Chapter 743： change policy
Rebirth from Zero Six Chapter 743 Change Policy
Although he said so, Dai Shouliang thought that Boss Chen should not be so unwise.
What is the current situation of Xiangjiang Real Estate Industry?
That is not even a needle can go in!
The real estate giants represented by Sun Hung Kai, Hutchison, Henderson, New World, Swire, and Wharf have already carved up the Xiangjiang real estate market.
Most of the leftovers were licked up by other small and medium-sized real estate companies.
In order to seek development and survival, these Hong Kong real estate companies, large and small, have all gone north,
The most typical one is Shenzhen, where almost all the branches of Xiangjiang Real Estate Company exist, followed by major cities in the Zhujiang River Delta, and then first-tier cities such as Shanghai, Beijin, etc. As for other places, according to Boss Chen’s inference, the next ten 2019 is the golden decade of the real estate industry, so these companies may not fail to pass it by.
So, even Xiangjiang's real estate companies are now going north to seek a way to survive, but at this time Hengli is going to Xiangjiang to insert needles. Isn't that a joke? !
"Apricot"
Unfortunately, Boss Chen didn't seem to be joking at all.
Chen Yang glanced at him and said, "Let me ask you, whose Xiangjiang is now?"
Dai Shouliang was stunned, "Me, ours?"
Why does this question sound weird?
Chen Yang didn't care about him, and continued to ask, "Then who sets the legal basis for the real estate development in Xiangjiang?"
Hearing this, Dai Shouliang vaguely understood,
After thinking for a while, he said, "What do you mean, Xiangjiang's real estate policy will undergo great changes in the future?"
Chen Yang glanced at him, then at the other Hengli executives sitting around him, and said seriously, "Do you know what is the biggest difference between mainland companies and Xiangjiang companies?"
More than a dozen senior executives of Hengli were eating melons, and suddenly saw the big boss asking about their heads, they couldn't help looking left and right, looking at each other in blank dismay,
This question is kind of weird.
What is the biggest difference?
If you have to talk about the biggest difference, it must be that the company laws and regulations of the two places are different.
In the mainland, one-person companies cannot be registered, but Xiangjiang can. The name of a mainland company has a fixed format, region + font size + industry category + company type, so many applications for companies with similar names are easily rejected.
In order to avoid this, many entrepreneurs try their best to think of a name. For example, when Wang Chuanfu started a company, because there were too many companies in the company, he had to name one and then another, forcing him to think of a name. When Biati comes out, such uncommon names will probably not be heavy,
Xiangjiang is different, except that it must have an English name, and it must end with "Limited" and "有限公司". There are no other restrictions at all, and it doesn't even matter if it has a Chinese name or not.
There is also the place of registration. Xiangjiang can register with the address of the secretary company, and the mainland must have a real and usable company registration address.
There are other specific terms such as taxation, business scope, foreign exchange settlement, etc.
Are these the biggest differentiators?
Seeing that no one answered, Chen Yang chuckled, took a sip of the coffee in front of him, and said with a smile, "It seems that none of you have heard my speech at the Mayflower expedition ceremony."
Hearing this, Dai Shouliang almost broke out in a cold sweat,
Although Caihong Group is a private enterprise and it is not an official place, the tradition of management standards of Chinese people cannot be changed.
Boss Chen's words can be big or small,
However, Boss Chen's speech at the Mayflower Expedition Ceremony, he really hasn't read the relevant documents, the company is too busy with things, who would care about that if they have nothing to do.
At this moment, a man in his thirties suddenly said, "Chen Dong, are you saying that because of the difference in the systems of the two sides, enterprises in the Mainland have an additional social responsibility that they must undertake, while Xiangjiang Is it a pure capital group?"
Chen Yang turned his head to look at him, and quickly searched for information in his mind. After being reminded by Zou Rong, he quickly remembered, and said with a smile, "Director Ren?"
Ren Wenshao nodded and said with a smile, "It's me."
