Chapter 570
At this stage, the pattern of the video game industry in the period of savage growth can be best described by the contention of a hundred schools of thought. In addition to the "new" Sega created by Gaoxian and the resulting biggest slave yadali, there are also miluohua, a subsidiary of Philips, which has entered the industry with the same history, Xiantong semiconductor, which can be called the cradle of Silicon Valley American radio company, which is inextricably linked with general electric company, and so on.
In addition, competitors like Mattel and Kolko industries, who have entered the video game industry from the toy industry, should not be underestimated in terms of strength. Because Fairchild Semiconductor and American radio are more used to treating video game consoles as electronic technology products, while Mattel and Kolko industries have natural Pro game user attributes, which can learn from the successful experience of the toy industry and win customers' favor in terms of game playability.
As for the "old script", which has world-famous game brands such as Nintendo and Sony decades later, it is now just a "brother". More accurately, it is still in the last generation of the development of the video game industry, while the United States has entered the second generation of the development of the video game industry.
The most obvious difference between the second generation and the first generation of the development of the video game industry is that the video game and the video game console are separated, the video game console is developing towards a platform that can run multiple video games, and the video game creators can relatively get rid of the shackles of the underlying technology and concentrate on how to launch more attractive game works.
It can be said that this is the inevitable result of the trend of resource optimization and fine division of labor in the development of the video game industry.
The video game industry over there, such as Nintendo, does not see the prospect of a new product such as home video game console, but still focuses on the research, development and sales of the previous generation products of "a video game is a video game console" due to technical realization, production cost, stable operation and other reasons.
In addition, manufacturers such as Comtech and Texas Instruments have launched low-cost personal computers with a price of less than $500, which has a real impact on video game consoles. After all, compared with the video game console that simply plays with things, the low-cost personal computer that focuses on learning and gives consideration to leisure gives consumers a confused feeling. Although the actual function of this low-cost personal computer is a weak chicken, giving consideration to video games is more like a gimmick.
These are the current situation of a hundred schools of thought and a chaotic war around the big cake of video games.
Of course, due to the influence of Gaoxian, a time and space chaos, there have been many changes in the new industry of video games. For example, in the cruel elimination process of the development of the video game industry from the first generation to the second generation, the "elders" of the first generation, such as Fairchild Semiconductor and American radio, suffered a lot of losses from product backlog, but they stayed because they were encouraged by the optimistic analysis report on the prospect of the video game industry launched by Gaoyi in terms of capital operation, Further, the market competition is more intense, but the general trend that the main battlefield of the global video game industry is in the United States has not fundamentally changed.
Gao Xian has long made up his mind that he must be steady in the traditional industrial and service fields, including energy and finance. However, in emerging fields such as personal computers and video games, he has no scruples about fighting every inch of land, because everyone stands on the same starting line, and it is not too much to describe it as equal opportunities.
Take the video game industry in full swing at present. By analogy with a sentence in the "old script" in the Internet era decades later, standing on the air outlet, pigs will fly to heaven.
Seeing all this clearly, Gao Xian naturally wants to win the largest part of the development dividend of the video game industry as far as possible.
Today, the "new" Sega with high string guidance has replaced the dominant position in the video game industry originally belonging to Atari. While earning rolling financial resources, it has also become the target of public criticism. It has not only been regarded as a model for learning from successful experience, but also become a target for competing for business performance.
Gao Xian's overall response to this is to make Sega run faster than other "friends", but this "fast" does not mean revolutionary innovation, because revolutionary innovation means that additional energy must be spent to deal with risks. Relatively speaking, the cake of the video game industry is not small, and "fast" people compete for resources in the industry step by step, Is the most appropriate strategy.
In this way, even if the wind stops and all kinds of things blown to the sky fall to the ground, Sega with sufficient resources can basically land safely.
The specific goals put forward by Gao Xian to Sega executives, including turnover, sales channel construction and so on, and even suggested that the third-party authorization of popular games should be appropriately relaxed. In essence, they are competing for industry resources and building an e-game platform centered on Sega.
Of course, it may seem that Sega is sharing out the interests that could have been held in its hands, but Gao Xian clearly knows how big a cake the video game industry is in the period of savage growth, and how severe the cold winter of the video game industry is after this hot market.
As long as we make good use of this wave of development dividends of the video game industry and survive the cold winter of the industry, Sega is qualified to become a chip in Gao Xian's hand to engage in greater capital operation.
Therefore, it can be imagined how Gao Xian pays attention to the current Sega!
