v2 Chapter 361： Pre-sale shakes the world
【Rebirth 2008: I can make money by reading】【】
"Xinghai Hummer EV new car pre-sale, low price of 144,800 dollars, high price of 188,800 dollars, can it be popular? 》
With the debut of Xinghai Group's new Hummer EV, it will have a big impact on the market of medium and large **** off-road vehicles and million-dollar SUVs.
As the pre-sale day is approaching, media reports are overwhelming and there are different opinions.
After all, this big man with black technology has recently caught the attention of the public in the test drive of the riders on the road, and it is difficult not to know it.
July 1, 2012, at half past seven in the morning.
Davies drove a 2001 Toyota Domineering and came to Philadelphia's King of Prussia Mall very early, which opened in 1962 and covers an area of about 2.8 million square feet, or about 270,000 square meters, known as the world The seventh largest department store, where he and his family often shop.
The King of Prussia shopping center doesn't open until nine in the morning, and at the same time, Hummer starts taking reservations for new cars at nine in the morning.
Davis had a test drive of the Hummer EV two days ago and knew the specific location of the Hummer EV store.
The Hummer EV store is on the first floor of the shopping center, and the store next door is a brand clothing store.
This kind of sales model of opening car stores in shopping malls makes people feel very novel. When they see the big car, they can't help but go in and take a look, which has become a beautiful landscape of the shopping center.
In the past few days, the Hummer EV store has just opened, and it was crowded with riders all day.
There are many customers who want to add money to buy a show car, but don’t want to wait for a new car, but the salesperson of the business said that the company is not allowed to sell it, but only accepts reservations, and the car has not yet been displayed. After booking, it will take at least half a year to get the car. Time comparison long.
Some people don't want to be the first to eat crabs, but there are still many riders who feel very good after a test drive, so they make up their minds to buy this Hummer EV, and Davis is one of them. He wants to give Toyota overbearing. Changed.
The latest top-of-the-line Toyota Domineering is pretty good, but after comparing it with the Hummer EV, it instantly feels bad.
The overbearing size is large, but it is not as large as the Hummer EV, which directly subverts people's perception of off-road vehicles.
Davis reconfirmed the model, color, and configuration he had chosen. After 8 o'clock this morning, he could make a $5,000 deposit in advance, but he could not confirm the success, and he could refund at any time, giving the customer a chance to go back.
The order number must be confirmed by the sales staff, and the information will be sent to the company headquarters, and the order number will be officially generated, and the reservation will be considered a success.
I heard from the salesman that the company's pre-sale volume is limited this time, and there are a lot of test drives, so the pre-sale may be very popular. I told him that it is best to queue up early, otherwise it will be difficult to grab the pre-sale quota.
It was still half an hour before the shopping center opened at 9:00, but dozens of people had gathered outside the gate, basically for the Hummer EV, otherwise they would not have come so early, and the shopping center did not have any preferential shopping activities.
As the time got closer and closer to nine o'clock, more than three hundred people gathered outside the gate, some of them from a few families to join in the fun, and more and more people crowded in.
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Now, seeing so many people wanting to grab pre-sale spots, everyone is a little uneasy.
Davis knows something about Hummer. For this pre-sale, there are nearly 200 stores across the country. If there are so many people in each store, there must be people who can't snap up the pre-sale quota. I heard that 50,000 pre-sale are open. quota.
I don’t know who or which rider is so stupid. Telling this information that not all riders know, there was a riot at the scene.
FU*K!
Davis couldn't help but scold the idiot. He had nothing to analyze. There are less than 200 stores in the country, and there are only 250 places in the pre-sale.
The management of the shopping center was shocked when they knew about this situation, and asked the security to maintain the order and let everyone line up in five lines.
At nine o'clock in the morning, three or four hundred people lined up outside the gate. Many passers-by also came to join in the fun, and there were hundreds of people outside the line.
The riders were worried that they would not be able to grab the pre-sale places. The moment the door of the shopping center opened, people in line crowded into the shopping center and ran to the Hummer store.
Shopping malls limited traffic, which prevented stampedes.
Davis was in front of the line, and when it was his turn to enter the mall, he rushed to the Hummer EV store.
