V1.Chapter 1164

Xia Xiaolan doesn't know yet. Even her own son is not optimistic about Ji Ya's idea.

The next day, Liu Fen noticed that the style of Xiushui Street and Xidan store under renovation was consistent with that of the drum tower.

"It's all right, mom. You should follow your own progress. Don't be confused by Jiya. We ignore her."

Ji Ya always gives clues about her plans.

Before Xia Xiaolan inquired everywhere, she got the news from chief editor Cui of fashion magazine. Chief editor Cui said he received an interesting manuscript.

"Here comes the real fashion in China?"

Editor Cui's voice was a little erratic on the phone. "Isn't this the trick you used? It was imitated. I just want to remind you that the other party is targeting Luna everywhere. A fashion show will be held on Wangfujing Street on the 24th of this month. As far as I know, many newspapers and TV stations have been invited."

Luna was "discovered" by chief editor Cui. Xia Xiaolan and Chen Xiliang are also very low. Chief editor Cui is comfortable writing soft articles for Luna. This fashion show for Luna is not very particular. Editor Cui doesn't know who is going to do the fashion show, so he threw a soft article through the relationship, as if he should bow his head and support the mysterious relationship households!

This feeling makes editor Cui unhappy. The influence of fashion is not small. Editor Cui also considers himself a character and has not been so despised for a long time.

He said that the other party is right to target Luna everywhere. The publicity mode is the same, and the soft text is also imitated.

Another point is that the background of fashion show in Wangfujing Street is not simple, and it is richer than Luna!

fashion show?

Such a masterstroke is really like Ji Ya's style.

It's a big move. There's nothing to say. I'm rich and willful.

Xia Xiaolan held the receiver and smiled, "thank you for your reminder. Pioneers are always imitated, but to really surpass pioneers, the other party still needs to show real skills. The fashion show is a good gimmick, and the newspaper will certainly report... This is a dry and decadent thing. I want to crush Luna with publicity. It's not good, and I can't take it lightly. "

Editor Cui didn't say much. Xia Xiaolan knew it.

"In short, you should pay more attention. Luna is a very good brand. It has been playing steadily in the past year. I pay attention to your new every season. It imitates foreign styles and has its own elements. I am still optimistic about you. I have to publish this manuscript. The other party has a favor I can't refuse. If you think about it, even I can draft it. Other magazines and newspapers probably draw gourds in the same way. "

This publicity campaign is really too big.

Ji Ya is really bold in thinking and doing. Is she going to win the burgeoning Chinese fashion circle at one fell swoop?

If Jiya's fashion show is a great success, she will take the opportunity to launch her own personal brand. What Xia Xiaolan particularly wants to know now is Jiya's positioning.

That's the same sentence. In the 1980s, when China played high-end, it was sure to bring dogs.

Only by following the mass line can we develop rapidly.

Although Xia Xiaolan feels that the current Chinese fashion circle is a desert, Ji Ya is not allowed to firmly grasp it. It doesn't matter that one or two newspapers and magazines praise Ji Ya's personal brand, but if there are ten or twenty, it's easy to brainwash consumers.

I'm afraid that the other party will not only praise their own brand, but also step on Luna... If magazines and newspapers on the market say that Luna's clothing brand is spicy chicken, I'm afraid customers who originally thought Luna's clothes were very good-looking will no longer choose Luna.

If this is secondary, what's more important is that Luna must be prosperous all the way if she wants to join in. If she wants to let the franchisees see the hope of making money, others will hold the money to join the partnership!

The brand's reputation is gone, consumers do not recognize it, and franchisees are not stupid.

Ji Ya's actions can indeed pose a threat to Xia Xiaolan. The fashion show is not a weapon. The fashion show is just an introduction. See how many magazines and newspapers the fashion show can attract, and how many of these media can speak for Ji ya.

Public opinion is the most deadly weapon. Ji Ya didn't make a fool this time and pinched the key place.

Xia Xiaolan put down the phone. "No wonder editor Cui reminded me that this shameless trick really has my style, but I won't step on others to praise myself. Ji Ya is crazy. Looking at the Zhou family and uncle Tang standing behind me, she doesn't dare to really instruct magazines and newspapers to attack Luna. At most, she just gives such a hint to others, so her fashion show must be amazing enough and master the initiative to talk with magazines and newspapers! "

Xia Xiaolan envies Jiya for her fashion show in Wangfujing.

Envy Ji Ya for her money and her ability to use her family's contacts unscrupulously.

Xia Xiaolan can't do this. Whether it's the Zhou family or Tang Hongen, the more they love Xia Xiaolan, the more cautious she should be when borrowing each other's contacts. The place can receive it. After the fashion show, it's easy for people to talk about it. What a bad impact!

Ji Ya is unscrupulous. Ji Huaixin has left contacts with the Ji family. Ji Lin doesn't look like a capable person. Do you have the right not to wait for the expiration now?

Liu Fen didn't expect it.

Liu Fen didn't even think that there were people doing fashion shows in China. This kind of thing was only mentioned in magazines. Can Ji Ya bring it to China?

"Can she do it?"

Xia Xiaolan nodded. "The news is provided by editor Cui. It seems to be true. However, the effect depends on her specific operation. "

It's not many days on the 24th.

Looking at the decoration progress of those stores, Ji Ya should wait for the fashion show to cause a sensation before opening.

Xia Xiaolan couldn't help calling Chen Xiliang to ask about the advertising shooting. Chen Xiliang was full of energy. "Comrade Zhang Xiao was very talkative and cooperated with the shooting all the time. Our side was particularly smooth!"

The depression of being stood up by Wang Mingming disappeared. It seems that the shooting in Yangcheng is really smooth.

Xia Xiaolan wanted to modify the content of the advertisement. She finished shooting it and didn't have that mouth. She should not be confused by Ji ya. If Ji Ya takes the high-end route, Luna should still adhere to the "fashion" of Chinese flavor, including Luna's first TV advertisement. It doesn't matter if it's a little earthy - it's simple and rough. The primary purpose is to accurately convey information to the audience!

Xia Xiaolan apologized for Ji Ya's recent actions:

"It's all for me. Luna is the target of attack because of a holiday with me."

Chen Xiliang is very optimistic, "there are others without her. Sister Xia, I can tell. We are from the same country and hope to do a good job in the brand!"

At first, Xia Xiaolan didn't want to be a clothing brand. Looking at the posture of "Blue Phoenix", Xia Xiaolan wanted to engage in retail terminals.

It is he who is jumping about to build a brand. Xia Xiaolan is now engaged in residential development and is still working hard on Luna. How do you think Luna and real estate are not the same level of business? Chen Xiliang knows good or bad.

Without Luna, Xia Xiaolan is still Xia Xiaolan. Business is still booming.

Without Luna, Chen Xiliang wasted all his efforts and was beaten back to his original form to be a small clothing wholesale dealer.

Jiya is not having trouble with Xiaolan, she is asking him to kill Chen Xiliang!

Chen Xiliang's voice was a little fierce, "sister Xia, what do you say? I'll listen to you!"