Chapter 847: another way

【Rebirth from 06】【】

Huang Shan nestled in the corner of the sofa, staring blankly at Chen Yang, "Why?"

Chen Yang took a sip from the teacup, then filled the three cups with the teapot, then put his hands on his knees, looked at her and said,

"Here, I'm going to teach you a good lesson. In terms of business and management, now you barely have half of my skill back then,"

Hearing this, Huang Shan couldn't help but rolled her eyes, stretched out her foot and shot him a feint,

Boss Chen remained still, and continued, "However, in other respects, especially the awareness of Zhengzhi, you are far behind.

But I can’t blame you, after all, you went abroad to study after graduating from university, and then you have been working in Singapore and Xiangjiang, and you didn’t return to China until these two years, some things are really not sensitive enough,”

After a pause, Chen Yang took a sip of tea before continuing,

"Your position determines what you should say and what you should do,

If you are still working in HSBC, then no matter what the situation is, you have no room to speak. Even if you have a good idea, you can only make suggestions to your superiors in the form of a written report. Whether to adopt it is his business. , and when he makes a decision, you only have to carry it out,

If you resign from HSBC and start a small financial company by yourself, you need to talk to people, talk to ghosts, and ghosts are talking nonsense, because even the owner of a small restaurant may become your clients, you can’t give up the opportunity to build a relationship with anyone, especially the opportunity to cling to the powerful,”

Hearing this, Huang Shan already understood what he meant, she even forgot to take back her outstretched foot, just laying on the sofa, leaning against the armrest of the sofa, her eyebrows lowered in thought,

Seeing her appearance, Chen Yang smiled and continued, "When your company grows bigger, you can focus on the big and let go of the small, and focus on key customers.

And if you become the boss of a large group company through hard work, then you can put your eyes on your forehead, just look up but not down, there is no need to care about the little people's fawning,

The key point is to pay attention to the thoughts of the superiors, and always pay attention to the direction of the policy, because the policy dividend is the driving point of your interests.

When you go up one more level, "

Chen Yang pointed at her and said with a smile, "For example, for you now, a decision you make can affect the operation of tens of thousands of companies, the jobs of hundreds of thousands of people, hundreds of thousands or even hundreds of thousands of cooperation The profit and development of the enterprise, and the salary income of nearly ten million people are closely related to you,..."

After a pause, Chen Yang asked meaningfully, "What should you do at this time?"

Huang Shan rolled her eyes slightly, and met his eyes. Two seconds later, she suddenly grinned, "When are you going to leave tomorrow?"

Seeing that she already understood, Chen Yang smiled slightly, picked up the teacup and drank it down in one gulp.

"At eight o'clock in the morning, don't go back today, just sleep here, anyway, you and Sister Yu's clothes are still there, let Qiuxia pack the luggage for you when you go out, she knows better than you."

Huang Shan laughed awkwardly, but did not refuse.



At eight o'clock the next morning, Huang Shan was wearing a white sportswear, her hair was tied into a simple ponytail, and she wore a baseball cap. She followed Zou Rong into the car.

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As for the company, don't they all have the heads of their respective groups, why should she keep an eye on them all the time?

What Boss Chen said yesterday was right, what kind of position you are in, what kind of posture you should have,

What she has to do now is to learn from what Boss Chen was like last year, focus on the big and let go of the small, and only need to pay attention to the progress of a few key projects, and call the bosses of the relevant companies for a meeting at critical moments to solve the problem.

No matter how big or small, that's what the CEO should do, just like she did last year.

It is the responsibility of the public relations director below to engage in public relations. At most, it is enough for the person in charge of the relevant group company to come forward.

As the head of the Rainbow Group, her role is to stabilize the sea and ensure the smooth operation and development of the entire group.

Don't think too much, let alone do too much,

Otherwise, some people thought she was going to abandon business and go into politics,

Otherwise, the helm of a super-large group of yours is still good at making friends with powerful people, what do you want to do? !

However, in the past few days, she has had a wide range of responsibilities, and has intersected with the leaders of many departments, and many people know that she is inquiring about the next head of CCTV. If she leaves for no reason, it will be a shame A strange sense of anticlimax,

But leaving with Boss Chen is different. Those people don't know that Chen Yang is her boss. Now that the boss says a word, she will leave with her, and there is no problem at all!

