Chapter 286

When Lin Chen dragged his tired body to Nandu, he was met by his old friend boss Bao.

As the representative of Xingchen investment in the management of Huawei mobile phone, boss Bao lives a happy life. Yu Chendong and Lin Chen are responsible for all the pressure. He is just the eyes and ears of Lin Chen. Therefore, in just a few months, he has gained weight again.

When I see Lin Chen, I smile like a Maitreya.

In contrast, Lin Chen is a lot more haggard than him, and boss Bao can't help but be surprised.

"Xiaolin? What's the matter with you? Look at your black eye... "

"It's OK. I've been busy staring at that variety show recently. Not long ago, I stayed in the TV station for a week. I'm so tired."

Boss Bao was distressed: "Oh, you can't do it. You are the boss. Do you work so hard? Listen to me, brother, and give it to the people below. You should eat and sleep yourself. "

"I can't help it. The situation is different this time. Without my eyes, it will be too late."

Lin Chen has already talked about the relationship between running brothers and Huawei mobile phone in a conference call, so boss Bao also knows what's going on.

He sighed, hugged Lin Chen and said, "let's go, get on the bus and go back to the company first. I'll sleep in the car for a while. It's very important today. President Ren has come here in person."

With the finalization of new product design of Huawei mobile phone, the launch of new mobile phone is imminent.

Lin Chen is here for the release plan of the new mobile phone.

As one of the shareholders of Huawei mobile, Huawei is also very concerned about this.

President Ren Zhengfei decided to attend the meeting in person.

He has seen the new Huawei mobile phone. In terms of products, Ren Zhengfei can't find any fault at all. He is very surprised that in such a short world, the changes between the new Huawei mobile phone and the previous generation are as far apart as a generation.

All this is because of Lin Chen, a young man.

But a good product does not necessarily mean success. The release plan of a new product is equally important. Therefore, Ren Zhengfei would like to know whether Lin Chen, a young man, can do a good job at this point.

Before long, Lin Chen, who had a rest in front of Huawei mobile headquarters, perked up and strode out of the company.

In the conference room of the company, the executives of Huawei and Huawei mobile have been waiting for a long time.

After greeting Ren Zhengfei for a while, Lin Chen didn't waste time and immediately started the meeting.

The meeting started in the morning.

"Ladies and gentlemen, the two new products of Huawei mobile phone have been finalized through the efforts of colleagues. This time, we will launch two high-end and low-end products, jazz and glory. These two products will become the two product lines of Huawei mobile phone in the future."

"At present, our tentative plan is to hold a press conference at the upcoming Las Vegas International Consumer Electronics Exhibition to launch our new products globally. Due to the lack of popularity of Huawei mobile phones in the domestic market in the past, our tentative plan is to advance the overseas military and then return to China. However, Mr. Lin has different views, which is also the content of this meeting. "

In terms of new product launch and market promotion, Yu Chendong's plan has a bright hue of Huawei, that is to take the overseas market as the main target.

At this point, Lin Chen can only say that no one is perfect. Yu Chendong also has its limitations. He does not dare to open up the courage to directly enter the domestic market. Instead, he wants to use circuitous tactics to base himself on overseas and then enter the domestic market.

In the last century, the rise of Huawei mobile phone was just like this.

But in this life, Lin Chen plans to make some changes.

That's why he was so busy.

Lin Chen then stood up and said to the crowd: "everyone, my view, to sum up, is that although the foreign market is good, the Chinese market is the foundation of the future of Huawei mobile phone! Therefore, this time, we have only one goal, that is, through the launch of new products, to regain the reputation of Huawei mobile phone in China at one stroke! "

"As for the overseas plan, I have decided to adopt your plan, but at home, I have another plan."

Lin Chen's plan is radical and bold. For Ren Zhengfei, it is undoubtedly a marketing storm they can't imagine.

The whole plan is divided into two parts.

One is the variety show "running brothers". In this program, Huawei mobile phone will get the title right of the program, and the guests in the program will also use Huawei's upcoming Jazz mobile phone as the props in the program.

In this regard, Lin Chen has already done it. Not long ago, boss Bao has received Lin Chen's order to send seven sets of Warwick to the crew.

At the same time, the guests in the program will become the domestic spokesmen of Huawei mobile phones to promote the products.

Another part of the plan is the online sales model of Huawei mobile phones.

This time, in addition to the traditional offline channels, Huawei mobile will adopt the online sales mode never used by domestic mobile phone companies, relying on Ma Xiaoyun's tmall mall to sell mobile phones online.

When Lin Chen was introduced here, the people at the bottom were already unable to sit down.

In their opinion, Lin Chen's plan is more than radical? It's crazy!

A senior executive from Huawei raised his hand and asked, "Mr. Lin, it's OK to use variety shows and celebrity endorsements for promotion. But the problem is that you put too much money into running brothers? In the first quarter, the naming fee exceeded 100 million! Although the money is your own money and has nothing to do with Huawei mobile phone, do you think it is worth the investment? What if the show doesn't go well? Isn't your money in vain? "

Lin Chen replied: "I can answer this point. This program" running brothers "was originally prepared for the promotion of Huawei mobile phones. Naturally, I have confidence in this program. Otherwise, I would not have invested hundreds of millions in it. Of course, I know you have doubts about this, so this investment is all my personal expenses, and it won't take up a cent of Huawei mobile phone! "

Lin Chen himself is willing to spend money to promote Huawei mobile phone, so other people have nothing to say.

But in the second plan, there are more doubters, even Ren Zhengfei.

"Mr. Lin, I've heard about tmall mall recently. It's also in the limelight recently. Although many people are not optimistic about its business model, I think it has great potential."

"It's just that, Mr. Lin, if you want to sell mobile phones on the Internet, is this a bit too fanciful? Mobile phones are no better than other consumer goods. Users always have to touch and see when they buy them. How many users are willing to buy them when you do online sales like this? "

Ren Zhengfei's words represent the voice of most people.

In fact, even inside Huawei mobile phones, they are deeply suspicious of Lin Chen's mode of selling mobile phones online.

But Lin Chen said with a smile: "your worries are reasonable. Considering the brand influence of Huawei mobile phone, it's true that you think so. Therefore, in my plan, this time online sales, our main products will be glory mobile phones with low price and cost performance as the selling point, while Jazz will focus on offline channels. "

"As for what you are worried about, how many users will buy online? I believe that after seeing this figure, many people will be attracted. "

While saying this, Lin Chen asked people to make a slide on the projection in the conference room.

This slide is the price Lin Chen prepared for the glory mobile phone.

"What?"

Seeing the figures on the slide, everyone, except those who already know the price, was surprised.