Hummer dealers seem to have foreseen today's scene and hired a number of temporary security guards to maintain orderly queues.
Arranged in three columns in total.
Davis was in one of the columns. He probably counted it. There were about 20 people in front of him, and there were about 60 people in the third column. Now he just hoped that the sales staff would be more efficient.
After a while, there was a crowd of people inside and outside the store.
"FU*K, I'll line up first!"
"FYOURMOM, grab what grab, didn't you see everyone lining up?"
"I'll kill you if you cut in again!"
The back and forth were all those words of national scolding. Fortunately, the security guards were able to maintain the team and prevent people from jumping in the queue.
The customers in the back want to spend money to buy the front, but everyone is not short of money, and they are definitely not willing.
If you are in China, there may be scalpers lining up.
But even if it does, the Hummer store doesn't approve, and other customers certainly don't like it either.
The efficiency of the sales staff confirming the pre-sale information and entering the information is relatively fast, and it can be done in a minute or two, but some customers are still hesitating which one to choose, what color, what configuration, and even have not downloaded the APP, and the delay will be long. After a while, I was urged by the people in the queue behind.
When the merchant saw that there were many people in the queue, they issued a queuing number, and ten people lined up after calling the number. This way of solving the queuing was very good, and the store was not so crowded.
The riders who are outside the last tens of numbers can go to other stores for a stroll first, but if they miss the call, they really miss the pre-sale, and no one is to blame.
Davis got the number 58 and found that there were still about 40 people in front of him. He felt that he could not get his turn for an hour. After walking around the shopping center, he came back and found that there were more than 20 people in front of him.
After waiting for more than ten minutes, I called to number 50-59 to prepare to line up, and Davis hurried to line up.
About ten minutes later, it was Davis' turn. He opened the mobile APP, opened the order number, and the staff confirmed his identity information and order information, and asked him about the full payment or loan, and whether there was any problem with the credit report. After feeling that there is no problem, enter the relevant information, and the order information is confirmed successfully.
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Another staff member gave him a contract, asked him to sign a pre-sale contract, and after signing it, gave him a copy.
If it cannot be implemented due to bank loan reasons, the deposit can be refunded, but if the customer unilaterally breaks the contract, the deposit will not be refunded. If the manufacturer fails to deliver the car on time, according to the contract, double daily interest will be compensated.
Of course, the regular interest rate of Beautiful Country is very low, and no customer cares about the interest of five thousand dollars.
Davis got the paper contract, relieved, and checked the time, it was more than ten o'clock in the morning.
I glanced at the Hummer EV store, and there were many people on the scene. The staff did not entertain test drives this year, but they could still see the cars.
There are so many people today. Davis touched another Hummer EV before leaving the store. To get the current car, the salesperson said that he should pay more attention to the personal order information of the Hummer APP for at least half a year.
He opened the APP order, checked the progress, and found that the two processes of "deposit payment" - "order confirmation" have been completed, and the next step is "hummer company confirmation", "dealer lock order settlement", "vehicle to be scheduled for production" , "Scheduled production", "In production", "Production completed", "Logistics warehouse has been received", "Transportation", "Delivery by appointment", "Order completed" and other processes have not gone.
Each process shows the time node, which makes him feel that Hummer has done a very good job, letting customers know what progress their car has reached, avoiding anxiety, and if he reaches the appointment delivery stage, he is also ready for the rest of the car. payment to complete the final order.
Davis went to the supermarket to buy items, put the goods in his old car, ate a piece of bread, and planned to go to the Hummer store.
Seeing that many people are still queuing, some riders are waiting while nibbling on hamburgers. It takes time for the staff to confirm the order. It seems that the task cannot be completed in the morning.
So many riders are waiting to buy a car, which shows that everyone is optimistic about the Hummer EV. Davis feels that he has not made the wrong choice.
No need to guess, there must be many riders who can't get the pre-sale car.
…
Muyang has been paying attention to the pre-sale of Hummer EV. When he heard that there are many customers for test drives, he noticed that the pre-sale day will be more popular. Hummer has also prepared various emergency plans. John has communicated with Muyang.
yesterday.
