zhao Dan walked on the back like two followers.
Most of the parts of the second-guaranteed welding machine are entrusted to outsourced production. For those involving welding, robot welding or hand-held laser welding is required, and the weld seam must be perfect.
However, the welding volume of the second-guarantee welding machine is very small. Like the main box, it is stamped and formed from sheet metal and then assembled.
There are several circuit boards on the host. Xinghai Group is only responsible for circuit design and what kind of components to use, while PCB circuit board printing and component packaging are entrusted to the electronics factory in Dongguan for processing.
The original parts produced in Xinghai Company are very few, and most of them are outsourced.
The advantage of producing in China is that it is easy to find relevant industrial chains in China. Even a very small component can be customized by a large number of factories, and maybe even standard parts have been formed, and there are many models.
One of the main reasons why China can become a big manufacturing country is the developed industrial supporting chain.
Therefore, the biggest workload of Xinghai is to inspect parts, assemble, test machine, and pack.
When Mu Yang arrived, Zeng Guangsen, the deputy production manager, was patrolling the scene. He happened to see the boss coming, so he hurried over to say hello:
"Good day, boss."
Mu Yang nodded: "Manager Zeng, how is the quality of the purchased products?"
Zeng Guangsen said respectfully: "All problematic parts are picked out and returned to the outsourced manufacturer. The circuit board is no problem and is relatively stable; the most problematic is the contact tip, and the diameter of the mouth end does not meet the requirements of your drawing, and it is basically too large. 1 wire; a contact tip with a diameter of 1.0 and a wire with a diameter of 1.2 can be plugged in, and it still feels a little loose, and the hole diameter is easy to wear."
Hearing the words, Mu Yang thought for a while and then solemnly explained: "The contact tip is the key part. The larger the hole diameter, the crooked wire will directly affect the welding quality. Many standard parts on the market cannot meet my requirements, mainly due to the material problem. , so I want to customize. You ask the purchasing department to contact the supplier to see if it can be solved, and if it can't be solved, you can change it. I suspect that the manufacturer did not purchase the corresponding chrome-zirconium-copper material according to my requirements. "
The contact tip is the outlet end of the welding arc. The temperature during welding reaches more than 1,000 degrees Celsius. It is the largest vulnerable part of welding. The contact tip material is generally made of chrome zirconium copper, and the general market price is 5-10 pieces per piece.
It looks very cheap, a bowl of noodles is only so much money, it may be more expensive.
However, contact tips are wearing parts!
Normally, if the special welding machine works for five or six hours, the actual life is only a few hours.
However, if you encounter a bad contact tip, you may have to replace seven or eight a day, which is tens of dollars. After a year, you can change a welding machine. Manufacturers specializing in welding products, ranging from a few There are dozens of welding machines, or even hundreds of thousands.
Every year, the cost of photoconductor nozzles is so much that the owner of the manufacturer will have a headache.
According to the characteristics of the metal material, the harder the chromium zirconium copper, the better, and the better the wear resistance.
Therefore, Muyang believes that the hardness of the raw materials for making contact tips does not meet his requirements, and at the same time, the creep resistance at high temperature is relatively poor, that is, when the temperature of the material increases, it will become soft, and its wear resistance will be worse. .
"Yes, these manufacturers think that as long as it is chrome zirconium copper, they don't care about the contract details."
"Well, if you don't have any other problems, go ahead and focus on tracking the contact tip. If we can't buy the right ones, we will buy the materials and equipment ourselves, and we can't rely on others for key components."
No matter how good the technology Muyang buys, if the purchased parts fail to meet the requirements, it will not be able to achieve the technically stated functions.
As a person who has come here, Muyang understands very well that some suppliers keep promising that you can do it, and then you can get the order first; or the quality of the first batch of products provided is no problem, and the quality of the products provided in the future will be inferior.
If you give feedback, the bosses of these manufacturers will give you a replacement with a smile;
If you don't give feedback, people don't know it.
If it is an experienced and dedicated buyer, they will set a time to call the supplier, and even if the item is good, they will say, "Your item, the quality of the latest batch is a bit poor, and it is very difficult for me to do this job. "
In fact, it is to scare the supplier, put pressure on the other party, and make the other party pay attention to the quality, not to solve the problem after saying it, it will affect the entire production progress.