He couldn't help being a little surprised, he didn't expect Chairman Chen to know him,
Who doesn't know that from the beginning of this year, Chairman Chen no longer manages the specific affairs of each company, but focuses on strategic layout,
Harvesting profits in the world financial market, acquiring Santander Bank, and developing investment in mainland entities are all controlled by Chairman Chen behind the scenes.
Unexpectedly, Mr. Chen could still remember his small role in his busy schedule. He was really flattered.
Seeing that he did not identify the wrong person, Chen Yang breathed a sigh of relief, and then said with a smile, "You are half right about this point. The biggest difference between mainland and Xiangjiang enterprises is that the social responsibility that must be borne is only fruit. The most fundamental point is that It is still due to the difference in policy orientation,”
Then he looked around at everyone and said, "In the mainland, no matter how big your business is, you must accept the leadership from above, adhere to the people's interests as the guide, and the small self and the big self achieve each other. This is the principle of our domestic enterprises. the highest state,
But in Xiangjiang, they have been following pure market rules for a long time. The sole purpose of the company's operation is to make profits.
So in this environment, Xiangjiang’s real estate market is actually in the hands of those real estate companies,”
Chen Yang lightly tapped his finger on the table, turned his head to look at Dai Shouliang, and asked with a smile, "If you are the chairman of New World, do you support expanding land supply or maintaining the existing land policy? The existing land has been speculated at sky-high prices?"
Dai Shouliang pouted his mouth solemnly, obviously understood what Boss Chen meant, but he didn't say anything.
Because what Chen Yang said now, everyone here is very clear in their hearts,
If you don't even understand this point, you might as well stop being a real estate developer and change careers as soon as possible.
Chen Yang didn't want him to answer, he turned his head and glanced at the crowd, and continued,
"It is foreseeable that in the next ten years, the group of people in the Hong Kong real estate industry will still unswervingly maintain the original land policy,
However, anyone can see the consequences of doing so. Do you think the higher-ups will let this happen? "
Another question that doesn't need an answer.
All the people present here are elites in the real estate industry, even if they are people in functional departments such as Ren Wenshao who are engaged in administrative positions, they have accumulated in this industry for many years.
Now, they basically understood what Boss Chen meant.
"cough,"
Dai Shouliang coughed dryly, grinned and said, "Understood, I will arrange for people to go to Xiangjiang to set up a company later, get the land first, and then pay more attention to the environment of the area bordering Shenzhen to prepare for the possible development."
But I sighed in my heart, I really don't know how long it will take for this big development, five years, ten years, or even twenty years?
Those old foxes in Xiangjiang are not fuel-efficient lamps. It is really difficult to catch them without telling outsiders.
This is a long-term mission, who should be sent there?
Or to be fairer, to have a rotation system?
Chen Yang pointed at him with a smile, then knocked on the table, "The foreplay is over, and the meeting is officially underway."
Hearing this, everyone cheered up and prepared to present a wonderful report performance for Boss Chen. Not to mention overwhelming yesterday's Future Creation, at least they can't lose!
As a rule, the functional departments come first, followed by other investment development, planning, construction, cost, marketing and operation departments.
Especially for the most important market and operation, it is definitely the last stage. The meeting will be considered complete after they have finished speaking.
Boss Chen didn't care about the things in the previous functional department, but listened carefully to the relevant information according to the summary report.
As Huang Shan said last month, the current Hengli Group is already a large enterprise with more than 40,000 people.
Among them, more than 18,000 people belong to real estate companies, more than 26,000 people belong to Hengli Property, and there are several other subsidiary project companies, with a total of more than 2,000 people.
Then the total number of real estate projects developed is close to 500, covering more than 20 cities across the country.
Originally, at the beginning, Chen Yang gave Honggu Capital the task of only focusing on the top 20 cities, but after investigation, Honggu Capital found that some cities in the eastern region, although not included in the top 20 cities, Medium, but the development potential is particularly large,
On the contrary, the development momentum of the top 20 cities in the Northeast is obviously insufficient. It may not take a few years for them to be caught up and surpassed by the second-tier cities in the Yangtze River Delta and Zhujiang River Delta.
Instead of strictly adhering to Boss Chen's instructions, it is better to adapt to the situation and include these cities with potential.
