Chapter 776
Ti's timidity has more or less surprised the outside world, because in this consumer electronics market at this stage, Ti belongs to the giant level, and its qualification is also old. In the 1950s, it bet on silicon transistors and brought them to the civilian market by virtue of price advantage. The transistor radios manufactured were quite successful, even old Watson, the first generation CEO of IBM, One hundred of these products were specially purchased and given to their executives to inspire them to understand the significance of using transistors in mainframe computers.
To put it bluntly, Texas Instruments has participated in many price wars. From transistors to calculators, they are all winners, which can be described as experienced.
Unexpectedly, today's low-end low-cost personal computer price war even shows signs of trouble for Texas Instruments.
When other people are puzzled and even Ti feels oppressed, Gao Xian, who has a deep research on personal computers, is not surprised.
Indeed, TI's technical heritage is indeed very strong. The CPU, semiconductor memory, video and audio processing units and other components used in its personal computers can be developed and manufactured by itself, so that other PC and video game console manufacturers also purchase the required chips from Ti.
Unfortunately, TI's ability to "build blocks" is a little poor. After assembling these technical achievements into personal computers, the products are not pleasing.
In the current price war, the low-end low-cost personal computer, which snatches the market share of home TV game consoles, looks a little similar to the instruments such as oscilloscope in the physics laboratory. The size of the display is very small and is integrated with the host and keyboard. Of course, it can also output images to the TV through the tuner.
In other words, the high degree of product integration will test the level of "building blocks". No matter which part has a problem, it will affect the overall product.
Ti-994a, the main PC model of Ti, is an improved product. In the previous ti-99 series, the keyboard design was a little "anti-human" because it was too superstitious about its engineers' thinking. As a result, it was criticized like a tide, and then the sales volume was very poor, so it had to be eliminated and developed into today's ti-994a.
However, ti-994a of Texas Instruments has excellent performance, but it does not have obvious advantages compared with Commodore 64 of kangmaoda; At the same time, the hardware continuity, software compatibility and application ecology are not well done. Almost no third-party manufacturers other than Texas Instruments develop applications for ti-994a.
This is the basic quality necessary for a personal computer to develop and become the mainstream of the market, and Texas Instruments is deficient, at least not as good as kangmaoda.
"Ti can't avoid this fate." when communicating with Michael Blumenthal, CEO of Howard Hughes, Gao Xian made such a judgment, "how are you getting along with Ti?"
"Some Texas cowboys are very unfriendly. Fortunately, some people do not reject Howard Hughes's acquisition of Texas Instruments, especially when Texas Instruments admits that it will be dragged down by the consumer electronics business and suffer serious losses." Michael Blumenthal pondered: "Are Gulf Western companies really willing to accept Texas Instruments after stripping out its defense engineering business? At present, many analysts on Wall Street believe that even if it is conservatively estimated, Texas Instruments will still have a loss of at least $100 million, and the result of the price war is still difficult to predict."
"Although you negotiate according to the plan we discussed, the Gulf western company will certainly take over the mess after Texas Instruments divested its national defense engineering business, and will not even take the blame and resign from the current senior management of Texas Instruments."
"This guarantee, I believe, is very attractive to executives, including Texas Instruments CEO Mark Shepard," Michael Blumenthal smiled with understanding.
After confirming some key points with Michael Blumenthal, Gao Xian naturally continued to prepare for capital operation. At this time, he happened to receive a message that Jardine on the other side of Xiangjiang is looking for financial experts on Wall Street to help solve the current debt dilemma faced by Jardine.
Gao Xian's first reaction was, I'm afraid it's not Jardine, but the kaiserk family, looking for a financial adviser.
Because Gao Xian takes Xiangjiang's industry as a base for operation, coupled with the identity of executive council members given by the Hong Kong government and the title of GBE given by the UK, it provides a lot of convenience. Therefore, sir Gao, who has achieved great success, will inevitably have to take care of the "face" of some British people in the expansion of Xiangjiang in recent years. After all, Xiangjiang land has been obtained, so we can't be too greedy.
However, Gao Xian still wants to take a few bites of Yihe's fat meat, so he has to stay behind the scenes.
During this time, he has been busy in North America, competing for the control of the Gulf western industrial company, reorganizing the Gulf western company, rectifying paramount, deploying Sega to participate in the price war and so on, in order not to give Jardine a chance to complain. At the same time, he has been far away from the sensitive climate of the current governance of Xiangjiang and the planned revision of the tax system by the Hong Kong government to solve the huge deficit confused.
