Chapter 503： stockpile

After more than a month of preparation, Barley finally went abroad and officially entered the European and American markets through the sales channel of Palm Company.

Times Square in New York, known as "the crossroads of the world", was originally named Longacre Square, and later changed its name to Times Square because of the headquarters building established by the New York Times in the early days.

Why did Times Square turn into Times Square? Chen Yang speculated that it might be because Mandarin was not popularized back then, and Times Square was more compelling than Times Square.

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Of course, this is just his personal guess. The official statement must have a higher style. For example, what is imitated all over the world has never been surpassed, but it is deeply rooted in the hearts of the people. In short, Times Square is now the official name, and it can be regarded as a successful counterattack.

Since this is the only area in New York City that requires owners to hang eye-catching publicity boards in the planning laws, a large number of companies moved their headquarters or New York branches here, and put up their own publicity signs legally and reasonably. one big,

There are also many shopping malls and theaters settled in, which will attract more people.

With the collection of many financial owners and commercial and entertainment venues, Times Square has gradually become the most prosperous entertainment and shopping center in the world, known as the crossroads of the world,

And the symbol of this landmark is the huge Nasdaq screen,

If you have not advertised on it, you are ashamed to call yourself an international brand!

The first advertisement of Damai mobile phone crossing the sea was chosen on the Nasdaq big screen in Times Square, and it covered the entire big screen, not just one of them.

Although the audience here is not as large as that of TV stations and the Internet, it is very compelling.

And next to it is the headquarters of Damai's American branch. A billboard bigger than Sanxin hangs on the wall of the building, which complements the advertising screen. It must be impressive!

Times Square is known as the crossroads of the world, and there are naturally all kinds of shops around it. Just facing the big screen, a new store opened quietly.

And today is the first day of opening.

Andy stood in the middle of Times Square, looking up at the big screen,

On the screen, several advertisements are scrolling,

A very artistic mobile phone is flipped on the screen, and a group of colorful people are standing around, touching the mobile phone from time to time, each time the mobile phone is touched, the mobile phone will show a new function, and then the slogan appears,

"We don't define mobile phones, because you are the only one who defines mobile phones!"

"This is not just a mobile phone!"

"Unprecedented, love at first sight!"

"The most advanced and unprecedented mobile phone ever!"

"Born to be colorful, and more!"

"The only difference is everywhere!"

…

Then, to conclude with a sentence,

"It's barley, and this time, it changes everything!"

Looking at the big screen, Andy remained silent for a long time,

His good friend Reid walked to his side, looked at the billboard side by side,

Although Times Square is extremely busy and people who work and live here are used to seeing various advertisements, this advertisement still attracted the attention of many people.

So like them, there are not a few people who stop in the square, so naturally they are not so eye-catching.

Reid hugged his chest with one hand and pinched his chin with the other. After a while, he chuckled and said, "Andy, do you know what I like most about this ad?"

Andy turned his head and glanced at him, then turned around, "Are any compatriots leaving the country?"

"No, no," Reed shook his head and smiled, "Many advertisements have black people leaving the country, which is not surprising. What I like the most is that this advertisement does not specifically emphasize black people.

All people are the same including Asians, Latinos and Indians, which gives me a very special feeling,

You know, I'm not like those guys in Queens, I don't want more than that, I just want to be like everyone else, that's all, and this ad just gives me that special feeling! "

Andy is white, so he can't understand what his good friend is thinking, but he still smiles and agrees, and then continues to look at the screen,

Rhett glanced at him, "You've been here for ten minutes, buddy, if we don't queue up, maybe we won't even be able to buy a Damai phone today!"

"It's okay, even if I can't buy it today, I can come over tomorrow,"

Andy stared at the advertisement screen intently, frowning slightly, not knowing what he was thinking.