After the meeting, Gao Xian had a small-scale exchange with a few people, such as David Rosen, Hayao Nakayama and Zhou Wenyao.
"How about Sega's classic family video game console?" Gao Xian first asked Zhou Wenyao.
The so-called classic Sega family video game console can be described as the closing work of eight Sega family video game consoles, and it also belongs to one of the killer maces of high string's secret operation.
The speed of industrial application of high technology is still very fast. For example, in the 1970s, Intel introduced the 8-bit microprocessor intel8080, which used a semiconductor process of 6 microns. By the next generation of 16 bit microprocessor intel8086, the semiconductor process has evolved to 3 microns.
This also means that some early products can be optimized with the help of new technologies, which is somewhat similar to simplifying polynomials and merging congeners involved in junior middle school mathematics.
Of course, there are inevitable risks in this optimization process. It may consume additional resources, and there will be incompatibilities, even new bugs, etc., but Gao Xian thinks it is worth doing so.
Although Sega is going to start pushing the 16 bit home video game console, it will not immediately give up the 8-bit home video game console, not to mention that it is still the most popular video game console in the market. Even in a few years, it still has considerable vitality. To take a step back, even if it is not popular in the United States, it is still enough to become a favorite in other markets in the world.
Think about Nintendo in the "old script", which rose after the silence of yadali. The widely recognized red and white machine launched by the market is not an eight bit architecture with nothing new in technology. This shows that the hardware platform is important, but the game content displayed on the hardware platform is the core.
In particular, in this wave of hot market in the video game industry, in the next time, just like the previous calculator price war, the tragic price war is absolutely indispensable, and the eight bit home video game console plays an indispensable role. Gao Xian asked Sega to reduce the retail price of the eight family video game consoles from the current US $199 to US $149 without hurting its vitality, and even dare to lower the retail price to compete for market share.
"The classic model is progressing smoothly, and the hardware has been completed." Zhou Wenyao said confidently: "we are conducting extensive tests step by step, including the compatibility test of 60% Sega's listed games. As for Sega's new games to be launched with the 16th platform, further cooperation is needed."
Looking at the clear data on product cost accounting, game compatibility, host operating temperature reduction and so on in the documents handed over by Zhou Wenyao, Gao Xian nodded with satisfaction, "you've done well. Find an opportunity and I'll introduce you to a larger similar outsourcing project."
Nakayama falcon, who started as a dealer, suddenly brightened his eyes after reading this document. "With the classic model, we can easily deal with the price war of those troublemakers. Let them eat ash behind Sega's ass, ha ha..."
David Rosen, who was unable to intervene, was obviously more interested in Sega's capital operation. He took an opportunity to test: "Sir Gao, has Sega's listing time been determined? At that time, we can use these well prepared chips to win greater confidence of investors."
Seeing this topic, even Hayao Nakayama's ears stood up. After all, core executives like them hold shares in new Sega, which is all real gold and silver!
Gao Xian replied thoughtfully: "in order to achieve the best issuance effect, the listing time should not be too hasty. The first quarter of this year is certainly not under consideration. Moreover, the results of the US presidential election will be related to the next direction of economic policy and are deeply concerned by the capital market."
David Rosen immediately understood that Sega should be listed in the fourth quarter of this year.
In fact, when talking about the factors related to the listing time of Sega, Gao Xian deliberately didn't mention a big pit that Wall Street is facing, that is, gold has been hyped to an astonishing extent. It is speeding up towards the range of more than $800 per ounce, and even silver joined the fun. Last year, that is, in September 1979, It is already a considerable 11 dollars per ounce. Now it rises to more than 40 dollars per ounce and goes straight to 50 dollars. It can only be described as madness.
Unlike many speculators who knowingly speculate together under the soaring gold price, silver is also an unprecedented hot market, which is driven by the super rich Hunter brothers behind the scenes. This is almost an open secret, so that Tiffany, a well-known American jewelry company, wrote in the twist times because it can't stand the soaring cost of its silver products This kind of hoarding of silver and manipulation of the market was publicly condemned.
In Gao Xian's view, the Federal Reserve, under the leadership of Paul Volcker, who took office last year, resolutely maintained the strong currency status of the US dollar under various pressures. The current high prices of gold and silver are pure madness. It must have been bad in the first half of the year, but the gold futures market collapsed. Everyone paid the bill together and the silver futures market collapsed, Only the hunter brothers, the initiator, paid for it, but as a result, those dragged into the water were even worse.
