v2 Chapter 226： Summary in June, sales skyrocketed!
Yang Hai, who is in charge of the Xinghai Group's exhibition at Daban in the island country, has encountered a lot of things these days. Many customers think he is from the island country or from the Bangzi country. "Which manufacturer are you in the island country?" "Which manufacturer is in the Bangzi country?
Yang Hai suspects that there is something wrong with his appearance: Does he really resemble people from these two countries?
In fact, it is not. It is mainly because these customers think that Huaguo's technology is not very good, and they cannot produce excellent handheld laser equipment and secondary security machines. The products exhibited by Xinghai Group are these two equipments, and they can no longer be similar in other people's sites. The otc robot from the island country is used as a demonstration to attract passers-by like the industrial fair. otc is still its own competitor of the second guarantee machine. If the other party sees it, it is enough to hold exhibitions abroad. You cannot kneel on foreign brands, not to mention competitors. Zhiqi talked about being misunderstood. To be honest, Yang Hai also had a hard time distinguishing between East Asian people and some netizens. Those who looked familiar were Chinese people, and those who were more gentle were island people. Some netizens in China are different in terms of clothing, such as males, those who have short heads and like to wear jackets may be Chinese, with messy hair, those who wear shirts with short sleeves may be islanders, and those with ear studs, baseball caps and sweaters are possible She is from Bangzi Country and some senior netizens, even if the other party doesn't wear clothes or dress up, or doesn't even see anyone, they can guess who she is just by the sound!
The guide is amazing, such as Yejie Whatyi, Daqiaojiu, Orange Lisha... light characters, and I haven't seen the other person in person. If the other person is wearing clothes, these senior netizens can't recognize them. More and more, it will be deeply immersed in it, and it will be difficult to extricate itself. After a long time, Yang Hai thinks that the people of the island country use this "fine" culture to return to the topic. Xinghai Group's participation in the second guarantee machine of the big international mechanical element is not seen. On the other hand, the cost of the handheld laser device will save some face. If no order is sold, it would be a shame to lose face abroad. It is possible to sell handheld laser equipment or many foreign customers have never seen such equipment. Xinghai Group has passed the Because of the lawsuit with igp, Xinghai Laser has been well-known among its international counterparts for a few days and has not achieved much. On the last day of the exhibition, Yang Hai asked his colleagues to pack up and pack them back to China (Reality mapping problem, follow-up plot, modified by Tangshan Panasonic For Tangshan Songshang) Tangshan Songshang Connection Co., Ltd. is a division of Songshang Electric. Speaking of Songshang Electric, Chinese people should know that the product line of this island country company is very wide. In addition to home appliances, it also produces DVDs, dv, mp3 players, digital cameras, LCD TVs, notebook computers, etc. have also expanded to electronic parts, electrical parts, semiconductors, etc. There are hundreds of indirect and direct investment companies. This is a big deal, and its products are sold all over the world. Everywhere, the annual revenue is 78 trillion yen, which is equivalent to 340 billion rme machine. It is one of its more than 50 business divisions. In China, there is a Sino-foreign joint venture Tangshan Songshang Company, and the island country holds shares. 60%, and 40% of the Chinese side. Last year, the revenue was about 2 billion yuan, of which the second-guarantee machine accounted for the majority, reaching 1.5 billion yuan. However, in the last month, the second-guarantee machine of the Xinghai Group has been selling well in China, and it is still on sale. When the stock was out of stock, the industry dealers inquired about Xinghai Group, which also affected the sales performance of other two-guaranteed machine manufacturers. Of course, it attracted the attention of machine peers. Among them, Tangshan Songshang Company was one of them. Today, June 25th, they held a meeting. The chairman, vice chairman, general manager (president), R&D department leaders and core personnel, sales department leaders, and quality department leaders who participated in the market meeting, most of the company's leaders participated, I am very interested in this market research meeting Pay attention to Tangshan Songshang's high-level leaders are all islanders. These high-level