v2 Chapter 403： Not talking is the best PR
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Just a few days later, Muyang optimized and upgraded the CAD he made in the early years.
Xinghai Group's CAD, Muyang named "XHCAD", users can choose their own modules.
The domestic annual fee is priced at 666 yuan, the quarterly fee is 188 yuan, and the monthly fee is 68 yuan; the overseas annual fee is 3,680 US dollars, and the free trial period is still one month.
The number of CAD users is more, which can be said to be several times that of 3D software.
At present, XHCAD is mainly aimed at users in the machinery industry. There is no plug-in in the construction industry. The convenience of use is not as good as the old brand CAD that has been studying the construction industry for many years.
Muyang compresses the AD and XHCAD installation packages. The 0.99G of the AD installation package is compressed to only 99M, while the 256M of the XHCAD installation package is compressed to only 25M in size, and the download speed of customers is faster.
After the one-month service is leased, the server is no longer rented, and the server that the company has just built is used to run the Xinghai system website.
XHCAD and the updated AD software were released at the end of April. Just after the Labor Day, the free period for the first wave of users to use AD expired. During the trial period of the past month, AD has won unanimous praise from users and outperformed the market. All 3D drawing software.
As a result, the number of people paying for AD has soared.
As of May 1, in China, AD sales have reached 2 million person-times, with sales of more than 1.2 billion; overseas, a total of more than 10,000 copies have been sold, with revenue of more than 56 million US dollars.
This revenue looks very good, but the real revenue is from May 1 to the beginning of June, which can basically lock in this year's revenue.
XHCAD is on the shelves, and Xinghai Systems has another gold-absorbing project.
Compared with AD, Muyang is more optimistic about XHCAD in terms of revenue.
Muyang tossed out two industrial software at will, and the annual revenue is expected to reach 10 billion yuan, and there are no after-sales service costs and on-site service costs, and the profit margin is higher.
Sure enough, it is easy to make money by being the world's number one in any one.
In the past month, no team or individual has been able to crack the AD software, and the reward of 100 million yuan is hanging like this, attracting more and more customers.
For the competitors, this 100 million yuan is like a sword inserted in their field, interfering with their operation and threatening their status, but they have no ability to pull it out.
During this period, Dassault Company was robbed of some 3D customer orders by Xinghai Group, while Dassault Company used press releases to be critical in the media, and General Taiji used
The disadvantages of using Xinghai Group's AD software, saying that AD is a software without door-to-door service and after-sales service, customers will have all kinds of worries after buying it, it is not worth spending so much money to buy it, and accusing Xinghai Group of making this money is too unconscionable .
Xinghai Group also did not check which competitor hacked them. Generally, the reviews written by customers are not so professional. Only when competitors collect various evidence to fight back, can they write so professionally.
The public relations of Xinghai Group said: "The on-site service and after-sales service are indeed true, I apologize to the customer, and at the same time say that the purchase of AD software, 5,000 US dollars does not include on-site service and after-sales service, this is to reduce operating costs, otherwise the price will be higher. , the customer can not afford it, this is also because the development cost of the powerful AD software is very high, and such a sales plan has to be adopted.
At the same time, the powerful AD software is easy to learn and understand, and there are no loopholes. If there were, the reward of 100 million yuan would have been seized long ago.
If the customer cannot accept this service method of Xinghai Group, as long as the serial number is not activated, it can be refunded. "
Competitors such as Dassault Company are helpless when they see this kind of public relations reply. They complain about Xinghai Group's way of shirk its responsibility: We can refund whether TMD loves it or not!
They hope to see Xinghai Group fall into the after-sales service quagmire, and hope to spend more money on after-sales service and on-site service, but Xinghai Group is not fooled.
If you start out as a bad person, and suddenly do a good thing one day, then he may be a good person;
If you have always been a good person, if you do one wrong thing one day, you will be completely denied this person, and you will feel that this person is a big bad person. No (this chapter is not over, click on the next page to continue)
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I know what it is. The 61-year-old chairman of Dassault Corporation, Oriel Dassault, has been very troubled recently. He doesn't want Xinghai Group's 100 million RMB bounty to hang all the time, and insinuates that cracking a set of software in public is more important than creating it. It is several grades more difficult than creating, indicating that the latest version of their company is also difficult to crack, and if anyone can crack it first, a reward of 13 million euros will be awarded.