Reid raised his brows, turned to look at him, and said helplessly, "Can you tell me first, what are you looking at? I admit that these advertisements are very good, with strategic positioning, brand tonality, and sense of image. , Easy to remember, every standard is very consistent, it can be used as an advertising lesson plan,

But you are not an advertiser, but a reporter. Now you are not like those colleagues, staring at the barley franchise store with a queue of 500 meters, but watching advertisements here. What are you thinking? "

Andy pursed his lips, his face full of tangles, paused for a few seconds, and then said, "This is the key, Reddy, I have read it carefully, there are a total of eight commercial clips, and each clip can be called excellent. Question Yes, what an excellent advertising idea, why did they release it all at once?

According to once every six months, only one episode is released at a time, and they can attract the attention of the audience for four full years!

But they just released them all at once. Why do you think this is? "

Reid was stunned for a moment, watched him blink, then looked at the constantly flickering advertising screen, and said with a little hesitation, "Maybe they have better advertising copy, maybe?!"

The corners of Andy's mouth curled up slightly, and he said with a smile, "Reddy, you don't know much about capitalists. It is their nature to make more money with the lowest cost. If this series of advertisements can create greater value, they will definitely It won’t be released all at once, even if there is a better ad copy!”

Reid raised his eyebrows, rolled his eyes twice, and said with a smile, "Maybe they are different. I heard that during the earthquake, the boss of this company donated nearly 200 million US dollars through a number of companies under his umbrella." !

My God, this is a real donation, not a charitable charitable fund, two hundred million dollars, nothing in return, not even any press hype, throwing it away,

If it hadn't been exposed by Hurun who broke with Forbes, no one in the West would know about this big news.

If this is also a capitalist, then I hope there are more capitalists like this! "

Andy's face froze, and he sighed helplessly, "Well, you're right, maybe the capitalists over there are really different from those here, but,"

After a pause, he smiled again, "I think this will be a big news point, if I can dig out the boss's story, maybe I have 90% chance of being promoted this year! "

Rhett rolled his eyes twice, "Do you want to go to China?"

"That's right!"

Andy smiled, "I heard that one hundred dollars can live there for a whole year, how about it, do you want to go and see together?"

Reid scratched his head in distress. According to the information obtained from the news and media channels, it seemed to be a wild place. What if there was no hamburger and Coke after going there?

Andy looked at his old friend's face, and continued to increase, "I will pay all the expenses, and you will be my assistant, and, you don't want to see, the super rich who can create a barley mobile phone and donate a huge sum of 200 million US dollars What does it look like?"

Rhett blinked, yes, super rich, he should have hamburgers and Coke, right?

Then he shook his head, "Well, who told us to be good friends!"

The two looked at each other and smiled, patted each other's arms, smiled and walked towards the shop where the line in front of the door was getting longer and longer.

Andy, "The situation doesn't seem to be good. The manpower has not decreased, and there is a tendency to increase. What should I do?"

Reid turned his head, chuckled and said, "Small, look at me!"

Talking about adjusting the posture, the bones of the whole body were scattered in an instant, and he took a step and trembled twice to come to a very cheap-looking Xiao Hei with a lot of bits and pieces hanging all over his body.

"Hey buddy, you're in luck, ten bucks, wanna make it?!"

As he spoke, he took out a banknote and waved it in front of him,

Under normal circumstances, this black guy should decisively take the money and leave, so that he can take his place smoothly,

He even smiled confidently at the friend behind him, and Andy gave him two thumbs back.

But to his surprise, that black boy gave him a disdainful look, and then continued to look forward to it!

Rhett's face froze immediately, and he looked at him with an absurd face, "Hey, boy, this is ten dollars!"

Andy's face changed slightly, and he walked straight over.

The black boy turned his head and looked at him, "Two hundred dollars, this position is yours!"

Reid and Andy's eyes widened in an instant. A Damai phone only sells for $799, yet he wants a qualifying fee of $200? Is there a mistake?

Hei Zizi once again showed contempt on his face, "No? If you don't, go to the back and line up!"

"ah…"

Rhett was suddenly furious, opened his **** mouth like a gorilla, and stared at him viciously,

Hei boy shrank back in fear, but when he glanced at the security guard who was walking towards him, he was instantly courageous, and proudly raised his head like a fighter, "Hey, you poor man, don't go if you don't have money." Get rich here!"