The best investment must be planned in advance, and the investment when it has not grown up,
Moreover, investing in projects is not as good as investing in talents, and investing in talents is not as good as investing in regions. If Hengli can contribute to the rise of these second-tier cities, when these cities grow up, Hengli will definitely get greater returns.
After listening to the marketing department's analysis report, Huang Shan agreed to their research and adjustment plan without even notifying Boss Chen.
So now Hengli has several more project cities.
Department by department, there is no break in the middle of the meeting, whoever wants to go to the toilet, it is important to hurry up,
It's not that Chen Yang is in a hurry, but this compact work style has penetrated into all the companies in the future system.
The four words "efficiency first" are really not just a decoration in the management concept of creating the future.
Time passed little by little,
Finally, it was Dai Shouliang's turn to make a concluding statement.
"The biggest change for Hengli this year is mergers and acquisitions. We have initiated more than 400 mergers and acquisitions of real estate projects in 26 cities.
The developers of these projects are big and small, the big ones are central enterprises like Zhaoshang Real Estate, and the small ones are some small local real estate companies.
In accordance with the strategy of focusing on location regardless of size, we have selected these projects from thousands of projects for mergers and acquisitions.
The methods of mergers and acquisitions are also different. In addition to the majority of wholly-owned acquisitions, about 127 projects have also adopted the form of share acquisitions for cooperation. "
Hearing this, Chen Yang frowned slightly, and said, "The acquisition of shares will encounter the problem of management rights. How do you solve this?"
When he explained the task, he said that even if the project is not needed, he must guarantee 100% holding,
Because in real estate cooperation, there will be a lot of tricks. The steel and concrete may have the right labels, but if you change a supplier, the price will fluctuate by a few cents. In the entire project, the price difference may be several million.
Who can guarantee that those participating shareholders will not mess around?
He would rather earn less than have these messy things in his company,
Unexpectedly, in the end, it was still the case.
Nor did he lose his temper,
First of all, Dai Shouliang dare not make decisions about this kind of thing, or even if he decides on his own, Huang Shan is watching him and can reverse the result.
So, if this happens, there is only one answer, then Huang Shan agreed,
And Huang Shan's power is delegated to her by herself, and she has said many times that she can make decisions on ordinary things by herself, so don't bother him all the time.
So in the end, it is Chen Yang himself who should be held accountable.
Since the responsibility is on him, what right does he have to get angry? !
Hearing the boss's question, Dai Shouliang interrupted his report, breathed a sigh of relief, and said,
"This is not a problem. First of all, there are mainly two types of companies that cooperate in the form of share acquisitions. One is state-owned enterprises, or real estate companies with state-owned backgrounds.
The other category is small and medium-sized real estate companies with extensive local connections Before the acquisition, we clearly demanded to have the management right, and the reason why the acquired party sold the project shares was mainly because of lack of funds, had to sell shares in order to save the project,
Either they give up the management right in exchange for revitalizing the project and making profits, or they will die and refuse to let go of the management right, so we give up the acquisition. "
Hearing this, Chen Yang licked his lips, took a sip of coffee, grinned and said,
"You said it yourself. Cooperative companies fall into these two categories. Do you think the general manager of a branch company can hold them?"
"this…,"
Dai Shouliang smiled awkwardly, took a sip of water from his water glass, put it down, and said softly, "You are right, although the management right is in our hands, the partners also agree with this, but in On the project, they will still intervene in many ways,
After all, they are also shareholders, and the proportion of some shares is not too small, so I have explained to the people below that as long as it is not too much, just turn a blind eye and close one eye.
Of course, the quality of the project still needs to be controlled according to our internal standards, which is definitely not negotiable. "
After a pause, Dai Shouliang said with a smile again, "Actually, at the beginning, we only acquired wholly-owned projects and did not accept shares retained by the acquired party. The reason why we changed the policy later was because we encountered some practical problems. ,
In response to these issues, we first discussed internally, and then I made a suggestion to Mr. Huang. It is best to agree to the requirements of certain companies to retain shares in certain places.
