Chapter 527： Compared

The business is getting bigger and bigger, and it is not just Boss Xu who becomes a boss from a self-employed person.

Aunt Su Jiadong is not the same,

As Aunt Wang’s fresh food stores opened more and more, relying on the background of working in the grain management office, he reached agreements with many small farms in the countryside, almost contracting half of the egg shipments of the entire fresh food company. Far surpasses Yang Yong's brother-in-law,

Even in terms of native eggs, he is the only supplier,

Now there are egg transport trucks sent from Xijiang County every day, and the money earned is not much less than that of my little aunt, and this is still a steady business.

Unlike my aunt's decoration company, after this year is over, I guess I can only rely on him to develop the market by himself.

Yes, when the number of stores opens to 1,000, Aunt Wang's fresh food store should stop expanding.

Chen Yang dusted off the cigarette ash, and said in a low voice, "Our country is vast and rich in resources, and the living habits are different from all over the world. For example, you can buy only one garlic in the south, but if you want to store it in the north, you only buy one garlic. People think you are looking for trouble. of!"

"Ah?" Yang Yong turned his head and stared at him, "Is there such a thing?"

There is no popular comparison between north and south at present, not to mention that he has never been to the north, and he doesn't like surfing the Internet, so he really doesn't know about such things.

"Well," Chen Yang nodded, and said seriously, "Don't believe me, let me ask you, how do you buy fried dough sticks when you go out to buy breakfast?"

Yang Yong rolled his eyes and said hesitantly, "Buy one?"

I can't say buy half a stick, or the boss won't pour oil on me!

"Hey," Chen Yang exhaled a puff of smoke, and said with a smile, "If there are places, we can talk about the weight!"

Yang Yong was immediately fascinated, fried dough sticks sold by the pound?

How do I know how much I can eat?

Chen Yang took a puff of his cigarette and said with a smile, "I'm telling you this to tell you that Aunt Wang's Fresh Store is suitable for Guangzhou and Shenzhen, but not necessarily suitable for other cities, let alone other regions!"

Yang Yong frowned slightly, "You mean, it's time to stop opening new stores?"

He is not a fool. The old cousin told him these things in a roundabout way, not to tell him not to open stores in other places, but now Guangzhou has become saturated, and Shenzhen is also developing rapidly. After this year is over, these two cities will It shouldn't be a problem to win, and then we can only suspend investment promotion.

Chen Yang smiled, nodded slightly,

If you say this directly to Yang Yong, Yang Yong may not be able to listen to it. Now that Aunt Wang's fresh food store is in full swing, why can't it be opened in other places? !

But after such a turn, Yang Yong understood the difference,

Different regions lead to different living habits. The climate in the north is dry and cold, which is convenient for food storage. Many families can buy vegetables for several days at a time.

In the south, the climate is warm and humid, especially in summer. Sometimes the vegetables bought in the morning can no longer be eaten in the afternoon, so we should pay attention to less and better.

Aunt Wang's fresh food store focuses on freshness and convenience. A head of garlic and a piece of **** can even be sold for meat for only one yuan. This refined marketing model is not necessarily suitable for the northern region.

Chen Yang continued, "This kind of fresh food store model, if you find the right place and the right market group, it is almost a business that can make money without losing money. It is not impossible to expand in the future, but it must follow the trend that is suitable for the development of regional cities. , find locations that meet our criteria for expansion.”

Yang Yong nodded slowly, and said thoughtfully, "What you said is the site selection standard originally formulated for our operation department. So far, all new store sites have been selected according to the rules you set at that time. Execution, it seems that it is really starting a fire."

Chen Yang smiled and said, "That's the reason. Find the right market and the right crowd. Basically, you can't go wrong. Therefore, according to this logic, Aunt Wang must open in a place with a dense population of foreigners and enough office workers. Places, from this point of view, within the scope of the Zhu triangle, only those two or three cities meet the conditions, "

After a pause, Chen Yang continued, "Site selection is one aspect, and operation is another aspect. The purpose is to ensure that the store can make money. Therefore, when formulating operating policies, we must fully consider the interests of the store. Only the store makes money. Only then will they support the promotion plan of the headquarters, make the company make money and benefit consumers, thus forming a virtuous circle.”

Hearing this, Yang Yong couldn't help laughing, "Is it up to you to say that?! The store doesn't make money, so how can they ask us to get the goods? It's good if they don't come to make trouble."

