Chapter 483： Those activities within the rules
Attended the breakfast date with Steven Soderbergh, director of "Drug Network", had lunch with the two producers of "Crouching Tiger, Hidden Dragon" Li Ang and Xu Ligong, and had an appointment with "Gladiator" in the evening. Director Ridley Scott and Harvey Weinstein have a drink together. After drinking, if the interest is not diminished, they can also find a place to hold a carnival party.
This sounds like a fantastic schedule, but it's just an ordinary day for a core Oscar judge during the awards season.
Stars, food, comfortable surroundings, and pleasant conversations are just the'opener' to win votes in the Oscar public relations event. Ambitious filmmakers know that these investments are meaningful because they have won the favor of the college and the judges. Nominations for works or even Oscars can bring great economic returns.
The re-screening of the film, the sale and reprint of DVDs, the peripheral sales, and even the investment in other films of the company all seem to be a matter of course. This is the ‘reputation’ effect.
In order to maintain the basic fairness, openness, and transparency of the Oscar brand, the Academy of Motion Picture Arts and Sciences clearly stipulates that no bribery is allowed, that is, no gifts can be provided to members of the Academy in exchange for votes. However, this kind of thing has always been "You have a policy, I have Countermeasures', cunning and wealthy producers, such as Ryan, can always find ways to avoid this ban.
According to the regulations of the college, to register for the Oscar works, you must submit the review materials to the college’s jury. In addition to the necessary copies and DVDs, "Gladiator" also includes the following items, four large format albums-introducing all aspects of the film- -A letter signed by Ryan and a Gladiator plate specially made from the Netherlands.
These things are basically on the edge of gifts and premiums, which will undoubtedly increase the favor of the judges.
What Ryan is doing here is fairly conservative. The producer of "Drug Network" simply mailed some of the judges the latest Sony player worth $149 with a built-in movie soundtrack. Once someone inquired, it could be argued that it was a tool for understanding movie-related information, and it did not break the rules.
Whether it is a gift or a giveaway. Although the individual value is not high, mass posting of thousands of judges is not a small expense. Coupled with the media's campaign funding, the cost of self-promotion for Oscar seeded contestants is actually a huge expense.
Ryan remembers statistics in the past, during the awards season. **Film may spend hundreds of thousands of dollars for public relations, and the average cost of each movie of a large studio is millions of dollars, and in the case of fierce competition and determined to win, the producers sometimes spend a lot of money on publicity.
For example, this time, for "Gladiator", Ryan simply dropped tens of millions of dollars in related expenses.
These are fairly normal public relations activities. In the last few years of Ryan's previous life, Oscar almost became a political campaign. The public relations party is far from being satisfied with only promoting himself, but at the same time as public relations for himself, he also used media statements to directly discredit his opponents.
Because of his career, Ryan has some understanding of these in his previous life. The most typical is "The Hurt Locker" in 2010, when Megan Ellison, who was the producer at the time, used the influence of the family to attack the biggest competitor "Avatar" in the media and even wrote to Some members of the academy explicitly asked the other party not to vote for "Avatar".
The last thing proved that her public relations at the time were extremely effective, and "The Hurt Locker" won a big win at the Oscars.
However, this apparently excessive public relations behavior has also brought a series of evil consequences.
Later, she invested in "Hunting". At the beginning of the awards season, there was a lot of momentum, but later encountered setbacks. First, dozens of core academies publicly stated that they did not like the film and would not vote for the film. Later, even members of Congress and the CIA were mixed. Came in. Not only will it issue a statement accusing the film of false depiction, but will also launch an investigation on "whether there is a leak."
In the end, the film was very popular in the early stage and only received a technical award at the time of the awards. However, on the second day of the Oscars ceremony, the relevant agencies cancelled the investigation of the film.
"Oscars are like a battlefield. They have to build momentum for themselves and fight each other. The public relations activities that last for several months from the beginning to the end are like canvassing votes for a presidential election, which is physically and mentally exhausting."
This is Ryan’s feelings when he ran for Nicole’s best actress a few years ago, but today, he is no longer the Ryan Jenkins that year. Even if he is facing Oscar, he has the ability to switch from prey to hunter. qualifications.
Standing in the highest place in Hollywood and looking down to watch the Oscars, you will better understand the importance of public relations and can always use various conditions to achieve the desired goals of public relations.
