Chapter 440： take care of mood
Dajiang Elf, a small four-axis aerial photography aircraft, is specially designed for users who want to get in touch with aerial photography, but suffer from inexperience and worry about being too complicated.
The overall solution includes aircraft, automatic control, power, remote control and other systems. After purchase, users only need to make a simple combination to enjoy the fun of aerial photography, eliminating the need for complicated steps such as DIY assembly and debugging.
Chen Yang looked at the product introduction on the tablet and frowned slightly, "Can this product be used for professional shooting?"
"There should be no problem,"
Huang Shan said, "I've seen the clips they filmed,"
As he spoke, he took the tablet and clicked a few times, called up several video software, clicked to play, and then put it in front of Chen Yang,
Chen Yang took a look and found that the picture quality is relatively clear, barely reaching the effect of an entry-level professional camera, and it may not be good enough for filming, but general TV dramas, variety shows, or documentaries should be able to do it. ,
As for other places, such as security and disaster relief, there is no problem.
At this time, Huang Shan said, "Aerial photography is a relatively high-end category in photography, so the Dajiang Genie is also equipped with a relatively high-end Sony camera. The entire camera system is made by the Meipai team..."
Chen Yang interrupted her suddenly, "What is Meipai?"
Huang Shan glanced at him, and said as usual, "Didn't you say last year that you want to set up a company specializing in camera technology, this is it!"
"yes,"
It's a bit embarrassing given Chen's thick skin, "I don't even know when it was established!"
Huang Shan curled her lips, "The company completed the formalities a long time ago, but the team was formed before the annual meeting, because these people were all transferred from Damai, and they have to hand over the work and bring in a newcomer, so I let After the Spring Festival, they will officially report to the new company."
Chen Yang clapped his hands cheekily, and sighed, "I'll just say, the company hasn't been formally established, otherwise I wouldn't have known about it!"
Huang Shan didn't bother to point out that she had already reported this part of the facts in the work report, so she should take it as a way to save face for the boss, and then continued,
"Although the team has just been established, as early as two or three months ago, they were cooperating with Dajiang in the research and development of this product. The camera system of Dajiang Elf was developed by them, especially the part of motion shooting and image effect optimization. , has applied for a patent,
In order to ensure the camera effect, Sony, which is relatively more advanced in the field of digital photography, was selected. The purchase price of the hardware part of the camera alone is several thousand for a set.
Counting other costs and reasonable profits, the domestic retail price of Dajiang Genie is set at 19,999 yuan, and the foreign retail price is unified at 2,999 U.S. dollars. "
When Chen Yang heard this, he frowned slightly, "There is not much difference between domestic and foreign prices!"
According to the current exchange rate, 3,000 U.S. dollars, or more than 21,000, does not include tariffs. If the tariffs paid are included, the actual price is even lower than the domestic selling price.
Huang Shan smiled and said, "The price is about the same, but we have relevant policies in our country, and we can apply for a tax refund at that time. If it is calculated, the profit of a single machine will exceed domestic sales."
This is also one of the reasons why many domestic electronics manufacturers sell the same product cheaper abroad than domestically. Since the country has policies and their profits have not been damaged, they will of course wave their price sticks to seize the market.
Unfortunately, Boss Chen quit!
Chen Yang waved his hand and said solemnly, "Our product can be said to be the only one for Scorpion Baba. We might as well be more courageous when pricing. Also, tax refund or not, it is a bonus given by the state. When it is sold, this part It must be counted!"
Upon hearing this, Huang Shan couldn't help turning her head to look at Qin Yu,
Qin Yu shrugged his shoulders, "I said long ago that your boss is a cynic, and ordinary products are nothing more than ordinary products. This kind of unique product has the same price at home and abroad, so he can't agree to it! Don't forget the coffee for a week! !"
Chen Yang's eyes widened in an instant, boy, you two actually bet on me? ?
Huang Shan suppressed her smile and looked at Chen Yang, "Then how do you think the price is appropriate?"
Chen Yang recalled the price of the first generation of Dajiang UAV in his memory. It seems that Wang Tao said that at that time, the price of a UAV without additional functions could reach 200,000.
Well, in fact, that is not the market sales price, but a machine exclusively for leaders or bosses. You can set a sky-high price at will, and if the leader thinks it is worth it, it will be approved after signing.
