Chapter 602： off-site factors

By placing the factory abroad, you can bypass the Wassena agreement, obtain advanced equipment and technology, and make up for the weak links in the chip industry.

In addition, we can also use the conditions there to train our own technical talents,

It is indeed feasible to kill two birds with one stone,

Of course, the premise is that, as Huang Shan said, they can get the same treatment as their national enterprises.

For foreign capital, almost most countries have the same attitude. If you invest in ordinary industries, you can negotiate any preferential conditions. If you can solve a large number of jobs for me, you can even subsidize money.

But the high-tech industry,

hey-hey,

You bring high technology in, I warmly welcome with both hands and feet high,

You want to come in and use my high technology,

cough cough

Feel sorry,

That's two words!

This review, that approval, passing five checks and cutting six generals is a necessary process,

If you don't pay attention, the initial investment will end in vain, and you may have to pay a large amount of commercial liquidated damages.

However, since Huang Shan made this suggestion, there should be a corresponding solution.

Chen Yang pondered for a moment, looked at her and said, "What are you going to do?"

Huang Shan raised her forehead slightly, and said seriously, "Boil the frog in warm water, step by step!"

Facing Boss Chen's inquiring gaze, Huang Shan said,

"Despite the Wassena agreement, we are building factories on their site to provide them with funds, taxes and employment, not to bring back equipment and technology, so that the resistance encountered will be many times lower,

In addition, at present, most of the world's major chip manufacturers are in the United States, and the leader of the Wassena agreement is also the United States. Although many European countries wear the same pants as the United States, they are not alone after all.

In the face of interests, no matter how strong the alliance is, it will disintegrate, not to mention that the European and American alliances may not be so strong.

Therefore, my idea is to avoid the edge and put the location of this company in Europe! "

Chen Yang nodded thoughtfully, "The main position of the global chip industry is in the United States, and the company is placed in Europe. Although it is far away from the core circle of chip technology, it also avoids direct competition with the United States, and instead wins over their European countries. Allies, yes."

In fact, the chip industries in Japan, South Korea, and Taiwan are also good, but the strategic depth in these regions is insufficient, and there is almost no room for outsiders to intervene, let alone future development space, so it is worth noting.

Huang Shan smiled and continued, "We first choose a place in Europe to establish a chip manufacturing company, and then use this company as a basis to make acquisitions.

There are three major semiconductor giants in Europe, namely, Infineon, headquartered in Munich, Germany, from the semiconductor department of Siemens Group, and NXP Semiconductors, headquartered in Eindhoven, the Netherlands.

And ST STMicroelectronics, which was established in 1987 and is headquartered in Switzerland,

These three companies have their own strengths and weaknesses, but in general, Infineon, which came out of Siemens, has a strong technical background in the field of communications, which can complement Zhanrui's technology and strengthen its technical advantages in communications chips.

So, I want to target Infineon!

Moreover, as early as 1995, Infineon built a semiconductor factory in Wuxi, which has a foundation for in-depth cooperation with my country. If Infineon can be acquired, it will benefit our internal and external cooperation and exchanges in the future. "

Chen Yang raised his head slightly, squinted his eyes thoughtfully, and did not speak for a long time.

Huang Shan didn't care, knowing that the boss had listened to what she said, she continued, "

The first step is to set up your own semiconductor company and build your own manufacturing plant to make a full focus on industrial development.

The second step is to seek to acquire Infineon. If it fails, the other two giants can also consider it.

At present, the market value of these three companies is at a historically low level, ranging from a billion to four to five billion U.S. dollars. Even if there is a certain increase in the next two to three years as the economy recovers, it will definitely not exceed 10 billion U.S. dollars.

From a financial point of view, it is entirely possible to acquire any of them,

Once the acquisition is completed, we can start large-scale mergers and acquisitions to strengthen our own technical background by acquiring some chip design companies in Europe and the United States,

As for manufacturing, we can rely on Infineon and our self-built factory at the beginning to set up one, or even multiple, large-scale production bases.

Then we will also carry out external acquisitions. There are many small and medium-sized semiconductor companies in Europe and the United States, from which we can choose suitable targets for acquisitions.

In addition, the semiconductor business of MOTO and Texas Instruments has been shrinking in recent years.