There are some things that Mu Yang doesn't need to pay more attention to, but there are some key issues, if he doesn't point them out, it is estimated that no one knows the problem.
Mu Yang's words may have solved the key problem that has plagued them for many days.
After patrolling the entire production line, Mu Yang found a lot of problems, and told Zeng Guangsen, the deputy production manager, and the technicians who came to watch.
After Mu Yang left, the technician praised: "The boss is really good, he understands everything, and he saw the problem at a glance. We checked it for a few days, and the analysis was wrong."
Zeng Guangsen agreed: "Well, our boss is different from other bosses."
"What's the difference?"
"It's different, but it's actually the same." Zeng Guangsen said mysteriously, and then smiled, "He is handsome, young, and has excellent IQ and EQ, unlike some bosses who are fat and big ears; but the same as other bosses, that is Too rich."
The technician nodded with a smirk.
After Mu Yang's patrol, he returned to the company and went to Yang Hai's office.
"Mr. Yang, how are the sales of second-guarantee welding machines now?"
Yang Hai saw the boss coming, sat with him on the sofa in his office, poured tea for him, and said at the same time, "We started selling to old customers on May 20, and the sales results were decent. The rate is low, the appearance of the weld is beautiful, and the operation is simple. If it is stable, the purchase will be increased in the future.
According to the sales data I compiled last night, the best seller was the 500US1, which sold 150 units, and the hardest one was the 350US3, which only sold a dozen units, mainly because the high-end models were expensive. At present, there are a total of 6 models. It sold about 500 units.
Some customers do not trust our second-guarantee welding machine. According to the strategy, if they are unwilling to pay, they will give customers a free trial for one month. Not willing to pay to bring the device back then, but I'm sure most will buy it. "
The company's second-guaranteed welding machine, 500A has three models, namely 500US1, 500US2, 500US3, and the market prices are 13,000 yuan, 16,000 yuan, and 25,000 yuan respectively.
350A also has three models, namely 350US1, 350US2 and 350US3, and the market prices are 12,500 yuan, 15,500 yuan, and 24,000 yuan respectively.
US1 is the castrated version and US2 is the standard version.
The US3 series is a high-end model added at the last meeting. The main unit is exactly the same as the standard model. In fact, a portable digital operation screen has been added, and two more useless functions are added.
There will be some wear and tear on the free trial of the second protection welding machine, which is not as well protected as the hand-held laser welding.
If the equipment is returned, then Xinghai Group will lose money. After all, the packaging fee, transportation fee and equipment have to be rearranged, and a loss of four or five hundred yuan is definitely necessary.
If it is a handheld laser welding equipment, the value of the equipment is high and the profit is high.
However, the profit of the second-guaranteed welding machine is not so high, and it is sold for more than 10,000 yuan. If there are many returns, it will be troublesome.
However, Xinghai Group has confidence in its second-guaranteed welding machine, which is why it is engaged in this marketing strategy.
If the general welding machine really wants to do this, if the quality is not good, it will really lose money.
Mu Yang and Yang Hai have calculated that if the return is less than 10%, it is considered a good situation, which is equivalent to a 10% discount on this batch of equipment.
The production cost of the standard version of the second-guaranteed welding machine is about 3,000 yuan, and the comprehensive cost may be 3,500 yuan.
In some companies, R&D may be the biggest cost.
However, in Xinghai Group, the research and development expenses are not much, all of which are transmitted from Muyang's brain, and only minor modifications. The research and development department only does verification, prototype, experiment, mass production, and then continuously improves.
Therefore, the research and development expenses of Xinghai Group are mainly in the cost of producing samples, as well as the salaries of research and development personnel.
Xinghai Group has not yet begun to recommend to dealers, and will only recommend it after it is more difficult to sell.
If you sell it through your own sales channels, you will make a high profit. If you give it to the dealer, then you will sell it at the ex-factory price. Each device will be a few thousand dollars less, and the profit will definitely be a lot less.
For some products that are difficult to sell, the profit earned by the dealer is likely to be higher than the profit earned by the manufacturer, such as a domestic brand car.
Because of the fierce competition, the profits of low-end brand car manufacturers may not be comparable to that of 4S stores.
After Mu Yang knew about the situation, he felt that the sales were alright. We had to wait for word of mouth to ferment. At present, the company has no plans to do any advertising. This is not in a hurry. Let’s see how the sales effect of his own channel is, and the production capacity can’t keep up. There is an order that cannot be delivered, and I am in a hurry when the time comes.