When the gold futures market and silver futures market collapse, the stock market will also be dragged down by this violent turbulence. Naturally, Sega doesn't have to touch this bad luck.
Taking advantage of the opportunity of the previous Christmas holiday, Gaoyi has shrunk its gold and silver business in New York and London without trace. Xiangjiang will naturally exit when the market is closed during the lunar new year.
It's like Sega has to run fast to get rid of the encirclement and interception of competitors, and Gaoyi can't be slow to avoid being cut off leeks.
However, Gao Xian still needs to further accurately grasp the situation. Because it is only the most basic level to make a steady profit without losing. Only by anticipating the degree of misfortune of peers and whether they have the opportunity to be acquired and turn ready-made resources into their own use can they really develop rapidly.
After David Rosen, Hayao Nakayama and Zhou Wenyao were sent away, Gao Xian went to Willard butcher again and asked directly, "I feel that the current speculation atmosphere in the silver futures market is suffocating. What do you think of Chase Bank?"
"It's not the ghost of the hunter family. I expect that they have controlled at least one-third of the silver in the futures market with ambition." Willard butcher said angrily: "Nelson hunter and William Hunter both have a large number of loans in chase bank. Once they can't repay, it's really big for them!"
Gao Xian asked, "I heard that the New York Mercantile Exchange and futures brokerage companies are asking the hunter family to increase their margin to reduce the risk of the current silver futures market?"
"I'm afraid that's not enough," sighed Willard Bucher. "I expect the banking industry will have to jointly provide a loan line to curb the uncontrolled spread of risk."
Speaking of this, Willard butcher said fiercely, "anyway, the hunter brothers are valuable, so they should all be mortgaged."
Gao Xian was silent. Although the Forbes rich list has not been launched yet, it does not hinder the use of a relatively imprecise numerical range to measure the rich in the United States and then discharge the approximate ranking.
Take Nelson hunt and William hunt for example. Each of them has the same wealth as David Rockefeller and ranks third in the rich list of the United States.
However, the ambitious Hunter brothers must be stripped off for their own capital game.
Willard butcher certainly understood the purpose of Gao Xian's asking for information. He patted his chest and promised: "Sir Gao, don't worry. If I have the latest information here, I will inform you at the first time."
"Thank you very much." Gao Xian nodded. "The overall risk of Gaoyi's investment in gold futures and silver futures is controllable."
"Of course I do," said Willard butcher with a smile. "It's enough for Sir Gao to come and communicate with me about this."
In addition, competitors like Mattel and Kolko industries, who have entered the video game industry from the toy industry, should not be underestimated in terms of strength. Because Fairchild Semiconductor and American radio are more used to treating video game consoles as electronic technology products, while Mattel and Kolko industries have natural Pro game user attributes, which can learn from the successful experience of the toy industry and win customers' favor in terms of game playability.
As for the "old script", which has world-famous game brands such as Nintendo and Sony decades later, it is now just a "brother". More accurately, it is still in the last generation of the development of the video game industry, while the United States has entered the second generation of the development of the video game industry.
The most obvious difference between the second generation and the first generation of the development of the video game industry is that the video game and the video game console are separated, the video game console is developing towards a platform that can run multiple video games, and the video game creators can relatively get rid of the shackles of the underlying technology and concentrate on how to launch more attractive game works.
It can be said that this is the inevitable result of the trend of resource optimization and fine division of labor in the development of the video game industry.
The video game industry over there, such as Nintendo, does not see the prospect of a new product such as home video game console, but still focuses on the research, development and sales of the previous generation products of "a video game is a video game console" due to technical realization, production cost, stable operation and other reasons.
In addition, manufacturers such as Comtech and Texas Instruments have launched low-cost personal computers with a price of less than $500, which has a real impact on video game consoles. After all, compared with the video game console that simply plays with things, the low-cost personal computer that focuses on learning and gives consideration to leisure gives consumers a confused feeling. Although the actual function of this low-cost personal computer is a weak chicken, giving consideration to video games is more like a gimmick.
These are the current situation of a hundred schools of thought and a chaotic war around the big cake of video games.
Of course, due to the influence of Gaoxian, a time and space chaos, there have been many changes in the new industry of video games. For example, in the cruel elimination process of the development of the video game industry from the first generation to the second generation, the "elders" of the first generation, such as Fairchild Semiconductor and American radio, suffered a lot of losses from product backlog, but they stayed because they were encouraged by the optimistic analysis report on the prospect of the video game industry launched by Gaoyi in terms of capital operation, Further, the market competition is more intense, but the general trend that the main battlefield of the global video game industry is in the United States has not fundamentally changed.