executives have worked in China for more than ten years, are familiar with the situation in China, and can speak Chinese. Although the Chinese side holds 40% of the shares, there are no Chinese grassroots leaders and workers in the management. Of course, after the Huaguo meeting started, General Manager Mison said: "Xinghai Group's secondary security machine, everyone has seen it in the laboratory, I have to say that the competitor's secondary security machine is very exquisite in workmanship and willing to use materials. The R&D department disassembled their equipment, and the cables inside are very elegant and neat. To be honest, I have never seen a product with such a perfect cable in the secondary security machine industry, which shows that their chief designer is very powerful. The diagram design is not good, and the wiring is difficult to do well. Maybe people say that these invisible things are not important, the important thing is the quality of the connection of the product, then let the head of the R&D department tell it, no exaggeration, truthful The R&D chief said simply: "I I have tested Xinghai Group's 500us2 second-guarantee aircraft. Their flying rate is very low and the seam is smooth. They are indeed much stronger than our aircraft. The most important thing is that they are sold cheaply. I think this is a strong competitor to sell. The section chief nodded in agreement, and said nonchalantly: "Our recent sales of second-guarantee machines have been unsatisfactory, and the monthly average sales have dropped from 5,000 units to less than 3,000 units, and this is also the reason for the insufficient production capacity of Xinghai Group's second-guarantee machines, but Some customers would rather wait than buy a machine with the same function of our equipment. We sell about 35,000 in the market, while the other party sells it for 16,000. At the market price, we can't beat the other party. In my opinion, not only Only we Songshangji, other peers were also beaten by Xinghai Group's second-guarantee machine without fighting back. This can be said to be the point of life and death. If Xinghai Group is allowed to go on like this, our Tangshan Songshangji will not be able to sell at all. If it moves, it will withdraw from the Huaguo market, maybe the international market will also be defeated by the second guarantee machine of Xinghai Group.”
The meeting was discussed for a long time, and there was no good solution. The whole conference room was full of pressure. Maybe it was time for Matsugami to choose between life and death. Finally, the chairman concluded sadly: "Continue to observe. In a month, if it really doesn't work, we'll do it."
A few days later, on July 1st, Xinghai Group and the chairman's office Yang Hai has been abroad for a while. Today is the beginning of the month, and I want to report to the chairman on the sales work of the last month. Yang and Yang Haihan have a while to show overseas. Situation Yang Hai handed the sales sheet to the boss and said, "Our second-guarantee machine sales were good in June. If it weren't for the production capacity, it would not be a problem to sell tens of thousands of units. Yang took over the sales sheet. The first sheet was a handheld laser device. In June, a total of 4,676 handheld laser equipment were sold, of which 246 were exported, and 2,600 workbenches were sold. There were no workbenches sold overseas. First, the items were too heavy, and the packaging was troublesome. For the equipment, the sales performance in June was 584.7 million yuan and 910,200 US dollars. It is the largest source of income for Xinghai Group. The export of handheld laser equipment is the first export product of Xinghai Group. There are more than 100 units, which is not bad. The high profit is equivalent to selling more than 400 units in China. The second sales table is the sales situation of the second guarantee machine. In June, a total of 8395 units were sold, ranging from 350us1 to 50us3, and the number of units sold was 2678. , 1456, 235, 2356, 1345, 325, the total sales are 121,956,000. However, only 4,100 units were shipped last month, and they were produced by the second guarantee machine factory overtime , The monthly production capacity can reach 7,000 or 8,000 units. If the employees are well run-in, it can exceed 10,000 units in other sales businesses of Xinghai Group. There is no major fluctuation. "There is no way to ensure the production capacity of the second machine. The production line has just been put into operation, and the workers are in the running-in stage. It takes two or three months to get to the level of proficiency, and they work overtime every day. Last month, workers only took half a day off every week.”
Yang Wu sighed, "Mr. Yang, sometimes, selling too much can make people worry."