Especially TI Texas Instruments, because they took the initiative to shrink the chip manufacturing business, forcing Nokia to seek chips from other channels, making the quality of Nokia's products not stable enough in the past two years, and losing a lot of market share.

We can definitely start acquisition negotiations with these two companies and merge their semiconductor divisions,

For example, under MOTO, Freescale, headquartered in Austin, the capital of Texas, is a powerful semiconductor manufacturer.

Although their production lines are relatively backward, their manufacturing process and technical management level are still at the forefront of the world, and they have a very high acquisition value.

If we can first merge Infineon, then acquire Freescale and TI Semiconductor, and then integrate the technology and manufacturing advantages of several companies,

Then, this brand new semiconductor company will surely become one of the most competitive semiconductor manufacturers in the world.

At that time, we will promote the cooperation between the new company and Asimi, follow the example of TSMC and Intel, and form a binding relationship with Asmai,

In the end, there are mid-to-high-end manufacturing equipment from ASMI and low-end equipment from Monk Micro.

There are new semiconductor companies and Zhanrui, which can independently design and manufacture various levels of chips,

There are Barley, Huahuo, and many electronic companies in the new industrial city of the future.

Such a pattern covering the entire upstream, midstream and downstream of the chip industry chain is invincible.

Once this plan is successful, we will definitely have a place among the world's top chip companies! "

Looking at the eloquent Huang Shan, Boss Chen blinked blankly,

From equipment to design to manufacturing to sales, and finally to end products, everything is done by one hand.

This is the rhythm of destroying Shaolin first and then punishing Wudang, only my Mingjiao martial arts is famous?

The plan is very good, but whether it can be realized is a big problem!

He doesn't know about the three major semiconductor giants in Europe, but he has heard the name of Infineon before.

That is the automotive chip maker that has occupied the second largest position in the world for a long time, second only to the small notebook Renesas Technology,

Later, it seemed that through an acquisition, it became the leader of automotive chips, and also entered the top ten global chip manufacturers.

At that time, many electric vehicles used Infineon chips, and they could earn a year...

and many more,

Seems like a mistake,

There are no electric cars, no internet cars yet,

You don't even have a mobile phone connected to the Internet yet, why are you making a fuss with a car?

Car chips, right?

However, the current automotive chips are mainly used to monitor and control the status of body parts, and the requirements for the manufacturing process are really not high.

Especially for ordinary family cars, the chip market is mature, the process is simple, and the price is low. Any circuit board factory can produce it. It is not as demanding as the later Internet electric vehicles.

So, the current Infineon is not untouchable?

If this plan really succeeds in the end and develops smoothly, then there is a high probability that this new company will be Sanxin again!

Isn't Sanxin the kind of business system that Huang Shan mentioned, covering both upstream, midstream and downstream?

Seeing that the boss was silent, Huang Shan thought he was thinking about what she said, so she continued,

"If we want to build a relatively complete and competitive chip industry chain, this is the fastest and most likely way to achieve it.

However, if this plan is to be implemented, it may require a budget of about 20 billion U.S. dollars, and the time span for completion is about three to four years. "

At this moment, Chen Yang finally came back to his senses, and said with a smile, "It's already pretty good if it can be completed in three or four years.

As for the funds, it is not necessary to take out 20 billion at a time, and besides, we will have our own bank soon, and the big deal is a loan. "

The true meaning of finance is to use other people's money to do your own business. Boss Chen is about to become a financier, so he naturally doesn't understand this truth.

Huang Shan couldn't help laughing when she heard the words. Of course she knew that financial means could be used, and she said that this was just to let the boss know.

After all, she knew very well that apart from what she told the boss herself, the chances of the boss seeing other reports written on paper were really low!

At this time, Chen Yang suddenly raised a question, "In this plan, we will also acquire Infineon, MOTO's Flycard, and Texas Instruments Semiconductor, and in addition, we must add countless small and medium-sized chip companies. ,

Have you considered whether the US Department of Commerce will approve it? "

The European countries are easy to say. Anyway, the company is headquartered in Europe. They wish to have a chip giant on their own territory. Not to mention that they can compete with the United States, at least they can have some bargaining chips. Unlike now, in the semiconductor field , almost completely led by the nose by the United States,

But the U.S. Department of Commerce is not necessarily,

This kind of high-tech enterprise merger and acquisition, not to mention the acquisition of an American company, even if you acquire a European company, as long as any part of your company’s operation intersects with the United States, it must be approved by their Ministry of Commerce.