This word is still being spread.
The next day, Oriel Dassault was walking in a high-end shopping mall and was stopped by a media reporter for an interview:
"Mr. Olier Dassault, industry users think that Xinghai Group's AD software is the world's first, especially the anti-cracking ability of AD software. Muyang offers a reward of 13 million euros. How do you feel about this?"
Olier Dassault is getting older, but he does not keep a low profile. This has a lot to do with the straightness of most people in F country. He can say whatever he wants: "AD software can only talk about it, but I don't think it can be talked about. No. 1 in the world. As for the anti-cracking ability of AD software, I think this reward is a bit ridiculous, and reverse cracking is a few grades more difficult than creating."
"You mean that no one can crack Dassault's software?"
"No one is sure that their software cannot be cracked, but it is impossible to crack it in a short time. The latest version of our company's SOLI-ORKS is also difficult to crack. If anyone can crack it within a month, I will also reward you. 13 million euros." Oriel Dassault still said a cruel word, he does not think that there is software that cannot be cracked in the world, but it takes a lot of effort.
In fact, Xinghai Group's AD software, someone from their Dassault company has cracked it, but it's just useless.
Now, one month later, the 13 million euro reward is like a challenge to the world's 3D software company: have the ability to crack! The anti-cracking ability of our software is the first in the world!
Therefore, when Olle Dassault said this, he also wanted to fight against his competitors. It was not wrong. He must not let the other party overwhelm his company's software. This is equivalent to admitting that the other party's software is powerful.
"Oh, 13 million euros, this is not a decimal? But for you, Mr. Olier Dassault, this is all trivial. Are you sure that if someone cracks the software, they will really reward 13 million euros?"
"Yes, it is also the first to crack it. If it exceeds the time within a month, it will not count."
Olier Dassault is worth billions of euros, but he lost 13 million euros for no reason, which is still very distressing.
He said this, but also wanted to divert his attention, so that AD could not steal the limelight.
His words were recorded by media reporters in the original video and recorded, and then uploaded to YouTube, and reported by online media, which also aroused the attention and heated discussion of the majority of netizens.
Oril Dassault, who is in the whirlpool of public opinion, feels concerned and has a good experience.
Eight hours later, during the daytime in Huaguo, the public relations department of Xinghai Group knew of Oriel Dassault's offer and passed the media report to Chairman Mu Yang.
Seeing the news, Mu Yang touched his chin.
Originally, if there is no authorization from the original company, it is definitely not good to deliberately crack the other party's software, it is a vicious attack.
If it is cracked and publicized, it is illegal.
Of course, you can find out who sent the cracked version. Now, the chairman of Dassault wants to offer high bounties like him. Mu Yang stood up and paced back and forth in the office thinking. If it is normal, he is not interested in cracking the other party's software. Daxuo Company and Xinghai Group are already competitors. If no one cracks, what does it mean?
It is normal that Xinghai Group's AD software cannot be cracked.
Of course, the difficulty of reverse cracking the other party's software is definitely more difficult than creating.
Mu Yang also admitted that Dassault's technology is very strong. If he didn't open the hook, he was not confident that he would be able to crack the software in a short time.
After deciding to crack, he acted immediately, came to his supercomputing laboratory, and started to do things.
If you want to crack a software, you must first get its source code, and then (this chapter is not over, click on the next page to continue)
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It is to modify its code at will, and it is really tricky to find the key code to crack in this sea of codes.
There is a lot of code, maybe it's just a cover for software engineers, it doesn't work at all, and it's deliberately misleading.
Mu Yang tossed for a whole day and lost a lot of experience. At about 5 o'clock in the afternoon, he finally cracked the software. The source code and key code of this software were all created by Mu Yang.
He can license it to anyone he wants to use.
Of course, he didn't bother to do this kind of infringement.
