Chapter 824： Overwhelm

Rebirth from 06 Chapter 824 Overwhelming people with power

In the tea room, the birds in the teacups are steaming,

Chen Yang got up and took a sip to dispel the smell of alcohol and drowsiness.

From yesterday morning to now, except for a few hours of sleep at night, there has been no rest at other times.

Even if he didn't need to do many things by himself, his parents would let him watch over them, especially after Huang Shan delivered the things she customized last night, a group of women, big and small, were so excited Terrible, the noise barely subsided until midnight,

Then I got up early this morning, had a meal of old wine at noon,...

It's already like this just after getting engaged, I really don't know how to toss people when they get married.

Letting out a breath, cheering up, Chen Yang looked at his little aunt and said, "That's right, the model I'm talking about is 'Internet+',"

After a pause, he said with a smile again, "Little aunt, have you noticed that I want to really establish such an Internet company? He said that he was doing decoration business, but in fact, the whole company has never been directly involved in it from the beginning to the end." Go inside the renovation project,

But this kind of business model has completely subverted the previous market method of the decoration industry. If I really make the national market a success, then there will only be two ways out for the decoration companies in the country.

Or, become a franchisee of my platform, place orders on my platform, and accept my commission at the same time,

Or, you can only make small troubles and do a little business with acquaintances, completely insulated from making the company bigger and stronger,

Think about it, is this the truth? ! "

The little aunt really squinted her eyes and thought about it, and then asked with doubts, "I can understand that after this decoration platform grows bigger, it will be very convenient to take orders and so on.

However, if you want to monopolize the entire industry and force other companies to have no room for development, this should not be the case, right? "

Hearing this, Chen Yang smiled, but didn't speak immediately,

First carry the teapot to refill the two cups with water, then lift the kettle to fill the teapot, then refill the water and press the boil button, then wiped his hands with a towel, raised his head to look at his little aunt and said with a smile,

"Let me explain to you how I started this platform, and how I drove out those decoration companies that refused to join my platform and might grow bigger."

He crossed his arms on the tea table, leaned forward slightly, and said with a smile,

"To build this kind of Internet platform, there are four key points that are very important, which four?

Fame, price, experience, trust.

Number one, fame,"

As he said, he raised his right hand and stretched out a finger, the smile on his face gradually faded, "I have to let more people know about my platform, so that they can place orders through my platform,

But to be famous, you need to invest, and it is a huge investment, which is what I just said, where you have to burn money to advertise,

In the composition of our country's market economy, the Internet industry is the most competitive industry, bar none!

There are two places that can best reflect this fierce competition, one is following the trend, and the other is cost, which is what we often call burning money.

Why burn money?

It is because of following the trend!

In the Internet industry, whenever a new business model emerges, there will definitely be new competitors in the same industry, and with the development of the Internet industry, this speed of following suit will become faster and faster , so fast that maybe your concept has just appeared, and the product has not been launched yet, it has already been preempted by others.

Such speed and degree of market competition are not found in other industries.

In this fierce market competition environment, if you want to stand out and become the only victor who survived in the end, you have to invest regardless of cost.

I want to use a huge amount of money to grab the market and drive out all my peers, at least to the point where I can’t fight against me.

And this process is also the process of the platform occupying the market and opening up popularity.

Whether it is an advertisement or a business war with peers, it is a means to expand the market and open up popularity.

The ultimate focus is still 'fame', in professional terms, it is called 'brand power'. "

Sitting across from her, the little aunt listened intently, nodding lightly from time to time as if gaining something, and even forgot to drink tea.

Chen Yang stretched out another finger and said, "Second, the price,

After gaining fame, common people know that there is a decoration platform like us. Whether they are running a store or starting a company, or buying a house and want to decorate it, whether they choose us or not, most of them will come to our platform to see it. Take a look, right? "

The little aunt immediately nodded and said with a smile, "That's for sure, shop around, even those who entrust the project to acquaintances, most of them will go to the decoration materials market for a few laps, or find a few decoration companies to ask the price , to see if the acquaintances have cheated themselves."