We did this only after obtaining Mr. Huang's consent. "+Add bookmark+
Although he said so, Dai Shouliang thought that Boss Chen should not be so unwise.
What is the current situation of Xiangjiang Real Estate Industry?
That is not even a needle can go in!
The real estate giants represented by Sun Hung Kai, Hutchison, Henderson, New World, Swire, and Wharf have already carved up the Xiangjiang real estate market.
Most of the leftovers were licked up by other small and medium-sized real estate companies.
In order to seek development and survival, these Hong Kong real estate companies, large and small, have all gone north,
The most typical one is Shenzhen, where almost all the branches of Xiangjiang Real Estate Company exist, followed by major cities in the Zhujiang River Delta, and then first-tier cities such as Shanghai, Beijin, etc. As for other places, according to Boss Chen’s inference, the next ten 2019 is the golden decade of the real estate industry, so these companies may not fail to pass it by.
So, even Xiangjiang's real estate companies are now going north to seek a way to survive, but at this time Hengli is going to Xiangjiang to insert needles. Isn't that a joke? !
"Apricot"
Unfortunately, Boss Chen didn't seem to be joking at all.
Chen Yang glanced at him and said, "Let me ask you, whose Xiangjiang is now?"
Dai Shouliang was stunned, "Me, ours?"
Why does this question sound weird?
Chen Yang didn't care about him, and continued to ask, "Then who sets the legal basis for the real estate development in Xiangjiang?"
Hearing this, Dai Shouliang vaguely understood,
After thinking for a while, he said, "What do you mean, Xiangjiang's real estate policy will undergo great changes in the future?"
Chen Yang glanced at him, then at the other Hengli executives sitting around him, and said seriously, "Do you know what is the biggest difference between mainland companies and Xiangjiang companies?"
More than a dozen senior executives of Hengli were eating melons, and suddenly saw the big boss asking about their heads, they couldn't help looking left and right, looking at each other in blank dismay,
This question is kind of weird.
What is the biggest difference?
If you have to talk about the biggest difference, it must be that the company laws and regulations of the two places are different.
In the mainland, one-person companies cannot be registered, but Xiangjiang can. The name of a mainland company has a fixed format, region + font size + industry category + company type, so many applications for companies with similar names are easily rejected.
In order to avoid this, many entrepreneurs try their best to think of a name. For example, when Wang Chuanfu started a company, because there were too many companies in the company, he had to name one and then another, forcing him to think of a name. When Biati comes out, such uncommon names will probably not be heavy,
Xiangjiang is different, except that it must have an English name, and it must end with "Limited" and "有限公司". There are no other restrictions at all, and it doesn't even matter if it has a Chinese name or not.
There is also the place of registration. Xiangjiang can register with the address of the secretary company, and the mainland must have a real and usable company registration address.
There are other specific terms such as taxation, business scope, foreign exchange settlement, etc.
Are these the biggest differentiators?
Seeing that no one answered, Chen Yang chuckled, took a sip of the coffee in front of him, and said with a smile, "It seems that none of you have heard my speech at the Mayflower expedition ceremony."
Hearing this, Dai Shouliang almost broke out in a cold sweat,
Although Caihong Group is a private enterprise and it is not an official place, the tradition of management standards of Chinese people cannot be changed.
Boss Chen's words can be big or small,
However, Boss Chen's speech at the Mayflower Expedition Ceremony, he really hasn't read the relevant documents, the company is too busy with things, who would care about that if they have nothing to do.
At this moment, a man in his thirties suddenly said, "Chen Dong, are you saying that because of the difference in the systems of the two sides, enterprises in the Mainland have an additional social responsibility that they must undertake, while Xiangjiang Is it a pure capital group?"
Chen Yang turned his head to look at him, and quickly searched for information in his mind. After being reminded by Zou Rong, he quickly remembered, and said with a smile, "Director Ren?"
Ren Wenshao nodded and said with a smile, "It's me."
He couldn't help being a little surprised, he didn't expect Chairman Chen to know him,
Who doesn't know that from the beginning of this year, Chairman Chen no longer manages the specific affairs of each company, but focuses on strategic layout,
Harvesting profits in the world financial market, acquiring Santander Bank, and developing investment in mainland entities are all controlled by Chairman Chen behind the scenes.