Then he recorded a video of a successful crack and sent it to Dassault. Mu Yang modified the things and optimized them. He also made mosaics, but he didn’t tell Dassault how to crack them.
Less than 24 hours after Oriel Dassault issued the announcement, Xinghai Group announced: It is a pity to tell Dassault Chairman Oril Dassault: So, it has been cracked by our company! Involving Dassault's secrets, it is not appropriate to disclose the details of the cracking. Only a video of the successful cracking will be played. The final cracking process and key codes will be sent to Dassault.
When media reporters and netizens saw the announcement of Xinghai Group, they felt that Oriel Dassault had been slapped in the face after they knew about the bounty offered by Oriel Dassault!
And he was still slapped in the face, how many hours have passed, less than a day!
Domestic netizens ridiculed on Muyang's Weibo:
"Oril Dassault should have to pay, maybe he will default."
"This face was beaten, doesn't it hurt!"
"Although the plot is very cliché, it feels good to see others being slapped in the face by Xinghai Group."
"The Xinghai Group is powerful, Mu Yang is mighty, and the foreigner has nothing to say now."
Oriel Dassault also has a personal public platform.
Posted on Olier Dassault's personal forum platform, shouting "payment".
Foreign netizens also know that Dassault's software has been broken by competitors, and they are also curious about whether Oriel Dassault will really reward Xinghai Group with 13 million euros, and whether Oril Dassault will go back on it.
"FU*K!"
"conspiracy!"
Auriel Dassault was annoyed after confirming that the company's software had been cracked.
The elegant old man from country F had a flushed face that was originally fair. He couldn't help breaking two glasses just now, and the female secretary standing at the door of the office didn't dare to come in to comfort him.
Now, he doesn't know what to do with it.
If Lai, Xinghai Group can make the cracked software public, then they will lose a lot.
This is not the most important thing. Being cracked by competitors at once, it also shows that their company's technical level is not as good as that of Xinghai Group, which is more harmful to a company.
Oriel Dassault finished scolding Mu Yang, and then scolded his company's technical staff, scolding them for not doing very well in anti-cracking technology.
Now, this thing needs to do public relations.
How to do public relations, he is not good at, but he also has experience in dealing with this kind of thing, he calmed down quickly, and then called the secretary and asked her to inform the senior management and the public relations department to discuss how to deal with this crisis.
He is high-profile, but when dealing with some key issues, he is sometimes very calm and knows his own problems. Otherwise, Dassault will not develop to the scale it is today.
Ten minutes later, there were more than a dozen people sitting in the conference room. Olier Dassault's anger had disappeared, and he said solemnly: "Everyone, I made a mistake, and everyone must know it. Now, call everyone here, just to listen to Listen to everyone's opinions and see how to handle it better."
Everyone could not think that the chairman would take the initiative to admit his mistake, but he did lose the bet.
"Chairman, I don't blame you for this. We didn't expect Xinghai Group to be able to crack our software."
"Yes, I suspect that the other party stole our source code, otherwise, how could it be cracked so fast."
Auriel Dassault knocked on the table and smiled: "The discussion is not about this issue, which is meaningless, but how to do PR. The loss of 13 million euros is not the key, but if we really admit that we lost, It is equivalent to admit that our software is not as good as Xinghai Group's AD software (this chapter is not finished, click on the next page to continue)
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, which is a disaster for us. "The public relations manager said: "Chairman, I suggest that this kind of thing be put aside for the time being, that is, if you don't respond, don't respond to the media, and don't respond to this bounty, you will be treated as ignorant." Now the media public opinion is still fermenting, it is useless to explain anything. If the explanation is not good, it will add fuel to the fire, which is very unfavorable for us. . "
Old Olier Dassault.
Indeed, no matter how you respond, it is easy to make mistakes.
Then he might as well avoid it for a while, wait for the limelight to pass, and everyone will stop paying more attention to this matter, and then make a public relations explanation. At that time, the outside world will not take it seriously.
If he now says he lost and is willing to compensate 13 million euros, this is the most LO solution.
It's not okay to renege on debts and not admit defeat. An international company places great importance on integrity.
Therefore, temporarily not doing public relations is the best public relations.
