Chapter 471： creative wholesale

Naturally, there is a kitchen restaurant in the clubhouse. You don’t need to go out at noon, you can eat in Maiyuan.

The master chef is someone hired from outside, not a chef in a five-star hotel or a private restaurant, but a master chef who specialized in folk banquets when he was young.

Well, also the master of those chefs,

According to Uncle Jin, the master's more than a dozen apprentices are all chefs in five-star hotels and restaurants. Now that he has retired at home, he usually doesn't do anything. After his introduction, Chen Yang gave this old man to please come

Not only the master chef was invited, but also three chef apprentices, just for today's lunch.

The dishes are also very simple,

Fried crab yolk eggs, fried fish slices, braised shrimp, family portrait, sweet-scented osmanthus fish bones, braised smooth fish, Sichuan pork shreds, Sichuan big meatballs and loose meat, and a bowl of chrysanthemum tofu soup, this is the dinner,

There are no delicacies from mountains and seas, but authentic home-cooked dishes,

The staple food is simpler,

One bowl of fried noodles per person!

Judging from the table, this meal is really not worth the 60,000 yuan appearance fee,

The big red envelope of 30,000 yuan for the master chef and 10,000 yuan for each of the three apprentice chefs is still a human price. Otherwise, if you add a zero at the end, they will not be willing to work.

Do not care!

But after the dishes were served, Chen Yang felt it was worth it.

The three of Zhao Tai, who were chattering on weekdays, didn't even talk much at the moment, and spent most of their time eating.

Zou Rong's small face was buried in the bowl, and it was almost impossible to see anyone. Qin Yu and Huang Shan were generally not used to northern dishes, but they actually ate them with relish.

Wang Tao is slightly better, but not much better, but he doesn't talk much, and he can't tell whether he is satisfied or not.

Chen Yang originally wanted to greet the guests, but seeing this posture, he said, let's eat.

Thanks to the large portion of northern dishes, nine dishes and one soup make eight people clean up, which is just right.

Chen Xiaoqing wiped her mouth with a towel, and said with a sigh, "Now I understand why Mr. Chen insists on making a documentary about diet, just for this meal. I think this movie should be made!"

Zhao Tai was still thinking about it, and when he heard this sentence, he couldn't help nodding his head slightly, "What Director Chen said makes sense, nothing else, just that bowl of fried crab yolk eggs, you can see it in your eyes, eat it in your mouth, it's clearly Crab roe, but there is no crab roe, just a few ordinary eggs, this kind of craftsmanship, take it!"

As the director of CCTV, he is naturally not someone who has never seen the world. What kind of delicious food has he never eaten?

But it is such an unremarkable table of noodles, but it just tastes different, such as the fried crab yolk egg, which is available in many restaurants, but none of them can be as delicious as the dish in front of you.

Sometimes the word "cooking" really cannot be explained in words.

When Director Liu heard the words, his heart moved, he put down the teacup he had just picked up, and smiled at Chen Yang, "Mr. Chen, why don't we invite this old master to be a character in our documentary?!"

When Chen Xiaoqing heard it, she was really moved, and then she cast her eyes on Chen Yang,

Chen Yang chuckled, "I only care about creativity and investment, and you are responsible for all other executions."

Then he pointed to the outside, "Master Ren is still resting in the guest room, can you talk to me, Director Chen, it depends on your ability!"

Chen Xiaoqing suddenly smiled wryly, "Chen always gave me a big problem!"

But before the words fell, he had already stood up.

Regardless of whether you can invite him or not, today this real person must meet, maybe one day he will be able to make friends,

As far as this skill is concerned, no matter how much it is offered, it is not too much.

"Slow down, slow down,"

Chen Yang stood up, laughed and said, "Go ask someone for help, how can you be empty-handed, wait for me."

Then, I took out a box of wine from the cabinet behind me, put it on the table, and smiled at Zhao Tai, "Zhao Tai, don't look down on my native wine, but the taste, you have tasted it just now, I feel How about it?"

Zhao Tai's eyes lit up immediately, "I just wanted to say that the food is good and the wine is good, and it's better if they complement each other. Otherwise, it's not interesting. Are you really local wine?"

Before Chen Yang could speak, Huang Shan smiled and said, "It's indeed local wine, and it's local wine from Mr. Chen's hometown. Our future company has revitalized this winery, and production has resumed now. At that time, we will invite Zhao Tai Take care, give us a better time slot, so that we can spread the fame of this Xijiang Daqu!"

"No problem, absolutely no problem!"

Zhao Tai couldn't refuse any business, but he picked up his wine glass and looked at the box of wine on the table, with a slightly puzzled expression on his face, "This Xijiang Daqu, mass-produced wine can be so good?"