"You are going to the island country of Osaka the day after tomorrow. How are the preparations for the exhibition?"
"The second-guarantee welding machine and hand-held laser welding samples for the exhibition have arrived. The standard exhibition area we bought is almost finished. The exhibition will start on June 10. I hope everything goes well and can become famous." Yang Hai dare not say guarantee If it is the first time for the company to participate in an international exhibition, Xinghai Group is really not well-known in the world.
Xinghai Group's products are famous overseas only for handheld laser welding equipment. In the past month, many foreigners have inquired and sold a few units. The price is relatively high. The FOB price is 37,000 US dollars (equivalent to 250,000 yuan, including tax). And the workbench is not included.
FOB price means that the buyer is responsible for sending a ship to pick up the goods. The seller, Xinghai Group, should load the goods on the vessel designated by the buyer at the port of shipment specified in the contract and within the specified time limit, and notify the buyer in time. Risk passes from the seller to the buyer when the goods are loaded onto the named vessel at the port of shipment.
The offshore fees to be paid by Xinghai Group mainly include commodity inspection and customs declaration fees, trailer fees, terminal fees, document and seal fees, THC fees, container handling fees, etc., which are relatively fragmented.
The amount of this fee depends on the value, weight or volume of the goods, whichever is the highest.
Export packaging fee: about 560 yuan/ton; commodity inspection fee: 300 yuan (minimum 60 yuan, of which the inspection and quarantine fee for the goods accounts for 1.5% of the total price of the goods, and the charging standard is hundreds of pieces, which is roughly estimated); customs declaration Fee: 100 yuan; port miscellaneous fees and other fees are about 2,000 yuan.
Wait, about two or three thousand dollars.
Of course, if there are a lot of goods, or even a container (container), it will be cheaper to spread out.
Xinghai Group's price including tax is 250,000 yuan, minus the FOB fee, it is about 210,000 yuan before tax. (From April 1, 2019, the value-added tax rate will be reduced, and the original 16% value-added tax rate of manufacturing and other industries will be reduced to 13%)
However, Xinghai Group's hand-held laser welding can also get export tax rebates, and the export tax rebate rate = 13%!
That is to say, 210,000 yuan before tax can be refunded 27,300 yuan!
This export tax rebate is based on the product. Some low-end products do not have export tax rebates, such as iron ore.
Therefore, some products are sold for export at cost price, but they do not lose money because they can earn export tax rebates.
Xinghai Group sells a handheld laser welding equipment, the actual price is 237,300 yuan, minus the FOB two or three thousand yuan, the actual price is about 235,000 yuan.
This is more than the domestic sales of 150,000 to 60,000 yuan, and the money earned by selling one for export is equivalent to selling two domestically.
Muyang plans to set up Xinghai International Trading Co., Ltd., with 40% of the shares held by offshore companies and 60% of Xinghai Group.
In the future, Xinghai Group will be responsible for the export of products by the trading company.
"Mr. Yang, it's hard work for you. After the exhibition, you can spend a few more days there and consider it as a tour." Mu Yang smiled.
"It's not hard work. As long as the company's products are famous, everything is worth it. If the exhibition is good, then you can have fun after the exhibition." Yang Hai smiled politely. It is easy to be with such a boss. Rarely loses his temper, can reason with you, and if you have a problem, you can calm down and listen to you first.
The most terrifying thing is that the boss seems to know everything.
If the boss is relatively lacking, it may be finance, sales and finance. The problem is that he himself is not much better than the boss.
Yang Hai remembered that not long after he came to the company, he was convinced by the boss. He was very honored to work in such a humane company.
The boss is also kind to him, with a guaranteed minimum salary of 30,000 yuan, but he mainly relies on sales performance and year-end dividends. His annual comprehensive income is two or three million yuan, which is many times higher than before. Now he really does not lack money to spend, and he puts his whole heart into it. in business.
In the group, he can be said to be the highest-paid worker. Zhou Chen's income is much lower than his. As for Zhang Xiaofeng, he can't compare with him.
Of course, he can't compare to that Yang Nian, his ability is much stronger than him, the boss took care of a company with only a few stores, and finally two or three rounds of financing, the valuation is nearly 20 billion yuan, what a woman Strong man.