But Chen Yang still wanted to say something,
It's so dark!
No wonder they were able to make a living by selling machines alone.
For comparison, let Chen Yang set the price for drones. After all, they are going to be mass-produced and sold. Of course, they can't be set too high, but they can't be set too low either.
After thinking for a while, Chen Yang knocked on the table and said, "The domestic ones sell for 49,999 dollars, and the foreign ones sell for 9,999 dollars!"
Upon hearing this, Huang Shan was stunned, and it took a long time to come back to her senses.
"Good guy, I thought you'd get half the price at most, but I didn't expect you to more than double it!"
Qin Yu whispered beside him, "The foreign version has more than doubled!"
Then the two asked in unison, "Aren't you afraid that you won't be able to sell?!"
Chen Yang sighed, "Photography has been poor for three generations, and SLR has ruined a lifetime. As a higher-end aerial photography, how can we not take care of the mood of those patrons who empty their pockets for photography!
If you want to set a price that is too low, isn't that a slap in the face? ! "
The two women looked at each other, but were speechless.
Thinking about those tens of thousands of moving shots, it seems that a 50,000 yuan aerial photography drone is not so unacceptable!
Moreover, those who are willing to spend 20,000 yuan to buy a drone probably won’t care too much about the extra 30,000 yuan...
Bar? !
Huang Shan scratched her hair in distress, then picked up the tablet computer to modify the information, and said at the same time, "As for sales, we are considering the agency system. The ex-factory price is 60% of the retail price, and the remaining 40% is the channel. fees and agency profits,
In terms of marketing channels, we are following a model that combines online and offline. There is no need to explain offline sales. The online sales part is mainly based on the Jingdong platform. If there is an order, it will be delivered by the local The agent is responsible for the delivery,
As for the investment promotion work of agents, Future Future is already doing research in this area, and is building a marketing team around this sales model and product characteristics, so it should not be a big problem.
Now the focus is on the foreign part,"
Huang Shan said and raised her head to look at Chen Yang, "Compared to the domestic market, whether it is ordinary photography, aerial photography, or drones, Europe and the United States are the mainstream positions, and this part of the market will also be the key development area of Dajiang.
Regarding this, I convened all the market leaders of the whole platform to study together, and then came to a conclusion, which needs to be decided by you! "
The overall solution includes aircraft, automatic control, power, remote control and other systems. After purchase, users only need to make a simple combination to enjoy the fun of aerial photography, eliminating the need for complicated steps such as DIY assembly and debugging.
Chen Yang looked at the product introduction on the tablet and frowned slightly, "Can this product be used for professional shooting?"
"There should be no problem,"
Huang Shan said, "I've seen the clips they filmed,"
As he spoke, he took the tablet and clicked a few times, called up several video software, clicked to play, and then put it in front of Chen Yang,
Chen Yang took a look and found that the picture quality is relatively clear, barely reaching the effect of an entry-level professional camera, and it may not be good enough for filming, but general TV dramas, variety shows, or documentaries should be able to do it. ,
As for other places, such as security and disaster relief, there is no problem.
At this time, Huang Shan said, "Aerial photography is a relatively high-end category in photography, so the Dajiang Genie is also equipped with a relatively high-end Sony camera. The entire camera system is made by the Meipai team..."
Chen Yang interrupted her suddenly, "What is Meipai?"
Huang Shan glanced at him, and said as usual, "Didn't you say last year that you want to set up a company specializing in camera technology, this is it!"
"yes,"
It's a bit embarrassing given Chen's thick skin, "I don't even know when it was established!"
Huang Shan curled her lips, "The company completed the formalities a long time ago, but the team was formed before the annual meeting, because these people were all transferred from Damai, and they have to hand over the work and bring in a newcomer, so I let After the Spring Festival, they will officially report to the new company."
Chen Yang clapped his hands cheekily, and sighed, "I'll just say, the company hasn't been formally established, otherwise I wouldn't have known about it!"
Huang Shan didn't bother to point out that she had already reported this part of the facts in the work report, so she should take it as a way to save face for the boss, and then continued,
"Although the team has just been established, as early as two or three months ago, they were cooperating with Dajiang in the research and development of this product. The camera system of Dajiang Elf was developed by them, especially the part of motion shooting and image effect optimization. , has applied for a patent,
In order to ensure the camera effect, Sony, which is relatively more advanced in the field of digital photography, was selected. The purchase price of the hardware part of the camera alone is several thousand for a set.