A large part of the franchisees of Aunt Wang's fresh food store are fellow villagers from Xijiang. They are not the kind of ordinary merchants who can be manipulated by the headquarters. If you really want to annoy them, they can copy your hometown!

Who doesn't know Yang Yong's hometown in Wangjia Village, Nanjiang Town, Xijiang County!

After taking a puff of cigarette, Yang Yong smacked his lips and said, "I understand what you mean. Later, I will explain to the Investment Promotion Department, pay attention to controlling the scale of expansion, and first select Guangzhou and Shenzhen for expansion. Other places can be released.

In fact, the concentration of stores is also conducive to logistics and distribution, which is also a good thing for us. I will take care of this. "

Seeing that Yang Yong understood what he meant, Chen Yang stopped talking.

The reason why he told Yang Yong this was also to avoid going down the old path of Daddy Qian in his previous life,

For Daddy Qian’s company, one size fits all can be divided into two stages,

The front is the self-management stage, word-of-mouth and sales are booming, and many merchants are willing to join. After joining, they can basically make a profit very quickly, and there are not a few who pay back their capital within half a year.

The latter is the stage of capital dominance. Since the capital led by Jingdong became the owner of Daddy Qian, he began to use capital means to expand the market.

On the one hand, completely ignoring market differences, launching investment promotion in major cities across the country, adopting a unified operating model, opening stores frantically regardless of cost, and increasing sales volume,

On the other hand, the franchisees are over-squeezed, and the cost of competing with peers such as vegetable markets and community vegetable sellers is passed on to the stores, and the purpose of attracting new customers is achieved by exploiting franchisees.

Except for those who opened stores in the early days, and those who joined later, not to mention making money, there are not many stores that can survive the new store period, because not everyone can spend millions of dollars to lose money and recruit new ones!

The final outcome is that a large number of newly opened stores closed down, franchisees became injured, and the company's reputation fell to the bottom.

This kind of ending, of course, is not a loss of capital, because the number of membership registrations and activity of consumers are real data, and they can get back their money by relying on those alone.

Without stores, I still have e-commerce! Later, Jingdong helped Daddy Qian to build an online mall, relying on more and more offline stores as transit hubs, so it was operating very well!

But the brand of Qian Daddy, there are hundreds of franchisees, and the outcome of many consumers is not within their scope of consideration.

Chen Yang didn't want Aunt Wang under Yang Yong's control to become like that.

Although with him, there will be no capital to enter the game, but I am afraid that Yang Yong will not be able to resist the temptation of some people below and start the road of crazy expansion.

It is good to be a conscientious enterprise that can not only make money, but also benefit the country and the people!

The two brothers sat and smoked in silence. Everyone else thought they were talking about business, and no one came to bother them.

After Yang Yong digested the old cousin's words just now, he had a general framework in his heart, so he temporarily put the matter aside, turned his head to look at Chen Yang, and said with a smile,

"Hey, Boss Huang at the Seafood Wholesale Market opposite, do you remember?"

Chen Yang looked at him, and said a little puzzled, "Remember, he seems to be a relative of Director Peng's family, what's the matter?"

When Aunt Wang's agricultural product company hadn't opened yet and Chen Yang was busy with preparations, Peng Qiguang, the director of the wholesale market management office, helped him a lot.

Not only did he choose a few of his own shops to open for him, but he also wrote him a note, which contained well-known and conscientious merchants in this wholesale market, which solved a large part of the company's purchase problems.

Among them, the owner of a seafood stall is a relative of Director Peng's family, also known as Boss Huang in Yang Yong's mouth.

Thinking of this, Chen Yang recalled, "I remember, Boss Huang has a son who is also opening a fresh food store. How is he doing now?"

At that time, Peng Qiguang wanted to ask Chen Yang to help him with his eldest nephew who had just graduated, but he was so angry that he wanted to do it by himself. It happened that Boss Chen didn't like that guy with high eyesight and low power, so he naturally pushed the boat forward and was optimistic.

As soon as Chen Yang mentioned Boss Huang's son, Yang Yong couldn't help laughing, "Oh, I just want to tell you about his son, what a genius!"

Um?

Chen Yang's eyes widened, "What happened to him?"

It can't be that the guy who doesn't understand anything and looks arrogant can really make a career, right?

But apart from Aunt Wang, he hadn't heard of any other well-known fresh food companies.

