Chapter 467： typical representative

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The employees work so hard to make money for themselves, what else can Chen Yang, the boss, say?

It can only be a hypocritical expression of condolences, "Oh, I am afraid that your health will not be able to bear it. You need to make money, but you must also pay attention to your health. I am pointing at you to help me earn a lot of money!"

Qin Yu's eyes shot across, "If there is no last sentence, it will appear more sincere!"

Huang Shan suppressed her laughter and complained, "So, the truth is always easy to hurt people,"

Then he raised his head and asked Qin Yu, "Hey, is there any TV show you particularly want to watch?"

If we don't bring the topic back, these two people can talk nonsense all day long, just right, let me ask Qin Yu's opinion by the way.

Qin Yu turned around and blinked at her inexplicably, "What do you mean? You want to invite me to watch TV?"

There are many people who go on dates to watch movies, and those who watch TV are very novel.

Huang Shan rolled her eyes, roughly said what she had just exchanged with Chen Yang, and finally said, "Now I just want to study, where to focus on this."

Qin Yu nodded suddenly, and then looked at Chen Yang, "Is there anything wrong with your brain? Why are you making it so complicated? Wouldn't it be good to be your boss and advertise on your mobile phone? You have to do such a thankless job thing!"

You try your best to guide the market, but the market you guide in the end may not be the meat in your bowl. In Qin Yu's opinion, people who do this must have some brains.

Looking at Boss Chen, who was pretending to be hideous, Huang Shan shook her head with a smile, and said, "I've thought about it just now. Although this matter is really difficult, it may not be unwelcome."

Seeing Qin Yu glance over, Huang Shan gave the boss a look, remember to owe me a meal!

Then he said seriously, "First of all, whether it is from the perspective of national brand development or the small perspective of company profitability, cultivating the market is indeed a very meaningful thing.

And those who do this kind of thing, no matter whether it is true or not, as long as they succeed, they will generally be regarded as the leader in the industry. This kind of invisible asset is very, very rare! "

Qin Yu narrowed his eyes and nodded slightly, "What else?"

Huang Shan smiled and continued, "Secondly, in the process of cultivating the market, the way we choose is to subtly influence consumers through TV programs, so that they gradually accept a concept, that is, our traditional culture and Domestic brands are also very good,

As the carrier of guidance, that is, TV programs, if it can really arouse a wide range of repercussions in society, then, as an investor, we will be profitable.

At the same time, the title we add to these programs can also bring huge brand benefits,

Of course, there will be risks here, that is, what if the show is not popular?

But as a business, investment is risky, but it is not a reason not to invest! "

Qin Yu nodded lightly, "I agree with this, so we are turning this so-called market guidance into an investment plan?!"

"It can be understood like this," Huang Shan said with a smile, "Once the plan is successful and the market is cultivated, then, as the pioneer and the actual executor, we will inevitably become the leader in the industry. The biggest feedback given by the market is also will surely be accepted by us,

Then in terms of feedback to sales, this is also the ultimate goal of market guidance, the benefits are fulfilled, and our goal has been achieved! "

Qin Yu frowned and thought for a while, then said, "The show is popular and the market has been cultivated, but what if spoilers appear?

You should know that the emergence of any emerging market will be accompanied by spoilers, such as counterfeit and shoddy products in the 1990s, and the damage to national brands has not been eliminated today.

Bad money drives out good money, what countermeasures can you have? Rely on brand marketing alone? Prove that our brand's products are different from others'?

What is the difference between that and direct brand promotion? Why bother to make such a big detour? "

A very objective question. In the 1990s, domestic brands were so powerful that foreign brands couldn’t find their way.

Tianfu Cola, Very Coke, Arctic Ocean, which one is not better than Coke and Pepsi?

Panda TV, Snowflake Refrigerator, Diamond Fan, Vigorous 28 Laundry Powder, Dock Soap, how many people still remember?

Still counting, Zhonghua Toothpaste, Shuanghui, Wahaha, Harbin Beer, Dabao, Nanfu, Little Nurse, Little Sheep, Yinlu, Robust, Supor, Tsingtao Brewery, Sanxiao, Shuijingfang...

These have all become foreign holdings, can you believe it? !

The majestic national brand that year was finally wiped out by two groups of people inside and outside.

This matter is too complicated and too sensitive. It’s not that the big guys dare not write. If you are interested, you can go to see Lao Wang’s barbaric era, which reveals the tip of the iceberg.

In short, the consequence is that until more than ten years later, domestic brands still shouted the slogan of rising, relying on selling love G hearts to make a living, which shows how far-reaching the influence is.

Hearing Qin Yu's question, Huang Shan opened her mouth and instinctively looked at Chen Yang.