John personally called Muyang, and he was very excited: "BOSS, we are on fire! Hummer EV is on fire, Hummer is on the rise again, thank the boss for giving me this opportunity."
Mu Yang understands John's mood. After all, the Hummer is declining in his hands, and he values performance more than anyone else.
Mu Yang solemnly explained: "John, you must take emergency measures, just in case, I don't want a stampede accident on the day of the pre-sale, and you don't want to be on the media news, you must take safety measures, and at the same time do a good job in reception services. "
"Don't worry, boss, I have this experience, and I have hired temporary security guards. At the same time, I will let employees treat customers with the same respect as God."
When Mu Yang heard John say this, it means that the preparations have really been done, so there is no need to worry about the rest. He must have thought about it, and finally said an encouraging word: "Well, I hope our pre-sale is successful, but Most importantly, mass production must go smoothly, otherwise everything will be in vain.”
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The pre-sale of Hummer EV is hot. Media reporters from Beautiful Country interviewed the pre-owners. The pre-owners who successfully received the order were very excited. At the same time, they were a little worried about the mass production of Hummer.
The sales scene was very hot, and the media carried out crazy reports.
Domestic riders who plan to buy Hummer EVs also pay attention to the progress of pre-sale. If overseas pre-sale is hot, most of them will have to build factories in China to realize the localization of Hummer EVs.
Beautiful country is direct sales, other countries are distributors.
It is only sold in North America for the time being and has not yet been opened to the EN market.
The pre-sale is at 9:00 in the morning, and most stores actually confirm the order after 9:00.
At 2:30 in the afternoon, the pre-sale results came out.
50,000 vehicles!
50,000 pre-sale vehicles in 5.5 hours!
crazy!
It was a car sales carnage that shook all the gasoline car dealers.
The price of a Hummer EV is not low. There are 50,000 Hummer EVs, and there is no limit to the ratio of low-end and high-end models, but most people choose the low-end version and feel that the low-end version is enough to deal with it. After all, it is still $44,000 less.
If these 50,000 vehicles can be successfully delivered, and if there is no pre-owner breaking the contract, the transaction value will be at least 7.2 billion US dollars.
In fact, this pre-sale speed is not a big deal. In 2022, the new Chevrolet pure electric pickup model Silverado EV, with a starting price of $105,000, announced that 10,000 units were sold out within 12 minutes after its release. 150,000 pre-sale.
The same Ford electric car, the F-150 Lightning, pre-sold more than 200,000 units that year.
For the Hummer EV in 2022, 10,000 units will be pre-sold in ten minutes, and hundreds of thousands of units will be pre-sold that year.
In those days, the deposit was paid directly on the APP, which could be confirmed directly.
If Xinghai Hummer adopts the method that users can directly confirm the order, it can still pre-sell 10,000 vehicles in ten minutes, or even more.
Moreover, pre-sale of 10,000 vehicles in ten minutes does not mean that 60,000 vehicles can be pre-sold in one hour.
These users, after observing for at least two months, waited for the pre-sale to open and snap up.
Today, the pre-owners of the Xinghai Hummer have also observed the Hummer EV for a long time and conducted a test drive during this period. In fact, these orders are accumulated by customers for a long time.
The first batch of 50,000 units sold out!
There are still many customers who can't grab the pre-sale places.
Hummer can't increase the pre-sale. The current production line capacity is like this. There is only one production line with an annual production capacity of 50,000 vehicles. It will take at least ten months to deliver these 50,000 vehicles. If the production does not go well, more than Delivery within a year is normal.
If you want to increase production capacity, you need to prepare at least eight months, including plant construction, production line manufacturing, commissioning, employee training and other work.
Not only Xinghai Hummer Company wants to expand production capacity, but also Xinghai Group's battery factory and motor factory should expand production capacity.
Now it can be determined that Xinghai Hummer must add at least one production line in the beautiful country, so that the production capacity can meet the market demand.
Inside and outside the Hummer EV store, after being told that the 50,000 pre-sale spots were sold out, customers who had not successfully placed an order were very dissatisfied and shouted.
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"We want a car, we must get a car!"
"Why only sell 50,000 cars, we are not short of money, we only need cars!"