Gao Xian has long made up his mind that he must be steady in the traditional industrial and service fields, including energy and finance. However, in emerging fields such as personal computers and video games, he has no scruples about fighting every inch of land, because everyone stands on the same starting line, and it is not too much to describe it as equal opportunities.
Take the video game industry in full swing at present. By analogy with a sentence in the "old script" in the Internet era decades later, standing on the air outlet, pigs will fly to heaven.
Seeing all this clearly, Gao Xian naturally wants to win the largest part of the development dividend of the video game industry as far as possible.
Today, the "new" Sega with high string guidance has replaced the dominant position in the video game industry originally belonging to Atari. While earning rolling financial resources, it has also become the target of public criticism. It has not only been regarded as a model for learning from successful experience, but also become a target for competing for business performance.
Gao Xian's overall response to this is to make Sega run faster than other "friends", but this "fast" does not mean revolutionary innovation, because revolutionary innovation means that additional energy must be spent to deal with risks. Relatively speaking, the cake of the video game industry is not small, and "fast" people compete for resources in the industry step by step, Is the most appropriate strategy.
In this way, even if the wind stops and all kinds of things blown to the sky fall to the ground, Sega with sufficient resources can basically land safely.
The specific goals put forward by Gao Xian to Sega executives, including turnover, sales channel construction and so on, and even suggested that the third-party authorization of popular games should be appropriately relaxed. In essence, they are competing for industry resources and building an e-game platform centered on Sega.
Of course, it may seem that Sega is sharing out the interests that could have been held in its hands, but Gao Xian clearly knows how big a cake the video game industry is in the period of savage growth, and how severe the cold winter of the video game industry is after this hot market.
As long as we make good use of this wave of development dividends of the video game industry and survive the cold winter of the industry, Sega is qualified to become a chip in Gao Xian's hand to engage in greater capital operation.
Therefore, it can be imagined how Gao Xian pays attention to the current Sega!
After the meeting, Gao Xian had a small-scale exchange with a few people, such as David Rosen, Hayao Nakayama and Zhou Wenyao.
"How about Sega's classic family video game console?" Gao Xian first asked Zhou Wenyao.
The so-called classic Sega family video game console can be described as the closing work of eight Sega family video game consoles, and it also belongs to one of the killer maces of high string's secret operation.
The speed of industrial application of high technology is still very fast. For example, in the 1970s, Intel introduced the 8-bit microprocessor intel8080, which used a semiconductor process of 6 microns. By the next generation of 16 bit microprocessor intel8086, the semiconductor process has evolved to 3 microns.
This also means that some early products can be optimized with the help of new technologies, which is somewhat similar to simplifying polynomials and merging congeners involved in junior middle school mathematics.
Of course, there are inevitable risks in this optimization process. It may consume additional resources, and there will be incompatibilities, even new bugs, etc., but Gao Xian thinks it is worth doing so.
Although Sega is going to start pushing the 16 bit home video game console, it will not immediately give up the 8-bit home video game console, not to mention that it is still the most popular video game console in the market. Even in a few years, it still has considerable vitality. To take a step back, even if it is not popular in the United States, it is still enough to become a favorite in other markets in the world.
Think about Nintendo in the "old script", which rose after the silence of yadali. The widely recognized red and white machine launched by the market is not an eight bit architecture with nothing new in technology. This shows that the hardware platform is important, but the game content displayed on the hardware platform is the core.
In particular, in this wave of hot market in the video game industry, in the next time, just like the previous calculator price war, the tragic price war is absolutely indispensable, and the eight bit home video game console plays an indispensable role. Gao Xian asked Sega to reduce the retail price of the eight family video game consoles from the current US $199 to US $149 without hurting its vitality, and even dare to lower the retail price to compete for market share.
"The classic model is progressing smoothly, and the hardware has been completed." Zhou Wenyao said confidently: "we are conducting extensive tests step by step, including the compatibility test of 60% Sega's listed games. As for Sega's new games to be launched with the 16th platform, further cooperation is needed."
Looking at the clear data on product cost accounting, game compatibility, host operating temperature reduction and so on in the documents handed over by Zhou Wenyao, Gao Xian nodded with satisfaction, "you've done well. Find an opportunity and I'll introduce you to a larger similar outsourcing project."