"I also agree with the cold storage method. Anyway, it's just dragging, and we'll talk about it after the limelight."
After discussing for a while, everyone formed a common thought, that is, it will not emerge for the time being, not only the chairman of the board, Oriel Dassault, but also other high-level executives, let's see how the external trend develops.
After the meeting, Oriel Dassault really was like a tortoise, not giving interviews to the media, as if this had never happened.
I have to say, their cold storage is really useful.
The outside world thought that Dassault had not seen the news, and that Olier Dassault was too busy, or was ill, and did not know about it.
Halfway across the world from City H, after Muyang cracked the software, he has already shifted his energy to other jobs, including his wife who is eight months pregnant.
After two or three days, he did not receive a reply from Dassault, as if this had never happened.
In fact, Muyang didn't expect Dassault to really reward him with 13 million euros. As long as the other party admits defeat, it will be the greatest success.
In the past few days, many netizens hailed Xinghai Group as a national enterprise and the light of the nation. They believed that Xinghai Group defeated international industrial software giants and won glory for the country.
However, Mu Yang was not happy.
He believes that being praised by netizens is not a good thing.
If Xinghai Group is a small company, it is certainly a good thing to be praised by netizens, and it is of great benefit to the publicity company.
But today's Xinghai Group is already a behemoth, and it doesn't need more praise, it's enough, instead it needs a low profile.
When Mu Yang was patrolling the company, he heard many employees discussing the matter of the national enterprise, and his face became more worried.
Especially in the marketing of Guohua, we must pay more attention to marketing by taking advantage of the national pride of the people, but we must accept a higher national moral judgment.
However, who can guarantee that they will not do wrong.
Xinghai Group did not use the patriotic feelings of the people for marketing, but the people called Xinghai Group a national enterprise, the light of the nation, and sometimes, it was not a good thing.
In response to this, he called the public relations department, all the senior management in the company, and three secretaries.
These people thought that the chairman was going to have a meeting, but Mu Yang asked everyone to sit around the sofa in his office. He didn't say it was a meeting, but regarded it as a heart-to-heart talk and talked about his thoughts.
"In the past few days, I have thought about it, and I need to share some harvests with you.
For other companies, it may be a good thing, of course, it is also a good thing for us, but, sometimes, it is not a good thing. "
Mu Yang chatted casually, seeing that everyone was stunned, he explained, "When everyone heard that the outside world said that our Xinghai Group is a national enterprise, there was a look of joy on their faces. This is not wrong, nor am I not. Let everyone block comments and be praised by others, which is worthy of our pride.
However, as the management, you know no, the bigger the scale of our Xinghai Group, the greater the crisis, maybe one day if we do one wrong thing, it will anger the people.
Moreover, it is very easy to be used by competitors, out of context, borrowing from the topic, fabricating out of thin air, and taking advantage of the situation. As long as we do one thing wrong, we will be magnified infinitely by our competitors and slander us. "
The bigger the scale of Xinghai Group, the better it will be (this chapter is not over, click on the next page to continue)
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Yang is even more worried, this feeling of standing on the air vent is very dangerous.
Therefore, he hopes that the public will downplay the label of Xinghai Group as a "national enterprise".
Muyang went on to say, "National enterprises are a double-edged sword, and if they are not used properly, they will also hurt themselves.
I hope that you, as the management, especially the high-level, can read www.uukanshu. com must reflect and pay attention to his words and deeds. To be honest, I sometimes don’t want Xinghai Group to wear the halo of a national enterprise and make consumers think that we are consuming patriotic feelings, which is very bad. "
Everyone did not expect that the chairman was talking about this. If you taste it carefully, the truth is true.
The heart-to-heart meeting lasted for half an hour. After the end, Mu Yang posted an announcement on his Weibo.
"I'm sorry to tell everyone that Xinghai Group is not a national enterprise, nor can it afford the national light, we just did what we should do.
In the future, we will also make mistakes. I don't want people to place too much expectations on us, and we can't afford this heavy responsibility.