Um,

Even if an American company buys a piece of your product in Europe, it won't work!

So there is no way around it!

Will Intel and Qualcomm watch themselves have a strong competitor? !

Hearing this question, Huang Shan pursed her lips slightly, opened her mouth to both sides, and looked at Chen Yang meaningfully.

"Boss, don't forget, what is my background!"

Chen Yang blinked,

What are you from?

Isn't it Goldman Sachs and HSBC...

oh,

Feel sorry,

This question is self-indulgent,

When it comes to corporate mergers and acquisitions, the beautiful woman sitting opposite him is an expert among experts. Boss Chen knows things that a layman knows, but Huang Shan can't think of it? !

But it doesn't matter, Boss Chen has a thick skin, just laugh it off.

At this time, Huang Shan smiled and explained, "What I told you just now is just a rough plan. If you think there is no problem, I will work out a detailed implementation plan with the people below.

As for the U.S. Department of Commerce, I have also made two-handed preparations.

Needless to say, lobbying and public relations, the best result, of course, is that it can be executed smoothly,

And the worst result is that we can’t get approval from the US Department of Commerce. In that case, we can only use a multi-management strategy to split the company into several parts, one in Europe and the other in the United States.”

Huang Shan shrugged her shoulders, "Actually, the success of this plan does not depend on how well we implement it. There will definitely be no problems in this regard.

The real focus lies in two other aspects. "

Having said that, she stopped abruptly and looked at Boss Chen with a smile.

Zou Rong has been listening to their conversation. This important project will definitely be the focus of her follow-up in the future.

However, her experience in business is still too shallow. After listening to it for a long time, she was still a little confused. At this time, Huang Shan was even more at a loss when she tried to pretend.

The key to success is not the degree of execution of the plan, but two other aspects,

what aspect?

Chen Yang frowned, thought for a while and said, "Is it an off-site factor?"

Huang Shan pursed her lips and nodded slightly with a smile, "Hmm."

Boss Chen leaned back, leaned on the back of the chair, and suddenly said with a smile, "There is no doubt that the first one must be the acquisition situation of Mr. Yu!"

"That's right!"

Huang Shan gave him an appreciative look, and said with a smile, "Santander Bank has very extensive resources in Europe, and also has deep connections with the American financial community.

If Xiao Yu can successfully acquire Santander Bank, then our plan will have a success rate of at least 70%! "

Undoubtedly, as one of the most influential established banks in Europe, Santander Bank definitely has such strength,

Whether it is the lobbying for national treatment for new companies or the acquisition of companies such as Infineon in the later stage, the resources possessed by Santander Bank will definitely play a very important role.

But if the acquisition fails, the Rainbow Financial Group alone will cost much more, and the effect may not even meet expectations!

Therefore, Huang Shan listed this as one of the two major influencing factors.

Chen Yang raised his hand and rubbed his forehead, and said with a dumb smile, "So, our decision to acquire Santander Bank is actually a clever move."

Huang Shan nodded slightly, and then sighed, "Miao must be Miao The most valuable of these old financial institutions is not their own assets, but the ones they have spent hundreds of years and painstakingly operating. the relationship between the parties,

Being able to win an established bank will be of great benefit to our future M&A business in Europe and the United States.

However, the difficulty of acquiring such an established bank is not so great.

If it were not for the current global financial crisis, many financial companies have been hit hard, and the financial industry is generally short of funds, let us not say that the acquisition is successful, even thinking about it is a luxury! "

Hearing this, both Chen Yang and Zou Rong nodded in agreement,

The two of them, one majored in finance, although they hadn't worked in a financial company for a day, they had listened to professional teachers brag about how awesome Western financial institutions were for four years in a row.

The other one, at any rate, has also worked in Min'an Bank for two years. In Zou Rong's eyes, Min'an Bank is already a giant, let alone an old European bank that is a hundred times stronger than Min'an. grade,

Now such a bank tycoon has become a meal for Rainbow Company, which is unbelievable when you think about it.