Chapter 820： Those who want to divide the cake

Excellent marketing is indispensable for every big-selling film. Behind the production cost of the film, there are often promotional and marketing expenses that are equally huge or even far exceed the production cost, such as those well-known small-cost big-selling movies.

For example, in the previous life of "Blair the Witch", not to mention a series of distribution costs such as making a copy, this film cost only tens of thousands of dollars, and the publicity alone throws away $25 million!

For example, the "Supernatural" or "Ghost Record" released this year, the copying of Paramount Pictures alone cost more than 6.5 million U.S. dollars, and more than 40 million U.S. dollars was spent on publicity...

Walt Disney paid $300 million in publicity and marketing expenses for "Avatar" that exceeded the production cost. The board of directors was willing to throw out the money. First, the success of Ryan and James Cameron's last joint venture was too great. Second To remove the share remuneration paid to Cameron, the income of the film will all go to Disney.

In other words, Disney owns all the copyrights of the film, and this is Disney's own son.

Similarly, the copyrights of "Blair the Witch" and "Supernatural Phenomenon" also belong to their respective companies, otherwise companies such as Paramount Pictures will never invest such a huge amount of money in this kind of project. If someone joins it, it will be divided into half or even. More than half of the profits, these profit-seeking Hollywood companies will not hesitate to cut off the project.

After all, the two films can be described as ‘super bad’ from creativity to content to shooting techniques. For Hollywood, which is following the trend, it is not difficult to copy similar films that do not touch copyright minefields.

"Avatar" has its irreproducibility. Although there is no one irreplaceable in Hollywood, there is only one James Cameron in the world.

Although the investment in the film is huge and the profit prospects are not particularly clear, many people want to join in and get a share of the pie.

Twentieth Century Fox is one of them, if not for the appearance of Ryan. They will be James Cameron’s biggest partner, but since "Titanic", Ryan has used generous investment and co-investment in the 3d and imax business to completely recruit James Cameron, the truck driver here In terms of the project, no investors other than Disney were considered at all.

These can't make Twentieth Century Fox give up. From the day the film was filmed, they frequently contacted Disney's management, wanting to take down the distribution rights of the film, even if they could not get all of them. One of the North American or overseas distribution rights must also be won.

Even if the issuance cost can be reduced to the lowest point of 7% or even 5% of the box office, Ryan does not want to divide this piece of cake. What is 5% of the more than two billion US dollars? Even if the 20th Century Fox could not enjoy the full box office share, it would still be a terrifying number.

If you switch to other projects, Ryan doesn't mind giving the partner a piece of cake to taste, but this is "Avatar"!

"Ryan, the cooperation between us has been very pleasant for the past ten years."

A middle-aged man with glasses, obviously Jewish, looked at Ryan seriously.

This is a seaside villa in Malibu. As Sandy got older, she became more and more curious about the outside world, and the paparazzi in Beverly Hills was rampant, so Nicole simply took her to move here again.

What Ryan didn't expect was. Not long after they moved, Tom Rothman, the co-chairman and CEO of Twentieth Century Fox, came to visit him. It was naturally related to movie affairs such as "Avatar".

"Disney and News Corporation have always been partners..."

Speaking casually, Ryan waited for Elsa to come over and pour coffee. Remind her with gestures and let her tell Nicole and Sandy who were walking on the beach, and come back later.

People who come are not friends at all. There is no need for Nicole to come forward to entertain.

""Avatar"..."

Hearing the other party's initiative to mention this film, Ryan reached out and interrupted him, "Tom, Disney will not give up the distribution rights of this film. If it is for this matter, then I can only say sorry. I cannot change the decision of Disney’s board of directors alone."

Naturally, the other party would not believe this kind of nonsense, and Ryan was just showing his attitude.

"Well, Twentieth Century Fox abandoned "Avatar"."

Tom Rothman didn't seem to want to stick to it either, and took the initiative to turn to the other side. "I heard that most of the later stages of "Avengers" have been completed?"

"Yes." Raising his eyes to look at the other party, Ryan's eyes narrowed slightly and returned to normal in an instant. "Disney Pictures has formulated a complete publicity and distribution plan."

His meaning is very clear, Disney will never allow outsiders to share the benefits of "Avengers".

Although he was a little unhappy with the twentieth century Fox lion's big mouth, Ryan didn't say much, gestured to the coffee cup, and continued the discussion lazily.