"We can wait, please let go of the pre-sale, I've been waiting for hours!"
"FU*K, 50,000 cars were sold out so quickly, I would have known earlier! I would have known that there was nothing going on last night, so I couldn't get up in the morning."
The security guards worked hard to maintain the very dissatisfied customers at the scene. Some customers were so angry that they wanted to smash the store. The store manager had to stand up and explain:
"Everyone, I'm very sorry. After more than 50,000 vehicles, I can't place an order. The system does not recognize it. This is because the company's production capacity is limited. Our company currently only has one production line, and the annual production capacity is limited. Three days ago, we announced the pre-sale volume. Yes, some customers may not have received the message.
For customers who have obtained the queue number but cannot place an order, our company will compensate each customer with a $50 shopping card.
I believe that our Hummer EV sales are so good, the headquarters will make the next decision, please wait for the official information announcement later. "
As soon as they heard that there was a $50 shopping card, most people felt relieved. This car dealer is quite kind, at least there is no queue in vain.
But many customers are still dissatisfied. They only want the car. Even if the price is increased, they just want to get the pre-sale order, or they can sell the show car to them.
Of course, it is impossible to sell the show car. After the show car is sold, the company does not allow it to promote it.
When the customer could not get the car, Xinghai Hummer Company immediately compensated the shopping card for hundreds of thousands of dollars, comforting most customers.
The more tempered customers saw that they could not change the decision of the manufacturer, and finally stopped, feeling that it was useless to make trouble.
Beautiful country at five o'clock in the afternoon.
Nathan, vice president of GM who bet $100 million with Muyang, was intercepted by media reporters for an interview. Nathan was also happy to see this and said bluntly:
"As I said earlier, no matter how good the pre-sale is, it only shows half the success, how many car dealers are unable to deliver the new car according to the order; or after the new car is delivered, many problems are found and they have to be recycled and maintained.
It is not so easy for Xinghai Hummer to complete the delivery of 50,000 new vehicles by July next year. It also takes time to increase the production line. "
This time, most netizens are not optimistic about Nathan, but they have to admit that his words are very reasonable. The pre-sale is good and the new car can be delivered on time.
If there are many problems with the new car, many customers will cancel their orders and no deposit will be required.
Moreover, the production capacity is limited, and whether it can complete the production of 50,000 new cars is a big problem.
But no matter what, the pre-sale of Hummer EV is huge, which is a fact that anyone has to admit Various brand car manufacturers have seen the bright prospects of new energy vehicles.
On July 2, Muyang officially announced on Weibo: "Huaguo will open domestic pre-sale of Hummer EV on October 1. The pre-sale price of the low-end version is 930,000 yuan, and the pre-sale price of the high-end version is 120 yuan. 10,000 yuan, and the deposit is 10,000 yuan.
Pre-sale volume is 50,000 units.
The delivery time is relatively long, and friends who are interested and patient can place an order. "
At the same time, the official website of Xinghai Group also officially announced Muyang's decision and established Xinghai Hummer Huaguo Company.
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The pricing of domestic Hummer EV, Muyang discussed with the strategy department.
The overall price is slightly lower than the overseas price of 50,000-80,000 yuan, which cannot be too much lower, otherwise it will cause dissatisfaction among overseas customers;
It must not be too low, otherwise the Chinese people say that the Xinghai Group is not authentic, and it is expensive to sell it to the Chinese people, and they are definitely not willing to pay the IQ tax.
Domestic factories are built, and the cars produced are not only supplied domestically, but also supplied to neighboring countries.
Mu Yang's decision was supported by the majority of netizens, who were applauded in the comment area.
In particular, riders with strong purchasing power have decided to wait for the domestic pre-sale of Hummer EV, cancel the purchase of foreign brand cars, and support domestic cars.
The fact that the Hummer EV can be sold in the beautiful country shows that people are optimistic about the Xinghai Group's car, and foreigners all recognize it. Why don't Chinese people recognize it.
Although Hummer EV is an overseas brand, it is a domestic independent property right, and it is correct to say that it is a domestic car.
The Hummer EV, this time, truly shook the world.