As early as the promotion period of "Gladiator", Ryan organized three groups of public relations staff to be responsible for planning, two groups of Jenkins Films staff were responsible for planning the release and publicity matters, and a group of Jinsli's subordinates was in Harvey. ? Under the unified coordination of Weinstein, he was responsible for Oscar public relations, and finally worked out corresponding strategies according to the personality and hobbies of the judges.
The time when the Oscar nomination is about to be announced is undoubtedly the most critical moment for public relations. Ryan’s firepower is on his side, and he vigorously portrays the image of "Gladiator", especially Maximus, as tall and humble in the media. Although the main creator has not made many public appearances, each appearance is as humble and courteous as a British gentleman and lady, giving the outside world a full impression.
Sociologists and professionals from all walks of life also appeared to say that this movie and its protagonist became synonymous with freedom and responsibility. As time goes by, the box office number of "Gladiator" has been accumulating higher and higher, and it has been released for more than a month. The North American box office performance of nearly 200 million U.S. dollars is far behind other competitors.
Regarding awards, Ryan will definitely give priority to ensuring that he can be nominated for the best actor, and get the tickets that can be competed first.
"Ryan Jenkins is best at interpreting the complex world of human emotions. In "Gladiator", under the heavy and solid armor, you can still clearly see the gentle and emotional heart shown by Ryan. The sad eyes, **** wounds, and the sand falling from the fingers of the fingers are slowly transmitted to the hearts of every audience."
"All of this in the film can only be done by real superstars. No wonder movie fans always compare Ryan with Marlon Brando and other screen predecessors. However, unlike other stars, Ryan is wise and full of character. Facing the reporter's camera to express himself, but he often turns a blind eye and turns a deaf ear, does not follow fashion or advocating vanity, the role of interpretation is sometimes rough, firm, deep, and cold, sometimes relaxed, unrestrained, and free..."
In the opening issue of Vanity Fair in 2001, you can see "Gladiator" everywhere, and Ryan's acting skills are the focus of their advocacy.
Of course, Ryan's performance in recent years fully deserves these praises.
The media public relations of the film is not just a process of putting relevant events in the newspapers, but also a huge operation. After years of running-in, Ryan's team has a wealth of relevant experience, and the plans made are not careless. .
In order to ensure success, Harvey Weinstein even spent a lot of money and directly hired the deputy manager of the Bush campaign team to help.
In addition to the relevant DVD review materials mailed to the judges, Ryan asked to suppress 160,000 "Gladiator" DVDs and distributed them to the members of the film academy, making the film's voice continue to rise.
All of this, Ryan just wants to ensure that the possibility of winning is infinite. Although age is an irreversible disadvantage, he does not want to wait any longer. The main energy for the next two years must be placed on Disney. Performance continues to invest so much time as it has in the past few years.
This is not accurate, because he intends to do a good job with all his strength, and the main audience is Disney. If Nicole, the heroine, can be fully fired, the effect is absolutely terrifying.
Therefore, Ryan's public relations methods are almost used to the limit.
Even the shopping mall billboards near the college’s location were leased by Jenkins Pictures. The wallpaper of the surrounding restaurants was replaced with "Gladiator" posters, ensuring that the members of the college who ate nearby were even covered in their meal time. Surrounded by Maximus.
From start to finish, Ryan has been strictly guarding the vague bottom line. As long as he is not too exaggerated, with his current status, the academy will not easily make criticisms.
You know, the public relations behind the Oscars has a long history, and it is not a secret to the national media and even some members of the public.
In some ways, Oscar public relations, like political campaigns, represent the will of the campaign and the spirit of winning.
Although there may be deviations in the application process, the lack of public relations shows that there is no even the most basic competitive posture. This will be regarded as an unqualified competitor in North America, which advocates free competition.
Ryan also seized the last chance before the nomination was announced held several grand parties in Jenkins Manor, and several parties lasted until the early hours of the morning.
Every public relations expert has his own public concern, but all winners have certain characteristics in common-use their own advantages and powers to the fullest within the rules!
Of course, the quality of the film is the basis of all this, there is no doubt about it.
Perhaps in the eyes of some real film artists, judging great art from a human perspective is too vulgar and subjective, but people are social animals, and this society is composed of one and another small circle, no matter what Which circle you are in must abide by the rules of this circle to a certain extent.
Ryan has almost done the work he could do beforehand, and luck has become a factor that cannot be ignored at this time.