Every company has a series that does not allow outsiders to get involved. Warner has it, Universal has it, Paramount has it, Twentieth Century Fox has it, and Disney has it too.

The only difference is that Disney will not share the benefits of too many series, and they are too jealous.

"Pirates of the Caribbean", "Transformers", "The Hobbit", "Toy Story", "The Bourne", "Harry Potter", "Shrek", "Cars" and so on...

These series of movies can bring extremely stable income, even a fool will not let people share food in their own mouths.

Of course, the amazing superhero series is also in this rank.

Sure enough, Tom Rothman mentioned the amazing superhero series. Ryan only thought about it for a while and refused his request for cooperation, just like 20th Century Fox would not allow other companies to intervene in the "Star Wars series". Like the release, Disney also has its own restricted area.

Even if the other party mentioned the cooperative relationship for many years, Ryan remained unmoved. This kind of head cannot be opened, otherwise it will bring a series of chain reactions.

Today is only 20th Century Fox. If they can get a piece of Disney’s restricted area, what would the other six members of Universal, Warner, and Paramount think?

In fact, in Ryan’s mind, it is not completely impossible to talk about it. If the other party is willing to transfer the copyright of part of the "Star Wars series" in his hand, Disney does not mind letting them become the distributor of several superhero movies. If such a goal can be achieved, then if it successfully acquires Lucasfilm in the future, Disney will have the complete "Star Wars series" copyright in its hands.

Unfortunately, Ryan is very clear that there is no room for negotiation on this matter.

Seeing that there is no progress, Tom Rothman quickly bid farewell. Ryan did not care. Now Walt Disney is not afraid of competition or challenge from any media group.

After leaving the reception room, Ryan took the special elevator and went directly down the cliff where the villa was located. On a silvery beach, he found Nicole and Sandy, who were piling sand.

"father……"

Probably seeing Ryan, the little guy who was over three years old beckoned here.

"Hi, my dear." Ryan strode over, pointed to the invisible pile of sand next to her, and asked, "What is this?"

"Castle." Sandy looked at Nicole and said, "In Mommy's story, the princess always lives in the castle. Why am I not?"

"Because you are not a princess." Ryan bent over and gently squeezed the little guy's face, "You are our angel."

"That... is the one with wings..." Sandy made a flying pose, "Able to fly... Birdman?"

"Sanny..." Nicole's voice dragged a long time, and the little guy who became fluent in language quickly lowered his head, "I'm sorry, Mommy."

"Taylor taught you this?" Ryan asked.

Sandy held back his hands and closed his mouth tightly, refusing to betray his sister.

"Okay..." Ryan squatted beside Nicole, "When I didn't say hello."

"Hmm..." Sandy nodded his head hard and said happily, "Taylor said, you can't be a traitor."

Ryan and Nicole looked at each other and laughed at the same time.

Before she knew it, Sandy, who had become a little traitor, looked at his father curiously, then at his mother, and continued to play his own sand pile game.

"Twentieth Century Fox's appetite is too big."

Hearing Ryan talk about the reason for Tom Rothman’s visit, Nicole also disagreed. “Although it is common practice for the six major companies to release each other’s movies, no one will give out their ace series.”

"So..." Ryan shrugged, "I rejected them."

"Who?" Sandy interrupted suddenly curiously.

"A bunch of bad guys."

Ryan stood up and looked at the sea in the distance. The blue sky and the deep blue water were connected together at the end of the line of sight. The sun hiding in the clouds appeared when it was about to fall into the sea. The sea and the sky were dyed red.

"Honey." Nicole's voice came from the side. She pointed to the sea and asked Sandy, "Look over there, is it pretty?"

"It's pretty Sandy came over and stood beside Ryan, pulling his slacks, "Dad...I like it here. "

"I like the sea!" she shouted again, "I like Dad and Mommy!"

"Then you like Dad more?" Nicole picked up Sandy after patted off the sand on his hands. "Or Mummy?"

Turning his head, Ryan deliberately looked at her daughter seriously.

Sandy stuck his tongue out at him and said mischievously, "Of course it's Mommy."

This is almost an answer without any doubt. Ryan walked over and nodded her small forehead, took her daughter from Nicole, carried her on her shoulders, and walked towards the direction.

Nicole chased up from behind and took his free arm.

"You are all my angels." Ryan said to her. (To be continued...)

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