"Xinghai Hummer EV new car pre-sale, low price of 144,800 dollars, high price of 188,800 dollars, can it be popular? 》
With the debut of Xinghai Group's new Hummer EV, it will have a big impact on the market of medium and large **** off-road vehicles and million-dollar SUVs.
As the pre-sale day is approaching, media reports are overwhelming and there are different opinions.
After all, this big man with black technology has recently caught the attention of the public in the test drive of the riders on the road, and it is difficult not to know it.
July 1, 2012, at half past seven in the morning.
Davies drove a 2001 Toyota Domineering and came to Philadelphia's King of Prussia Mall very early, which opened in 1962 and covers an area of about 2.8 million square feet, or about 270,000 square meters, known as the world The seventh largest department store, where he and his family often shop.
The King of Prussia shopping center doesn't open until nine in the morning, and at the same time, Hummer starts taking reservations for new cars at nine in the morning.
Davis had a test drive of the Hummer EV two days ago and knew the specific location of the Hummer EV store.
The Hummer EV store is on the first floor of the shopping center, and the store next door is a brand clothing store.
This kind of sales model of opening car stores in shopping malls makes people feel very novel. When they see the big car, they can't help but go in and take a look, which has become a beautiful landscape of the shopping center.
In the past few days, the Hummer EV store has just opened, and it was crowded with riders all day.
There are many customers who want to add money to buy a show car, but don’t want to wait for a new car, but the salesperson of the business said that the company is not allowed to sell it, but only accepts reservations, and the car has not yet been displayed. After booking, it will take at least half a year to get the car. Time comparison long.
Some people don't want to be the first to eat crabs, but there are still many riders who feel very good after a test drive, so they make up their minds to buy this Hummer EV, and Davis is one of them. He wants to give Toyota overbearing. Changed.
The latest top-of-the-line Toyota Domineering is pretty good, but after comparing it with the Hummer EV, it instantly feels bad.
The overbearing size is large, but it is not as large as the Hummer EV, which directly subverts people's perception of off-road vehicles.
Davis reconfirmed the model, color, and configuration he had chosen. After 8 o'clock this morning, he could make a $5,000 deposit in advance, but he could not confirm the success, and he could refund at any time, giving the customer a chance to go back.
The order number must be confirmed by the sales staff, and the information will be sent to the company headquarters, and the order number will be officially generated, and the reservation will be considered a success.
I heard from the salesman that the company's pre-sale volume is limited this time, and there are a lot of test drives, so the pre-sale may be very popular. I told him that it is best to queue up early, otherwise it will be difficult to grab the pre-sale quota.
It was still half an hour before the shopping center opened at 9:00, but dozens of people had gathered outside the gate, basically for the Hummer EV, otherwise they would not have come so early, and the shopping center did not have any preferential shopping activities.
As the time got closer and closer to nine o'clock, more than three hundred people gathered outside the gate, some of them from a few families to join in the fun, and more and more people crowded in.
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Now, seeing so many people wanting to grab pre-sale spots, everyone is a little uneasy.
Davis knows something about Hummer. For this pre-sale, there are nearly 200 stores across the country. If there are so many people in each store, there must be people who can't snap up the pre-sale quota. I heard that 50,000 pre-sale are open. quota.
I don’t know who or which rider is so stupid. Telling this information that not all riders know, there was a riot at the scene.
FU*K!
Davis couldn't help but scold the idiot. He had nothing to analyze. There are less than 200 stores in the country, and there are only 250 places in the pre-sale.
The management of the shopping center was shocked when they knew about this situation, and asked the security to maintain the order and let everyone line up in five lines.
At nine o'clock in the morning, three or four hundred people lined up outside the gate. Many passers-by also came to join in the fun, and there were hundreds of people outside the line.
The riders were worried that they would not be able to grab the pre-sale places. The moment the door of the shopping center opened, people in line crowded into the shopping center and ran to the Hummer store.
Shopping malls limited traffic, which prevented stampedes.
Davis was in front of the line, and when it was his turn to enter the mall, he rushed to the Hummer EV store.
Hummer dealers seem to have foreseen today's scene and hired a number of temporary security guards to maintain orderly queues.
