V1.Chapter 787

Luna was one day earlier than blue Phoenix and opened simultaneously with Yangcheng store on March 16.

Compared with the propaganda bombing of Blue Phoenix, Luna's opening appears quiet. With firecrackers and several pairs of flower baskets, it opens business in Xidan, and the same is true in Yangcheng.

How to distinguish between Blue Phoenix and Luna?

The former is a big grocery store. What style of clothes to sell depends on the mood of the buyer at that time.

Liu Fen or Li Fengmei think red looks good. They will buy more red clothes. They think green looks good, and they will increase the purchase of green.

Luna is different. It has designers. Chen Xiliang invited two designers. Their styles are different, but Chen Xiliang asked them to rely on a big style as much as possible.

Walking into Luna's store, you can experience this order.

The quiet opening does not mean laissez faire. The first day's turnover is indeed a little poor. The stores in Beijing sold less than 700 yuan, and the other side of Yangcheng is bleak, only in their early 500's.

In the evening, Chen Xiliang called and his tone was worried:

"Sister Xia, we have 200000 goods in the first batch. If we can't sell them..."

"Don't worry, wait for editor Cui to work with the newspaper."

Xia Xiaolan doesn't prefer her own store and puts Luna aside. In terms of long-term development, Xia Xiaolan is more optimistic about Luna. Blue Phoenix is the way for Xia Xiaolan to accumulate funds. She studies architecture and knows that real estate is a sunrise enterprise in the future. The clothing business is very profitable from the 1980s to the 1990s. Why should she let it go?

Blue Phoenix is used to make fast money and hoard real estate for Xia Xiaolan. It also gives her mother and aunt a stage to play their career. That's the role!

Luna is different. It needs to be a brand and a garment enterprise. It needs to develop for a long time. Although the money invested is Zhou Cheng, for Xia Xiaolan, it can be confused with Zhou Cheng. Small money can be used together... Luna's investment is Zhou Cheng, and the career is shared by Xia Xiaolan and Chen Xiliang.

Her consideration of Luna is not to make fast money, even if it is the way of publicity, it is a little more high-end.

Chen Xiliang's concern is chaos. Once comforted by Xia Xiaolan, he can only wait patiently when thinking of the previous arrangement.

"By the way, have you contacted Wang Mingming's agent?"

"Contacted, but he said Wang Mingming was not interested in our clothes..."

Xia Xiaolan and Chen Xiliang said that they can't afford to invite Hong Kong stars to shoot advertisements, but Luna can provide Ms. Wang Mingming with new models for the season for free for life, which can be regarded as a "sponsor". It's shameless to rub Wang Mingming's reputation. Obviously, the other party is not vegetarian. He doesn't want to advertise Luna for a little cheap.

Xia Xiaolan can't help it. Luna is a small seedling. The Spring Festival Gala is a coincidence. Wang Mingming doesn't want to. She and Chen Xiliang can't force their clothes to others, can they?

Xia Xiaolan gritted her teeth and said, "give it away, or give it away for free. Two specially customized clothes are given every season. The details must be different from the mass-produced ready-made clothes, which are suitable for the effect of stars on the stage. We can't force her to wear it or not. It's our freedom to send it or not. "

Anyway, Yangcheng is not far from Hong Kong, and the trustee can take it to Wang Mingming. Xia Xiaolan is still unwilling to give up this free human billboard.

If you don't wear it, you won't wear it. At most, you will lose the cost of a few clothes and the cost of transportation.

If Wang Mingming wears Luna to public one day and is found by Xia Xiaolan once, she dares to send a newsletter that "Ms. Wang Mingming is a close friend of Luna brand". Ordinary people don't want to easily compare with President Xia. She was born in sales. She can't change her career. Xia Xiaolan can mix into President Xia step by step and has stepped on her face long ago.

This is a commercial means, which may be a little shameless, but Xia Xiaolan didn't want to select a moral model!

After success, these are good talks. Future generations can even wash away smuggled goods. Xia Xiaolan has a strong sense of morality by not touching those gray areas.

China is a big fake country.

It's not that Chinese people don't have a sense of copyright. It's that they have been blocked by technology for many years. Without Shanzhai, the economy will not develop so fast... In this environment, Xia Xiaolan will sneer at the requirement that a clothing brand in the initial stage should have high morality and make great progress all the way.

Think entrepreneurship is a girl's cartoon, which is a plug-in from beginning to end?

If you want to take advantage of Wang Mingming's popularity, you should be thick skinned. Who makes Wang Mingming popular now? Hong Kong's entertainment industry is radiating the whole of Asia at this time. Wang Mingming is not only popular in Hong Kong, but also popular in places where there are Chinese in the mainland.

Chen Xiliang overfulfilled the task and asked Wang Mingming to sing in Luna's version of the Spring Festival Gala. If she changed the mainland actress, Xia Xiaolan would not spend this effort. The mainland actress is short of money. Why not wear free sponsored clothes? What's wrong with her mind?

It's really not good. When Wang Mingming was consumed at the beginning of the opening, he invited a famous mainland actress to speak for him and put an advertisement on TV.

CCTV can't afford to buy it during the advertising period. Buy it from local stations.

For the time being, only the capital station and Yangcheng local station have stores... Xia Xiaolan said her idea to Chen Xiliang, and Chen Xiliang agreed: "who stipulates to invite Hong Kong female stars!"

All right, Lao Chen, you're sour enough. You don't want to invite it, but you can't afford it for the time being.

Xia Xiaolan wanted to open, "in the future, when we have money, please make an advertisement."

Big names don't only advertise luxury goods. Then the future king of Asia has been the spokesman of MetS bonway for many years. Xia Xiaolan has advantages that others don't have. She knows who can always be red and who will die by herself. Although she doesn't pursue stars, she can impress people who don't pursue stars. Obviously, she has been active on the screen.

After communicating well with boss Chen, Xia Xiaolan is waiting for the opening.

Xidan and Xiushui Street are two stores. She and her mother look after one. Comrade Liu Fen is busy now and also serves as Luna's finance for the time being. The three clerks haven't been separated yet. They just focus on sales, and Liu Fen still goes to check the accounts every day.

"You go to Xidan's shop. It may be busy there. And your roommates, don't they all go there?"

Liu Fen said so, and Xia Xiaolan didn't mind. In the past two years, Xidan is more lively than Xiushui Street. The flow of people in the two places can't be compared. It must be the business in Xidan.

Because it was the weekend, the people in dormitory 307 got up early as usual and ran to Xia Xiaolan's house early.

"Are you too early?"

Xia Xiaolan hasn't even gone to the store. All the preparations were completed last night. She can be in no hurry today.

Su Jing rolled her eyes. "How many clothes do you think we really want to buy? It's because your family opened today. I'm here to help! "