The modified Coster business car drove away from the city center and walked westward. Huang Shan looked around, turned around to look at Chen Yang, and asked curiously, "Didn't you say there is a convoy? Why is there only the bodyguard's car? The others Woolen cloth?"

Chen Yang put the seat down, leaned on the sofa chair and fell asleep, and was about to speak, when Zou Rong, who was sitting behind him, said, "Let's gather at the outer ring later and set off together."

"Oh,"

Huang Shan nodded, thinking about it, it's really inconvenient for a convoy of more than a dozen vehicles to gather in the urban area, so I won't say more.

But just after a while, she couldn't help it anymore, "I heard from Lao Liu that you also found a few artists from the company to go with you, who are they?"

Hearing this, Chen Yang finally opened his eyes, turned his head to look at her, curled his lips and said, "Originally, I only wanted four or five.

I just can't figure it out, is barley culture so out of business now? None of the artistes in our company have a job? "

"what?"

Huang Shan stared at him blankly, paused for a few seconds, and then asked dumbfoundedly, "You mean, all the artists from our company are here?"

Chen Yang rubbed his forehead, "It's not enough, Damai Music also sent five or six people over, I just wanted to shoot some experimental road variety shows, why does it feel like a road trip?"

"Road variety show?"

Huang Shan was attracted by the word again, and looked at him curiously, "What is this?"

Chen Yang turned his face and curled his lips, "It's a variety show filmed on the road."

Upon hearing this, Huang Shan couldn't help but lose face,

Are you kidding me?

"Ha ha,"

Chen Yang smiled, and then said, "Actually, I don't have a very clear idea. You know my previous experience. It was nothing more than school, and then I started a business. I have never touched the entertainment media.

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So it is impossible for me to become an entertainment expert all of a sudden,

However,..."

He pursed his lips, paused for a moment, then turned his head to look at Huang Shan, and asked, "Have you understood the 'Korean Wave'?"

"Korean wave?"

Huang Shan was taken aback, looked at him and asked, "You mean, Korean pop culture?"

Seeing Chen Yang nodding in confirmation, her eyes rolled slightly, she thought for a while and said, "I understand, in 1998, Kim Dae-jung, who was elected President of South Korea, proposed the strategy of 'Cultural Nation', and determined that the cultural industry should be a key industry for development. Provide all-round support in terms of policies, systems and laws,

In 2001, they established the 'Cultural Promotion Institute', which is affiliated to the Ministry of Culture and Tourism, and directly intervenes and supports government organizations.

And South Korea's cultural industry has also exploded. In recent years, several Korean dramas with high ratings in my country, as well as those pop singers, are actually just the tip of the iceberg of the Korean Wave sweeping across Asia, and even a small half of the world.

In addition, the "Cultural Nation" strategy has also given South Korea rich returns. Not only in 1999, that is, two years after the Asian financial crisis, it helped South Korea out of the shadow of the financial crisis. Over the years, it has also provided South Korea with huge foreign exchange. As early as 2002, South Korea's foreign exchange reserves were as high as 110 billion U.S. dollars, ranking fifth in the world at that time, and have been increasing year by year since then, a large part of which comes from the contribution of cultural exports. "

After talking for a long time in one breath, Huang Shan turned her head to look at Chen Yang, and said with a smile, "Am I right?"

Chen Yang looked at her sideways, and said with a smile, "Last year, I casually told you to learn about the Korean Wave. You understand it very carefully."

They are in the industry, to understand a certain industry, of course not to see which idol groups are the most famous, which Korean dramas are the most popular, that is what Liu Hongbo should do,

To do industrial investment, it is necessary to understand the industry from the source and judge the trend of the industry from the perspective of policy, not just limited to a few projects.

Hearing Chen Yang's words, Huang Shan raised her head pretending to be complacent and smiled, "Boss, when have I been sloppy about what you ordered?!"

It is true,

Chen Yang smiled and said, "The former Hallyu is mainly reflected in two aspects, one is TV dramas, the other is songs, and there is also a trend of fusion in the past two years, but the fusion point was the lowest in the Korean literary and art circles in the past. idols, that is, idols,

To be honest, recently I have been using reading to follow up, change sources, read aloud with many timbres, and both Android and Apple can be used. 】

Find a few handsome men and beauties, put together a group, and then release a few salivary songs, and then start raking in money..., huh? "

Chen Yang saw that Huang Shan's face was a little weird, so he couldn't help asking, "Why, is there any problem?"