Arranged in three columns in total.
Davis was in one of the columns. He probably counted it. There were about 20 people in front of him, and there were about 60 people in the third column. Now he just hoped that the sales staff would be more efficient.
After a while, there was a crowd of people inside and outside the store.
"FU*K, I'll line up first!"
"FYOURMOM, grab what grab, didn't you see everyone lining up?"
"I'll kill you if you cut in again!"
The back and forth were all those words of national scolding. Fortunately, the security guards were able to maintain the team and prevent people from jumping in the queue.
The customers in the back want to spend money to buy the front, but everyone is not short of money, and they are definitely not willing.
If you are in China, there may be scalpers lining up.
But even if it does, the Hummer store doesn't approve, and other customers certainly don't like it either.
The efficiency of the sales staff confirming the pre-sale information and entering the information is relatively fast, and it can be done in a minute or two, but some customers are still hesitating which one to choose, what color, what configuration, and even have not downloaded the APP, and the delay will be long. After a while, I was urged by the people in the queue behind.
When the merchant saw that there were many people in the queue, they issued a queuing number, and ten people lined up after calling the number. This way of solving the queuing was very good, and the store was not so crowded.
The riders who are outside the last tens of numbers can go to other stores for a stroll first, but if they miss the call, they really miss the pre-sale, and no one is to blame.
Davis got the number 58 and found that there were still about 40 people in front of him. He felt that he could not get his turn for an hour. After walking around the shopping center, he came back and found that there were more than 20 people in front of him.
After waiting for more than ten minutes, I called to number 50-59 to prepare to line up, and Davis hurried to line up.
About ten minutes later, it was Davis' turn. He opened the mobile APP, opened the order number, and the staff confirmed his identity information and order information, and asked him about the full payment or loan, and whether there was any problem with the credit report. After feeling that there is no problem, enter the relevant information, and the order information is confirmed successfully.
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Another staff member gave him a contract, asked him to sign a pre-sale contract, and after signing it, gave him a copy.
If it cannot be implemented due to bank loan reasons, the deposit can be refunded, but if the customer unilaterally breaks the contract, the deposit will not be refunded. If the manufacturer fails to deliver the car on time, according to the contract, double daily interest will be compensated.
Of course, the regular interest rate of Beautiful Country is very low, and no customer cares about the interest of five thousand dollars.
Davis got the paper contract, relieved, and checked the time, it was more than ten o'clock in the morning.
I glanced at the Hummer EV store, and there were many people on the scene. The staff did not entertain test drives this year, but they could still see the cars.
There are so many people today. Davis touched another Hummer EV before leaving the store. To get the current car, the salesperson said that he should pay more attention to the personal order information of the Hummer APP for at least half a year.
He opened the APP order, checked the progress, and found that the two processes of "deposit payment" - "order confirmation" have been completed, and the next step is "hummer company confirmation", "dealer lock order settlement", "vehicle to be scheduled for production" , "Scheduled production", "In production", "Production completed", "Logistics warehouse has been received", "Transportation", "Delivery by appointment", "Order completed" and other processes have not gone.
Each process shows the time node, which makes him feel that Hummer has done a very good job, letting customers know what progress their car has reached, avoiding anxiety, and if he reaches the appointment delivery stage, he is also ready for the rest of the car. payment to complete the final order.
Davis went to the supermarket to buy items, put the goods in his old car, ate a piece of bread, and planned to go to the Hummer store.
Seeing that many people are still queuing, some riders are waiting while nibbling on hamburgers. It takes time for the staff to confirm the order. It seems that the task cannot be completed in the morning.
So many riders are waiting to buy a car, which shows that everyone is optimistic about the Hummer EV. Davis feels that he has not made the wrong choice.
No need to guess, there must be many riders who can't get the pre-sale car.
…
Muyang has been paying attention to the pre-sale of Hummer EV. When he heard that there are many customers for test drives, he noticed that the pre-sale day will be more popular. Hummer has also prepared various emergency plans. John has communicated with Muyang.
yesterday.
John personally called Muyang, and he was very excited: "BOSS, we are on fire! Hummer EV is on fire, Hummer is on the rise again, thank the boss for giving me this opportunity."