"Chairman, that's true. The salesperson doesn't dare to take orders, and keeps in touch with customers for the time being. I didn't expect our products to be so popular that we don't need to advertise. Customers and distributors have helped us promote it." Yang Hai felt his own The sales experience doesn't play a big role. After so many years of sales, this is the first time I encountered machinery and equipment snapping up my own company's second-guarantee machine.
Distributors in the cool machine industry engage in second-hand transfers and sell them at a higher price. Can we stop them?
Yang waved his hand and said with a smile: "Why do you want to stop it, let them fry it, the more dealers join in the fry, the better They also helped us promote, and we also saved the advertising costs. These dealers and There is no difference between the scalpers. The Xinghai Group started to sell at a higher price in July, and an official announcement has been issued. These dealers can’t buy the goods, and they also buy the direct selling price. The 500us1 of 13,000 yuan is sold at a price increase of 16,000, because many manufacturer bosses Demand, it changes hands quickly, and there is no need to take any risks. The cost is only the same-city shipping fee, and it only costs 20 to 30 yuan more. Even some small manufacturer bosses are involved, and they sell things to their peers. They are easy to sell, and they are still out of stock. , you don't have to worry about not being able to sell it. It's like some violent cars. The 4s store sells it at a higher price, but the customer specifies this product and doesn't want to buy other. It will be like this." Yang Hai laughed happily. In the past, when he was a salesman, he came to sell products. He could only bow his head to please customers, and even be troubled by customers. Now, Yang Hai feels that in front of these customers, he truly understands "people above people". , Just last night, an old customer called him and told him very politely, Mr. Yang, can you send me dozens of your second-guarantee machines? I really need them, and I can make a payment immediately. "Wang In general, your company does not have such a large demand. We have no stock. If you want, you can place an order, and it will take a month to deliver." After hearing the customer's needs, Yang Hai knew that he wanted to resell. Ultimately, this customer Taking into account the risk, I did not place an order. After all, the one-month delivery time is too long. Yang Hai is not worried about losing this large order. Most of the orders that have been signed have to be delayed in delivery, and the delayed delivery time is the longest. It may not be until three weeks later, "This is the second guarantee machine." Yang recently had a face full of joy. The next day, on July 2, Xinghai Group received an unexpected "guest"
Yang Hai suspects that there is something wrong with his appearance: Does he really resemble people from these two countries?
In fact, it is not. It is mainly because these customers think that Huaguo's technology is not very good, and they cannot produce excellent handheld laser equipment and secondary security machines. The products exhibited by Xinghai Group are these two equipments, and they can no longer be similar in other people's sites. The otc robot from the island country is used as a demonstration to attract passers-by like the industrial fair. otc is still its own competitor of the second guarantee machine. If the other party sees it, it is enough to hold exhibitions abroad. You cannot kneel on foreign brands, not to mention competitors. Zhiqi talked about being misunderstood. To be honest, Yang Hai also had a hard time distinguishing between East Asian people and some netizens. Those who looked familiar were Chinese people, and those who were more gentle were island people. Some netizens in China are different in terms of clothing, such as males, those who have short heads and like to wear jackets may be Chinese, with messy hair, those who wear shirts with short sleeves may be islanders, and those with ear studs, baseball caps and sweaters are possible She is from Bangzi Country and some senior netizens, even if the other party doesn't wear clothes or dress up, or doesn't even see anyone, they can guess who she is just by the sound!