Xinghai Group is developing rapidly Yang Hai has witnessed its rise and explosion. In welding, it has become a domestic giant; especially in the field of handheld lasers, its reputation has spread overseas. It is estimated that in a few months, overseas There will be a burst of orders.
Mu Yang doesn't know Yang Hai's mood and thoughts at this time. He now pays more attention to the sales of second-guaranteed welding machines. Foreign brand welding machines have been occupying the domestic market. A fight.
At the same time, he also wants to disrupt the foreign market of the second-guarantee welding machine.
When you come to invade China's market, I will not only drive you out of China, but also occupy your territory.
Mu Yang has a very strong confidence that that day will not be long.
Xinghai Group has finally taken the step of going abroad.
－－－－－－off topic－－－－－
It's an update today
After the meeting on the production and sales plan of the second-guarantee welding machine, the machine of Xinghai Group quickly entered a state of overloaded operation.
The recruitment workload of the group has increased sharply, the tasks of the Human Resources Department have greatly increased, and all the staff in the department are in a state of frantic overtime work. They are tired and tired, but they are paid double for overtime, and they have enough fruits. The team builds once every two weeks. They are in pain and happiness. among.
As of June 1, the total number of employees of the group officially exceeded 1,000, reaching 1,001.
In the machinery industry, with this number of people, the annual output value is generally around 1 billion yuan, and the per capita annual output value is 1 million yuan. It can be calculated that the efficiency of this enterprise is good.
If it can reach 2 billion yuan, that is, the per capita annual output value is 2 million yuan, the benefits are really very good.
The per capita annual output value reaches five million yuan, which is really rare.
Xinghai Group, excluding newly recruited employees for the second-guaranteed welding project, has a current monthly revenue of more than 600 million yuan, about 700 employees, an annual output value of 10 million yuan per capita, and extremely high profits. This is what makes high-tech technology. benefit.
Also on June 1st, all the three secretaries of the secretariat and the office director reported to work, and there were four people who helped with the work. Mu Yang felt much more relaxed all of a sudden.
The secretary's office is just across from his office. If Muyang has something to explain, he doesn't need to call or get up. He calls directly to the door, "Xiaomin, come here" and "Jiajia, come here".
Or, if you are too lazy to shout, send a message directly through the company's OA system.
In less than ten seconds, the secretary was in place!
If he shouted "Give me a massage", maybe he would actually give him a massage, but Mu Yang had never tried it, nor did he want to, nor did he have such a hobby.
He just wanted to rant: Damn capitalist!
Only now does Mu Yang feel the feeling of being a big boss: the boss has something to do with the secretary!
No, he now wants to collect information and send information directly through the company's OA system:
"Jiajia, help me collect the literature on titanium alloys, as well as the invention patents of TC4 and TA7. As long as it is in a foreign language, pay attention to the content to see if there are any repetitions. Just put the workload every three days in a U disk and give it to me. "
"Okay, boss, I have received it!" Chen Jiajia quickly replied to the message.
In the past, these materials were all searched by Mu Yang himself, and there were a lot of useless content, wasting a lot of his time.
When recruiting, the secretary is required to be proficient in English. This is the reason. If he wants to obtain invention patents, he must search for similar invention patents to see if there is any conflict. This is called patent duplication checking.
After reading the information in the morning, Mu Yang was thinking about the second-protection welding machine.
The second-guarantee welding machine has been officially mass-produced for ten days. There were many problems in the early stage of mass production, and only 1,000 second-guaranteed welding machines were produced.
In the afternoon, Mu Yang went to the scene to patrol.
The leased space is more than 30 acres. When Muyang entered the production workshop, he saw a busy scene in the workshop. The workshop is a clean workshop, which has been cleaned after being leased.
He walked in front, and Li Yi and Zhao Dan walked on the back like two followers.
Most of the parts of the second-guaranteed welding machine are entrusted to outsourced production. For those involving welding, robot welding or hand-held laser welding is required, and the weld seam must be perfect.
However, the welding volume of the second-guarantee welding machine is very small. Like the main box, it is stamped and formed from sheet metal and then assembled.
There are several circuit boards on the host. Xinghai Group is only responsible for circuit design and what kind of components to use, while PCB circuit board printing and component packaging are entrusted to the electronics factory in Dongguan for processing.
The original parts produced in Xinghai Company are very few, and most of them are outsourced.