Although Gaoxian deliberately "away" It is estimated that the kaiserk family has completely lost confidence in the current Jardine executives led by newbijian, so they decided to go out in person and find top experts who better understand the latest changes in the financial situation of this era as consultants.
In fact, recently, Hong Kong Governor Youde has been asking when Sir Gao will return to Xiangjiang. After all, there are still many things that need his own opinions, not his representatives.
Then go back to Xiangjiang for a view. The price war that has not been decided is actually very boring. I just have to inspect Sega's company.
After boarding the flight to Tokyo with his assistant, Gao Xian met an acquaintance dressed up as a social elite, with a particular sense of jobs in all aspects.
At this time, jobs had lost the taste accumulated by the previous anti mainstream culture youth who didn't like bathing. So Sir Gao sat close to each other and talked freely, "Steve, are you going to Japan for a trip or an investigation?"
"I want to see if there is a suitable disk drive supplier there." jobs didn't play any tricks in his answer, probably because there was no competition between the two sides after Gao Xian sold Huanyu personal computer to IBM.
"Do you want to find a solution for a smaller 3.5-inch floppy disk drive?" Gao Xian smiled. "Indeed, the current 5.25-inch floppy disk drive is a little bloated. By the way, the laser disk is also a good storage solution, and the capacity is larger. Sega's Arcade tried to launch the support for the laser disk this year."
Seeing that Sir Gao was right, jobs immediately became alert and interrupted, "what is Sir Gao doing in Tokyo?"
"No, in the North American market, the price war between personal computers and home video game consoles is very fierce. Sega is deeply involved, so I want to inspect the operation of Sega's company." Gao Xian replied carelessly, "by the way, have you paid attention to this price war?"
Jobs snorted disdainfully, "it's no fun to fight a pile of e-waste."
"In any case, kangmaoda's sales of personal computers are many times higher than that of Apple computers, and even the sales are the same, which shows that those e-waste have their own merits." Gao Xian said leisurely: "When the price war is over, I believe many PC manufacturers who have hurt their vitality will spit blood out. The noisy scene of a hundred schools of thought contending in the PC industry will be quite clean."
"Steve, how many kinds of personal computers do you think there will be in the future?"
Steve Jobs was really asked by this question. After all, he was no longer a middle-aged and second-year youth. Of course, it was only my apple computer, which would only make a mockery.
Gao Xian affectionately patted jobs on the shoulder, "I believe that there will be only two products left in the personal computer market in the future, and the apple computer you are responsible for is one of them."
To put it bluntly, Texas Instruments has participated in many price wars. From transistors to calculators, they are all winners, which can be described as experienced.
Unexpectedly, today's low-end low-cost personal computer price war even shows signs of trouble for Texas Instruments.
When other people are puzzled and even Ti feels oppressed, Gao Xian, who has a deep research on personal computers, is not surprised.
Indeed, TI's technical heritage is indeed very strong. The CPU, semiconductor memory, video and audio processing units and other components used in its personal computers can be developed and manufactured by itself, so that other PC and video game console manufacturers also purchase the required chips from Ti.
Unfortunately, TI's ability to "build blocks" is a little poor. After assembling these technical achievements into personal computers, the products are not pleasing.
In the current price war, the low-end low-cost personal computer, which snatches the market share of home TV game consoles, looks a little similar to the instruments such as oscilloscope in the physics laboratory. The size of the display is very small and is integrated with the host and keyboard. Of course, it can also output images to the TV through the tuner.
In other words, the high degree of product integration will test the level of "building blocks". No matter which part has a problem, it will affect the overall product.
Ti-994a, the main PC model of Ti, is an improved product. In the previous ti-99 series, the keyboard design was a little "anti-human" because it was too superstitious about its engineers' thinking. As a result, it was criticized like a tide, and then the sales volume was very poor, so it had to be eliminated and developed into today's ti-994a.
However, ti-994a of Texas Instruments has excellent performance, but it does not have obvious advantages compared with Commodore 64 of kangmaoda; At the same time, the hardware continuity, software compatibility and application ecology are not well done. Almost no third-party manufacturers other than Texas Instruments develop applications for ti-994a.
This is the basic quality necessary for a personal computer to develop and become the mainstream of the market, and Texas Instruments is deficient, at least not as good as kangmaoda.
"Ti can't avoid this fate." when communicating with Michael Blumenthal, CEO of Howard Hughes, Gao Xian made such a judgment, "how are you getting along with Ti?"