Nakayama falcon, who started as a dealer, suddenly brightened his eyes after reading this document. "With the classic model, we can easily deal with the price war of those troublemakers. Let them eat ash behind Sega's ass, ha ha..."
David Rosen, who was unable to intervene, was obviously more interested in Sega's capital operation. He took an opportunity to test: "Sir Gao, has Sega's listing time been determined? At that time, we can use these well prepared chips to win greater confidence of investors."
Seeing this topic, even Hayao Nakayama's ears stood up. After all, core executives like them hold shares in new Sega, which is all real gold and silver!
Gao Xian replied thoughtfully: "in order to achieve the best issuance effect, the listing time should not be too hasty. The first quarter of this year is certainly not under consideration. Moreover, the results of the US presidential election will be related to the next direction of economic policy and are deeply concerned by the capital market."
David Rosen immediately understood that Sega should be listed in the fourth quarter of this year.
In fact, when talking about the factors related to the listing time of Sega, Gao Xian deliberately didn't mention a big pit that Wall Street is facing, that is, gold has been hyped to an astonishing extent. It is speeding up towards the range of more than $800 per ounce, and even silver joined the fun. Last year, that is, in September 1979, It is already a considerable 11 dollars per ounce. Now it rises to more than 40 dollars per ounce and goes straight to 50 dollars. It can only be described as madness.
Unlike many speculators who knowingly speculate together under the soaring gold price, silver is also an unprecedented hot market, which is driven by the super rich Hunter brothers behind the scenes. This is almost an open secret, so that Tiffany, a well-known American jewelry company, wrote in the twist times because it can't stand the soaring cost of its silver products This kind of hoarding of silver and manipulation of the market was publicly condemned.
In Gao Xian's view, the Federal Reserve, under the leadership of Paul Volcker, who took office last year, resolutely maintained the strong currency status of the US dollar under various pressures. The current high prices of gold and silver are pure madness. It must have been bad in the first half of the year, but the gold futures market collapsed. Everyone paid the bill together and the silver futures market collapsed, Only the hunter brothers, the initiator, paid for it, but as a result, those dragged into the water were even worse.
When the gold futures market and silver futures market collapse, the stock market will also be dragged down by this violent turbulence. Naturally, Sega doesn't have to touch this bad luck.
Taking advantage of the opportunity of the previous Christmas holiday, Gaoyi has shrunk its gold and silver business in New York and London without trace. Xiangjiang will naturally exit when the market is closed during the lunar new year.
It's like Sega has to run fast to get rid of the encirclement and interception of competitors, and Gaoyi can't be slow to avoid being cut off leeks.
However, Gao Xian still needs to further accurately grasp the situation. Because it is only the most basic level to make a steady profit without losing. Only by anticipating the degree of misfortune of peers and whether they have the opportunity to be acquired and turn ready-made resources into their own use can they really develop rapidly.
After David Rosen, Hayao Nakayama and Zhou Wenyao were sent away, Gao Xian went to Willard butcher again and asked directly, "I feel that the current speculation atmosphere in the silver futures market is suffocating. What do you think of Chase Bank?"
"It's not the ghost of the hunter family. I expect that they have controlled at least one-third of the silver in the futures market with ambition." Willard butcher said angrily: "Nelson hunter and William Hunter both have a large number of loans in chase bank. Once they can't repay, it's really big for them!"
Gao Xian asked, "I heard that the New York Mercantile Exchange and futures brokerage companies are asking the hunter family to increase their margin to reduce the risk of the current silver futures market?"
"I'm afraid that's not enough," sighed Willard Bucher. "I expect the banking industry will have to jointly provide a loan line to curb the uncontrolled spread of risk."
Speaking of this, Willard butcher said fiercely, "anyway, the hunter brothers are valuable, so they should all be mortgaged."
Gao Xian was silent. Although the Forbes rich list has not been launched yet, it does not hinder the use of a relatively imprecise numerical range to measure the rich in the United States and then discharge the approximate ranking.
Take Nelson hunt and William hunt for example. Each of them has the same wealth as David Rockefeller and ranks third in the rich list of the United States.
However, the ambitious Hunter brothers must be stripped off for their own capital game.
Willard butcher certainly understood the purpose of Gao Xian's asking for information. He patted his chest and promised: "Sir Gao, don't worry. If I have the latest information here, I will inform you at the first time."
"Thank you very much." Gao Xian nodded. "The overall risk of Gaoyi's investment in gold futures and silver futures is controllable."
"Of course I do," said Willard butcher with a smile. "It's enough for Sir Gao to come and communicate with me about this."
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