When Reid heard this, he became even more angry, but when he saw the approaching security guard, he still suppressed his anger and restrained his movements.

What the hell, usually queuing, one or two yuan is enough, and at most five yuan, but today I gave ten yuan, and I was laughed at by the poor? !

I haven't heard this word for more than ten years, it really makes people angry!

At this time, the security guard had already approached, staring at Rhett with warning eyes, "What's the situation?"

Andy stepped forward quickly, inserted between the two, took out his press card and handed it over, and said with a smile, "I'm a reporter, I want to interview, that's it!"

The security guard stared at him for three seconds, then looked at Hei boy, who was about to expose it, and then saw the **** man shaking the ten-dollar bill in his hand, and nodded decisively, "Yes, they want to interview!"

The security guard returned the press card and said with a cold face, "Even if it's an interview, please be quiet and look at other colleagues, don't embarrass your newspaper."

Andy smiled awkwardly, put away the press card, and waited for the security guard to go away, then glanced at the colleagues who were interviewing around him, motioned for Reid to give him the money, and then asked the black boy,

"Sir, do you like this Damai phone very much? Where did you know about this phone? What aspect of this phone attracts you?"

When he asked this question, he was as strange as Rhett. Black people always like to hang all their wealth on their bodies. This black boy is not worth a hundred dollars, but he came to buy a mobile phone worth eight hundred dollars. Even willing to give up the ten-dollar queuing fee, this is not normal!

He felt that there must be big news in it!

Hei boy happily collected the ten dollars, then coughed dryly, and said seriously, "Sir, that was just the settlement fee, and the interview fee will be calculated separately!"

Andy pursed his lips and smiled, resisting the urge to beat someone, glanced at the security guard at the door, smiled and took out his wallet, took out ten dollars and handed it over, "Is that enough?"

Hei boy put it into his pocket in an instant, and his expression became softer, "Sir, you are asking the right person. Yes, Damai mobile phone is a very advanced and very beautiful mobile phone. Of course I like him, I like him even more than Alisa!

By the way, Alisa is my girlfriend, a very beautiful little girl, she is in middle school, has a pair of big round eyes and a little red face,

Oh, and speaking of which, I kinda miss her, really, if it wasn't for beating up a WhiteMen, sorry, I'm not talking about you, it's just that guy is really annoying, I swear, if it wasn't in school, I Could smash his head off! ..."

Andy pressed the bridge of his nose with a headache, and looked at Rhett,

The trouble you caused, you go!

Reid shook his head, and slapped Hei boy lightly on the shoulder, "Okay, brother, I know that guy must be very annoying, Alisa is also a very beautiful little girl, and you will have a cute little girl in the future." child,"

Hei kid's eyes widened in horror, "Children? No, no, that's unrealistic, it's too scary!"

Rhett slapped his hands tightly, and kept a smile on his face, "The point is, brother, where did you know about this phone, and what aspect of this phone attracts you?"

The black boy was a little strange, "Didn't I say it just now? Well, let me say it again It's okay, I won't charge you this time, you know, we black people are all one family, I never Lie to your own people!

Where did you know that? Yes, it is that billboard, such a big billboard, I saw it as soon as I came! ..."

Muttering on his lips, Hei boy was secretly proud,

Hehe, he is not even willing to give up two hundred dollars. It seems that he is not one of his own. If this is the case, he must not disclose any information.

A mobile phone costs 300 dollars more. If there are not too many people in line, he can come five times a day, which is 1,500 dollars, which is enough for many days, haha!

…

Across the street, less than 50 meters away from the Damai product experience store, Chen Yang sat at the coffee table, took a sip of coffee, and was very happy watching the long queue outside the store.

Hehehe, in my previous life, I was used to watching the news about people queuing up to buy Apple mobile phones. This time, we will also put a big satellite, so that Laomei can also queue up to buy Chinese products.

It's the same two shoulders and one head, he doesn't believe it, people on Laomei's side will not fall into the double trap of hunger marketing and roasted seeds and nuts marketing!