Please also pay less attention to Xinghai Group and treat Xinghai Group rationally. It is just an ordinary enterprise in China. "
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Just a few days later, Muyang optimized and upgraded the CAD he made in the early years.
Xinghai Group's CAD, Muyang named "XHCAD", users can choose their own modules.
The domestic annual fee is priced at 666 yuan, the quarterly fee is 188 yuan, and the monthly fee is 68 yuan; the overseas annual fee is 3,680 US dollars, and the free trial period is still one month.
The number of CAD users is more, which can be said to be several times that of 3D software.
At present, XHCAD is mainly aimed at users in the machinery industry. There is no plug-in in the construction industry. The convenience of use is not as good as the old brand CAD that has been studying the construction industry for many years.
Muyang compresses the AD and XHCAD installation packages. The 0.99G of the AD installation package is compressed to only 99M, while the 256M of the XHCAD installation package is compressed to only 25M in size, and the download speed of customers is faster.
After the one-month service is leased, the server is no longer rented, and the server that the company has just built is used to run the Xinghai system website.
XHCAD and the updated AD software were released at the end of April. Just after the Labor Day, the free period for the first wave of users to use AD expired. During the trial period of the past month, AD has won unanimous praise from users and outperformed the market. All 3D drawing software.
As a result, the number of people paying for AD has soared.
As of May 1, in China, AD sales have reached 2 million person-times, with sales of more than 1.2 billion; overseas, a total of more than 10,000 copies have been sold, with revenue of more than 56 million US dollars.
This revenue looks very good, but the real revenue is from May 1 to the beginning of June, which can basically lock in this year's revenue.
XHCAD is on the shelves, and Xinghai Systems has another gold-absorbing project.
Compared with AD, Muyang is more optimistic about XHCAD in terms of revenue.
Muyang tossed out two industrial software at will, and the annual revenue is expected to reach 10 billion yuan, and there are no after-sales service costs and on-site service costs, and the profit margin is higher.
Sure enough, it is easy to make money by being the world's number one in any one.
In the past month, no team or individual has been able to crack the AD software, and the reward of 100 million yuan is hanging like this, attracting more and more customers.
For the competitors, this 100 million yuan is like a sword inserted in their field, interfering with their operation and threatening their status, but they have no ability to pull it out.
During this period, Dassault Company was robbed of some 3D customer orders by Xinghai Group, while Dassault Company used press releases to be critical in the media, and General Taiji used
The disadvantages of using Xinghai Group's AD software, saying that AD is a software without door-to-door service and after-sales service, customers will have all kinds of worries after buying it, it is not worth spending so much money to buy it, and accusing Xinghai Group of making this money is too unconscionable .
Xinghai Group also did not check which competitor hacked them. Generally, the reviews written by customers are not so professional. Only when competitors collect various evidence to fight back, can they write so professionally.
The public relations of Xinghai Group said: "The on-site service and after-sales service are indeed true, I apologize to the customer, and at the same time say that the purchase of AD software, 5,000 US dollars does not include on-site service and after-sales service, this is to reduce operating costs, otherwise the price will be higher. , the customer can not afford it, this is also because the development cost of the powerful AD software is very high, and such a sales plan has to be adopted.
At the same time, the powerful AD software is easy to learn and understand, and there are no loopholes. If there were, the reward of 100 million yuan would have been seized long ago.
If the customer cannot accept this service method of Xinghai Group, as long as the serial number is not activated, it can be refunded. "
Competitors such as Dassault Company are helpless when they see this kind of public relations reply. They complain about Xinghai Group's way of shirk its responsibility: We can refund whether TMD loves it or not!
They hope to see Xinghai Group fall into the after-sales service quagmire, and hope to spend more money on after-sales service and on-site service, but Xinghai Group is not fooled.
If you start out as a bad person, and suddenly do a good thing one day, then he may be a good person;
If you have always been a good person, if you do one wrong thing one day, you will be completely denied this person, and you will feel that this person is a big bad person. No (this chapter is not over, click on the next page to continue)
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I know what it is. The 61-year-old chairman of Dassault Corporation, Oriel Dassault, has been very troubled recently. He doesn't want Xinghai Group's 100 million RMB bounty to hang all the time, and insinuates that cracking a set of software in public is more important than creating it. It is several grades more difficult than creating, indicating that the latest version of their company is also difficult to crack, and if anyone can crack it first, a reward of 13 million euros will be awarded.