"Yes, shop around,"

Chen Yang said with a smile, "That's the truth, but what is the comparison? There are only two, quality and price, but the quality is invisible before the project is completed, and the only thing they can see is the price.

Therefore, the price on our platform must be lower than the market price, especially in the promotion stage. Even if we use the method of burning money to provide users with subsidies, we must keep the price down.

Only in this way will the first, second, and third batches of people choose to place orders on our platform. "

The little aunt frowned and nodded, then asked, "Is this subsidy part of the money?"

Chen Yang smiled, "Of course, there will be returns if you put in the investment. If you are reluctant in the front, you will only be defeated by other platforms in the future."

"Oh,"

The little aunt frowned again, silently thinking about something, but didn't say anything.

Seeing that he was silent, Chen Yang continued,

"Having a reputation, let customers know about this platform, and then the price is very cheap, which can attract them to come and place an order. This is only the first step in the completion of business promotion.

This second step is the user experience, which is also the third key point I want to talk about. "

"user experience?"

The little aunt temporarily put his question aside, looked at him and asked, "You mean the quality of the project?"

"no,"

Chen Yang shook his head and said, "Engineering quality is part of the fourth key point. When I say user experience, it refers to how easy it is for users to use the platform.

For example, you have a house that needs to be renovated, and you know about our platform. You went to the platform to check the price, and you are very excited.

However, I want to place an order through our platform, but I don't know how to operate it.

Just like there are still many people who don’t know how to go online, how can our platform make it easier for them to consult and place orders for these people who don’t know how to go online?

This is a matter of operation mode and entrance. It needs to be as simple and convenient as possible from the user's point of view.

Then, after the order is placed, the follow-up must be fast and effective.

If you place an order today, our platform will arrange a decoration company to contact you today, and someone will contact you three days later. How different is this experience? "

The little aunt nodded suddenly. It turned out that it was the experience of using the platform, not the decoration project.

Chen Yang continued, "If I built this platform, I would definitely require the franchisee who received the order to contact him within one hour after the customer placed the order, and provide door-to-door service within 24 hours to confirm the decoration intention and initial proposals,

Then after finalizing the decoration plan with the customer, the engineering party must enter the site within 24 hours, and then all construction periods must be implemented according to the decoration plan.

Under such a complete process, if you are a user, will you introduce our platform to your relatives and friends? "

The little aunt smiled, "Yes, it will."

After a pause, he continued, "However, it is very difficult to do these things. For example, the decoration plan, some owners are easy to talk about, and some are very picky. If you can't do more than a dozen plans, what can you do?"

Chen Yang took a sip from his teacup and said with a smile, "That's another matter. In terms of user experience alone, my platform and the merchants that receive orders can respond in a timely manner, so that customers can feel valued. succeeded,

Most people have empathy. If you value me, I am willing to trust you. Can't this business be concluded happily! "

He took another sip of water, put down his teacup, and continued,

"As for what you said about the owner being picky, there's no way around it. The merchant asks for help from the peers, asks the platform for help, and the platform intervenes to solve the problem. At most, I won't accept the order. It's okay, right?!

If the decorator is afraid of picky owners, it is better to change careers as soon as possible and don't do this. Now that you have done this business, there must be a solution, right? "

The little aunt smiled and nodded, "Yes, that's the truth,"

After a pause, he took a sip from his teacup, then laughed again, "That's what I said, I used to only decorate the shop for Aunt Wang's company, and it was all the same plan. Naturally, there would be no such thing. Later, I went outside Looking for a job, only to find that there are quite a few such people,

People think that he is God after paying the money, and they don't see if the little money he pays is enough,

But there is no way, since you have done this business, you have to endure it, and there is no reason to choose customers in business. "

Chen Yang nodded silently, and picked up the teapot to help him continue.

After a short silence, Chen Yang continued,

"The engineering quality you just mentioned is the fourth key point I want to talk about, trust.

Trust is not something that can be gained by advertising and bragging. Even if there is, it was a thing in the 1980s and 1990s. At that time, when an advertisement was on TV, ordinary people would watch it seriously.

It is no longer possible now, the common people have become smarter and are not so easy to deceive.