Unexpectedly, Mr. Chen could still remember his small role in his busy schedule. He was really flattered.
Seeing that he did not identify the wrong person, Chen Yang breathed a sigh of relief, and then said with a smile, "You are half right about this point. The biggest difference between mainland and Xiangjiang enterprises is that the social responsibility that must be borne is only fruit. The most fundamental point is that It is still due to the difference in policy orientation,”
Then he looked around at everyone and said, "In the mainland, no matter how big your business is, you must accept the leadership from above, adhere to the people's interests as the guide, and the small self and the big self achieve each other. This is the principle of our domestic enterprises. the highest state,
But in Xiangjiang, they have been following pure market rules for a long time. The sole purpose of the company's operation is to make profits.
So in this environment, Xiangjiang’s real estate market is actually in the hands of those real estate companies,”
Chen Yang lightly tapped his finger on the table, turned his head to look at Dai Shouliang, and asked with a smile, "If you are the chairman of New World, do you support expanding land supply or maintaining the existing land policy? The existing land has been speculated at sky-high prices?"
Dai Shouliang pouted his mouth solemnly, obviously understood what Boss Chen meant, but he didn't say anything.
Because what Chen Yang said now, everyone here is very clear in their hearts,
If you don't even understand this point, you might as well stop being a real estate developer and change careers as soon as possible.
Chen Yang didn't want him to answer, he turned his head and glanced at the crowd, and continued,
"It is foreseeable that in the next ten years, the group of people in the Hong Kong real estate industry will still unswervingly maintain the original land policy,
However, anyone can see the consequences of doing so. Do you think the higher-ups will let this happen? "
Another question that doesn't need an answer.
All the people present here are elites in the real estate industry, even if they are people in functional departments such as Ren Wenshao who are engaged in administrative positions, they have accumulated in this industry for many years.
Now, they basically understood what Boss Chen meant.
"cough,"
Dai Shouliang coughed dryly, grinned and said, "Understood, I will arrange for people to go to Xiangjiang to set up a company later, get the land first, and then pay more attention to the environment of the area bordering Shenzhen to prepare for the possible development."
But I sighed in my heart, I really don't know how long it will take for this big development, five years, ten years, or even twenty years?
Those old foxes in Xiangjiang are not fuel-efficient lamps. It is really difficult to catch them without telling outsiders.
This is a long-term mission, who should be sent there?
Or to be fairer, to have a rotation system?
Chen Yang pointed at him with a smile, then knocked on the table, "The foreplay is over, and the meeting is officially underway."
Hearing this, everyone cheered up and prepared to present a wonderful report performance for Boss Chen. Not to mention overwhelming yesterday's Future Creation, at least they can't lose!
As a rule, the functional departments come first, followed by other investment development, planning, construction, cost, marketing and operation departments.
Especially for the most important market and operation, it is definitely the last stage. The meeting will be considered complete after they have finished speaking.
Boss Chen didn't care about the things in the previous functional department, but listened carefully to the relevant information according to the summary report.
As Huang Shan said last month, the current Hengli Group is already a large enterprise with more than 40,000 people.
Among them, more than 18,000 people belong to real estate companies, more than 26,000 people belong to Hengli Property, and there are several other subsidiary project companies, with a total of more than 2,000 people.
Then the total number of real estate projects developed is close to 500, covering more than 20 cities across the country.
Originally, at the beginning, Chen Yang gave Honggu Capital the task of only focusing on the top 20 cities, but after investigation, Honggu Capital found that some cities in the eastern region, although not included in the top 20 cities, Medium, but the development potential is particularly large,
On the contrary, the development momentum of the top 20 cities in the Northeast is obviously insufficient. It may not take a few years for them to be caught up and surpassed by the second-tier cities in the Yangtze River Delta and Zhujiang River Delta.
Instead of strictly adhering to Boss Chen's instructions, it is better to adapt to the situation and include these cities with potential.