This word is still being spread.
The next day, Oriel Dassault was walking in a high-end shopping mall and was stopped by a media reporter for an interview:
"Mr. Olier Dassault, industry users think that Xinghai Group's AD software is the world's first, especially the anti-cracking ability of AD software. Muyang offers a reward of 13 million euros. How do you feel about this?"
Olier Dassault is getting older, but he does not keep a low profile. This has a lot to do with the straightness of most people in F country. He can say whatever he wants: "AD software can only talk about it, but I don't think it can be talked about. No. 1 in the world. As for the anti-cracking ability of AD software, I think this reward is a bit ridiculous, and reverse cracking is a few grades more difficult than creating."
"You mean that no one can crack Dassault's software?"
"No one is sure that their software cannot be cracked, but it is impossible to crack it in a short time. The latest version of our company's SOLI-ORKS is also difficult to crack. If anyone can crack it within a month, I will also reward you. 13 million euros." Oriel Dassault still said a cruel word, he does not think that there is software that cannot be cracked in the world, but it takes a lot of effort.
In fact, Xinghai Group's AD software, someone from their Dassault company has cracked it, but it's just useless.
Now, one month later, the 13 million euro reward is like a challenge to the world's 3D software company: have the ability to crack! The anti-cracking ability of our software is the first in the world!
Therefore, when Olle Dassault said this, he also wanted to fight against his competitors. It was not wrong. He must not let the other party overwhelm his company's software. This is equivalent to admitting that the other party's software is powerful.
"Oh, 13 million euros, this is not a decimal? But for you, Mr. Olier Dassault, this is all trivial. Are you sure that if someone cracks the software, they will really reward 13 million euros?"
"Yes, it is also the first to crack it. If it exceeds the time within a month, it will not count."
Olier Dassault is worth billions of euros, but he lost 13 million euros for no reason, which is still very distressing.
He said this, but also wanted to divert his attention, so that AD could not steal the limelight.
His words were recorded by media reporters in the original video and recorded, and then uploaded to YouTube, and reported by online media, which also aroused the attention and heated discussion of the majority of netizens.
Oril Dassault, who is in the whirlpool of public opinion, feels concerned and has a good experience.
Eight hours later, during the daytime in Huaguo, the public relations department of Xinghai Group knew of Oriel Dassault's offer and passed the media report to Chairman Mu Yang.
Seeing the news, Mu Yang touched his chin.
Originally, if there is no authorization from the original company, it is definitely not good to deliberately crack the other party's software, it is a vicious attack.
If it is cracked and publicized, it is illegal.
Of course, you can find out who sent the cracked version. Now, the chairman of Dassault wants to offer high bounties like him. Mu Yang stood up and paced back and forth in the office thinking. If it is normal, he is not interested in cracking the other party's software. Daxuo Company and Xinghai Group are already competitors. If no one cracks, what does it mean?
It is normal that Xinghai Group's AD software cannot be cracked.
Of course, the difficulty of reverse cracking the other party's software is definitely more difficult than creating.
Mu Yang also admitted that Dassault's technology is very strong. If he didn't open the hook, he was not confident that he would be able to crack the software in a short time.
After deciding to crack, he acted immediately, came to his supercomputing laboratory, and started to do things.
If you want to crack a software, you must first get its source code, and then (this chapter is not over, click on the next page to continue)
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It is to modify its code at will, and it is really tricky to find the key code to crack in this sea of codes.
There is a lot of code, maybe it's just a cover for software engineers, it doesn't work at all, and it's deliberately misleading.
Mu Yang tossed for a whole day and lost a lot of experience. At about 5 o'clock in the afternoon, he finally cracked the software. The source code and key code of this software were all created by Mu Yang.
He can license it to anyone he wants to use.
Of course, he didn't bother to do this kind of infringement.