If a platform wants to develop in the long run, it must gain the trust of consumers. Otherwise, even if this platform can be the number one in the country, or even the only one in the country, and can manipulate customers to exploit merchants at will, then this platform will not be far from bad luck. up,

There are constant troubles of various sizes in the light, and in the serious ones, it is not impossible for the above to intervene, rectify or even split.

Therefore, gaining the trust of consumers through various methods is a powerful way to benefit customers, businesses, and even yourself.

As for how to gain the trust of consumers, we must start from two angles, one is the engineering quality you just mentioned,

Strictly control the quality of the project, so as to satisfy customers, customers will naturally recognize my platform,

But with so many franchisees on my platform, how can I control the quality?

One way to do that is through regulatory review. "

Speaking of this, Chen Yang smiled, "Actually, I also know that in the decoration industry, there are some so-called third-party testing agencies that can provide customers with quality testing services.

However, it may not be certain who this so-called third-party organization is serving and earning money from. "

Hearing this, the little aunt couldn't help but twitched the corners of her mouth, and said, "This thing is a mixed bag. It's really hard to say. I have encountered that kind of thing. Other customers ask them for testing. My quality is obviously qualified, but they don't like it." They ran over and insisted on asking me for a test fee, otherwise they would issue a certificate of disqualification.

Fortunately, I kept a hand at that time, there was a camera in the office, otherwise I would have died that time. "

After saying this, he shook his head again and again, then his heart moved, he looked at Chen Yang and said, "You want the platform to become a third-party testing agency, and it is the kind that is impartial and impartial, providing customers with engineering quality testing services for free?"

Chen Yang nodded lightly, looked at him and said with a smile, "Look, even colleagues in the same industry can do it, so it can be seen how deep the decoration industry is.

However, if my platform can really set up a banner, from user experience to engineering quality, to another perspective of building trust, after-sales service,

This entire set of processes can satisfy customers, so how valuable should my platform be? !

Moreover, after I have established trust with customers, I can also prevent franchisees from contacting customers in private to receive private orders, which is also conducive to the long-term development of the platform. "

The little aunt nodded slowly, and said seriously, "If it is true what you said, and the platform can be made into this place, I guess most of the people in the country will go to this platform to find decorations.

In this case, if you don't join your platform, then the decoration company really can't develop. "

He was still thinking just now, what kind of platform can cut off the development space of other companies, but now hearing what Chen Yang said, it seems that it is not impossible.

Chen Yang smiled, shook his head lightly, and said,

"If only this is the case, it will not prevent some persistent entrepreneurs from making the company bigger and stronger. After all, no matter how big the sun is, there are shadows, and no matter how big the platform is, there are places that cannot be taken care of.

If they insist on not joining my platform and looking for niche markets, they may not be able to develop the company.

However, there is a premise here, that is, I don't take the initiative to deal with him,

Once I'm going to deal with him, he can't handle it, there is only one dead end. "

After that, without waiting for the little aunt to ask questions, Chen Yang continued,

"Actually, such a platform can do more than just decoration. You run a decoration company. You should be very clear about the supply chain involved in the decoration."

The little aunt nodded seriously, "It can be said that it is not as big as real estate except for the scale other aspects are no different from real estate, and even in terms of details, it is more complicated than real estate.

For example, there are dozens of materials for a single floor. Behind these dozens of materials, there may be hundreds or even thousands of large and small factories.

Not to mention steel, wood, cement, paint, etc..."

Before he finished speaking, Chen Yang smiled, looked at him and said, "If, after my platform is up, I can directly sign agreements with these factories and include their products in my raw material library,

All my franchisees can only choose the brand of the material library,

They will definitely be willing to join, because I will negotiate directly with the factory to get the lowest price, which is much cheaper than going to the dealer to get the goods directly, and it also has better quality assurance.

Over time, more factories will definitely want to join my raw material library,

If this time, "

He tapped the tea table lightly, and the corners of his mouth curled up slightly, "I will send a notice to all suppliers that they are not allowed to supply to a certain company. Then this company can only find some small factories that do not guarantee the quality. Can he still develop?!"

Looking at the little aunt who was dazed, Chen Yang smiled, took a sip from the teacup, and said,

"This is called using power to overwhelm people."

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