Perhaps because of the new changes in the new century, the Academy of Motion Picture Arts and Sciences postponed the official time for the Oscar nomination to February, and before the nomination, Ryan appeared at the Golden Globe awards ceremony. (To be continued. If you like this work, you are welcome to come to the starting point to vote for recommended votes, monthly tickets, your support is my biggest motivation. For mobile phone users, please go to read.) 9()
This sounds like a fantastic schedule, but it's just an ordinary day for a core Oscar judge during the awards season.
Stars, food, comfortable surroundings, and pleasant conversations are just the'opener' to win votes in the Oscar public relations event. Ambitious filmmakers know that these investments are meaningful because they have won the favor of the college and the judges. Nominations for works or even Oscars can bring great economic returns.
The re-screening of the film, the sale and reprint of DVDs, the peripheral sales, and even the investment in other films of the company all seem to be a matter of course. This is the ‘reputation’ effect.
In order to maintain the basic fairness, openness, and transparency of the Oscar brand, the Academy of Motion Picture Arts and Sciences clearly stipulates that no bribery is allowed, that is, no gifts can be provided to members of the Academy in exchange for votes. However, this kind of thing has always been "You have a policy, I have Countermeasures', cunning and wealthy producers, such as Ryan, can always find ways to avoid this ban.
According to the regulations of the college, to register for the Oscar works, you must submit the review materials to the college’s jury. In addition to the necessary copies and DVDs, "Gladiator" also includes the following items, four large format albums-introducing all aspects of the film- -A letter signed by Ryan and a Gladiator plate specially made from the Netherlands.
These things are basically on the edge of gifts and premiums, which will undoubtedly increase the favor of the judges.
What Ryan is doing here is fairly conservative. The producer of "Drug Network" simply mailed some of the judges the latest Sony player worth $149 with a built-in movie soundtrack. Once someone inquired, it could be argued that it was a tool for understanding movie-related information, and it did not break the rules.
Whether it is a gift or a giveaway. Although the individual value is not high, mass posting of thousands of judges is not a small expense. Coupled with the media's campaign funding, the cost of self-promotion for Oscar seeded contestants is actually a huge expense.
Ryan remembers statistics in the past, during the awards season. **Film may spend hundreds of thousands of dollars for public relations, and the average cost of each movie of a large studio is millions of dollars, and in the case of fierce competition and determined to win, the producers sometimes spend a lot of money on publicity.
For example, this time, for "Gladiator", Ryan simply dropped tens of millions of dollars in related expenses.
These are fairly normal public relations activities. In the last few years of Ryan's previous life, Oscar almost became a political campaign. The public relations party is far from being satisfied with only promoting himself, but at the same time as public relations for himself, he also used media statements to directly discredit his opponents.
Because of his career, Ryan has some understanding of these in his previous life. The most typical is "The Hurt Locker" in 2010, when Megan Ellison, who was the producer at the time, used the influence of the family to attack the biggest competitor "Avatar" in the media and even wrote to Some members of the academy explicitly asked the other party not to vote for "Avatar".
The last thing proved that her public relations at the time were extremely effective, and "The Hurt Locker" won a big win at the Oscars.
However, this apparently excessive public relations behavior has also brought a series of evil consequences.
Later, she invested in "Hunting". At the beginning of the awards season, there was a lot of momentum, but later encountered setbacks. First, dozens of core academies publicly stated that they did not like the film and would not vote for the film. Later, even members of Congress and the CIA were mixed. Came in. Not only will it issue a statement accusing the film of false depiction, but will also launch an investigation on "whether there is a leak."
In the end, the film was very popular in the early stage and only received a technical award at the time of the awards. However, on the second day of the Oscars ceremony, the relevant agencies cancelled the investigation of the film.
"Oscars are like a battlefield. They have to build momentum for themselves and fight each other. The public relations activities that last for several months from the beginning to the end are like canvassing votes for a presidential election, which is physically and mentally exhausting."
This is Ryan’s feelings when he ran for Nicole’s best actress a few years ago, but today, he is no longer the Ryan Jenkins that year. Even if he is facing Oscar, he has the ability to switch from prey to hunter. qualifications.
Standing in the highest place in Hollywood and looking down to watch the Oscars, you will better understand the importance of public relations and can always use various conditions to achieve the desired goals of public relations.
As early as the promotion period of "Gladiator", Ryan organized three groups of public relations staff to be responsible for planning, two groups of Jenkins Films staff were responsible for planning the release and publicity matters, and a group of Jinsli's subordinates was in Harvey. ? Under the unified coordination of Weinstein, he was responsible for Oscar public relations, and finally worked out corresponding strategies according to the personality and hobbies of the judges.