Then he recorded a video of a successful crack and sent it to Dassault. Mu Yang modified the things and optimized them. He also made mosaics, but he didn’t tell Dassault how to crack them.
Less than 24 hours after Oriel Dassault issued the announcement, Xinghai Group announced: It is a pity to tell Dassault Chairman Oril Dassault: So, it has been cracked by our company! Involving Dassault's secrets, it is not appropriate to disclose the details of the cracking. Only a video of the successful cracking will be played. The final cracking process and key codes will be sent to Dassault.
When media reporters and netizens saw the announcement of Xinghai Group, they felt that Oriel Dassault had been slapped in the face after they knew about the bounty offered by Oriel Dassault!
And he was still slapped in the face, how many hours have passed, less than a day!
Domestic netizens ridiculed on Muyang's Weibo:
"Oril Dassault should have to pay, maybe he will default."
"This face was beaten, doesn't it hurt!"
"Although the plot is very cliché, it feels good to see others being slapped in the face by Xinghai Group."
"The Xinghai Group is powerful, Mu Yang is mighty, and the foreigner has nothing to say now."
Oriel Dassault also has a personal public platform.
Posted on Olier Dassault's personal forum platform, shouting "payment".
Foreign netizens also know that Dassault's software has been broken by competitors, and they are also curious about whether Oriel Dassault will really reward Xinghai Group with 13 million euros, and whether Oril Dassault will go back on it.
"FU*K!"
"conspiracy!"
Auriel Dassault was annoyed after confirming that the company's software had been cracked.
The elegant old man from country F had a flushed face that was originally fair. He couldn't help breaking two glasses just now, and the female secretary standing at the door of the office didn't dare to come in to comfort him.
Now, he doesn't know what to do with it.
If Lai, Xinghai Group can make the cracked software public, then they will lose a lot.
This is not the most important thing. Being cracked by competitors at once, it also shows that their company's technical level is not as good as that of Xinghai Group, which is more harmful to a company.
Oriel Dassault finished scolding Mu Yang, and then scolded his company's technical staff, scolding them for not doing very well in anti-cracking technology.
Now, this thing needs to do public relations.
How to do public relations, he is not good at, but he also has experience in dealing with this kind of thing, he calmed down quickly, and then called the secretary and asked her to inform the senior management and the public relations department to discuss how to deal with this crisis.
He is high-profile, but when dealing with some key issues, he is sometimes very calm and knows his own problems. Otherwise, Dassault will not develop to the scale it is today.
Ten minutes later, there were more than a dozen people sitting in the conference room. Olier Dassault's anger had disappeared, and he said solemnly: "Everyone, I made a mistake, and everyone must know it. Now, call everyone here, just to listen to Listen to everyone's opinions and see how to handle it better."
Everyone could not think that the chairman would take the initiative to admit his mistake, but he did lose the bet.
"Chairman, I don't blame you for this. We didn't expect Xinghai Group to be able to crack our software."
"Yes, I suspect that the other party stole our source code, otherwise, how could it be cracked so fast."
Auriel Dassault knocked on the table and smiled: "The discussion is not about this issue, which is meaningless, but how to do PR. The loss of 13 million euros is not the key, but if we really admit that we lost, It is equivalent to admit that our software is not as good as Xinghai Group's AD software (this chapter is not finished, click on the next page to continue)
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, which is a disaster for us. "The public relations manager said: "Chairman, I suggest that this kind of thing be put aside for the time being, that is, if you don't respond, don't respond to the media, and don't respond to this bounty, you will be treated as ignorant." Now the media public opinion is still fermenting, it is useless to explain anything. If the explanation is not good, it will add fuel to the fire, which is very unfavorable for us. . "
Old Olier Dassault.
Indeed, no matter how you respond, it is easy to make mistakes.
Then he might as well avoid it for a while, wait for the limelight to pass, and everyone will stop paying more attention to this matter, and then make a public relations explanation. At that time, the outside world will not take it seriously.
If he now says he lost and is willing to compensate 13 million euros, this is the most LO solution.
It's not okay to renege on debts and not admit defeat. An international company places great importance on integrity.
Therefore, temporarily not doing public relations is the best public relations.