The best investment must be planned in advance, and the investment when it has not grown up,
Moreover, investing in projects is not as good as investing in talents, and investing in talents is not as good as investing in regions. If Hengli can contribute to the rise of these second-tier cities, when these cities grow up, Hengli will definitely get greater returns.
After listening to the marketing department's analysis report, Huang Shan agreed to their research and adjustment plan without even notifying Boss Chen.
So now Hengli has several more project cities.
Department by department, there is no break in the middle of the meeting, whoever wants to go to the toilet, it is important to hurry up,
It's not that Chen Yang is in a hurry, but this compact work style has penetrated into all the companies in the future system.
The four words "efficiency first" are really not just a decoration in the management concept of creating the future.
Time passed little by little,
Finally, it was Dai Shouliang's turn to make a concluding statement.
"The biggest change for Hengli this year is mergers and acquisitions. We have initiated more than 400 mergers and acquisitions of real estate projects in 26 cities.
The developers of these projects are big and small, the big ones are central enterprises like Zhaoshang Real Estate, and the small ones are some small local real estate companies.
In accordance with the strategy of focusing on location regardless of size, we have selected these projects from thousands of projects for mergers and acquisitions.
The methods of mergers and acquisitions are also different. In addition to the majority of wholly-owned acquisitions, about 127 projects have also adopted the form of share acquisitions for cooperation. "
Hearing this, Chen Yang frowned slightly, and said, "The acquisition of shares will encounter the problem of management rights. How do you solve this?"
When he explained the task, he said that even if the project is not needed, he must guarantee 100% holding,
Because in real estate cooperation, there will be a lot of tricks. The steel and concrete may have the right labels, but if you change a supplier, the price will fluctuate by a few cents. In the entire project, the price difference may be several million.
Who can guarantee that those participating shareholders will not mess around?
He would rather earn less than have these messy things in his company,
Unexpectedly, in the end, it was still the case.
Nor did he lose his temper,
First of all, Dai Shouliang dare not make decisions about this kind of thing, or even if he decides on his own, Huang Shan is watching him and can reverse the result.
So, if this happens, there is only one answer, then Huang Shan agreed,
And Huang Shan's power is delegated to her by herself, and she has said many times that she can make decisions on ordinary things by herself, so don't bother him all the time.
So in the end, it is Chen Yang himself who should be held accountable.
Since the responsibility is on him, what right does he have to get angry? !
Hearing the boss's question, Dai Shouliang interrupted his report, breathed a sigh of relief, and said,
"This is not a problem. First of all, there are mainly two types of companies that cooperate in the form of share acquisitions. One is state-owned enterprises, or real estate companies with state-owned backgrounds.
The other category is small and medium-sized real estate companies with extensive local connections Before the acquisition, we clearly demanded to have the management right, and the reason why the acquired party sold the project shares was mainly because of lack of funds, had to sell shares in order to save the project,
Either they give up the management right in exchange for revitalizing the project and making profits, or they will die and refuse to let go of the management right, so we give up the acquisition. "
Hearing this, Chen Yang licked his lips, took a sip of coffee, grinned and said,
"You said it yourself. Cooperative companies fall into these two categories. Do you think the general manager of a branch company can hold them?"
"this…,"
Dai Shouliang smiled awkwardly, took a sip of water from his water glass, put it down, and said softly, "You are right, although the management right is in our hands, the partners also agree with this, but in On the project, they will still intervene in many ways,
After all, they are also shareholders, and the proportion of some shares is not too small, so I have explained to the people below that as long as it is not too much, just turn a blind eye and close one eye.
Of course, the quality of the project still needs to be controlled according to our internal standards, which is definitely not negotiable. "
After a pause, Dai Shouliang said with a smile again, "Actually, at the beginning, we only acquired wholly-owned projects and did not accept shares retained by the acquired party. The reason why we changed the policy later was because we encountered some practical problems. ,
In response to these issues, we first discussed internally, and then I made a suggestion to Mr. Huang. It is best to agree to the requirements of certain companies to retain shares in certain places.
We did this only after obtaining Mr. Huang's consent. "+Add bookmark+
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