Huang Shan shrugged and smiled, "Do you still remember the girl group she talked about when we had a meeting with Xiao Yu last September?"

Chen Yang blinked his eyes and recalled,

At this moment, Zou Rong suddenly said, "Is that the Girls' Generation that Sister Yu mentioned?"

"Yup,"

Huang Shan laughed, "At that time we were discussing the impact of the bankruptcy of Lehman Brothers and the follow-up arrangements. Fortunately, she brought up a rookie girl group to talk about the matter. I was so angry that I scolded her at the time.

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And guess what? "

Chen Yang blinked, looked at her and said, "I remember, you seem to be saying that let her buy this combination, shouldn't it be...?"

Huang Shan pursed her lips and nodded, "Not only that, Fang Qi told me that on the day we finished the meeting, she arranged for someone to acquire more than 30% of the outstanding shares of South Korea's s.m.e. SM shares nearly doubled,

Later, they asked people to negotiate with their boss, and a new joint venture company was established to transfer the contract of the girl group to the new company.

Only then did Xiao Yu realize that the so-called Black Sea incident was actually pre-arranged by them. The purpose was to first expand the popularity of Girls’ Generation through event marketing, and then reverse the incident to take advantage of the public’s guilt and let them go public in one fell swoop. top,

At that time, Xiaoyu knew the inside story, and she was so angry that she ate two extra steaks that day. "

Upon hearing this, Chen Yang and Zou Rong couldn't help laughing,

If you want to ask Qin Yu what is the cutest thing, she definitely has to eat wildly when she is angry. If she is angry, she will buy a lot of things and eat like crazy without getting fat. .

Huang Shan also shook her head and laughed at this moment, she spread her hands and said, "But the matter is already like this, what can she do, she can't go back on her word, she simply ignores it,

It doesn't matter if she throws her hands away, the people in the SM company dare not neglect, who doesn't know that the Rainbow Group can wrestle with the big Korean conglomerates, not to mention that those consortiums are also seeking to cooperate with the Rainbow Group, and now the big boss of the Rainbow Group suddenly pays attention to a Are they still holding on to the little idol group?

The result can be imagined, now, "

Huang Shan shook her head as she spoke, "The popularity of Girls' Generation in Korea is unparalleled for a while, and no star dares to fight with them, and it has spilled over to Japan and China, which in turn pushes back SM's reputation." share price rises,

I estimate that Xiao Yu's business has doubled, but no one dares to mention this in front of her now, and she will get angry when she mentions it. "

After a pause for two seconds, Huang Shan suddenly turned her head to look at Chen Yang, "Hey, why are you mentioning Korean Wave? It has something to do with your road variety show?"

Chen Yang waved his hands, looked out the window and said softly, "Not only is it related, but it's also very big."

He turned his head to look at Huang Shan, and said with a smile, "I told you before that our big entertainment strategy is very similar to South Korea's 'Cultural Nation' strategy, so the reason for their success There is a lot for us to learn from,

Of course, it’s just for reference, if you copy it, you’ll fall into the lower class.”

After pondering for two seconds, Chen Yang continued, "If you pay attention to the content and form of the Korean wave, you will find that their trend has been changing. At first, they were ballads, which mainly focused on fast singing and dancing. Later, they became the mainstream of TV dramas. , TV drives the mode of interludes, and this kind of interludes is still dominated by lyrical slow songs,

But in recent years, have you noticed that their variety shows, especially the outdoor variety show that was launched in 2005 and represented by Infinite Challenge, are getting more and more popular,

Coupled with the influence of the Korean wave, I judge that in the next ten years, domestic variety shows will become more and more popular.

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But,"

He looked at Huang Shan and said softly, "Do you still remember the old Liu's script selection last year?"

Huang Shan rolled her eyes slightly, and immediately understood what he meant, "You mean, domestic TV stations and entertainment companies may sit back and enjoy the benefits and directly buy the copyrights of successful variety shows from South Korea,"

After a pause, she immediately said, "But, isn't this fueling the arrogance of the Hallyu?"

Chen Yang curled his lips, and said with a soft smile, "So, my idea is, before the trend of copying Korean variety shows rises in China, we should first use our own way to try to open up a new way.

At least, in the future schedule of variety shows, not all of them will be Korean variety shows.

Otherwise, what big entertainment are we talking about? ! "