The advantage of producing in China is that it is easy to find relevant industrial chains in China. Even a very small component can be customized by a large number of factories, and maybe even standard parts have been formed, and there are many models.
One of the main reasons why China can become a big manufacturing country is the developed industrial supporting chain.
Therefore, the biggest workload of Xinghai is to inspect parts, assemble, test machine, and pack.
When Mu Yang arrived, Zeng Guangsen, the deputy production manager, was patrolling the scene. He happened to see the boss coming, so he hurried over to say hello:
"Good day, boss."
Mu Yang nodded: "Manager Zeng, how is the quality of the purchased products?"
Zeng Guangsen said respectfully: "All problematic parts are picked out and returned to the outsourced manufacturer. The circuit board is no problem and is relatively stable; the most problematic is the contact tip, and the diameter of the mouth end does not meet the requirements of your drawing, and it is basically too large. 1 wire; a contact tip with a diameter of 1.0 and a wire with a diameter of 1.2 can be plugged in, and it still feels a little loose, and the hole diameter is easy to wear."
Hearing the words, Mu Yang thought for a while and then solemnly explained: "The contact tip is the key part. The larger the hole diameter, the crooked wire will directly affect the welding quality. Many standard parts on the market cannot meet my requirements, mainly due to the material problem. , so I want to customize. You ask the purchasing department to contact the supplier to see if it can be solved, and if it can't be solved, you can change it. I suspect that the manufacturer did not purchase the corresponding chrome-zirconium-copper material according to my requirements. "
The contact tip is the outlet end of the welding arc. The temperature during welding reaches more than 1,000 degrees Celsius. It is the largest vulnerable part of welding. The contact tip material is generally made of chrome zirconium copper, and the general market price is 5-10 pieces per piece.
It looks very cheap, a bowl of noodles is only so much money, it may be more expensive.
However, contact tips are wearing parts!
Normally, if the special welding machine works for five or six hours, the actual life is only a few hours.
However, if you encounter a bad contact tip, you may have to replace seven or eight a day, which is tens of dollars. After a year, you can change a welding machine. Manufacturers specializing in welding products, ranging from a few There are dozens of welding machines, or even hundreds of thousands.
Every year, the cost of photoconductor nozzles is so much that the owner of the manufacturer will have a headache.
According to the characteristics of the metal material, the harder the chromium zirconium copper, the better, and the better the wear resistance.
Therefore, Muyang believes that the hardness of the raw materials for making contact tips does not meet his requirements, and at the same time, the creep resistance at high temperature is relatively poor, that is, when the temperature of the material increases, it will become soft, and its wear resistance will be worse. .
"Yes, these manufacturers think that as long as it is chrome zirconium copper, they don't care about the contract details."
"Well, if you don't have any other problems, go ahead and focus on tracking the contact tip. If we can't buy the right ones, we will buy the materials and equipment ourselves, and we can't rely on others for key components."
No matter how good the technology Muyang buys, if the purchased parts fail to meet the requirements, it will not be able to achieve the technically stated functions.
As a person who has come here, Muyang understands very well that some suppliers keep promising that you can do it, and then you can get the order first; or the quality of the first batch of products provided is no problem, and the quality of the products provided in the future will be inferior.
If you give feedback, the bosses of these manufacturers will give you a replacement with a smile;
If you don't give feedback, people don't know it.
If it is an experienced and dedicated buyer, they will set a time to call the supplier, and even if the item is good, they will say, "Your item, the quality of the latest batch is a bit poor, and it is very difficult for me to do this job. "
In fact, it is to scare the supplier, put pressure on the other party, and make the other party pay attention to the quality, not to solve the problem after saying it, it will affect the entire production progress.
There are some things that Mu Yang doesn't need to pay more attention to, but there are some key issues, if he doesn't point them out, it is estimated that no one knows the problem.
Mu Yang's words may have solved the key problem that has plagued them for many days.
After patrolling the entire production line, Mu Yang found a lot of problems, and told Zeng Guangsen, the deputy production manager, and the technicians who came to watch.
After Mu Yang left, the technician praised: "The boss is really good, he understands everything, and he saw the problem at a glance. We checked it for a few days, and the analysis was wrong."
Zeng Guangsen agreed: "Well, our boss is different from other bosses."
"What's the difference?"
"It's different, but it's actually the same." Zeng Guangsen said mysteriously, and then smiled, "He is handsome, young, and has excellent IQ and EQ, unlike some bosses who are fat and big ears; but the same as other bosses, that is Too rich."