"I also agree with the cold storage method. Anyway, it's just dragging, and we'll talk about it after the limelight."
After discussing for a while, everyone formed a common thought, that is, it will not emerge for the time being, not only the chairman of the board, Oriel Dassault, but also other high-level executives, let's see how the external trend develops.
After the meeting, Oriel Dassault really was like a tortoise, not giving interviews to the media, as if this had never happened.
I have to say, their cold storage is really useful.
The outside world thought that Dassault had not seen the news, and that Olier Dassault was too busy, or was ill, and did not know about it.
Halfway across the world from City H, after Muyang cracked the software, he has already shifted his energy to other jobs, including his wife who is eight months pregnant.
After two or three days, he did not receive a reply from Dassault, as if this had never happened.
In fact, Muyang didn't expect Dassault to really reward him with 13 million euros. As long as the other party admits defeat, it will be the greatest success.
In the past few days, many netizens hailed Xinghai Group as a national enterprise and the light of the nation. They believed that Xinghai Group defeated international industrial software giants and won glory for the country.
However, Mu Yang was not happy.
He believes that being praised by netizens is not a good thing.
If Xinghai Group is a small company, it is certainly a good thing to be praised by netizens, and it is of great benefit to the publicity company.
But today's Xinghai Group is already a behemoth, and it doesn't need more praise, it's enough, instead it needs a low profile.
When Mu Yang was patrolling the company, he heard many employees discussing the matter of the national enterprise, and his face became more worried.
Especially in the marketing of Guohua, we must pay more attention to marketing by taking advantage of the national pride of the people, but we must accept a higher national moral judgment.
However, who can guarantee that they will not do wrong.
Xinghai Group did not use the patriotic feelings of the people for marketing, but the people called Xinghai Group a national enterprise, the light of the nation, and sometimes, it was not a good thing.
In response to this, he called the public relations department, all the senior management in the company, and three secretaries.
These people thought that the chairman was going to have a meeting, but Mu Yang asked everyone to sit around the sofa in his office. He didn't say it was a meeting, but regarded it as a heart-to-heart talk and talked about his thoughts.
"In the past few days, I have thought about it, and I need to share some harvests with you.
For other companies, it may be a good thing, of course, it is also a good thing for us, but, sometimes, it is not a good thing. "
Mu Yang chatted casually, seeing that everyone was stunned, he explained, "When everyone heard that the outside world said that our Xinghai Group is a national enterprise, there was a look of joy on their faces. This is not wrong, nor am I not. Let everyone block comments and be praised by others, which is worthy of our pride.
However, as the management, you know no, the bigger the scale of our Xinghai Group, the greater the crisis, maybe one day if we do one wrong thing, it will anger the people.
Moreover, it is very easy to be used by competitors, out of context, borrowing from the topic, fabricating out of thin air, and taking advantage of the situation. As long as we do one thing wrong, we will be magnified infinitely by our competitors and slander us. "
The bigger the scale of Xinghai Group, the better it will be (this chapter is not over, click on the next page to continue)
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Yang is even more worried, this feeling of standing on the air vent is very dangerous.
Therefore, he hopes that the public will downplay the label of Xinghai Group as a "national enterprise".
Muyang went on to say, "National enterprises are a double-edged sword, and if they are not used properly, they will also hurt themselves.
I hope that you, as the management, especially the high-level, can read www.uukanshu. com must reflect and pay attention to his words and deeds. To be honest, I sometimes don’t want Xinghai Group to wear the halo of a national enterprise and make consumers think that we are consuming patriotic feelings, which is very bad. "
Everyone did not expect that the chairman was talking about this. If you taste it carefully, the truth is true.
The heart-to-heart meeting lasted for half an hour. After the end, Mu Yang posted an announcement on his Weibo.
"I'm sorry to tell everyone that Xinghai Group is not a national enterprise, nor can it afford the national light, we just did what we should do.
In the future, we will also make mistakes. I don't want people to place too much expectations on us, and we can't afford this heavy responsibility.
Please also pay less attention to Xinghai Group and treat Xinghai Group rationally. It is just an ordinary enterprise in China. "
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