Chapter 629

"What are you going to do?" Tang Xin is good at strange things.

"Tmall party!"

"Tmall party?"

"That's right." Lin Chen said with a smile: "Penguin people have not yet turned their minds. They think that the so-called shopping festival only needs to send red envelopes and advertise."

"What's the difference between this kind of Shopping Festival and general shopping promotion?"

"But my idea is different..." Lin Chen looked at Tang Xin and asked her, "I ask you, if I mention the Spring Festival, the Lantern Festival, or even 315, what do you think of?"

Tang Xin eyes a bright: "party?"

Lin Chen nodded with satisfaction: "it's the party! My idea for Ma Xiaoyun is to have our own tmall party

"This evening party will be broadcast live with Donghai satellite TV and dolphin, and face the national audience together. My purpose is to let everyone think of the shopping festival, which is our tmall Shopping Festival, not any other platform."

"I'm afraid such a party will cost a lot of money?" Tang Xin some worry way.

"It's quite a lot, but it's said that for this shopping festival, penguins are going to spend more than a billion dollars on advertising to compete with us. More than one billion, ha ha, if we can attack them at the Shopping Festival this time, I'm afraid Ma Xiaoyun's dream of going public will come true soon. "

Tang Xin's eyes are fixed on Lin Chen. Every time she saw Lin Chen's self-confidence before, she always had an impulse. Now, this impulse has no need to hide.

"Ah Chen... I want to..."

"Don't you have no strength?"

"Do you have strength?"

Lin Chen smiles and answers her with practical actions.

……

This morning, Lin Chen still has some words not to tangxin honest account.

In fact, the recent competition between Stardust group and penguin is more than just an e-commerce shopping festival.

In many areas, Penguin Group has begun to compete with stardust group in an all-round way.

As for the reasons, there is no other but liyier.

It seems like a coincidence, but in fact, Penguin company, as the leading enterprise in Linchen and China in the future, has its own unique features.

Excellent vision is one of the greatest advantages of penguins.

For the future development of all walks of life, penguin is often able to foresee and make layout first.

On the other hand, because of Lin Chen's vision for the future, Xingchen group has made a layout for many Internet related industries that will be on fire in the future.

This leads to the inevitable competition between the two companies in many businesses.

An all-out war with the penguin empire began quietly.

In addition to this reason, Lin Chen also heard that another reason might be one of the reasons for the competition between the two families.

That is, in the background of the penguin Empire, there is the shadow of the Li family on Hong Kong Island.

The Li family on Hong Kong Island

Ha ha, it would be naive for them to think that Lin Chen didn't know that Wu Hui's assassination was supported by them.

Lin Chen is very clear, compared with Wu Hui, Li Tiancheng and he are really immortal, so from the beginning, Lin Chen did not intend to let each other go.

It's just that the situation of the Li family and the Wu family is different. Many of their businesses are located on Hong Kong Island and overseas. It's much more difficult for Lin Chen to deal with them than it is to deal with the Wu family. Li Tiancheng's father, Li Chengjia, is the richest Chinese in the past few years.

Therefore, we have to take a long-term view to deal with the Li family.

In this all-round war with Penguin Empire, the artillery fire of the first war actually started not on the e-commerce platform, but on the video website.

At the beginning of the year, with the funds raised from the listing, Stardust group's dolphin live broadcast officially announced the acquisition of domestic Youku Tudou, and renamed it dolphin Youku, expanding its business to the field of video broadcasting.

Although it was acquired, it is also a great opportunity for dolphin Youku.

Because of the dolphin live broadcast, and even the Stardust group behind the dolphin live broadcast, the competitiveness of dolphin Youku has increased dramatically.

At the beginning of this year, Penguin video, the biggest rival of dolphin Youku, just established its own English drama channel and became the largest English drama video broadcasting platform in China, attracting a large number of video users and posing a great threat to dolphin Youku.

Until this matter, Lin Chen a backhand, directly to the dolphin Youku add several buffs.

After negotiation, Donghai satellite TV has become a cooperative TV station of dolphin Youku. All its high-quality resources will be exclusively broadcast live in dolphin Youku, including the hottest variety show running brothers and a number of TV dramas represented by "strategy of Yanxi".

In addition to the high-quality resources of Donghai satellite TV, the biggest buff Lin Chen brought to dolphin Youku is the cooperation between dolphin Youku and Netflix.

At the beginning of the year, because of the popular American Drama House of cards, Netflix completely reversed the attack and turned over. Now Netflix has become the most popular video platform on the other side of the ocean, and the stock price has doubled directly, making Lin Chen and Ivanka make a lot of money.

At the beginning and Netflix high-level gambling, also rely on a house of cards easily reached.

Because Lin Chen is a big shareholder of Netflix, and he also has a lot of say in the company. It's easy for him to lead the cooperation between the two companies.

So very soon, dolphin Youku and Netflix reached a strategic cooperation, the exclusive introduction of "house of cards", including a number of popular Netflix dramas, and become Netflix in China. Xia's exclusive officially authorized broadcasting platform.

With these great efforts, dolphin Youku soon surpassed Penguin video and won back those users who had been attracted by Penguin video. In only one month, it achieved the good result of double number one playback on both computer and mobile terminals, beating Penguin hard on the battlefield of video playback.

The second battlefield comes from the Internet platform. This is a totally overwhelming war.

Last year, Stardust Group acquired a website called Qidian. This year, Penguin also competed with each other and opened a website called founding literature. It plans to enter the online literature circle.

At the beginning, because Penguin didn't know that Qidian had been acquired by Stardust group, he wanted to use a lot of money to dig for Qidian. As a result, after Lin Chen knew it, he directly used money to smash penguin's hand and use money to dig people. How could Lin Chen be afraid?

On the contrary, Penguin itself, when founding literature started, invited several great gods, who were directly robbed by Lin Chen with a heavy sum of money and excellent contract. The establishment of this new site is a depression. The site is full of busy servants, and there is no sign of rising.

In this battle, penguins are defeated.