The technician nodded with a smirk.
After Mu Yang's patrol, he returned to the company and went to Yang Hai's office.
"Mr. Yang, how are the sales of second-guarantee welding machines now?"
Yang Hai saw the boss coming, sat with him on the sofa in his office, poured tea for him, and said at the same time, "We started selling to old customers on May 20, and the sales results were decent. The rate is low, the appearance of the weld is beautiful, and the operation is simple. If it is stable, the purchase will be increased in the future.
According to the sales data I compiled last night, the best seller was the 500US1, which sold 150 units, and the hardest one was the 350US3, which only sold a dozen units, mainly because the high-end models were expensive. At present, there are a total of 6 models. It sold about 500 units.
Some customers do not trust our second-guarantee welding machine. According to the strategy, if they are unwilling to pay, they will give customers a free trial for one month. Not willing to pay to bring the device back then, but I'm sure most will buy it. "
The company's second-guaranteed welding machine, 500A has three models, namely 500US1, 500US2, 500US3, and the market prices are 13,000 yuan, 16,000 yuan, and 25,000 yuan respectively.
350A also has three models, namely 350US1, 350US2 and 350US3, and the market prices are 12,500 yuan, 15,500 yuan, and 24,000 yuan respectively.
US1 is the castrated version and US2 is the standard version.
The US3 series is a high-end model added at the last meeting. The main unit is exactly the same as the standard model. In fact, a portable digital operation screen has been added, and two more useless functions are added.
There will be some wear and tear on the free trial of the second protection welding machine, which is not as well protected as the hand-held laser welding.
If the equipment is returned, then Xinghai Group will lose money. After all, the packaging fee, transportation fee and equipment have to be rearranged, and a loss of four or five hundred yuan is definitely necessary.
If it is a handheld laser welding equipment, the value of the equipment is high and the profit is high.
However, the profit of the second-guaranteed welding machine is not so high, and it is sold for more than 10,000 yuan. If there are many returns, it will be troublesome.
However, Xinghai Group has confidence in its second-guaranteed welding machine, which is why it is engaged in this marketing strategy.
If the general welding machine really wants to do this, if the quality is not good, it will really lose money.
Mu Yang and Yang Hai have calculated that if the return is less than 10%, it is considered a good situation, which is equivalent to a 10% discount on this batch of equipment.
The production cost of the standard version of the second-guaranteed welding machine is about 3,000 yuan, and the comprehensive cost may be 3,500 yuan.
In some companies, R&D may be the biggest cost.
However, in Xinghai Group, the research and development expenses are not much, all of which are transmitted from Muyang's brain, and only minor modifications. The research and development department only does verification, prototype, experiment, mass production, and then continuously improves.
Therefore, the research and development expenses of Xinghai Group are mainly in the cost of producing samples, as well as the salaries of research and development personnel.
Xinghai Group has not yet begun to recommend to dealers, and will only recommend it after it is more difficult to sell.
If you sell it through your own sales channels, you will make a high profit. If you give it to the dealer, then you will sell it at the ex-factory price. Each device will be a few thousand dollars less, and the profit will definitely be a lot less.
For some products that are difficult to sell, the profit earned by the dealer is likely to be higher than the profit earned by the manufacturer, such as a domestic brand car.
Because of the fierce competition, the profits of low-end brand car manufacturers may not be comparable to that of 4S stores.
After Mu Yang knew about the situation, he felt that the sales were alright. We had to wait for word of mouth to ferment. At present, the company has no plans to do any advertising. This is not in a hurry. Let’s see how the sales effect of his own channel is, and the production capacity can’t keep up. There is an order that cannot be delivered, and I am in a hurry when the time comes.
"You are going to the island country of Osaka the day after tomorrow. How are the preparations for the exhibition?"
"The second-guarantee welding machine and hand-held laser welding samples for the exhibition have arrived. The standard exhibition area we bought is almost finished. The exhibition will start on June 10. I hope everything goes well and can become famous." Yang Hai dare not say guarantee If it is the first time for the company to participate in an international exhibition, Xinghai Group is really not well-known in the world.
Xinghai Group's products are famous overseas only for handheld laser welding equipment. In the past month, many foreigners have inquired and sold a few units. The price is relatively high. The FOB price is 37,000 US dollars (equivalent to 250,000 yuan, including tax). And the workbench is not included.