Mu Yang understands John's mood. After all, the Hummer is declining in his hands, and he values performance more than anyone else.
Mu Yang solemnly explained: "John, you must take emergency measures, just in case, I don't want a stampede accident on the day of the pre-sale, and you don't want to be on the media news, you must take safety measures, and at the same time do a good job in reception services. "
"Don't worry, boss, I have this experience, and I have hired temporary security guards. At the same time, I will let employees treat customers with the same respect as God."
When Mu Yang heard John say this, it means that the preparations have really been done, so there is no need to worry about the rest. He must have thought about it, and finally said an encouraging word: "Well, I hope our pre-sale is successful, but Most importantly, mass production must go smoothly, otherwise everything will be in vain.”
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【Rebirth 2008: I can make money by reading】【】
The pre-sale of Hummer EV is hot. Media reporters from Beautiful Country interviewed the pre-owners. The pre-owners who successfully received the order were very excited. At the same time, they were a little worried about the mass production of Hummer.
The sales scene was very hot, and the media carried out crazy reports.
Domestic riders who plan to buy Hummer EVs also pay attention to the progress of pre-sale. If overseas pre-sale is hot, most of them will have to build factories in China to realize the localization of Hummer EVs.
Beautiful country is direct sales, other countries are distributors.
It is only sold in North America for the time being and has not yet been opened to the EN market.
The pre-sale is at 9:00 in the morning, and most stores actually confirm the order after 9:00.
At 2:30 in the afternoon, the pre-sale results came out.
50,000 vehicles!
50,000 pre-sale vehicles in 5.5 hours!
crazy!
It was a car sales carnage that shook all the gasoline car dealers.
The price of a Hummer EV is not low. There are 50,000 Hummer EVs, and there is no limit to the ratio of low-end and high-end models, but most people choose the low-end version and feel that the low-end version is enough to deal with it. After all, it is still $44,000 less.
If these 50,000 vehicles can be successfully delivered, and if there is no pre-owner breaking the contract, the transaction value will be at least 7.2 billion US dollars.
In fact, this pre-sale speed is not a big deal. In 2022, the new Chevrolet pure electric pickup model Silverado EV, with a starting price of $105,000, announced that 10,000 units were sold out within 12 minutes after its release. 150,000 pre-sale.
The same Ford electric car, the F-150 Lightning, pre-sold more than 200,000 units that year.
For the Hummer EV in 2022, 10,000 units will be pre-sold in ten minutes, and hundreds of thousands of units will be pre-sold that year.
In those days, the deposit was paid directly on the APP, which could be confirmed directly.
If Xinghai Hummer adopts the method that users can directly confirm the order, it can still pre-sell 10,000 vehicles in ten minutes, or even more.
Moreover, pre-sale of 10,000 vehicles in ten minutes does not mean that 60,000 vehicles can be pre-sold in one hour.
These users, after observing for at least two months, waited for the pre-sale to open and snap up.
Today, the pre-owners of the Xinghai Hummer have also observed the Hummer EV for a long time and conducted a test drive during this period. In fact, these orders are accumulated by customers for a long time.
The first batch of 50,000 units sold out!
There are still many customers who can't grab the pre-sale places.
Hummer can't increase the pre-sale. The current production line capacity is like this. There is only one production line with an annual production capacity of 50,000 vehicles. It will take at least ten months to deliver these 50,000 vehicles. If the production does not go well, more than Delivery within a year is normal.
If you want to increase production capacity, you need to prepare at least eight months, including plant construction, production line manufacturing, commissioning, employee training and other work.
Not only Xinghai Hummer Company wants to expand production capacity, but also Xinghai Group's battery factory and motor factory should expand production capacity.
Now it can be determined that Xinghai Hummer must add at least one production line in the beautiful country, so that the production capacity can meet the market demand.
Inside and outside the Hummer EV store, after being told that the 50,000 pre-sale spots were sold out, customers who had not successfully placed an order were very dissatisfied and shouted.
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【Rebirth 2008: I can make money by reading】【】
"We want a car, we must get a car!"
"Why only sell 50,000 cars, we are not short of money, we only need cars!"