Judging from his tricky taste, the quality of this wine may not be comparable to famous wines worth thousands of dollars. If this is a mass-produced wine, then the quality is too extraordinary!

"how is this possible,"

Chen Yang immediately shook his head and patted the wine box, "This is a good thing I put in the bottom of the box. It's twenty years old, and it's a good wine blended by the master craftsman of Xijiang Winery with the golden ratio. If it's not for serving Central TV advertised, but the county magistrate of Xijiang refused to give it to me!"

This is of course being a good one. During the Chinese New Year, Zhou County sent twenty boxes of aged wine. This time he brought two boxes. The box in front of him is just one of them.

Moreover, I have already drank a bottle!

As Chen Yang said, he opened the lid of the wooden box, and said with a chuckle, "There are six bottles in a box, we drank one bottle just now, and there are still five bottles left, just divide them up."

First took out two bottles, handed them to Chen Xiaoqing and said with a smile, "With these two bottles of wine, even if the master disagrees, it will definitely be easier to talk about."

Then he looked at Zhao Tai, "Zhao Tai, it's not that I'm stingy, for the remaining three bottles, each of the three will get one bottle, and there will be no more bottles!"

Of course, you have to give good things quickly, otherwise it will become a bad street, and it is not uncommon for you to give someone a car.

When Zhao Tai heard this, he frowned immediately, "This gift is only for a pair of wine, how can there be a bottle?!"

As he spoke, he took out two bottles and hugged them in his arms, then turned to look at Director Liu, "Take the remaining bottle to the stage, let's share it!"

Director Liu and Chen Xiaoqing couldn't laugh or cry when they saw it.

However, I am very satisfied with this situation.

What does it mean for the leader to treat you with this attitude?

These old fritters, they couldn't be more clear!

Afterwards, Chen Yang and Chen Xiaoqing took the two bottles of wine and went to visit the old master.

Unexpectedly, the old master was very talkative. At this time, Chen Yang realized that the old master was not indifferent to fame and wealth, but only indifferent to profit. The old man still has a little bit of thoughts about fame!

Director Chen was left to discuss with the master, Chen Yang said he was offended, and went back to the reception room at Zhaotai.

At this time, there was no need for female guests to accompany him. Chen Yang asked Qin Yu to accompany Zou Rong to rest in the backyard, while he and Huang Shan stayed to discuss business.

"Zhao Tai," Chen Yang leaned on the sofa and said with a smile, "Basic clothing, food, housing, and transportation are the focus of our testing of the media industry. Documentary is the first project we plan, but this type of film has a relatively long production cycle. , so in addition to this, we also want to cooperate with CCTV to produce a few regular programs, I wonder if there is such a possibility?"

Regular show?

Zhao Tai couldn't help frowning slightly,

Regular programs are no different than documentaries. Under normal circumstances, except for TV dramas, other programs are produced and broadcast by CCTV itself.

Even if there is a very small number of external cooperation, most of them cooperate with local local stations for certain activities, but the leading party is still the central station.

Now Chen Yang suddenly proposed to cooperate with the regular program. If he hadn't just had a meal with him, he would have refused directly.

There are a lot of people who want to cooperate with CCTV, you can't rely on me just because I ate your meal and took you two bottles of wine, right? !

Seeing that Zhao Tai's expression was not right, Chen Yang didn't care, and continued with a smile, "The cooperation method I mentioned is actually the same as this documentary. We only provide ideas and funds, and the specific production and review are all up to you. Responsible, we do not intervene in any way."

Hearing this, Zhao Tai's face looked much better. This is equivalent to being produced by CCTV itself, but it is just one more shareholder. This method is not unacceptable.

Then he smiled and nodded, "It is said that Chen is always a creative genius. Hearing a thousand times is really worth seeing once. Just coming up with a food documentary is not enough. Now I have a new idea, so I will listen all the time."

Don't say yes, don't say no, just listen to it.

Chen Yang smiled without saying a word, and directly took a stack of materials from Huang Shan, and handed it to Zhao Tai.

Zhao Tai was stunned for a moment, took a look at it, and was immediately surprised. He looked at Chen Yang in astonishment, "Are you engaged in creative wholesale?"

Director Liu, who had been sitting by the side without saying a word, also became curious at this time, propped himself up and moved to the side of Zhaotai, and looked with his head.

Oh, it's really creative wholesale,

The title page is a row of catalogs containing brief introductions, and the top one is a daily broadcast travel column called Home from afar.

The purpose of the column is to walk, experience, and discover. The reporter leads the audience to travel around, pay attention to the people's livelihood and social development, and at the same time enjoy the beautiful scenery, taste the food, explore the mysteries of humanities, the spirit of the characters, and experience the fun of travel.