Chen Yang tapped his finger on the table twice, smiled at Qin Yu, "Very good, this question is very level-headed,"

Then he looked at Huang Shan and said with a smile, "This is going to go back to the sentence you were puzzled before, the eyes of the masses are sharp!"

Huang Shan pondered for two seconds, her eyes lit up, "We need to guide consumers and let them know what a good product is?!"

Snapped,

Chen Yang snapped his fingers, nodded with a smile, "That's what happened!

On the one hand, we guide the market through media programs, so that consumers can refocus their attention on domestic brands. In addition, our own products are also a way of guidance.

How to guide?

We make our products well, let consumers know that our products are of good quality, at least not inferior to similar foreign products, and at the same time let them know what is an inferior product and what is a really good product,

We need to polish their eyes and let them subconsciously trust our products, at that time, "

Speaking of this, Chen Yang turned his head to look at Qin Yu, and said with a smile, "As long as we don't have problems ourselves, will we still worry about spoilers?"

Qin Yu shrugged and said nothing more.

After a pause of two or three seconds, she raised her head to look at Huang Shan, and said seriously, "After thinking about it, what I want to see most is food!"

Huang Shan's eyes widened instantly, "Eat?"

Although I know you're a foodie, I didn't expect you to be such a foodie? !

"Yes,"

Qin Yu nodded, swallowed, and still gestured with his hands, "That's the kind, turning every ingredient into a delicacy..."

He sighed as he spoke, "Oh, it's a pity that there are too few food shows, and the only ones are teaching how to cook. I always feel that something is missing, maybe it's not refined enough,"

Then he pointed at Chen Yang, with a very serious face, "It has been said since ancient times that food is the most important thing for the people. Don't you want to promote traditional culture, then create a program that studies eating culture, and it will definitely become popular!"

eat?

Return culture?

Huang Shan suddenly became angry, picked up the water glass and was about to throw it at it, "Get out of here, you foodie!"

Qin Yu jumped away with a whoosh, "It's you who asked me, but you're not satisfied after I told you, it's really hard to serve, let's go!"

After speaking, he was ready to open the door and leave.

At this moment, Chen Yang hurriedly called her to stop, "Come back."

Qin Yu paused, and looked back at him, "Why? You don't really want to do this, do you?"

Although it was a question sentence, when she said this, her eyes were full of expectation.

Huang Shan's face was full of absurdity, "You are here to promote traditional culture, not to teach others how to cook. Who makes traditional cultural programs and uses food as the theme?"

Chen Yang smiled, "You have been in Xiangjiang for so many years, have you never heard of Cai Dacai?"

Huang Shan blinked, thoughtful.

When Qin Yu heard this, he quickly slipped back, "One of the four great talents, even I have heard of him. He is very popular in Xiangjiang because he can eat, and he is so popular because he can extend from food to culture. Welcome, it can be seen that there must be a market for gourmet cultural programs,

Hey, I'm serious, if we invest in a gourmet show, many people will definitely watch it! "

After speaking, he seemed to be lacking in confidence, and added another sentence, "If it doesn't work, we'll hang it on the Zouhu video, and then ask Lao Li and Xiao Ma to recommend it, so I don't believe it or not!"

Traffic in the virtual world is king, Goose Factory controls users, and Qiandu controls traffic. Together, there will be no work that is not popular!

Of course, if the quality of the work is not good enough, it may be black and red.

Chen Yang grinned,

Hehehe, I still need people to praise my big-tongued country? !

Have you seen China on the tip of your tongue? !

When Qin Yu said the word eat, this program appeared in his mind.

If you talk about other food programs, they may not be able to bear Chen Yang's ambitions, but this one is different. This is the only food program that uses food as a carrier but is full of humanistic feelings.

There has never been anyone before, and there will be no one in the future. Even the chief director himself admits that he will never be able to make such similar works again!

Therefore, it is very appropriate to use this explosive product with both selling points and feelings as the first work of the market cultivation series.

After lightly knocking on the table, Chen Yang took out his mobile phone, signaled for the two to be quiet, and then dialed out.

Soon the phone was connected, and a middle-aged man's voice sounded inside,

"Hello, Mr. Chen, why did you think of calling me today?"

Chen Yang said with a smile, "Hi Zhao Tai, I don't want to bother you if I have nothing to do. Is it convenient for you to talk now?"

"Yo, it's inconvenient for others, isn't it inconvenient for Mr. Chen?" Zhao Tai said with a smile, "If Mr. Chen has something to say, just speak up, please."

This is naturally the director of Yangma. When I was filming an advertisement in Beijin last year, I met him once after being recommended by the boss of the advertising company. This is the first time I have contacted him by phone, but my tone is very enthusiastic.