The guide is amazing, such as Yejie Whatyi, Daqiaojiu, Orange Lisha... light characters, and I haven't seen the other person in person. If the other person is wearing clothes, these senior netizens can't recognize them. More and more, it will be deeply immersed in it, and it will be difficult to extricate itself. After a long time, Yang Hai thinks that the people of the island country use this "fine" culture to return to the topic. Xinghai Group's participation in the second guarantee machine of the big international mechanical element is not seen. On the other hand, the cost of the handheld laser device will save some face. If no order is sold, it would be a shame to lose face abroad. It is possible to sell handheld laser equipment or many foreign customers have never seen such equipment. Xinghai Group has passed the Because of the lawsuit with igp, Xinghai Laser has been well-known among its international counterparts for a few days and has not achieved much. On the last day of the exhibition, Yang Hai asked his colleagues to pack up and pack them back to China (Reality mapping problem, follow-up plot, modified by Tangshan Panasonic For Tangshan Songshang) Tangshan Songshang Connection Co., Ltd. is a division of Songshang Electric. Speaking of Songshang Electric, Chinese people should know that the product line of this island country company is very wide. In addition to home appliances, it also produces DVDs, dv, mp3 players, digital cameras, LCD TVs, notebook computers, etc. have also expanded to electronic parts, electrical parts, semiconductors, etc. There are hundreds of indirect and direct investment companies. This is a big deal, and its products are sold all over the world. Everywhere, the annual revenue is 78 trillion yen, which is equivalent to 340 billion rme machine. It is one of its more than 50 business divisions. In China, there is a Sino-foreign joint venture Tangshan Songshang Company, and the island country holds shares. 60%, and 40% of the Chinese side. Last year, the revenue was about 2 billion yuan, of which the second-guarantee machine accounted for the majority, reaching 1.5 billion yuan. However, in the last month, the second-guarantee machine of the Xinghai Group has been selling well in China, and it is still on sale. When the stock was out of stock, the industry dealers inquired about Xinghai Group, which also affected the sales performance of other two-guaranteed machine manufacturers. Of course, it attracted the attention of machine peers. Among them, Tangshan Songshang Company was one of them. Today, June 25th, they held a meeting. The chairman, vice chairman, general manager (president), R&D department leaders and core personnel, sales department leaders, and quality department leaders who participated in the market meeting, most of the company's leaders participated, I am very interested in this market research meeting Pay attention to Tangshan Songshang's high-level leaders are all islanders. These high-level executives have worked in China for more than ten years, are familiar with the situation in China, and can speak Chinese. Although the Chinese side holds 40% of the shares, there are no Chinese grassroots leaders and workers in the management. Of course, after the Huaguo meeting started, General Manager Mison said: "Xinghai Group's secondary security machine, everyone has seen it in the laboratory, I have to say that the competitor's secondary security machine is very exquisite in workmanship and willing to use materials. The R&D department disassembled their equipment, and the cables inside are very elegant and neat. To be honest, I have never seen a product with such a perfect cable in the secondary security machine industry, which shows that their chief designer is very powerful. The diagram design is not good, and the wiring is difficult to do well. Maybe people say that these invisible things are not important, the important thing is the quality of the connection of the product, then let the head of the R&D department tell it, no exaggeration, truthful The R&D chief said simply: "I I have tested Xinghai Group's 500us2 second-guarantee aircraft. Their flying rate is very low and the seam is smooth. They are indeed much stronger than our aircraft. The most important thing is that they are sold cheaply. I think this is a strong competitor to sell. The section chief nodded in agreement, and said nonchalantly: "Our recent sales of second-guarantee machines have been unsatisfactory, and the monthly average sales have dropped from 5,000 units to less than 3,000 units, and this is also the reason for the insufficient production capacity of Xinghai Group's second-guarantee machines, but Some customers would rather wait than buy a machine with the same function of our equipment. We sell about 35,000 in the market, while the other party sells it for 16,000. At the market price, we can't beat the other party. In my opinion, not only Only we Songshangji, other peers were also beaten by Xinghai Group's second-guarantee machine without fighting back. This can be said to be the point of life and death. If Xinghai Group is allowed to go on like this, our Tangshan Songshangji will not be able to sell at all. If it moves, it will withdraw from the Huaguo market, maybe the international market will also be defeated by the second guarantee machine of Xinghai Group.”
The meeting was discussed for a long time, and there was no good solution. The whole conference room was full of pressure. Maybe it was time for Matsugami to choose between life and death. Finally, the chairman concluded sadly: "Continue to observe. In a month, if it really doesn't work, we'll do it."