Seeing this, Director Liu immediately shook his spirits and said excitedly, "Zhaotai, this is completely created as a large-scale series of programs, such as Frontier Tour, Coastal Tour, Hundred Mountains Tour, Hundred Rivers Tour, River Tour..., what can be done Too much!"

"Um,"

Zhao Tai responded, and directly handed him the following page, then pointed to Chen Yang, and said with a wry smile, "Mr. Chen already thought of what you said!"

Director Liu took a look, and it was true,

The stack of materials at the back of the co-author are all more detailed explanations.

Go back and look at the catalog,

Clothing China, focusing on traditional Chinese clothing art, exploring the aesthetic spirit behind clothing,

National treasures, cultural and museum exploration programs, discover the stories behind national treasures,

Poetry conference, to carry forward the excellent traditional Chinese culture,

China in the Classics focuses on the classics that are well-known at home and abroad and has been passed down through the ages, and tells the history of Chinese civilization starting from the classics.

There are also classic chanting, reading aloud, seeing words like faces, Chinese place names conference, China in stories...

If you were shocked when you first watched it, Zhao Tai and Director Liu were already numb after watching it.

There are ten program ideas, no one can guarantee whether they will be popular or not, but from the professional perspective of Zhao Tai and Director Liu, each of them has the potential to cause a social sensation!

The most important thing is that, unlike today's popular local TV shows, entertainment programs such as talent shows,

These ideas are full of cultural connotation and ideological depth, and they are also the most popular positive energy programs above, clearly pointing out the direction for CCTV, which is seeking to get closer to the market.

No, it's not just pointing out the direction, it should be said that it's directly putting the future in your hands!

Especially the last one, after it is made, it will definitely be praised by the above,

And this is the most important thing for Zhao Tai.

After carefully sorting out the information, Zhao Tai looked at Chen Yang seriously, and shook the information, "Mr. Chen, you can leave it to me so rest assured, are you not afraid that we can use it ourselves?"

Chen Yang smiled and said, "To be honest, besides CCTV, I really can't think of any other TV station that has the ability to do a good job.

Our strategic intention to enter the media industry is important, but it is also, no, it should be said that it is more important to show these ideas perfectly.

Therefore, regardless of whether CCTV agrees to cooperate with us, as long as Zhao Tai wants these ideas, they can use them! "

"Mr. Chen is very generous!"

Zhao Tai immediately patted his thigh, and said seriously, "Okay, I can give you a word of truth here, Mr. Chen. I will do my best to promote this matter. Central Taiwan will also use the best resources to develop these ten ideas. build!"

After a pause, he continued, "However, it would be too wasteful to release these ten programs at once. After I go back, I plan to convene people to make a five-year plan, and gradually release the ten programs in about five years." This show is released, what do you think of Mr. Chen?"

Chen Yang naturally agreed, "Of course good things should be savored slowly, and Zhao Tai's experience is of course no problem!"

Zhao Tai smiled, and then said, "By the way, Mr. Chen will not plan to use the name of barley or Huahuo to cooperate with Central Taiwan, right?!"

Chen Yang laughed, and immediately said, "Of course not. For this reason, we have established a cultural company called Beijin Wheatfield Culture Co., Ltd. In the future, please take care of the wheatfield culture from Zhao Tai and Director Liu." !"

Since it is necessary to develop a media strategy, a cultural company is naturally needed, and this wheat field culture is such a company responsible for implementing Chen Yang's intentions.

The company's positioning is very clear, focusing on traditional Chinese culture and creating high-quality film and television works.

This traditional culture does not mean that there must be some ancient poems, ancient classics, or Beijing opera, martial arts, calligraphy, Go embroidery and other national quintessence.

It can also be a contemporary happy life, touching stories at the grassroots levelIn general, the themes of ethnicity, life, and positive energy are all within the scope of the works of Maitian Culture.

The form of the program can also be rich and varied. Variety shows, TV dramas and even movies can all be considered.

Hearing Chen Yang's explanation, Zhao Tai nodded approvingly, "The intention is very high, and the choice of direction is also very good. I believe that as long as the general policy of the wheat field remains unchanged, we will stick to this route. In the distant future, wheat field culture will definitely have a pivotal position in the domestic cultural circle."

Chen Yang laughed, "Then I'll leave it to Zhao Taiji!"

What he has to do is to bring back the eyes of Chinese people who have habitually turned abroad for more than 20 years, so that more people, especially young people, know that our own country also has many good things, so as to achieve the revitalization of national brands. Purpose,

Otherwise, even if Barley can complete the closed-loop research and development of all technologies and lead the world, in the eyes of Chinese people, it will still be inferior to foreign brands.

Why can't domestic products be sold at the same price as imported products with the same technical standards?

The lack of national self-confidence is one of the reasons.