"We can wait, please let go of the pre-sale, I've been waiting for hours!"
"FU*K, 50,000 cars were sold out so quickly, I would have known earlier! I would have known that there was nothing going on last night, so I couldn't get up in the morning."
The security guards worked hard to maintain the very dissatisfied customers at the scene. Some customers were so angry that they wanted to smash the store. The store manager had to stand up and explain:
"Everyone, I'm very sorry. After more than 50,000 vehicles, I can't place an order. The system does not recognize it. This is because the company's production capacity is limited. Our company currently only has one production line, and the annual production capacity is limited. Three days ago, we announced the pre-sale volume. Yes, some customers may not have received the message.
For customers who have obtained the queue number but cannot place an order, our company will compensate each customer with a $50 shopping card.
I believe that our Hummer EV sales are so good, the headquarters will make the next decision, please wait for the official information announcement later. "
As soon as they heard that there was a $50 shopping card, most people felt relieved. This car dealer is quite kind, at least there is no queue in vain.
But many customers are still dissatisfied. They only want the car. Even if the price is increased, they just want to get the pre-sale order, or they can sell the show car to them.
Of course, it is impossible to sell the show car. After the show car is sold, the company does not allow it to promote it.
When the customer could not get the car, Xinghai Hummer Company immediately compensated the shopping card for hundreds of thousands of dollars, comforting most customers.
The more tempered customers saw that they could not change the decision of the manufacturer, and finally stopped, feeling that it was useless to make trouble.
Beautiful country at five o'clock in the afternoon.
Nathan, vice president of GM who bet $100 million with Muyang, was intercepted by media reporters for an interview. Nathan was also happy to see this and said bluntly:
"As I said earlier, no matter how good the pre-sale is, it only shows half the success, how many car dealers are unable to deliver the new car according to the order; or after the new car is delivered, many problems are found and they have to be recycled and maintained.
It is not so easy for Xinghai Hummer to complete the delivery of 50,000 new vehicles by July next year. It also takes time to increase the production line. "
This time, most netizens are not optimistic about Nathan, but they have to admit that his words are very reasonable. The pre-sale is good and the new car can be delivered on time.
If there are many problems with the new car, many customers will cancel their orders and no deposit will be required.
Moreover, the production capacity is limited, and whether it can complete the production of 50,000 new cars is a big problem.
But no matter what, the pre-sale of Hummer EV is huge, which is a fact that anyone has to admit Various brand car manufacturers have seen the bright prospects of new energy vehicles.
On July 2, Muyang officially announced on Weibo: "Huaguo will open domestic pre-sale of Hummer EV on October 1. The pre-sale price of the low-end version is 930,000 yuan, and the pre-sale price of the high-end version is 120 yuan. 10,000 yuan, and the deposit is 10,000 yuan.
Pre-sale volume is 50,000 units.
The delivery time is relatively long, and friends who are interested and patient can place an order. "
At the same time, the official website of Xinghai Group also officially announced Muyang's decision and established Xinghai Hummer Huaguo Company.
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【Rebirth 2008: I can make money by reading】【】
The pricing of domestic Hummer EV, Muyang discussed with the strategy department.
The overall price is slightly lower than the overseas price of 50,000-80,000 yuan, which cannot be too much lower, otherwise it will cause dissatisfaction among overseas customers;
It must not be too low, otherwise the Chinese people say that the Xinghai Group is not authentic, and it is expensive to sell it to the Chinese people, and they are definitely not willing to pay the IQ tax.
Domestic factories are built, and the cars produced are not only supplied domestically, but also supplied to neighboring countries.
Mu Yang's decision was supported by the majority of netizens, who were applauded in the comment area.
In particular, riders with strong purchasing power have decided to wait for the domestic pre-sale of Hummer EV, cancel the purchase of foreign brand cars, and support domestic cars.
The fact that the Hummer EV can be sold in the beautiful country shows that people are optimistic about the Xinghai Group's car, and foreigners all recognize it. Why don't Chinese people recognize it.
Although Hummer EV is an overseas brand, it is a domestic independent property right, and it is correct to say that it is a domestic car.
The Hummer EV, this time, truly shook the world.
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