Counting other costs and reasonable profits, the domestic retail price of Dajiang Genie is set at 19,999 yuan, and the foreign retail price is unified at 2,999 U.S. dollars. "
When Chen Yang heard this, he frowned slightly, "There is not much difference between domestic and foreign prices!"
According to the current exchange rate, 3,000 U.S. dollars, or more than 21,000, does not include tariffs. If the tariffs paid are included, the actual price is even lower than the domestic selling price.
Huang Shan smiled and said, "The price is about the same, but we have relevant policies in our country, and we can apply for a tax refund at that time. If it is calculated, the profit of a single machine will exceed domestic sales."
This is also one of the reasons why many domestic electronics manufacturers sell the same product cheaper abroad than domestically. Since the country has policies and their profits have not been damaged, they will of course wave their price sticks to seize the market.
Unfortunately, Boss Chen quit!
Chen Yang waved his hand and said solemnly, "Our product can be said to be the only one for Scorpion Baba. We might as well be more courageous when pricing. Also, tax refund or not, it is a bonus given by the state. When it is sold, this part It must be counted!"
Upon hearing this, Huang Shan couldn't help turning her head to look at Qin Yu,
Qin Yu shrugged his shoulders, "I said long ago that your boss is a cynic, and ordinary products are nothing more than ordinary products. This kind of unique product has the same price at home and abroad, so he can't agree to it! Don't forget the coffee for a week! !"
Chen Yang's eyes widened in an instant, boy, you two actually bet on me? ?
Huang Shan suppressed her smile and looked at Chen Yang, "Then how do you think the price is appropriate?"
Chen Yang recalled the price of the first generation of Dajiang UAV in his memory. It seems that Wang Tao said that at that time, the price of a UAV without additional functions could reach 200,000.
Well, in fact, that is not the market sales price, but a machine exclusively for leaders or bosses. You can set a sky-high price at will, and if the leader thinks it is worth it, it will be approved after signing.
But Chen Yang still wanted to say something,
It's so dark!
No wonder they were able to make a living by selling machines alone.
For comparison, let Chen Yang set the price for drones. After all, they are going to be mass-produced and sold. Of course, they can't be set too high, but they can't be set too low either.
After thinking for a while, Chen Yang knocked on the table and said, "The domestic ones sell for 49,999 dollars, and the foreign ones sell for 9,999 dollars!"
Upon hearing this, Huang Shan was stunned, and it took a long time to come back to her senses.
"Good guy, I thought you'd get half the price at most, but I didn't expect you to more than double it!"
Qin Yu whispered beside him, "The foreign version has more than doubled!"
Then the two asked in unison, "Aren't you afraid that you won't be able to sell?!"
Chen Yang sighed, "Photography has been poor for three generations, and SLR has ruined a lifetime. As a higher-end aerial photography, how can we not take care of the mood of those patrons who empty their pockets for photography!
If you want to set a price that is too low, isn't that a slap in the face? ! "
The two women looked at each other, but were speechless.
Thinking about those tens of thousands of moving shots, it seems that a 50,000 yuan aerial photography drone is not so unacceptable!
Moreover, those who are willing to spend 20,000 yuan to buy a drone probably won’t care too much about the extra 30,000 yuan...
Bar? !
Huang Shan scratched her hair in distress, then picked up the tablet computer to modify the information, and said at the same time, "As for sales, we are considering the agency system. The ex-factory price is 60% of the retail price, and the remaining 40% is the channel. fees and agency profits,
In terms of marketing channels, we are following a model that combines online and offline. There is no need to explain offline sales. The online sales part is mainly based on the Jingdong platform. If there is an order, it will be delivered by the local The agent is responsible for the delivery,
As for the investment promotion work of agents, Future Future is already doing research in this area, and is building a marketing team around this sales model and product characteristics, so it should not be a big problem.
Now the focus is on the foreign part,"
Huang Shan said and raised her head to look at Chen Yang, "Compared to the domestic market, whether it is ordinary photography, aerial photography, or drones, Europe and the United States are the mainstream positions, and this part of the market will also be the key development area of Dajiang.
Regarding this, I convened all the market leaders of the whole platform to study together, and then came to a conclusion, which needs to be decided by you! "
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