A few days later, on July 1st, Xinghai Group and the chairman's office Yang Hai has been abroad for a while. Today is the beginning of the month, and I want to report to the chairman on the sales work of the last month. Yang and Yang Haihan have a while to show overseas. Situation Yang Hai handed the sales sheet to the boss and said, "Our second-guarantee machine sales were good in June. If it weren't for the production capacity, it would not be a problem to sell tens of thousands of units. Yang took over the sales sheet. The first sheet was a handheld laser device. In June, a total of 4,676 handheld laser equipment were sold, of which 246 were exported, and 2,600 workbenches were sold. There were no workbenches sold overseas. First, the items were too heavy, and the packaging was troublesome. For the equipment, the sales performance in June was 584.7 million yuan and 910,200 US dollars. It is the largest source of income for Xinghai Group. The export of handheld laser equipment is the first export product of Xinghai Group. There are more than 100 units, which is not bad. The high profit is equivalent to selling more than 400 units in China. The second sales table is the sales situation of the second guarantee machine. In June, a total of 8395 units were sold, ranging from 350us1 to 50us3, and the number of units sold was 2678. , 1456, 235, 2356, 1345, 325, the total sales are 121,956,000. However, only 4,100 units were shipped last month, and they were produced by the second guarantee machine factory overtime , The monthly production capacity can reach 7,000 or 8,000 units. If the employees are well run-in, it can exceed 10,000 units in other sales businesses of Xinghai Group. There is no major fluctuation. "There is no way to ensure the production capacity of the second machine. The production line has just been put into operation, and the workers are in the running-in stage. It takes two or three months to get to the level of proficiency, and they work overtime every day. Last month, workers only took half a day off every week.”
Yang Wu sighed, "Mr. Yang, sometimes, selling too much can make people worry."
"Chairman, that's true. The salesperson doesn't dare to take orders, and keeps in touch with customers for the time being. I didn't expect our products to be so popular that we don't need to advertise. Customers and distributors have helped us promote it." Yang Hai felt his own The sales experience doesn't play a big role. After so many years of sales, this is the first time I encountered machinery and equipment snapping up my own company's second-guarantee machine.
Distributors in the cool machine industry engage in second-hand transfers and sell them at a higher price. Can we stop them?
Yang waved his hand and said with a smile: "Why do you want to stop it, let them fry it, the more dealers join in the fry, the better They also helped us promote, and we also saved the advertising costs. These dealers and There is no difference between the scalpers. The Xinghai Group started to sell at a higher price in July, and an official announcement has been issued. These dealers can’t buy the goods, and they also buy the direct selling price. The 500us1 of 13,000 yuan is sold at a price increase of 16,000, because many manufacturer bosses Demand, it changes hands quickly, and there is no need to take any risks. The cost is only the same-city shipping fee, and it only costs 20 to 30 yuan more. Even some small manufacturer bosses are involved, and they sell things to their peers. They are easy to sell, and they are still out of stock. , you don't have to worry about not being able to sell it. It's like some violent cars. The 4s store sells it at a higher price, but the customer specifies this product and doesn't want to buy other. It will be like this." Yang Hai laughed happily. In the past, when he was a salesman, he came to sell products. He could only bow his head to please customers, and even be troubled by customers. Now, Yang Hai feels that in front of these customers, he truly understands "people above people". , Just last night, an old customer called him and told him very politely, Mr. Yang, can you send me dozens of your second-guarantee machines? I really need them, and I can make a payment immediately. "Wang In general, your company does not have such a large demand. We have no stock. If you want, you can place an order, and it will take a month to deliver." After hearing the customer's needs, Yang Hai knew that he wanted to resell. Ultimately, this customer Taking into account the risk, I did not place an order. After all, the one-month delivery time is too long. Yang Hai is not worried about losing this large order. Most of the orders that have been signed have to be delayed in delivery, and the delayed delivery time is the longest. It may not be until three weeks later, "This is the second guarantee machine." Yang recently had a face full of joy. The next day, on July 2, Xinghai Group received an unexpected "guest"
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