Yang Yong laughed non-stop, "Didn't we start a company at the time, that guy copied our model, even the purchase channels were exactly the same as ours, if his store was not in the old city, separated from our location at that time Far away, it can make people sick to death,

But don't tell me, this kind of business model, as long as you choose the right place, it is really the same as what you just said, almost sitting and collecting money,

At the beginning, it was the same in his two stores. At that time, I met Director Peng, and he laughed when he said it.

It's a pity, it's fine for that guy to be steady, but he saw that our stores are opening one after another, so he couldn't help but also started to expand,

The locals have an advantage. They have a lot of network resources and wealth. I heard that over the past year, they have recruited more than 100 franchisees. If our company hadn’t suddenly gained popularity half a year ago, we might not be able to take the lead. How much are they. "

Chen Yang held a cigarette between his eyes and rolled his eyes twice, "I heard what you said, did you collapse later?"

"What are you waiting for later?"

Yang Yong shook his head disdainfully, and said with pouted lips, "Their investment promotion model is also copied from ours. The difference is that they have been charging franchise fees from the very beginning.

It's just that, if you take pictures of cats and draw tigers, it's not tigers after all. He thinks that the core of the community is when we open the store, so when choosing a location, we always look for the surrounding area.

But where did he start? old Town!

There are many elderly people shopping for vegetables, and the market is complete with everything. Even the stall owners are old neighbors who have been around for decades. Your newly opened store is beautifully decorated, and those old people dare not go there. You can imagine the final outcome!

At the beginning, when those stores lost money, he said that they were in the period of attracting new customers, and they needed to do more promotions. In addition, it was not a store that did not make money, so there were no troubles.

Let’s do a promotion, but he refuses to lower the wholesale price, but makes the store bear the promotion cost of the promotional items. As a result, the more the store sells, the more it loses money.

In addition, there are also problems with his purchase channels. Today, the wholesale market is still the main source, and the cost of obtaining goods is high, which weakens the profit margin of the store.

It's just that the kid ignored all these problems, and instead kept attracting businessmen to open stores. The more stores opened, he thought he was very successful, buying office buildings and luxury cars.

Until the first two months, those loss-making stores couldn't stand it anymore, so they went to his company to ask for an explanation. My good guy, this is a big thunder! "

Yang Yong stretched out his hand, made a gesture, and said with gritted teeth, "80%! 80% of the stores are losing money! The stores that make money are less than 20%!"

Uh,

With a cigarette in his mouth, Chen Yang couldn't speak in a daze. He was stunned for a long time before asking, "Didn't he invite a few people who know how to do it?"

At the very least, there must be a marketing department that analyzes the market and the behavior of target customers, and a purchasing department that reduces the cost of obtaining goods.

"People invited me, and I want him to listen,"

Yang Yong pursed his lips and said, UU Reading "Besides, the purchasing manager suggested that he get the goods directly from the place of origin, but he said that adding the logistics fee and storage fee is about the same, and the place of origin needs to sign The long-term agreement price, sometimes the wholesale price plummets, they will suffer a loss,

What's more, he doesn't necessarily hire people with great skills. The marketing department is almost doing the work of our operation department. It can't even do a market analysis. thing. "

Chen Yang blinked, dusted off the cigarette ash, and asked curiously, "How do you know so clearly?"

Yang Yong smiled, leaned forward, lowered his voice, and said mysteriously, "Don't you know that our headquarters is also expanding its enrollment this year? There are many people from other companies coming for interviews, even the market Managers and purchasing managers came, and that's what I heard from them when I interviewed them."

Chen Yang was speechless when he heard that, even the core management personnel were going to run away, so what will happen to the company? !

Yang Yong took a puff of cigarette, sighed and said, "Really, that old saying is good, there is no harm without comparison!"

Pointing to Chen Yang, he said with a smile, "Your boy has never been in the meat and vegetable industry, but the strategy you set will not miss it,"

Then he pointed out the window, "That kid still has a family background and a professional background. He also studied chain management, but he became a fart in the end. The gap between people should not be too big!"

After finishing speaking, he threw the cigarette **** away, leaned back, and smiled at Chen Yang, "Don't worry, I will definitely take the first place in the problem you explained. To prevent the problem of over-expansion, I will have a meeting with them when I return to the company tomorrow to discuss it." , promise not to follow that kid's old path!"

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