The time when the Oscar nomination is about to be announced is undoubtedly the most critical moment for public relations. Ryan’s firepower is on his side, and he vigorously portrays the image of "Gladiator", especially Maximus, as tall and humble in the media. Although the main creator has not made many public appearances, each appearance is as humble and courteous as a British gentleman and lady, giving the outside world a full impression.
Sociologists and professionals from all walks of life also appeared to say that this movie and its protagonist became synonymous with freedom and responsibility. As time goes by, the box office number of "Gladiator" has been accumulating higher and higher, and it has been released for more than a month. The North American box office performance of nearly 200 million U.S. dollars is far behind other competitors.
Regarding awards, Ryan will definitely give priority to ensuring that he can be nominated for the best actor, and get the tickets that can be competed first.
"Ryan Jenkins is best at interpreting the complex world of human emotions. In "Gladiator", under the heavy and solid armor, you can still clearly see the gentle and emotional heart shown by Ryan. The sad eyes, **** wounds, and the sand falling from the fingers of the fingers are slowly transmitted to the hearts of every audience."
"All of this in the film can only be done by real superstars. No wonder movie fans always compare Ryan with Marlon Brando and other screen predecessors. However, unlike other stars, Ryan is wise and full of character. Facing the reporter's camera to express himself, but he often turns a blind eye and turns a deaf ear, does not follow fashion or advocating vanity, the role of interpretation is sometimes rough, firm, deep, and cold, sometimes relaxed, unrestrained, and free..."
In the opening issue of Vanity Fair in 2001, you can see "Gladiator" everywhere, and Ryan's acting skills are the focus of their advocacy.
Of course, Ryan's performance in recent years fully deserves these praises.
The media public relations of the film is not just a process of putting relevant events in the newspapers, but also a huge operation. After years of running-in, Ryan's team has a wealth of relevant experience, and the plans made are not careless. .
In order to ensure success, Harvey Weinstein even spent a lot of money and directly hired the deputy manager of the Bush campaign team to help.
In addition to the relevant DVD review materials mailed to the judges, Ryan asked to suppress 160,000 "Gladiator" DVDs and distributed them to the members of the film academy, making the film's voice continue to rise.
All of this, Ryan just wants to ensure that the possibility of winning is infinite. Although age is an irreversible disadvantage, he does not want to wait any longer. The main energy for the next two years must be placed on Disney. Performance continues to invest so much time as it has in the past few years.
This is not accurate, because he intends to do a good job with all his strength, and the main audience is Disney. If Nicole, the heroine, can be fully fired, the effect is absolutely terrifying.
Therefore, Ryan's public relations methods are almost used to the limit.
Even the shopping mall billboards near the college’s location were leased by Jenkins Pictures. The wallpaper of the surrounding restaurants was replaced with "Gladiator" posters, ensuring that the members of the college who ate nearby were even covered in their meal time. Surrounded by Maximus.
From start to finish, Ryan has been strictly guarding the vague bottom line. As long as he is not too exaggerated, with his current status, the academy will not easily make criticisms.
You know, the public relations behind the Oscars has a long history, and it is not a secret to the national media and even some members of the public.
In some ways, Oscar public relations, like political campaigns, represent the will of the campaign and the spirit of winning.
Although there may be deviations in the application process, the lack of public relations shows that there is no even the most basic competitive posture. This will be regarded as an unqualified competitor in North America, which advocates free competition.
Ryan also seized the last chance before the nomination was announced held several grand parties in Jenkins Manor, and several parties lasted until the early hours of the morning.
Every public relations expert has his own public concern, but all winners have certain characteristics in common-use their own advantages and powers to the fullest within the rules!
Of course, the quality of the film is the basis of all this, there is no doubt about it.
Perhaps in the eyes of some real film artists, judging great art from a human perspective is too vulgar and subjective, but people are social animals, and this society is composed of one and another small circle, no matter what Which circle you are in must abide by the rules of this circle to a certain extent.
Ryan has almost done the work he could do beforehand, and luck has become a factor that cannot be ignored at this time.
Perhaps because of the new changes in the new century, the Academy of Motion Picture Arts and Sciences postponed the official time for the Oscar nomination to February, and before the nomination, Ryan appeared at the Golden Globe awards ceremony. (To be continued. If you like this work, you are welcome to come to the starting point to vote for recommended votes, monthly tickets, your support is my biggest motivation. For mobile phone users, please go to read.) 9()
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