"Some Texas cowboys are very unfriendly. Fortunately, some people do not reject Howard Hughes's acquisition of Texas Instruments, especially when Texas Instruments admits that it will be dragged down by the consumer electronics business and suffer serious losses." Michael Blumenthal pondered: "Are Gulf Western companies really willing to accept Texas Instruments after stripping out its defense engineering business? At present, many analysts on Wall Street believe that even if it is conservatively estimated, Texas Instruments will still have a loss of at least $100 million, and the result of the price war is still difficult to predict."
"Although you negotiate according to the plan we discussed, the Gulf western company will certainly take over the mess after Texas Instruments divested its national defense engineering business, and will not even take the blame and resign from the current senior management of Texas Instruments."
"This guarantee, I believe, is very attractive to executives, including Texas Instruments CEO Mark Shepard," Michael Blumenthal smiled with understanding.
After confirming some key points with Michael Blumenthal, Gao Xian naturally continued to prepare for capital operation. At this time, he happened to receive a message that Jardine on the other side of Xiangjiang is looking for financial experts on Wall Street to help solve the current debt dilemma faced by Jardine.
Gao Xian's first reaction was, I'm afraid it's not Jardine, but the kaiserk family, looking for a financial adviser.
Because Gao Xian takes Xiangjiang's industry as a base for operation, coupled with the identity of executive council members given by the Hong Kong government and the title of GBE given by the UK, it provides a lot of convenience. Therefore, sir Gao, who has achieved great success, will inevitably have to take care of the "face" of some British people in the expansion of Xiangjiang in recent years. After all, Xiangjiang land has been obtained, so we can't be too greedy.
However, Gao Xian still wants to take a few bites of Yihe's fat meat, so he has to stay behind the scenes.
During this time, he has been busy in North America, competing for the control of the Gulf western industrial company, reorganizing the Gulf western company, rectifying paramount, deploying Sega to participate in the price war and so on, in order not to give Jardine a chance to complain. At the same time, he has been far away from the sensitive climate of the current governance of Xiangjiang and the planned revision of the tax system by the Hong Kong government to solve the huge deficit confused.
Although Gaoxian deliberately "away" It is estimated that the kaiserk family has completely lost confidence in the current Jardine executives led by newbijian, so they decided to go out in person and find top experts who better understand the latest changes in the financial situation of this era as consultants.
In fact, recently, Hong Kong Governor Youde has been asking when Sir Gao will return to Xiangjiang. After all, there are still many things that need his own opinions, not his representatives.
Then go back to Xiangjiang for a view. The price war that has not been decided is actually very boring. I just have to inspect Sega's company.
After boarding the flight to Tokyo with his assistant, Gao Xian met an acquaintance dressed up as a social elite, with a particular sense of jobs in all aspects.
At this time, jobs had lost the taste accumulated by the previous anti mainstream culture youth who didn't like bathing. So Sir Gao sat close to each other and talked freely, "Steve, are you going to Japan for a trip or an investigation?"
"I want to see if there is a suitable disk drive supplier there." jobs didn't play any tricks in his answer, probably because there was no competition between the two sides after Gao Xian sold Huanyu personal computer to IBM.
"Do you want to find a solution for a smaller 3.5-inch floppy disk drive?" Gao Xian smiled. "Indeed, the current 5.25-inch floppy disk drive is a little bloated. By the way, the laser disk is also a good storage solution, and the capacity is larger. Sega's Arcade tried to launch the support for the laser disk this year."
Seeing that Sir Gao was right, jobs immediately became alert and interrupted, "what is Sir Gao doing in Tokyo?"
"No, in the North American market, the price war between personal computers and home video game consoles is very fierce. Sega is deeply involved, so I want to inspect the operation of Sega's company." Gao Xian replied carelessly, "by the way, have you paid attention to this price war?"
Jobs snorted disdainfully, "it's no fun to fight a pile of e-waste."
"In any case, kangmaoda's sales of personal computers are many times higher than that of Apple computers, and even the sales are the same, which shows that those e-waste have their own merits." Gao Xian said leisurely: "When the price war is over, I believe many PC manufacturers who have hurt their vitality will spit blood out. The noisy scene of a hundred schools of thought contending in the PC industry will be quite clean."
"Steve, how many kinds of personal computers do you think there will be in the future?"
Steve Jobs was really asked by this question. After all, he was no longer a middle-aged and second-year youth. Of course, it was only my apple computer, which would only make a mockery.
Gao Xian affectionately patted jobs on the shoulder, "I believe that there will be only two products left in the personal computer market in the future, and the apple computer you are responsible for is one of them."
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