Social people, as long as they are strong enough, let alone met, even if they haven't met, the two can chat like acquaintances.

Chen Yang, "Thank you Zhao Tai, I just want to inquire about the director Chen Xiaoqing who made the documentary in our station, is he free now?"

"Chen Xiaoqing?" Zhao Tai was taken aback when he heard the words, "Why are you looking for him?"

One is a business owner, and the other is a documentary filmmaker. They can't match each other.

Even if Chen Yang wants to make an image promotional video for his company, he doesn't need to find a documentary director, even if it is more reasonable to invite Lao Mouzi.

Chen Yang laughed and said, "That's the way it is. As for our company, we intend to test the waters in the media industry, and after discussing an idea, we think Director Chen should be quite suitable.

If possible, we would like to invest in us, and then cooperate with Guitai. Director Chen is asked to take full responsibility and work together on a project. "

"Really? Yes!"

Zhao Tai immediately smiled and said, "The media industry needs someone as powerful as Mr. Chen to join in, so that our industry can flourish. Welcome, welcome, warm welcome,"

After a pause, he asked again, "I just don't know, how does Mr. Chen plan to cooperate?"

Chen Yang is straightforward, "We provide money for ideas, and your station is responsible for planning and implementation. All expenses will be borne by us. Your station will participate in the shares with labor and resources, accounting for 30% of the shares."

Zhao Tai did not reply immediately, but asked, "What is creativity, and what is the budget?"

Chen Yang said, "We want to use the form of a documentary to show Chinese people's beautiful pursuit of food and life, and use specific character stories to tell the food ecology of various parts of China.

As for the cost, I don't have to set an upper limit. If it is determined that Director Chen will be responsible, he can raise the production cost. As long as it is reasonable, I will approve the full amount according to the order! "

After the tip of his tongue became popular, Director Chen revealed in the program that the production cost of the whole work was only 4.5 million, which is a typical representative of low cost and high quality.

Of course, this fee is the result of saving and saving. There is no one who does not take money when making a documentary. If Chen Yang is allowed to invest, he will pay even if it is doubled. Maybe the quality of the output will be even higher.

Moreover, he can also stuff some private goods into it, such as the Dajiang drone. This kind of moment is when it comes in handy!

Zhao Tai immediately smiled and said, "Mr. Chen is really proud. Since this is the case, yes, then I will try my best to promote this matter. It is best if you can arrange someone to come over and communicate with Director Chen about this matter face to face."

Food documentaries? No limit yet?

Boss Chen really wanted to invest in documentaries as soon as they came out. How many documentaries can make money?

So he doesn't care about a few percent of the shares. Is there any difference between 20% more and 20% less for impossible things?

This is a rare big sponsor. Last year, the advertising fee spent on CCTV exceeded 200 million. Since he wants to play, he can play with him. Anyway, he doesn’t spend a penny on the platform, and he can attract Why not do something about the relationship!

As for whether Director Chen will agree, that's not a problem at all.

Director Chen mentioned to Taili several times before that he wanted to make a documentary about food, but Taili has never agreed. The funds for Taili are all directed, and are mainly allocated around the tasks assigned by the above. How much money is left for him to burn?

Right now, someone took advantage of him and bumped into him. How could Director Chen let go of such a good opportunity? !

In the office, Chen Yang put down the phone and said to Huang Shan, "There are three things to do now. First, set up a cultural investment company. From now on, this company will be the main body to be responsible for the market guidance plan and invest in all media. work,

Second, immediately send people to Beijin, contact CCTV, and discuss cooperation matters on the first program. The idea of ​​this program is the daily diet change in our country. I will make a document for you about the specific content. They The program must be built around this document of mine,

Then all the filming funds will be borne by us, and CCTV will be responsible for all the execution links, but I have a request that this program must be directed by Chen Xiaoqing. He is the ace director of documentaries on CCTV. I don't worry until he makes a move.

ThirdYou send someone to Xiangjiang to contact Cai Lan, ask him to be a consultant for this program, use his experience as a checkpoint for the program, we want to make this program a work with a wider audience , and not just limited to the mainland, he has experience in this area. "

Huang Shan quickly finished recording, looked at the notebook, and then at him, "Is the documentary appropriate? What if it fails?"

Qin Yu was also a little confused, "I said to make a food show, why did you think of going to the documentary?"

documentaries, food...

Could these two be related?

Chen Yang tapped on the table lightly, and said with a chuckle, "If the show doesn't look good, then I'll shoot a show you like for each of you, and you can choose the theme!"

The two women looked at each other, and they all voted in agreement!

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