FOB price means that the buyer is responsible for sending a ship to pick up the goods. The seller, Xinghai Group, should load the goods on the vessel designated by the buyer at the port of shipment specified in the contract and within the specified time limit, and notify the buyer in time. Risk passes from the seller to the buyer when the goods are loaded onto the named vessel at the port of shipment.
The offshore fees to be paid by Xinghai Group mainly include commodity inspection and customs declaration fees, trailer fees, terminal fees, document and seal fees, THC fees, container handling fees, etc., which are relatively fragmented.
The amount of this fee depends on the value, weight or volume of the goods, whichever is the highest.
Export packaging fee: about 560 yuan/ton; commodity inspection fee: 300 yuan (minimum 60 yuan, of which the inspection and quarantine fee for the goods accounts for 1.5% of the total price of the goods, and the charging standard is hundreds of pieces, which is roughly estimated); customs declaration Fee: 100 yuan; port miscellaneous fees and other fees are about 2,000 yuan.
Wait, about two or three thousand dollars.
Of course, if there are a lot of goods, or even a container (container), it will be cheaper to spread out.
Xinghai Group's price including tax is 250,000 yuan, minus the FOB fee, it is about 210,000 yuan before tax. (From April 1, 2019, the value-added tax rate will be reduced, and the original 16% value-added tax rate of manufacturing and other industries will be reduced to 13%)
However, Xinghai Group's hand-held laser welding can also get export tax rebates, and the export tax rebate rate = 13%!
That is to say, 210,000 yuan before tax can be refunded 27,300 yuan!
This export tax rebate is based on the product. Some low-end products do not have export tax rebates, such as iron ore.
Therefore, some products are sold for export at cost price, but they do not lose money because they can earn export tax rebates.
Xinghai Group sells a handheld laser welding equipment, the actual price is 237,300 yuan, minus the FOB two or three thousand yuan, the actual price is about 235,000 yuan.
This is more than the domestic sales of 150,000 to 60,000 yuan, and the money earned by selling one for export is equivalent to selling two domestically.
Muyang plans to set up Xinghai International Trading Co., Ltd., with 40% of the shares held by offshore companies and 60% of Xinghai Group.
In the future, Xinghai Group will be responsible for the export of products by the trading company.
"Mr. Yang, it's hard work for you. After the exhibition, you can spend a few more days there and consider it as a tour." Mu Yang smiled.
"It's not hard work. As long as the company's products are famous, everything is worth it. If the exhibition is good, then you can have fun after the exhibition." Yang Hai smiled politely. It is easy to be with such a boss. Rarely loses his temper, can reason with you, and if you have a problem, you can calm down and listen to you first.
The most terrifying thing is that the boss seems to know everything.
If the boss is relatively lacking, it may be finance, sales and finance. The problem is that he himself is not much better than the boss.
Yang Hai remembered that not long after he came to the company, he was convinced by the boss. He was very honored to work in such a humane company.
The boss is also kind to him, with a guaranteed minimum salary of 30,000 yuan, but he mainly relies on sales performance and year-end dividends. His annual comprehensive income is two or three million yuan, which is many times higher than before. Now he really does not lack money to spend, and he puts his whole heart into it. in business.
In the group, he can be said to be the highest-paid worker. Zhou Chen's income is much lower than his. As for Zhang Xiaofeng, he can't compare with him.
Of course, he can't compare to that Yang Nian, his ability is much stronger than him, the boss took care of a company with only a few stores, and finally two or three rounds of financing, the valuation is nearly 20 billion yuan, what a woman Strong man.
Xinghai Group is developing rapidly Yang Hai has witnessed its rise and explosion. In welding, it has become a domestic giant; especially in the field of handheld lasers, its reputation has spread overseas. It is estimated that in a few months, overseas There will be a burst of orders.
Mu Yang doesn't know Yang Hai's mood and thoughts at this time. He now pays more attention to the sales of second-guaranteed welding machines. Foreign brand welding machines have been occupying the domestic market. A fight.
At the same time, he also wants to disrupt the foreign market of the second-guarantee welding machine.
When you come to invade China's market, I will not only drive you out of China, but also occupy your territory.
Mu Yang has a very strong confidence that that day will not be long.
Xinghai Group has finally taken the step of going abroad.
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